文化活动添年味，欢喜过年氛围浓。非遗活动亮点纷呈，"非遗贺新春·寻味中国年"主题活动好戏连 台，多地非遗展演、庙会热闹登场。文艺演出广受欢迎，"戏聚京津冀·新春演出季"、陕西"西安天天有 秦腔"、黑龙江齐齐哈尔"冰雪齐缘艺梅香"冰雪演出季等丰富群众节日生活。 人民日报北京2月24日电 文化和旅游部数据中心测算，春节假期9天，全国国内出游5.96亿人次，较2025 年春节假期8天增加0.95亿人次；国内出游总花费8034.83亿元，较2025年春节假期8天增加1264.81亿 元，游客人数和花费均创历史新高。 《人民日报》（2026年02月25日 第 07 版） 责编：李芳、李雪钦 惠民措施激活力，文旅消费开门红。2026年全国春节文化和旅游消费月活动火热开展，各地集中发放消 费券、专项补贴等，文旅市场供需两旺。福建推出4300余场文旅消费活动、560余项优惠政策，湖南通 过发放消费券、景区门票优惠、艺术惠民演出等开展促消费活动3000余场，重庆推出1300余场文旅活 动、发放5000万元出行补贴。 文旅融合加百业，产业升级焕新彩。科技赋能场景创新，福建泉州非遗灯会上线超2000盏非遗花灯，以 数字光影技术打造 ...

Group 1 - The core viewpoint of the articles highlights the significant increase in domestic tourism during the 2026 Spring Festival, with 596 million trips taken and total spending exceeding 803.4 billion yuan, marking a historical high in both visitor numbers and expenditures compared to the previous year [1][2] Group 2 - The cultural and tourism sector organized various activities under the theme "Happy New Year," ensuring market order and safety, contributing to a smooth and orderly cultural tourism market [1] - The 2026 Spring Festival saw a 95 million increase in domestic trips compared to the 2025 holiday, which lasted for 8 days, and a total spending increase of 12.6481 billion yuan [1] - Various regions implemented consumer incentives, such as issuing vouchers and subsidies, to stimulate cultural and tourism consumption, with notable activities in places like Fujian and Hunan [2] - Nighttime economy showed strong vitality, with cultural districts and commercial areas in cities like Luoyang and Changsha bustling with activity [2] - The integration of culture and tourism is driving industry upgrades, with technological innovations enhancing experiences, such as the use of digital light technology in Fujian's cultural events [2] - Rural tourism is thriving, with offerings that allow visitors to enjoy natural landscapes and local traditions [2] - The popularity of film and television IPs is creating new tourism trends, with themed tours and exhibitions emerging in various regions [2]

Core Insights - The article highlights the distinct development paths of Nantong and Chengdu during the 2026 Spring Festival, reflecting new demands in housing and the vitality of commercial consumption in China [1][11]. Group 1: Nantong's Housing and Consumption - Nantong's real estate market focuses on "policy precision and service convenience," launching a "New Spring Home Purchase" initiative with 74 projects participating in community benefit activities [2][13]. - The city aims to meet diverse needs such as returning home buyers, talent housing, and senior living through various housing options, from small units to larger apartments [2][13]. - The commercial area of Tangzha Ancient Town saw significant visitor engagement, with over 66,000 tourists during the first two days of the new year, a 50% increase from the previous year [3][14]. - The bustling atmosphere led to a 189% increase in sales for local merchants and market stalls, showcasing strong consumer activity and traditional festive spirit [3][14]. Group 2: Chengdu's Urban Quality and Commercial Real Estate - Chengdu emphasizes "livable quality" in its housing market, with the Luhua community as a model, featuring 8,300 acres of land and a 2,100-acre artificial lake [7][18]. - The city’s commercial real estate sector is thriving, leveraging "scene innovation" and "first-store economy" to attract consumers, becoming a top destination for national consumption [9][20]. - Chengdu's Spring Festival activities included over 90 brands launching limited-time offers, enhancing customer engagement through upgraded flagship stores and unique experiential events [9][20]. - The integration of cultural and commercial elements, such as the large-scale lantern displays and tech-driven experiences, reflects the city's dynamic approach to urban development and consumer engagement [9][20]. Group 3: Economic Implications - Both cities represent contrasting yet complementary aspects of China's economic recovery, with Nantong focusing on stability and foundational growth, while Chengdu showcases vibrant consumer culture and innovation [11][22]. - The developments in Nantong and Chengdu illustrate a broader narrative of China's economic stabilization and the strengthening of internal demand, highlighting the importance of housing and consumption in urban growth [11][22].

Group 1 - The event in Xining's Chengbei District on February 12, 2026, aimed to deliver quality resources, warm services, and New Year blessings to the community, enhancing grassroots cultural life and promoting rural revitalization [1][2] - A variety of cultural performances were showcased, including dances and songs, reflecting the vibrant atmosphere of the city and the unity of different ethnic groups [1] - Donations totaling 32,300 yuan were made by 11 civilized units, including Qinghai Provincial Traffic Holding Group and Industrial and Commercial Bank of China, to support community welfare [1] Group 2 - The initiative effectively conveyed the Party's policies and warmth, stimulating the internal motivation of the community and fostering a strong collective effort for rural revitalization and national unity [2]

Core Theme - The 2026 "Spring Full of Central Plains · Hometown Henan" event, themed "Return to Henan · Taste Chinese New Year," will take place from January 26 to March 20, aiming to provide a cultural and festive experience for the public [1] Event Overview - The event spans from the Laba Festival to the Longtaitou Festival, integrating various cultural and tourism activities to enhance consumer engagement [1] - It focuses on the Yellow River ancient capital region and incorporates diverse elements such as tourism, intangible cultural heritage experiences, public services, and local cuisine [1] Key Activities - The "Shehuo Troupe" will perform at the core venue in Junxian, featuring a 40-minute opening ceremony and various performances that celebrate traditional culture [4] - The event will include nearly 300 key intangible cultural heritage promotional activities across the province [10] - A total of 5,000 million yuan in cultural tourism and accommodation consumption vouchers will be distributed to stimulate consumer spending from February 10 to March 8 [9] Cultural Engagement - Public cultural services will offer over 2,700 activities, including exhibitions and lectures, to enrich the cultural experience during the festival [11] - Various localities will host unique New Year activities, emphasizing regional cultural characteristics and creating a vibrant festive atmosphere [16] Special Features - The event will showcase over 200 special exhibitions in cultural venues and host 500 cultural activities to meet public demand [13] - Specific locations like Kaifeng, Anyang, and Sanmenxia will feature tailored events that reflect their local heritage and traditions [17][18][19][20]

Core Viewpoint - Heilongjiang Province is launching a series of cultural and tourism activities themed "Ice and Snow World, Dragon Horse Spirit" for the upcoming Spring Festival, aiming to provide a vibrant and festive experience for both locals and tourists [1]. Group 1: Tourism Activities - The province has introduced ten major travel routes for the Spring Festival, including "Snowy Adventure," "Northern Health and Wellness," and "Polar Crossing," featuring over a hundred unique tourism routes that offer experiences such as ice and snow tourism, rural tourism, educational travel, and border tourism [3]. - Specific routes include the "Harbin-Yabuli Snow Tourism Loop," "Qiqihar Snowy Crane Town," and "Mudanjiang Snowy Rhythm," among others, designed to showcase the region's winter charm [3]. Group 2: Cultural Exhibitions - Over 200 exhibitions and activities are planned, including the "National Treasures Gathering in Ice City" exhibition and various cultural showcases related to the Year of the Horse, allowing visitors to appreciate precious artifacts and traditional craftsmanship [5]. - Notable exhibitions include "Horse Dance New Year" and "Non-heritage Celebrating the New Year," which aim to deepen the understanding of traditional culture [5]. Group 3: Performing Arts - The second "Passionate Ice and Snow" tourism performance season has commenced, featuring over a hundred artistic performances across various venues, including theaters, tourist attractions, and urban areas, enhancing the cultural atmosphere during the New Year [7]. - Performances include "Gorgeous Beijing Opera" and interactive parades, making cultural experiences accessible to the public [7]. Group 4: Traditional Customs - More than 250 traditional activities are scheduled, such as the Harbin Ice Lantern Festival and various folk events, allowing tourists to immerse themselves in local customs and the festive spirit [8]. - Activities include snowball fights, dumpling-making competitions, and traditional dance performances, showcasing the vitality of the "Dragon Horse Spirit" [8]. Group 5: Shopping Promotions - Key commercial enterprises in the province are launching promotional activities, including discounts and gift offerings, featuring local products like "Heilongjiang Red Sausage" and "Qiqihar Barbecue" [9]. - The initiative aims to facilitate convenient shopping for tourists, highlighting the region's culinary and artisanal offerings [9]. Group 6: Special Activities - To enhance the value of visitors' experiences, Heilongjiang is introducing the "2026 Happy Shopping" special event during the Spring Festival, distributing over 200 million yuan in business and tourism consumption vouchers [10]. - This initiative invites tourists from all over to enjoy the unique flavors of the northern ice and snow [10].

Core Viewpoint - Linyi is set to host over 350 cultural and tourism activities, totaling approximately 12,000 events during the Spring Festival, aiming to enhance the festive atmosphere and boost local consumption [2][6]. Group 1: Cultural and Tourism Activities - The "Light and Shadow Yimeng: Fantastic Langya" digital cultural experience month and the "Yellow River Grand Market" New Year activities were officially launched, featuring a variety of traditional and modern attractions [2]. - A diverse range of winter-themed products and experiences are being promoted, including ice and snow tourism, hot spring wellness, and folk performances, under the theme of "Winter Enjoyment in Yimeng" [3]. - Traditional customs are being highlighted with over 92 events and more than 3,000 sessions of lantern festivals, temple fairs, and New Year markets, promoting cultural experiences like writing Spring Festival couplets and solving lantern riddles [4]. Group 2: Cultural Exhibitions and Community Engagement - Public libraries, museums, and cultural centers will be open for free during the Spring Festival, offering high-quality cultural activities such as art exhibitions and immersive experiences [5]. - The city is encouraging grassroots cultural events, allowing communities to enjoy local performances and celebrations, enhancing the cultural atmosphere [4][5]. Group 3: Discounts and Promotions - A total of 26 scenic spots are participating in promotional activities, with discounts such as half-price tickets during specific times and free entry for students and local residents [5]. - The upcoming 2026 Cultural and Tourism Consumption Season will introduce vouchers covering various sectors, including attractions, accommodation, and cultural products [5].

2026"请到广东过大年"文旅惠民活动启动 1月23日晚，2026"请到广东过大年"文旅消费惠民活动在广东佛山启动。活动期间将向消费者发放 覆盖旅游线路、景区门票、文艺演出等全品类文旅消费场景的消费券，激活新春假期文旅消费市场。图 为启动活动上的花灯吸引游客。中新社记者 陈骥旻 摄 1月23日晚，2026"请到广东过大年"文旅消费惠民活动在广东佛山启动。活动期间将向消费者发放覆盖 旅游线路、景区门票、文艺演出等全品类文旅消费场景的消费券，激活新春假期文旅消费市场。图为启 动活动现场。中新社记者 陈骥旻 摄 1月23日晚，2026"请到广东过大年"文旅消费惠民活动在广东佛山启动。活动期间将向消费者发放覆盖 旅游线路、景区门票、文艺演出等全品类文旅消费场景的消费券，激活新春假期文旅消费市场。图为启 动活动上的无人机表演。中新社记者 陈骥旻 摄 1月23日晚，2026"请到广东过大年"文旅消费惠民活动在广东佛山启动。活动期间将向消费者发放覆盖 旅游线路、景区门票、文艺演出等全品类文旅消费场景的消费券，激活新春假期文旅消费市场。图为启 动活动上的花灯吸引游客。中新社记者 陈骥旻 摄 来源：中国新闻网 编辑：郑铮 1月 ...

Core Viewpoint - The Inner Mongolia Autonomous Region's Cultural and Tourism Department, in collaboration with the regional trade union, has issued a notification aimed at enhancing employee consumption potential to boost cultural and tourism spending [1] Group 1: Employee Consumption Rights - The notification encourages grassroots unions to use membership fees to purchase Inner Mongolia cultural and tourism cards and annual tickets for scenic spots [1] - It supports the issuance of consumption vouchers by unions for members to buy cultural products, tourism goods, and quality cultural and tourism experiences [1] - The notification promotes the establishment of "Union Member Days" at cultural and tourism venues, offering exclusive discounts and priority experiences for cardholders [1] Group 2: Enriching Cultural and Tourism Activities - The notification proposes the "Union Members Explore Inner Mongolia" spring and autumn travel activities, allowing grassroots unions to organize up to four trips annually for members [2] - It encourages the introduction of high-quality artistic performances and the continuation of established cultural events like the Naadam Festival and the China-Russia-Mongolia International Ice and Snow Festival [2] - Grassroots unions are allowed to add one more large-scale cultural and sports activity each year to expand participation [2] Group 3: Ensuring Consumption Demand - The notification emphasizes the need for companies to implement paid leave policies, guiding employees to plan vacations around traditional holidays and local events [2] - It advocates for family-oriented travel and encourages businesses to offer discounts on services like fuel, dining, and transportation for union members [2] - Activities showcasing cultural resources and promotional policy briefings will be organized around key holidays to attract employee and public participation [2]

Core Insights - The tourism sector in Shandong Province experienced significant growth during the 2026 New Year holiday, with 4.682 million visitors and revenue of 194.387 million yuan, marking increases of 14.0% and 12.2% respectively compared to the previous year [1] - Major 5A scenic spots saw an average daily visitor count of 370,800, a 24.1% increase from January 1, 2025, and an average daily revenue of 12.9174 million yuan, up 38.3% from the same date [1] Group 1: Event Highlights - Various cultural and artistic events were organized, such as the "2026 Art Museum Wonderful Night" at Shandong Art Museum, combining exhibitions and performances to enhance the festive atmosphere [2] - Activities like the "Wishing Balloon Release" and "Love Fireworks Show" were held in Zibo, while Dongying utilized social media for live broadcasts, attracting over 30,000 viewers [3] - Cities like Qingdao and Yantai organized unique events to showcase local charm, including winter-themed activities and new year runs [3] Group 2: Scenic Area Innovations - Scenic spots enhanced visitor engagement through interactive experiences, such as role-playing and traditional craft exhibitions in Zibo and immersive tours in Taierzhuang Ancient Town [4] - Weihai's scenic area hosted a "Swan Fairy Tale Festival" with diverse winter activities, while Dezhou and Liaocheng offered various cultural performances to enrich the holiday experience [4] Group 3: Consumer Incentives - Local governments introduced promotional activities to stimulate tourism, including free admission for residents and discounts for visitors in various cities [5] - Jinan launched an ice and snow consumption season to boost winter tourism, while other cities provided special offers to attract visitors [5] Group 4: Cultural Engagement - Cultural venues hosted a variety of events, such as exhibitions and interactive workshops, attracting thousands of participants and enhancing community engagement [6][7] - Activities included photography exhibitions and traditional craft experiences, promoting local culture and heritage [6][7] Group 5: Diverse Tourism Offerings - The popularity of ice and snow tourism increased, with new themed experiences being developed in various parks [8] - Wellness tourism through hot springs gained traction, with several resorts promoting winter wellness packages [8] - Rural tourism continued to thrive, offering unique experiences like farm stays and local cuisine [8]