Core Insights - The Xiaohayian Morning Market in Shenyang has a history of nearly 200 years and has transformed into a popular tourist destination due to its affordable prices, enthusiastic vendors, and diverse local snacks [1][7]. Group 1: Market Dynamics - The market features approximately 500 stalls along a 400-meter stretch, creating a vibrant atmosphere filled with the sounds of vendors and the aroma of food [3][5]. - Daily visitor numbers exceed 10,000, with holiday averages reaching 30,000 to 40,000, and over 40% of visitors are from outside the province [7][8]. Group 2: Culinary Offerings - The market offers a wide variety of local delicacies, including freshly made buns and traditional dishes like "killing pig" cuisine, which has gained popularity among visitors [10][12]. - The price of a bowl of "killing pig" dish remains at 10 yuan, with generous portions and free soup refills, contributing to its status as a viral food item [10]. Group 3: Visitor Experience Enhancements - The market has upgraded its services, including the installation of fair scales for weighing purchases and measures to prevent traffic congestion during peak hours [12][14]. - A visitor service center is available, equipped with air conditioning, seating, hot water, microwaves, and charging stations, enhancing the overall experience for both locals and tourists [14].

央视网消息：2025年暑期，不少地方都在文旅项目中增加了消暑纳凉新花样。一些自然景区专门全新推出了降低难度的"轻松"体验项目，还加 装消暑设备改善游客体验。 走进浙江淳安天屿景区，300多米长的三段自动扶梯直通山顶，扶梯两侧还配有水雾喷洒装置，游客登山同时也能享受到清凉。不仅如此，在 山上欣赏自然风光后，游客通过水滑道就能抵达山脚。 在浙江安吉云上草原景区，游客穿好装备，从高约30米的蹦极台跳下，缓慢、匀速落到地面。这个暑期，"轻松"蹦极项目日均接待游客超千 人。 为了让游客在电影小镇有更好的体验，这里新增了智能喷头等多种设备，游客体感温度能够直接降低5—8℃。最近，在主题活动带动下，小镇 日均客流超万人，营业收入同比增长达30%。 传统消暑项目的漂流也有了"轻松版"。在浙江安吉原野西溪景区、湖北宜昌朝天吼景区等地，只需穿上救生衣的轻松漂流和新开发的"洞漂"， 让游客既减少体力消耗，又增加了漂流游玩的乐趣。 多地景区数据显示，新增"轻松版"体验项目让游客数量在高温天气仍维持高位。这也带动周边的民宿、酒店等入住率持续接近满房，景区非门 票收入的占比也从不足20%提升到超50%。 多地上新夜游玩法吸引游客 在这个 ...

Core Viewpoint - The Jiangsu Province Urban Football League is reigniting excitement with matches scheduled for August 16-17, featuring key games that are expected to boost tourism and cultural consumption in Suzhou [1] Group 1: Event Highlights - The matches include Suzhou vs. Taizhou, Changzhou vs. Zhenjiang, and Nanjing vs. Yancheng, with Suzhou's match attracting over 270,000 ticket requests, indicating high demand [1] - Suzhou is offering various tourism benefits, including free access to over 40 scenic spots for Taizhou visitors and exclusive discounts for ticket holders at local attractions [1] Group 2: Themed Activities - The "Suzhou Bank·Suzhou Super Night" themed market will feature over 60 unique booths and a 32-square-meter HD screen for live match broadcasts, enhancing the viewing experience for attendees [2] - The event is co-hosted by multiple organizations, including Suzhou Bank and the Suzhou Business Bureau, showcasing a collaborative effort to promote local culture and commerce [2] Group 3: Consumer Engagement - The event will distribute 5,000 market consumption vouchers, and various local businesses will offer food and products, creating an interactive environment for visitors [3] - Special promotions include discounts on transportation and unique local experiences, such as non-heritage craft activities and food giveaways from local vendors [3]

此外，8月3日至18日，武侯祠、峨眉山、乐山大佛等多家旅游景区推出了专属优惠政策，运动员持证件可以享受免费入园，持世运会赛事门票的观众也 可享受到相应的打折优惠。 除了文化景点，不少外国运动员们还提前做好攻略，来到了成都荷花池批发市场，挑选和购买自己喜欢的衣服、鞋帽和纪念品。在这里，不仅有专门的 志愿服务站提供语言服务，不少商家也改进了支付方式，让外国友人能够享受到便捷的消费体验。 央视网消息：眼下，第12届世界运动会正在成都进行，赛事吸引了来自100多个国家和地区的6000多名运动员和随队人员。比赛之余，不少外国运动员 和游客走出赛场，到多地旅游，一边感受巴蜀文化，一边体验便捷消费。 记者在成都武侯祠锦里文化旅游街区看到这里人头攒动，热闹非凡。随着世运会的召开，在这里还能够看到很多外国的面孔，他们当中有的是这次世运 会的运动员，还有的是一些随队来的游客。在这个地方，他们能够感受到中国传统的历史文化，同时，还能够在街区里面品尝地道的地方特色美食。 ...

在贵州安顺，游客在当地人指导下体验蜡染技艺；在山东莱西，木偶戏表演在夜晚揭开帷幕；在四川自 贡，VR技术还原千年光影…… 近期，文旅市场新场景新业态不断涌现，为人们提供差异化的旅行体验，带动文旅消费全面升级。"今 年暑期，文旅行业融合创新、活力迸发，夜游和避暑游等新场景下的消费热力十足，城乡旅游双向流动 加强，青少年暑期旅游等需求快速增长。"复旦大学旅游学系副教授郭旸在接受记者采访时介绍。 夜间时段也是旅游消费的高峰期。在上海，江南古典园林豫园与现代科技结合，在夜晚向游客展示光影 与诗意之美；在贵州，灯光将甲秀楼映衬得更加古朴典雅，游客纷纷拍照打卡；在杭州，暮色笼罩西 湖，游客登上小舟，一观湖心夜景…… 当前，随着人们文化需求的不断提升，旅游市场也发展出了更丰富的业态。走进云南普洱景迈山，游客 在老茶人指导下体验茶叶的制作过程，了解深厚的茶文化；走进贵州侗族村寨，特色民歌旋律悠扬，身 着民族服饰的村民翩翩起舞，独特的民族舞蹈吸引了人们前来观赏。 近期，多地红色旅游热度升高，纪念馆、红色遗址等迎来了大批参观者。某旅行平台数据显示，暑期以 来，其红色旅游产品预订量增长显著，用户年轻化、亲子化的特征明显，80后、9 ...

Core Points - The 2025 Nanyang Cultural Tourism Consumption Season was officially launched on August 7, marking a significant milestone for the development of Nanyang's cultural tourism industry [1] - The launch ceremony featured a theme of "Now Departing to Nanyang," showcasing a series of cultural performances that highlighted Nanyang's rich historical and cultural heritage [3][4] - The event aims to attract visitors by promoting diverse tourism activities such as family tours, educational trips, and summer vacations, along with various ticket discount policies [5] Group 1 - The launch ceremony served as an important platform to display Nanyang's unique charm to the outside world [1] - Performances included traditional dances and fashion displays that emphasized Nanyang's status as a significant birthplace of Han culture [3] - The event created a vibrant atmosphere, encouraging visitors to explore and experience Nanyang's beauty and culture [4] Group 2 - Nanyang plans to leverage its rich cultural tourism resources to offer a variety of tourism activities [5] - The initiative includes implementing substantial discount policies and high-quality tourism products to enhance service offerings [5] - The goal is to invite tourists from all directions to visit, understand, and fall in love with Nanyang [5]

Core Viewpoint - The rise of overnight museum activities is becoming a popular choice for summer cultural tourism consumption, driven by high temperatures and government encouragement for extended museum hours [2][5][12]. Group 1: Popularity and Experience - Overnight activities in museums, such as sleeping next to dinosaur skeletons, provide unique experiences that attract families and children [2][5]. - The National Natural History Museum has been hosting overnight activities since 2006, initially aimed at providing unique nighttime experiences for children [5][6]. - The activities include interactive elements like 4D movies, hands-on workshops, and storytelling, enhancing the educational experience [5][8]. Group 2: Economic Impact and Trends - The overnight museum activities are seen as a way to boost nighttime economy and cater to the high tourist demand during summer [5][12]. - These activities are characterized as a composite cultural tourism product, emphasizing immersion and interaction, which aligns with current consumer trends [9][14]. - The National Natural History Museum generates revenue through these activities, contributing to its sustainable development as a self-financing institution [14]. Group 3: Challenges and Innovations - The overnight activities face challenges such as safety concerns, operational standards, and the need for content innovation [12][13]. - There is a call for comprehensive safety management systems and operational guidelines to ensure the safety of participants and artifacts [12]. - The need for innovative talent capable of planning and executing these new types of activities is highlighted as a critical factor for success [12][13]. Group 4: Future Outlook - The overnight museum experience is expected to evolve from a novelty to a regular cultural tourism offering, reflecting the deep integration of culture and tourism [14]. - Future activities will focus on balancing educational value with entertainment to enhance participant experience [14]. - The trend indicates a significant potential for overnight museum activities to become a normalized part of cultural tourism consumption [14].

Group 1 - The summer tourism market is experiencing a surge in consumer enthusiasm, driven by various promotional activities and events across regions [1][2] - The Ministry of Culture and Tourism is organizing over 43,000 cultural and tourism consumption activities during the summer season, with a total of 3.9 million events and over 570 million yuan in consumer subsidies [1][2] - The transformation and upgrading of the cultural tourism industry, along with the integration of culture and tourism, are creating more immersive consumer experiences and diverse consumption methods [1][2] Group 2 - Government policies aimed at boosting cultural and tourism consumption are playing a significant role, including measures to enhance product supply and financial support for key consumption areas [2][3] - Financial institutions are innovating products to meet the financing needs of cultural tourism enterprises, with initiatives like the "Su Travel Loan" in Jiangsu Province aimed at providing substantial financing [3][4] - The integration of cultural elements into tourism is enhancing consumer experiences, with new business models and collaborative efforts between banks and tourism sectors to support emerging tourism trends [4]

Group 1 - The tourism market in Hohhot is experiencing significant growth due to its unique natural scenery and rich cultural heritage, attracting a large number of visitors during the peak season [1][5] - Various tourism resources, such as the Chulu Ranch, are drawing crowds, with local businesses benefiting from increased foot traffic and sales [2][3] - Local food and cultural events, including concerts and food festivals, are enhancing visitor experiences and driving up food-related sales in the area [4][5] Group 2 - Local businesses, including photography studios and ethnic clothing rentals, are capitalizing on the influx of tourists, with some reporting daily customer volumes of around 10 groups for photo shoots [2][3] - The demand for local specialties, such as beef jerky and ethnic handicrafts, is high, with some stores experiencing long queues and frequent restocking [2][3] - The overall increase in tourist numbers and total tourism revenue indicates a robust recovery and growth in the tourism sector in Hohhot [5]

7月30日至8月2日晚间，"好客山东·美食争霸赛"鱼跃龙门·山东"鱼江湖"争霸赛火热开赛。山东16市 的美食战队齐聚济南环联夜市，各展绝技，共同开启一场以鱼为主题的美食盛宴。经过四天的激烈角 逐，济南、潍坊、青岛分获本场赛事的冠亚季军。 赛场上，各市战队以黄河鲤鱼、微山湖鲤鱼等当地好食材进行创意烹饪。专业评委线下点评，大众 评委线上投票，助推参赛团队一决高下。 据悉，"好客山东·美食争霸赛"将持续至11月，以"一城一特色"的美食为载体，以16市轮番"打擂"为 牵引，联动重点景区、星级饭店和特色民宿，推出各类优惠措施，撬动文旅消费，催热消夏经济。随着 济南首战告捷，赛事即将轮转淄博、济宁等城市。（记者 刘英 唐晓宁 ） ...