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《爱如火》
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从那艺娜到者来女,当代身份狂想曲
Hu Xiu· 2025-07-11 07:22
本文来自微信公众号:娱乐硬糖 (ID:yuleyingtang),作者:谢明宏,编辑:李春晖,题图来自:AI 生成 当粉丝在那艺娜巡演将"退票"作为应援口号时,《歌手2025》的者来女已经被淘汰了。票数公布前她多 看了几眼舞台,仿佛有些不舍。 5月初,那艺娜曾被网友力荐上《歌手》,各种恶搞海报煞有介事,相信芒果台绝对看到了。如果做过 用户画像分析,他们应该会发现单依纯和那艺娜的网络受众重合度很高——二人都和郭门有一些幽微传 承,并且活跃粉丝里通讯录占了大头。 当然,节目请者来女效果也是一样的。两人相似点不可谓不多:你是"大中国娜娜",难辨真假。我 是"秦腔传承人李翠霞",雾里看花。者来女和那艺娜都伪造身份,都热爱唱歌,都唱得不咋样,都让人 既能笑话她们、又能代入自己。 作为时代的负面偶像,两人还都有些糊弄文学。者来女误以为在每句歌唱的结尾加上羊叫,就是民族 风。细品她的颤音,有羊肉的膻味,更有孜然的销魂; 而那艺娜当年骗老头儿时,甚至不舍得像阿红那样"今夜画了美美的妆",只是用了抖音爆款外国人特 效。这特效有多离谱呢?它有时甚至会把进入娜娜直播间的小女孩,变成《残花泪》那样的洋娃娃。 可以说,两人关于身份的伪 ...
一边高喊「退票」,一边狂唱《爱如火》,那艺娜巡演「售如罄」凭什么?
36氪· 2025-06-30 13:46
以下文章来源于剁椒Spicy ,作者剁椒团队 剁椒Spicy . 专注于电商、营销、流量生态,以及消费者洞察的全新商业自媒体 抽象文化已经从线上蔓延到了线下。 包括定价666元可合拍的VIP票,即"抢到就可与娜娜合拍短视频一条"。 甚至于该VIP票在先于普票早一步售罄,毕竟以当前那艺娜的热度,合拍可是 比"投抖+好使"。 演出当日,下午四点开始场外就陆续有观众开始排队,如果不小心对上暗号,还会被热情的粉丝"娜粹们"追着发小卡,堪比当红爱豆见面会。 晚上8点,演出正式开始。然而开场前,那艺娜的快手官方直播间就开始在现场寻找乐子人,"我是娜娜10年老粉今年9岁"、"退票"、"娜娜给我道歉"...... 网上流传的段子,仿佛成了现场交际密码,成为融入现场氛围的关键词。 演出现场也是不负众望,台上喊"加场"、台下跟"假唱",换衣服中场各种k-pop、欧美金曲蹦个够,最后一首网络神曲《爱如火》压轴大合唱......离场许多 时观众脸上写满意犹未尽。 文 | 豆芽 来源| 剁椒Spicy(ID:ylwanjia) 封面来源 | 那艺娜微博 要说最近的顶流,正在开全国"巡如演"的那艺娜必须榜上有名。 场内以"退票"作为应援 ...
从那艺娜到单依纯,年轻人为何爱上这种“癫”?
3 6 Ke· 2025-06-27 01:49
最近的华语乐坛,彻底"癫"了。 那艺娜巡演现场,台下观众齐喊"退票",台上的她却笑得花枝乱颤,伴奏响起,台下画风突变成大合唱,原来这是《爱如火》独特的应援方式; 《歌手2025》舞台上,者来女演唱《侠客令》时把划拳搬上了大舞台,她用西北口音陶醉地喊着"五魁首,六六六",把GAI看得目瞪口呆; 单依纯演唱改编版《李白》,一句阴阳怪气、似醉非醉的"如何呢,又能怎"魔性洗脑了网友半个月,连奥运冠军全红婵都把签名改成了这句话。 那么,从那艺娜到单依纯,年轻人为何爱上这种"癫"? 从那艺娜到单依纯,华语乐坛"癫"向何方? 武汉的农村妇女那艺娜,她的人生可谓一部励志的荒诞剧。 最初,她在网络上冒充俄罗斯人娜娜,被平台封杀后摇身一变成为"大中国娜娜",带着土味歌曲《爱如火》横扫短视频平台,后经过一系列运作,那艺娜 成为了Gay圈Icon和亚文化圈的抽象女王,把巡演开成了大型玩梗现场。 假唱《苹果香》时直接放童声版,观众不责怪反而笑翻;现场被观众追着喊妈妈,粉丝戏称她是"前苏联留给世界最后的遗物","美国有Lady Gaga,中国 有Russian nana",各种乐子层出不穷。 人气火爆的同时,其商业价值也随之水涨船高。根 ...
服装抄袭、全闭麦、求观众报销路费,现在只要不是哑巴就能开演唱会捞金了?
3 6 Ke· 2025-06-06 08:15
Core Viewpoint - The rise of internet celebrities hosting concerts reflects a shift in the entertainment industry, where the success of a concert is increasingly dependent on fan support rather than the artist's musical talent [1][3][19]. Group 1: Concert Trends - Internet celebrities like He Qiushi are now entering the concert scene, often replicating established artists' styles and setups, leading to criticism and questions about their authenticity [1][3]. - The concert ticket pricing is becoming increasingly variable, with some tickets priced as high as 1314 yuan, while others are sold at steep discounts, raising concerns about the sustainability of this pricing model [19][24]. - The concert industry is booming, with over 5665 concerts held in China by mid-May 2023, attracting 7.82 million attendees and generating ticket sales of 5.45 billion yuan [24]. Group 2: Financial Implications - Concerts can be highly profitable, with individual concerts potentially generating over 20 million yuan in ticket sales, and established artists like Mayday earning hundreds of millions from tours [23][24]. - The concert industry not only benefits the performers but also stimulates local economies, with events like Jay Chou's concert in Tianjin generating over 3 billion yuan in local consumption [24]. - The presence of various ticket pricing strategies, including "support tickets" and "face tickets," indicates a trend towards monetizing fan engagement in unconventional ways [20][23]. Group 3: Audience Engagement - Fans are increasingly willing to pay for experiences that allow them to engage with their favorite celebrities, even if the quality of the performance is not guaranteed [19][26]. - The emotional value associated with attending concerts is significant, as audiences seek to connect with artists and enjoy the live atmosphere, which justifies higher ticket prices [15][19]. - The phenomenon of celebrities from various entertainment backgrounds, including actors and comedians, hosting concerts suggests a diversification of the concert market, appealing to a broader audience [7][13].