Group 1 - The core theme of the activities organized in Pingliang City during the 2026 Spring Festival is "Cultural Tourism Benefits the People, New Spring Shopping" [2] - Pingliang City implemented ten key tasks and various measures to stimulate cultural tourism consumption, including ticket discounts and a New Year goods fair [2] - The Kongtong Mountain scenic area attracted 112,500 visitors during the holiday, generating a tourism revenue of 4.0391 million yuan, becoming a core growth driver for the city's consumption [2] Group 2 - Various local cultural activities were organized, such as a ceramic intangible cultural heritage event in Huating City and a poetry competition in Jingchuan County, showcasing a "one county, one product" approach [2] - Public venues like the Pingliang Museum and Cultural Center hosted 180 cultural activities, reaching an audience of 285,600 people, significantly enriching the cultural life of the community [2] - The overall market operation during the holiday was stable and orderly, with no safety production accidents or major complaints reported, creating a safe and harmonious festive environment for citizens and tourists [3]

文化活动添年味，欢喜过年氛围浓。非遗活动亮点纷呈，"非遗贺新春·寻味中国年"主题活动好戏连 台，多地非遗展演、庙会热闹登场。文艺演出广受欢迎，"戏聚京津冀·新春演出季"、陕西"西安天天有 秦腔"、黑龙江齐齐哈尔"冰雪齐缘艺梅香"冰雪演出季等丰富群众节日生活。 人民日报北京2月24日电 文化和旅游部数据中心测算，春节假期9天，全国国内出游5.96亿人次，较2025 年春节假期8天增加0.95亿人次；国内出游总花费8034.83亿元，较2025年春节假期8天增加1264.81亿 元，游客人数和花费均创历史新高。 《人民日报》（2026年02月25日 第 07 版） 责编：李芳、李雪钦 惠民措施激活力，文旅消费开门红。2026年全国春节文化和旅游消费月活动火热开展，各地集中发放消 费券、专项补贴等，文旅市场供需两旺。福建推出4300余场文旅消费活动、560余项优惠政策，湖南通 过发放消费券、景区门票优惠、艺术惠民演出等开展促消费活动3000余场，重庆推出1300余场文旅活 动、发放5000万元出行补贴。 文旅融合加百业，产业升级焕新彩。科技赋能场景创新，福建泉州非遗灯会上线超2000盏非遗花灯，以 数字光影技术打造 ...

Group 1 - The core viewpoint of the articles highlights the significant increase in domestic tourism during the 2026 Spring Festival, with 596 million trips taken and total spending exceeding 803.4 billion yuan, marking a historical high in both visitor numbers and expenditures compared to the previous year [1][2] Group 2 - The cultural and tourism sector organized various activities under the theme "Happy New Year," ensuring market order and safety, contributing to a smooth and orderly cultural tourism market [1] - The 2026 Spring Festival saw a 95 million increase in domestic trips compared to the 2025 holiday, which lasted for 8 days, and a total spending increase of 12.6481 billion yuan [1] - Various regions implemented consumer incentives, such as issuing vouchers and subsidies, to stimulate cultural and tourism consumption, with notable activities in places like Fujian and Hunan [2] - Nighttime economy showed strong vitality, with cultural districts and commercial areas in cities like Luoyang and Changsha bustling with activity [2] - The integration of culture and tourism is driving industry upgrades, with technological innovations enhancing experiences, such as the use of digital light technology in Fujian's cultural events [2] - Rural tourism is thriving, with offerings that allow visitors to enjoy natural landscapes and local traditions [2] - The popularity of film and television IPs is creating new tourism trends, with themed tours and exhibitions emerging in various regions [2]

峰峰矿区苇子灯阵表演 （来源：邯郸晚报） 本报记者张琪 文/影 春满古赵，非遗传情。2026马年春节假期，千年古都邯郸紧扣"骐骥跃邯郸 古都邀你过大年"主题，以非遗文化为核心，串联邯郸道历史文化 街区、响堂山石窟、广府古城等核心文旅阵地，推出一系列特色非遗活动。武安傩戏、苇子灯阵、大名英歌舞等多项国家级、省级非遗瑰宝轮 番亮相，搭配民俗展演、互动体验、光影盛宴，让市民游客在沉浸式体验中感受传统文化魅力，也让邯郸春节文旅市场人气爆棚、热度飙升， 用非遗烟火气点亮古都新春。 邯郸道： 活态非遗润人心 古今交融乐新春 春节期间，邯郸道历史文化街区"非遗奇妙年"活动热闹启幕，化身可漫步、可体验的活态"非遗博物馆"。"我们以'藏在时光里的百年春节'为主 题，打造三大系列十大沉浸式互动体验，让非遗走出博物馆，走进群众生活。"邯郸道历史文化街区演艺负责人张艺介绍道。 非遗巡游是街区最大亮点，大名英歌舞、武安傩戏、赵奢战鼓、兰陵王入阵曲等本土优秀民俗团队轮番登场，身着特色服饰的NPC在锣鼓声中 巡游四方，与游客近距离互动。大年初二晚，国家级非遗武安傩戏鸣锣开演，演员头戴古朴面具，粗犷奔放的舞姿极具张力，上演了一场跨越 三千年 ...

Group 1 - The core message highlights a significant increase in tourism during the Spring Festival, with a 11.86% year-on-year growth in visitor numbers and a 12.18% increase in tourism revenue [1] - Various cultural and historical venues extended their hours and offered special events, contributing to a rich cultural experience for visitors [1] - The province organized over 80 traditional cultural activities, blending modern elements with traditional customs, enhancing the festive atmosphere [2] Group 2 - Winter sports and activities have become a new trend, with the province promoting unique ice and snow experiences that attract tourists [3] - The integration of diverse business models in the cultural tourism sector has stimulated consumer spending, with a focus on new experiences and entertainment options [4] - Local attractions are adapting to seasonal changes by incorporating winter-themed activities and amenities, appealing to younger demographics and families [4]

Group 1 - The core viewpoint of the news highlights a significant increase in tourist attendance and ticket revenue at A-level scenic spots in Sichuan Province during the sixth day of the Spring Festival holiday, with a year-on-year growth of 16.06% in visitor numbers and 9.8% in ticket revenue compared to the same day in 2025 [1] - A total of 800.73 million visitors were recorded at 873 A-level scenic spots, generating ticket revenue of 79.44 million yuan, with 5A-level scenic spots attracting 794,400 visitors and earning 23.01 million yuan in ticket sales [1] - Cumulatively, from the first to the sixth day of the holiday, the province welcomed 42.02 million visitors, resulting in total ticket revenue of 338.22 million yuan [1] Group 2 - The variety of activities offered during the holiday contributed to a vibrant festive atmosphere, with localities organizing events such as lantern festivals, performances, and cultural experiences, promoting a model of "performance + experience + consumption" to attract tourists [1] - Technological innovations such as drone shows, light and shadow displays, and AI interactions have been utilized to create immersive cultural tourism experiences, exemplified by the collaboration between Emei Mountain Scenic Area and the Palace Museum for a mixed-reality exhibition [2] - The trend of visiting cultural venues during the holiday has gained popularity, with libraries and museums hosting various events, including visual art exhibitions and hands-on workshops, reflecting a growing interest in cultural engagement [2]

Core Viewpoint - The article highlights the vibrant and diverse non-heritage activities across various regions in China during the Spring Festival, showcasing a blend of traditional culture and modern consumer experiences. Group 1: Non-Heritage Activities - In Shanxi, a 16-day "Non-Heritage Carnival" features traditional customs like dragon and lion dances, engaging visitors in a cultural experience while promoting local consumption through night market activities [3] - Hunan's Zhangjiajie National Forest Park hosts a series of non-heritage performances, attracting both domestic and international tourists to a culturally immersive New Year celebration [3] - Jiangsu integrates national-level non-heritage crafts with festive customs, offering local delicacies and performances that enhance the festive atmosphere [5] Group 2: Cultural and Culinary Experiences - Sichuan's tourism market thrives with a mix of red culture, folk experiences, and local cuisine, creating a festive environment during the Spring Festival [5] - In Sichuan's Shimian County, a combination of red education and interactive experiences revitalizes the local tourism scene, making it a popular destination for New Year travelers [7] - The "Baba Banquet" in Sichuan features local delicacies, while various non-heritage experiences like lantern making attract significant visitor participation [9] Group 3: Technological Integration - In Jiangsu's Jianhu County, interactive robots engage with visitors, enhancing the festive experience through technology [12] - The "Wudang Dream" park in Hubei showcases a large-scale immersive performance that combines advanced light and shadow technology with traditional martial arts, creating a captivating cultural experience [16] Group 4: Traditional Celebrations - In Hunan and Hebei, ancient cities leverage their cultural heritage to offer a rich experience of traditional Chinese New Year celebrations, blending folk customs with modern technology [18] - The vibrant atmosphere in Hebei's Xingzhou Ancient City features numerous festive activities, with traditional decorations and local culinary offerings creating a lively environment for visitors [20]

Group 1 - Shanghai will launch a total of 2,570 activities across seven categories, including festive events, performances, exhibitions, intangible cultural heritage activities, and public cultural events to create a joyful atmosphere for residents and tourists during the Lunar New Year [1] - There will be 1,369 performances scheduled around the Lunar New Year holiday, along with nearly 50 special exhibitions from various museums and over 100 fine art exhibitions from nearly 60 art galleries [2] - The intangible cultural heritage series will run from mid-January to the Lantern Festival, featuring activities such as heritage cuisine, ancient town lantern fairs, flash performances of traditional opera, and heritage courses [2] Group 2 - More than 60 scenic spots in Shanghai will offer interactive and beneficial activities themed around the "Year of the Horse," including exclusive discounts for horse sign consumers at venues like Shanghai Happy Valley [5] - Family ticket packages will be available at attractions such as Shanghai Wild Animal Park and Shanghai Automobile Museum, while Shanghai Zoo will host cultural activities related to the horse zodiac [5] - The tourism consultation service centers in Shanghai will be fully operational during the Lunar New Year holiday, providing warm services and themed activities for both domestic and international tourists [5]

Core Insights - The tourism market in Zhongshan is experiencing a strong recovery during the 2025 National Day and Mid-Autumn Festival holiday, with a total of 3.89 million visitors, a 13.89% increase compared to 2024 [1] - The city achieved a tourism revenue of 2.251 billion yuan, marking a 14.32% growth from the previous year [1] Tourism and Cultural Activities - Zhongshan's tourism strategy includes three core areas: Xiangshan Ancient City, Daya Red博城, and Zhongshan Film and Television City, creating a rich "3+N" cultural tourism activity system [1] - The "Qijiang Huancai" cultural tourism event at Xiangshan Ancient City featured various activities, making it a major cultural consumption hub in the Greater Bay Area [1] - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Music Week and the 17th China-Portuguese-speaking Countries Cultural Week were held at Xingzhong Square, featuring free entry and a mix of local and international performances [2] Sports and Community Engagement - The "Super Weekend·Zhongshan Town Super" football tournament was launched, combining sports with cultural tourism to stimulate holiday consumption [3] - Various community events, such as the "Cultural and Tourism Integration for Rural Revitalization" initiative, showcased local culture and modern art, attracting visitors to rural tourism [4] Non-Material Cultural Heritage - The Greater Bay Area Non-Material Cultural Heritage Carnival in Sanjiao Town featured traditional performances, promoting the integration of heritage with modern life [5] - Various food culture festivals and night markets across towns stimulated tourism consumption, emphasizing the importance of local culinary traditions [5] Public Cultural Services - Public cultural venues in Zhongshan provided high-quality cultural offerings during the holiday, including exhibitions and themed activities that attracted large audiences [6] - The Xiangshan Book House received 82,000 visitors during the holiday, highlighting its role as a popular leisure destination for residents [6]

Core Insights - The 2025 National Day and Mid-Autumn Festival holiday saw a total of 81.36 million visitors and a tourism revenue of 53.91 billion yuan, representing 89.1% and 83.4% of last year's figures respectively [1] - Cultural experience-oriented attractions performed notably well, with Qingming Riverside Landscape Garden receiving 793,600 visitors and generating 94 million yuan in revenue, marking increases of 25.50% and 11.32% respectively [2] - Museums and cultural venues became popular choices during the rainy holiday, with a total of 7.08 million visitors, a 21.5% increase from last year, and significant engagement in digital cultural activities [3] Group 1: Visitor Statistics - The total number of visitors during the holiday was 81.36 million, with tourism revenue reaching 53.91 billion yuan [1] - The top five cities by visitor numbers were Zhengzhou, Luoyang, Anyang, Nanyang, and Kaifeng [1] - The top five cities by tourism revenue were Zhengzhou, Luoyang, Kaifeng, Anyang, and Xuchang [1] Group 2: Cultural Attractions Performance - Qingming Riverside Landscape Garden had 793,600 visitors and generated 94 million yuan, with growth rates of 25.50% and 11.32% respectively [2] - Wansui Mountain Wuxia City attracted 773,000 visitors and earned 69 million yuan, with increases of 13.35% and 9.79% [2] - The newly opened Xinmi Zhiwei Water City attracted 320,000 visitors in 8 days, with over 40% being from outside the province [2] Group 3: Museum and Cultural Venue Engagement - Museums and libraries recorded 7.08 million visitors, a 21.5% increase year-on-year, with a peak of 1.01 million visitors on the seventh day [3] - The "Digital Cultural Relics Protection Action" initiated by 15 museums in Luoyang attracted 260,000 interactions and boosted sales of cultural products by 65% [3] - Over 1,300 intangible cultural heritage activities were held, engaging nearly 15 million participants [3] Group 4: Visitor Services and Experience - The province implemented visitor-centered policies, including the distribution of consumption vouchers for attractions and accommodations [3] - Various attractions provided amenities such as raincoats and shoe covers to ensure visitor comfort during rainy weather [3] - The Wangwu Mountain scenic area introduced a "rainy day ticket extension" policy, allowing visitors to revisit for free until the end of 2025 [3]