数智文旅
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文化科技融合赋能城市发展
Jing Ji Ri Bao· 2025-09-24 23:34
Group 1 - The 2025 Beijing Cultural Forum emphasizes the integration of culture and technology, marking a new phase in Beijing's cultural development and exploring new paths for the deep integration of culture and urban development [1][3] - The forum introduces innovative formats, including the establishment of a permanent "Beijing Cultural Forum Salon" at 17 historical cultural sites, transforming them into regular cultural exchange spaces [1][2] - The forum's theme reflects a strong focus on the fusion of culture and technology, highlighting Beijing's dual positioning as a national cultural center and a technology innovation hub [3][4] Group 2 - The cultural industry has become a significant pillar of Beijing's economic development, with the core cultural sector achieving revenues of 20,951.5 billion yuan in 2024, a year-on-year increase of 7.6% [4] - The forum's activities, such as the Cultural Industry Investors Conference, aim to promote resource integration and innovative cooperation in the cultural and technology sectors [4] - The successful hosting of the 2025 Beijing Cultural Forum signifies a new step in the integration of cultural construction and urban development, showcasing the city's commitment to building a new ecological model of development that blends tradition with modernity and technology with humanity [4]
数智游玩法“上新” 厦门鼓浪屿“热力值”持续攀升
Zhong Guo Xin Wen Wang· 2025-09-16 07:26
Core Viewpoint - The collaboration between China Mobile's Migu and Xiamen Municipal Government has led to the creation of the first World Heritage Metaverse, transforming Gulangyu Island into a new digital cultural tourism landmark that integrates tourism attraction, emotional connection, cultural identity, and social sharing [1][2]. Group 1: Digital Tourism Experience - The "Gulangyu Metaverse" platform enhances the tourism experience by offering a three-in-one innovative model that combines metaverse social scenarios, smart service experiences, and cultural-commercial tourism integration [2][5]. - The platform provides a comprehensive one-stop cultural tourism service covering dining, accommodation, transportation, sightseeing, shopping, and entertainment [2][5]. Group 2: Immersive Features - The Gulangyu Metaverse accurately replicates 77 key and heritage buildings, allowing users to enjoy the island's natural beauty from home [3]. - Users can explore 10 themed tourism routes and engage with 80 digital features, including digital islanders and AI-guided tours, enhancing their pre-visit experience [3]. Group 3: Cultural Activities and Engagement - The Gulangyu Metaverse serves as an innovative stage for cultural activities, launching events like the "Yuzhou Sound Wave Festival" that enrich online experiences and enhance social interaction through tasks and rewards [3][4]. - The offline AR interactive experiences have surpassed 10,000 instances, indicating a growing trend in how tourists explore Gulangyu [4]. Group 4: Market Impact and Trends - The integration of digital technology into cultural tourism has sparked enthusiasm among younger consumers, driving demand for innovative tourism services [5]. - The continuous upgrades to the "Gulangyu Smart Tour" products reflect a commitment to cultural preservation, smart tourism services, and collaborative commercial ecosystems [5].
从“向新”到“向心” 这场顶流文旅盛会指引文旅未来
Chang Jiang Ri Bao· 2025-09-15 00:35
Core Insights - The 2025 China Cultural Tourism Industry Expo has exceeded expectations, showcasing a vibrant cultural atmosphere and significant economic impact [1][3][18] Economic Impact - The expo generated a total transaction volume of 1.7 billion yuan from cultural products and tourism goods, with 8.1 billion yuan in cooperative transactions from five industry negotiation events, and 232.8 billion yuan in project signings [3][17] - Hotel bookings in Wuhan increased by 43.5% year-on-year during the event, indicating a strong influx of visitors [4] Visitor Engagement - The expo attracted 225,000 visitors, with half coming from outside Wuhan, demonstrating the city's appeal [4][6] - The event featured a variety of engaging experiences, including interactive exhibits and cultural showcases, enhancing visitor satisfaction [8][9] Cultural and Technological Integration - The expo highlighted the fusion of traditional culture with modern aesthetics, as seen in the popularity of cultural products like the "Phoenix Crown" series, which sold out within 40 minutes [9][10] - Innovative technologies such as VR and AI were showcased, transforming the visitor experience and redefining the concept of tourism [10][13] Industry Opportunities - The event facilitated significant business opportunities, including a 2.4 million yuan deal for aircraft transactions and strong sales in food products [14][17] - The expo's success is expected to catalyze further investment and innovation in Wuhan's cultural tourism sector, positioning it as a leading destination [17][21] Future Prospects - The momentum from the expo is anticipated to continue, with upcoming events and initiatives aimed at enhancing Wuhan's cultural tourism profile [18][21] - The integration of technology and cultural experiences is seen as a key driver for the future of the industry, appealing to both domestic and international markets [21]
促进文旅消费升级 第九届丝博会首次设立文旅消费展
Sou Hu Cai Jing· 2025-05-22 07:06
Group 1 - The Silk Road International Expo and China East-West Cooperation and Investment Trade Fair opened in Xi'an, featuring a cultural tourism consumption exhibition organized by the Shaanxi Provincial Department of Culture and Tourism, covering an area of 10,000 square meters with over 70 participating cultural tourism enterprises [1] - The exhibition focuses on integrating cultural tourism technology, night economy, digital creativity, and immersive experiences, showcasing high-quality products and new business models in the cultural tourism industry [3][5] - Various themed exhibition halls highlight the integration of local culture and ecology, such as "Tang Poetry in Chang'an" and "Green Circular Economy," showcasing innovative cultural tourism experiences [5][6] Group 2 - The exhibition features a 300-square-meter immersive stage area designed for interactive presentations of cultural tourism projects, enhancing exhibitor engagement and audience experience [6] - Digital services are central to the exhibition, with innovations like smart navigation, virtual tourism, and online booking, aiming to transform Xi'an into a digital cultural tourism benchmark [8] - A series of thematic promotions and cultural performances are scheduled, including 23 project presentations and 14 cultural exhibitions, showcasing the diverse cultural tourism appeal of the Shaanxi region [8][11] Group 3 - The event emphasizes collaboration between government and enterprises, promoting resource connection and capital inflow through project roadshows and signings [9][11] - Interactive projects such as traditional clothing performances and non-heritage craft experiences aim to bridge cultural heritage with public life, making culture more accessible [11] - The exhibition balances high-end industry layouts with grassroots aesthetics, featuring local cultural events and wellness experiences that integrate traditional wisdom into modern living [11]