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一边高喊「退票」,一边狂唱《爱如火》,那艺娜巡演「售如罄」凭什么?
36氪· 2025-06-30 13:46
以下文章来源于剁椒Spicy ,作者剁椒团队 剁椒Spicy . 专注于电商、营销、流量生态,以及消费者洞察的全新商业自媒体 抽象文化已经从线上蔓延到了线下。 包括定价666元可合拍的VIP票,即"抢到就可与娜娜合拍短视频一条"。 甚至于该VIP票在先于普票早一步售罄,毕竟以当前那艺娜的热度,合拍可是 比"投抖+好使"。 演出当日,下午四点开始场外就陆续有观众开始排队,如果不小心对上暗号,还会被热情的粉丝"娜粹们"追着发小卡,堪比当红爱豆见面会。 晚上8点,演出正式开始。然而开场前,那艺娜的快手官方直播间就开始在现场寻找乐子人,"我是娜娜10年老粉今年9岁"、"退票"、"娜娜给我道歉"...... 网上流传的段子,仿佛成了现场交际密码,成为融入现场氛围的关键词。 演出现场也是不负众望,台上喊"加场"、台下跟"假唱",换衣服中场各种k-pop、欧美金曲蹦个够,最后一首网络神曲《爱如火》压轴大合唱......离场许多 时观众脸上写满意犹未尽。 文 | 豆芽 来源| 剁椒Spicy(ID:ylwanjia) 封面来源 | 那艺娜微博 要说最近的顶流,正在开全国"巡如演"的那艺娜必须榜上有名。 场内以"退票"作为应援 ...
服装抄袭、全闭麦、求观众报销路费,现在只要不是哑巴就能开演唱会捞金了?
3 6 Ke· 2025-06-06 08:15
Core Viewpoint - The rise of internet celebrities hosting concerts reflects a shift in the entertainment industry, where the success of a concert is increasingly dependent on fan support rather than the artist's musical talent [1][3][19]. Group 1: Concert Trends - Internet celebrities like He Qiushi are now entering the concert scene, often replicating established artists' styles and setups, leading to criticism and questions about their authenticity [1][3]. - The concert ticket pricing is becoming increasingly variable, with some tickets priced as high as 1314 yuan, while others are sold at steep discounts, raising concerns about the sustainability of this pricing model [19][24]. - The concert industry is booming, with over 5665 concerts held in China by mid-May 2023, attracting 7.82 million attendees and generating ticket sales of 5.45 billion yuan [24]. Group 2: Financial Implications - Concerts can be highly profitable, with individual concerts potentially generating over 20 million yuan in ticket sales, and established artists like Mayday earning hundreds of millions from tours [23][24]. - The concert industry not only benefits the performers but also stimulates local economies, with events like Jay Chou's concert in Tianjin generating over 3 billion yuan in local consumption [24]. - The presence of various ticket pricing strategies, including "support tickets" and "face tickets," indicates a trend towards monetizing fan engagement in unconventional ways [20][23]. Group 3: Audience Engagement - Fans are increasingly willing to pay for experiences that allow them to engage with their favorite celebrities, even if the quality of the performance is not guaranteed [19][26]. - The emotional value associated with attending concerts is significant, as audiences seek to connect with artists and enjoy the live atmosphere, which justifies higher ticket prices [15][19]. - The phenomenon of celebrities from various entertainment backgrounds, including actors and comedians, hosting concerts suggests a diversification of the concert market, appealing to a broader audience [7][13].
雪山大漠旁,书声何琅琅
Xin Hua She· 2025-05-30 08:57
阳光砸在彩色的地砖上,弹起来就变成了孩子们的欢腾。他们三五成群,沉浸在推滚筒、搭积木等游戏 中,爬行隧道里不时探出好奇的小脑袋……临近"六一",地处新疆昆仑山北麓、塔里木盆地南缘的和田 地区洛浦县杭桂镇中心幼儿园的校园里格外热闹。 不知是谁起了个头,孩子们开始齐唱《孤勇者》,稚嫩的嗓音此起彼伏,还没等歌声落下,《苹果香》 的歌声又起,之后又你一言我一语,扯着嗓子比拼谁能更顺溜地念出电影《哪吒2》里的经典台词。他 们的普通话带点当地特有的音调,但清晰流畅。 欢快的童音在校园里回荡,园长阿衣努日汗·艾力看着孩子们跳动的身影不由得感慨:"现在的孩子们, 精气神和语言表达能力较往届又有了明显提升。" 截至2024年,新疆学前毛入园率、普惠性幼儿园覆盖率、公办园在园幼儿占比分别达104.09%、 93.77%、79.34%。 在和田市第五中学,张豫红老师正带领孩子们学习《桃花源记》。课堂气氛活跃,孩子们接连提 问。"老师,'高尚士'是什么意思?"后排一名学生举手问道。"指的是品德高尚的人。"张老师话音未 落,又有学生追问:"高尚士和君子有什么区别。"教室里顿时响起沙沙的翻书声,几位同学交头接耳地 轻声讨论起来。 张豫红 ...