文体旅融合发展

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文体旅融合发展催生新业态、新模式 “赛事流量”点亮夏日消费市场
Yang Shi Wang· 2025-07-20 03:38
Group 1 - The "Su Super" league is generating significant interest, with a key match between Nantong and Yancheng attracting 1.36 million ticket requests, highlighting its popularity [1] - Nantong city set up 45 viewing points for the match, promoting events like "Football Night" and "Football + Food" to enhance consumer engagement [1] - The local government launched a series of promotional activities titled "Follow Su Super to Tour Nantong" to integrate sports and tourism [1] Group 2 - In Jiangsu Taizhou, summer night activities are being organized to boost night consumption, coinciding with the "Su Super" matches [2] - The food carnival in Jiangyan District of Taizhou has been extended during "Su Super" weekends, attracting over 20,000 visitors daily since its launch on July 8 [4] - The largest night market in Jingjiang, Taizhou, saw a nearly 40% increase in sales during "Su Super" events, indicating a strong correlation between sports events and local business [6] Group 3 - The popularity of "Su Super" is driving youth engagement in football, with a surge in enrollment for youth football training programs across Jiangsu [7] - Football training sessions are being held for various age groups, reflecting the growing interest in the sport among children [9] - Sales of football-related products have also increased, with official merchandise experiencing a notable uptick in demand [11] Group 4 - Since the start of "Su Super" on May 10, there has been a doubling in search volume for football-related products in Jiangsu, with Suzhou leading in sales [13] - Specific product sales have surged, such as tactical boards in Suqian increasing threefold and shin guards in Yangzhou rising over 200% [13]
辽阳以赛事流量撬动文旅增量
Liao Ning Ri Bao· 2025-07-09 00:57
Group 1 - The core viewpoint highlights the successful integration of sports, culture, and tourism in Liaoyang, attracting visitors and enhancing local consumption [1][2] - Liaoyang has hosted over 80 various events this year, leading to a 30% increase in tourist reception and a 23% rise in tourism revenue in the first half of the year [2] - The city aims to further develop its tourism by organizing significant events like the 2025 National Kayaking Championship and the 2025 Liaoyang Half Marathon, focusing on innovative scenarios and new business models in the sports and tourism sector [2] Group 2 - The initiative to allow participants of events to visit over 20 scenic spots for free has received positive feedback, showcasing the effectiveness of combining sports events with tourism [1] - Liaoyang's rich cultural heritage and tourism resources are leveraged to promote a deeper integration of sports and tourism, enhancing the overall visitor experience [1][2] - The strategy aims to transform the influx of visitors from events into long-term tourism growth, stimulating the entire consumption chain in the region [1]
四川成都积极筹备世运会 以赛惠民 释放新动能
Ren Min Ri Bao· 2025-07-03 21:39
Group 1: Event Overview - The 12th World Games will be held in Chengdu, Sichuan from August 7 to August 17, marking the first time mainland China hosts this event [1] - The event will feature 27 competition venues, with 18 being existing venues and 9 temporary constructions [1] Group 2: Venue and Infrastructure - The Tianfu Park venue, covering approximately 15,000 square meters, integrates park city concepts while preserving the original terrain and vegetation [1] - The core philosophy of the event's organization is to "borrow instead of rent, and rent instead of buy," focusing on cost-effective solutions for venue setup [1] Group 3: Community Engagement and Participation - The "Love Chengdu, Welcome World Games, Move Together" campaign has engaged over 40,000 participants in youth sports events [2] - 77 new or renovated sports parks and 407 community sports corners have been established to promote public participation [2] Group 4: Economic Impact and Sports Industry Growth - Chengdu aims to exceed a total sports industry scale of 150 billion yuan and sports consumption of 80 billion yuan this year [3] - The city is promoting sports consumption through initiatives that combine sports with food and tourism, enhancing the overall experience for residents and visitors [3]
河洛汇流处 飒飒拳风生(城市味道·大河九曲)
Ren Min Ri Bao· 2025-07-03 00:31
Core Viewpoint - The article highlights the cultural significance and global spread of Tai Chi, originating from Chenjiagou in Wenxian County, Henan Province, emphasizing its historical roots and modern adaptations to attract younger generations [4][5][9]. Group 1: Historical Background - Tai Chi was developed in the mid-17th century by Chen Wangting, integrating various martial arts and philosophies [4][5]. - In 2006, Tai Chi was included in the first batch of national intangible cultural heritage lists, and in December 2020, it was recognized by UNESCO as a representative work of human intangible cultural heritage [5]. Group 2: Cultural Promotion and Modernization - Wenxian County has 52 Tai Chi schools and 3,120 Tai Chi instructors, with 4,030 training sites established domestically and internationally [5]. - The integration of social media platforms has allowed younger instructors to reach wider audiences, with one instructor amassing over 800,000 followers on Douyin [7]. Group 3: Tourism and Economic Development - Wenxian County is leveraging its Tai Chi heritage to promote cultural tourism, with initiatives like immersive night tours and the development of Tai Chi-themed products [8][10]. - The local government is enhancing the Tai Chi cultural experience through renovations of accommodations and the introduction of Tai Chi-related merchandise, contributing to the local economy [8][10]. Group 4: Global Reach - Tai Chi has spread to over 150 countries and regions, with hundreds of millions of practitioners worldwide, showcasing its global appeal and cultural significance [9].
“苏超”赛事带火多城消费 开启江苏文体旅融合新模式
Yang Shi Wang· 2025-07-02 12:07
Group 1 - The core viewpoint of the articles highlights the significant boost in consumer spending and engagement in various cities during the Jiangsu Urban Football League ("Su Super") matches, showcasing the event's impact on local economies [1][2] Group 2 - The Su Super matches led to a 103% increase in group purchase orders and a 114% increase in sales in Jiangsu's commercial districts over the weekend compared to the previous Thursday and Friday [1] - The sports event stimulated a 113% increase in orders for sports and leisure-related group purchases in Jiangsu [1] - The top five commercial districts in Jiangsu based on consumer spending during the weekend were Nanjing Xinjiekou, Suzhou Shantang Street, Taizhou Sanshui Bay/Liuyuan, Wuxi Chong'an Temple, and Changzhou Heping Road [1] Group 3 - Despite a loss, Zhenjiang saw the highest growth in hotel and travel consumption among the match cities, with a 108% increase in group purchase orders compared to the previous weekend [1] - Other cities like Suqian, Taizhou, and Suzhou also experienced significant increases in hotel and travel group purchase orders, with growth rates of 41%, 31%, and 34% respectively [1] Group 4 - The matches also promoted local cuisine, with Xuzhou barbecue group purchase orders increasing by nearly 80% and Yangzhou fried rice orders rising by 27% [2] - Salt City saw a remarkable 353% increase in group purchase orders for its unique cuisine [2] Group 5 - The Su Super event has become a model for integrating culture, sports, and tourism in Jiangsu, demonstrating the potential for local economies to benefit from such events [2] - The collaboration between government initiatives and market dynamics has activated a full-chain consumption model, enhancing regional economic vitality [2]
打造特色文旅品牌 促进深度融合发展
Liao Ning Ri Bao· 2025-06-26 01:05
Group 1 - The "Cultural Revitalization Journey Together with Liaoning" city-themed cultural event is set to launch its summer edition in Yingkou, focusing on the theme "Rivers and Seas, Yingkou by the Water" [1] - The event will feature four main segments: "Artistic Creation and Symphony Action," "Cultural Heritage and Shared Action," "Industry Activation and Creative Coexistence Action," and "Intercity Connection and Beautiful Together Action," including 19 provincial cultural activities [1] - Yingkou has designed over 40 activities under three themes: "Summer Competition in Yingkou," "Summer Rhythm in Yingkou," and "Summer Travel in Yingkou," aiming to create a vibrant summer cultural and tourism feast [1] Group 2 - The Provincial Public Cultural Service Center aims to enhance cultural originality and has launched various initiatives, including the cross-border immersive drama "National Treasure Liaoning" and ballet performances, attracting over a million visitors [2] - The center promotes a dual approach to cultural engagement, encouraging the public to participate in exhibitions and performances, and has introduced immersive projects using VR/AR technology [2] - The center has developed nearly 200 cultural and creative products, generating sales of 24.5 million yuan, while also establishing the Liaoning Museum Cultural and Creative Industry Alliance [2]
“鸭绿江畔,丹东真好!”(边城记)
Ren Min Ri Bao Hai Wai Ban· 2025-06-22 22:46
Group 1: Ecological and Environmental Highlights - The Dandong Yalu River Estuary Wetland National Nature Reserve has been recognized as a UNESCO World Heritage site, showcasing its ecological significance with 324 recorded bird species [3] - Dandong's air quality is reported to be the best in Liaoning province, with 351 days of good air quality in 2024, and 100% compliance in drinking water quality standards [3] - The city has a forest coverage rate of 65.7%, with over 420 recorded wild animal species, including 89 national key protected species [4] Group 2: Cultural and Historical Significance - Dandong has a rich cultural heritage, with diverse ethnic groups and a history that includes being a strategic location during the Korean War [6] - The city promotes its cultural assets through various forms of traditional music and arts, such as the Suona, which has been passed down through generations [6] - The Tiger Mountain Great Wall, recognized as the eastern starting point of the Ming Dynasty Great Wall, attracts significant tourist traffic, with over 39,000 visitors during the recent May Day holiday [7] Group 3: Tourism and Economic Development - Dandong is enhancing its tourism sector by integrating cultural, sports, and recreational resources, leading to a 255.61% increase in tourist numbers and a 113.66% rise in tourism revenue in 2024 [8] - The city is developing various tourism themes, including red tourism, ecological tourism, and rural tourism, to attract visitors [8] Group 4: Light Industry and Manufacturing - Dandong is known as the "Light Industry Capital" of China, with a diverse industrial system that includes 68 categories and over 1,100 types of light industrial products [10] - The Peacock Watch Group, a key player in the local watch manufacturing industry, produces over 5 million watch movements annually and invests over 20 million yuan in R&D each year [9] - The city is implementing a revitalization plan for its light industry, focusing on innovation and new production capabilities [10] Group 5: Agricultural Development - Dandong's strawberry industry has become a significant economic driver, with an annual production area of 87,500 acres and a total output of 288,000 tons in 2024 [14] - The city has invested 3.51 billion yuan in agricultural subsidies and low-interest loans to support the strawberry industry, which has a total industry value exceeding 10 billion yuan [14] - Dandong strawberries are gaining international recognition, with exports exceeding 100 million yuan and partnerships with well-known brands [14]
聚焦高质量发展丨辽宁:以文体旅融合之笔 绘就振兴发展新画卷
Xin Hua Wang· 2025-06-19 01:38
Core Insights - The 2025 Liaoning Province High-Quality Cultural, Sports, and Tourism Integration Development Conference highlighted the province's commitment to enhancing the integration of culture, sports, and tourism, aiming for high-quality development and exploring cooperation opportunities [1][9][18] Group 1: Industry Growth and Performance - In 2024, Liaoning Province is expected to receive 650 million tourists, generating over 630 billion yuan in revenue, with a strong growth of 16.5% in visitor numbers and 15.9% in revenue in the first five months of this year [1][4] - During the Dragon Boat Festival, Liaoning welcomed a 29.85% increase in tourists and a 31.60% rise in tourism revenue, indicating a robust "cultural tourism boom" across the province [4] Group 2: Resource Activation and Innovation - Liaoning is revitalizing its cultural and tourism resources, such as developing the Steel Museum and transforming the Fushun open-pit mine into an ecological tourism area, showcasing the innovative integration of old resources into new tourism experiences [6][14] - The province is focusing on enhancing service quality and optimizing visitor experiences, with initiatives like free luggage storage and improved payment systems for foreign tourists [14][17] Group 3: Brand Development and Strategic Goals - The conference served as a platform to showcase Liaoning's cultural tourism achievements and set a strategic goal for the industry to become a key pillar of the provincial economy by 2027 [13][18] - Liaoning aims to deepen the integration of culture, sports, and tourism, creating a vibrant consumption atmosphere with year-round attractions and events [13][18] Group 4: Service Quality and Visitor Experience - Liaoning is committed to improving service quality, with cities like Shenyang and Dalian recognized for their high tourist satisfaction and service quality [14][17] - The province is implementing a standardized service process to enhance visitor experiences, ensuring that feedback is actively sought and addressed [17]
为全面振兴增添新动能
Liao Ning Ri Bao· 2025-06-17 01:04
Group 1 - The cultural, sports, and tourism industries in Liaoning are becoming a strong driving force for comprehensive revitalization, showcasing cultural foundations, sports advantages, and tourism characteristics [1] - The 2025 Liaoning High-Quality Cultural, Sports, and Tourism Integration Development Conference aims to promote deeper integration and higher quality development in these sectors [1] - The provincial government plans to innovate business models and develop various economies, including ice and snow, low-altitude, cruise, ticketing, and silver-haired economies [1] Group 2 - The "Thousand Miles Together in Liaoning: Revitalization Cultural Journey" theme activity will highlight unique tourism features in four cities, integrating cultural activities with tourism promotion [2] - Enhancements in infrastructure and service quality are essential to transform "flow" into "retention" for the tourism sector [2] - The construction of key transportation projects will optimize road networks, improving access to tourist attractions and cultural landmarks [2] Group 3 - The provincial market regulation authority emphasizes the importance of nurturing cultural and tourism enterprises while ensuring market order and quality of supply [3] - The focus is on creating a comprehensive service experience for tourists, enhancing the appeal of Liaoning's cultural and tourism offerings [3] Group 4 - Cities like Dandong and Tieling are leveraging their unique cultural resources to develop tourism brands and promote economic growth through cultural tourism integration [4] - Dandong aims to build a development system centered on its core resources, while Tieling focuses on a comprehensive strategy to enhance its cultural tourism economy [4] Group 5 - The conference serves as a platform for collaboration and resource integration among various cities, promoting the development of attractive cultural tourism products and routes [5] - The emphasis is on cross-regional cooperation to optimize resource allocation and enhance the overall appeal of Liaoning as a tourist destination [5]
厚重的底蕴 蓬勃的生机
Liao Ning Ri Bao· 2025-06-16 01:14
Core Insights - The 2025 Liaoning High-Quality Cultural, Sports, and Tourism Integration Development Conference showcased the province's rapid development and potential for investment opportunities in the cultural and tourism sectors [1][2][3] Group 1: Event Highlights - The conference attracted numerous domestic and international guests, highlighting Liaoning's improved infrastructure and transportation networks, which left a strong impression on attendees [1] - The event served as a platform for promoting new cultural and tourism products, enhancing Liaoning's brand image in the industry [2][3] Group 2: Investment Opportunities - The province's strategic location and favorable climate were emphasized as key advantages for potential investments in cultural and tourism projects, particularly in cities like Chaoyang, Jinzhou, and Dandong [2] - The integration of cultural and sports tourism is seen as a way to transform Liaoning's rich cultural heritage and ecological resources into economic value [3][4] Group 3: Guest Experiences - International guests expressed their admiration for Liaoning's natural beauty and cultural depth, indicating a strong desire to share their unique experiences and promote the region [4] - The event facilitated networking and collaboration among industry peers, fostering a sense of community and shared purpose in promoting Liaoning's tourism potential [3]