文旅深度融合

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连续4年全线水流贯通 京杭大运河 水清岸绿业态新(经济聚焦)
Ren Min Ri Bao· 2025-07-09 22:14
Core Viewpoint - The article discusses the successful implementation of water replenishment in the Grand Canal, highlighting the ecological and economic benefits resulting from the restoration of water flow and the development of new industries along the canal [1][5]. Group 1: Water Replenishment and Ecological Restoration - The Grand Canal has achieved continuous water flow for four consecutive years since 2022, with the replenishment task for 2025 starting in February and completed by July [1][2]. - A total of 7.88 billion cubic meters of water has been replenished to the northern sections of the Grand Canal, exceeding the planned amount by 142% [3]. - The replenishment has led to a significant recovery of underground water levels, with a total infiltration of 5.31 billion cubic meters from 2022 to 2024, positively impacting the surrounding ecology [6][8]. Group 2: Economic and Cultural Development - The restoration of the Grand Canal has spurred new economic activities, including rural tourism and outdoor recreation, as communities leverage the improved waterway for local development [6][7]. - Various regions are enhancing cultural experiences and eco-tourism, integrating the canal's ecological and cultural values to attract visitors [7][9]. - The initiative has also facilitated the creation of new industries, such as leisure agriculture and cultural education, promoting a deep integration of culture and tourism [7][9]. Group 3: Sustainable Water Management - The water replenishment strategy is designed to be sustainable, involving the replacement of underground water used for irrigation, thus reducing over-extraction and promoting a healthy water cycle [8][9]. - The management of water resources is coordinated across multiple provinces, ensuring a balanced supply and addressing regional water shortages effectively [3][8]. - Continuous efforts are being made to improve water quality and protect aquatic ecosystems, with strict regulations against unauthorized development along the canal [9].
迈向国际化 广元文旅打好三张牌
Si Chuan Ri Bao· 2025-07-02 06:43
Core Insights - The article highlights the rapid development of tourism in Guangyuan, focusing on the integration of cultural tourism and wellness, aiming to transform Guangyuan into an international tourist city [5][10]. Group 1: Tourism Development - The "Drunken Beautiful Guangyuan · Summer Beer Music Festival" launched on June 26, 2023, will run until August, aiming to enhance night-time consumption and attract tourists during the summer [5]. - Guangyuan aims to convert its cultural tourism resources into industrial advantages, with plans to build a major international cultural tourism destination and wellness resort [5][6]. - The city has invested over 7 billion yuan in the past two years to upgrade key scenic spots, including the Jianmen Pass, which saw a 18.47% increase in visitors during the May Day holiday [6]. Group 2: Cultural and Wellness Integration - The Chengjiashan resort is developing a comprehensive wellness tourism model, integrating various facilities such as a water world and themed accommodations [8]. - The "Cultural Tourism + Homestay Wellness" model is being implemented in Chengjiashan, with local homestays upgrading their services to meet national standards [8][9]. Group 3: Marketing and Brand Expansion - Guangyuan is actively promoting its tourism through events in major cities, enhancing its global marketing efforts, and optimizing multilingual services at tourist sites [10][11]. - The city has introduced marketing incentives, with over 300,000 yuan allocated for tourism marketing rewards in the first quarter of 2025 [10][12]. Group 4: Visitor Engagement and Events - The city has launched multiple cultural and sports events, such as the "Baba Basketball" competition, attracting over 1,800 teams and enhancing local engagement [9]. - The ancient Shu Road hiking tours and themed routes have been developed, with significant participation and spending, indicating a robust interest in cultural heritage tourism [9].
“穿越”场景看消费|“穿越”徽州古城看文旅消费新业态
Xin Hua She· 2025-06-27 08:51
Core Insights - The article highlights the cultural and historical significance of Huizhou Ancient City in Shexian, Anhui Province, emphasizing its well-preserved architecture and rich heritage [1][3][10] - It discusses the integration of cultural tourism with local history, showcasing immersive performances that enhance visitor engagement and transform traditional sightseeing into interactive experiences [5][8] Group 1: Cultural Heritage - Shexian is described as a place where "green waters and lush mountains" create a visually appealing environment, with a deep-rooted cultural essence dating back to the Qin Dynasty [1] - Huizhou Ancient City is noted as one of the best-preserved ancient cities in China, featuring ancient streets, alleys, and bridges that reflect the architectural beauty of Huizhou culture [3] Group 2: Tourism Development - Recent efforts have been made to deepen the cultural connotation of Huizhou Ancient City, promoting a blend of cultural and tourism experiences [5] - The immersive performance "Huizhou Fu Youxi" is highlighted as a key initiative, allowing audiences to experience the historical transformation of ancient Huizhou through interactive storytelling [5][7] Group 3: Modern Integration - New tourism formats such as travel photography shops, cultural creative stores, and intangible cultural heritage night markets are emerging, creating a unique contrast between history and modernity [8] - The article notes that Huizhou Ancient City serves not only as a showcase for Huizhou culture but also as a vital platform for the local cultural tourism industry, attracting visitors from across the country [10]
打破“名城不名”的尴尬,眉山擦亮“三张牌” 东坡故里如何突围
Si Chuan Ri Bao· 2025-06-26 07:07
Core Insights - The article highlights the challenges faced by Meishan in promoting its cultural tourism, despite having rich cultural heritage linked to Su Dongpo, a famous historical figure [4][5][6] - Meishan's tourism data shows a total of 34.3 million visitors and a revenue of 30.06 billion yuan in 2024, indicating growth but still lagging behind neighboring cities [5] - The local government is implementing strategies to enhance the cultural tourism experience and brand recognition, focusing on three key areas: culture, health, and events [7][8] Group 1: Current Challenges - Meishan is often overlooked by tourists who prefer nearby attractions like Leshan Giant Buddha and Sanxingdui Museum, leading to a perception of being a "pass-through" destination [5][6] - The lack of marketing and insufficient urban appeal contribute to Meishan's struggle to attract visitors, despite its historical significance [6] - Local tourism officials acknowledge that the city's brand awareness and product offerings need improvement to compete effectively [5][6] Group 2: Strategic Initiatives - Meishan is leveraging its cultural heritage by hosting events like the "Song Meets Dongpo" music drama and promoting the San Su Temple Museum, which recently achieved national recognition [7][8] - The city is focusing on developing a "weekend economy" by creating immersive experiences that combine cultural, health, and sporting events to attract visitors [7][8] - Recent events, such as the "Shu Mountain Mulan Challenge," have successfully increased visitor engagement and local economic activity, with a reported 40% growth in related services [7] Group 3: Future Development Plans - The local government aims to establish Meishan as a national historical and cultural city, a fashionable sports city, and an international ecological health tourism destination [7][8] - Plans include enhancing the overall visitor experience by diversifying tourism offerings and improving service quality across the board [9] - The initiative to create a "Pet-Friendly Meishan" aims to improve visitor services and infrastructure, ensuring a welcoming environment for tourists [9]
石家庄正定县盘活“冷热”资源 丰富文旅业态
Zhong Guo Jing Ji Wang· 2025-06-26 06:08
Group 1 - The newly opened indoor ski resort, Deep International Zhengding Hot Snow Miracle, is a significant addition to the cultural tourism industry in the Hebei region, featuring a 385-meter ski slope and a 3,600-square-meter snow park [1] - The Deep International Zhenyue Tiandi project, with a total investment of 3 billion yuan, is the first integrated logistics and commercial complex in China, covering 502 acres and aiming to become a weekend getaway destination for the Beijing-Tianjin-Hebei region [1] - The project includes a commercial mall of over 100,000 square meters and international hotels, creating a comprehensive living circle that combines skiing and leisure [1] Group 2 - Zhengding County is focusing on tourism development by integrating culture, sports, and the ice and snow industry, enhancing the local tourism experience through infrastructure improvements and the creation of unique cultural districts [2] - Recent initiatives include the restoration of ancient city features and the construction of amenities such as shuttle buses, drinking water stations, and expanded free parking, aimed at improving visitor experience [2] - The county plans to leverage its rich cultural resources to enhance tourism quality and promote high-quality development through deep integration of culture and tourism [2]
开在景区里的新闻发布会说了啥
Si Chuan Ri Bao· 2025-06-25 00:13
Core Insights - The article highlights the recent press conferences held in Mianyang and Meishan, focusing on the integration of culture and tourism, showcasing their innovative practices and strategies for development [2][3]. Group 1: Scene Upgrading - Both cities are shifting from resource-driven tourism to experience-driven tourism, with Mianyang introducing new night tours and family-friendly activities, while Meishan is developing new sports events and low-altitude tourism [4]. - Mianyang has allocated 4.6 million yuan to support the creation of 16 new tourism scenes and plans to launch various themed economic initiatives in the second half of the year [5]. Group 2: Product Innovation - The cities are focusing on "quasi-customized" services for different customer segments, with Meishan promoting sports events like marathons and paragliding, and Mianyang integrating cultural elements into sports IPs [6]. - Both cities are leveraging events to drive tourism consumption, emphasizing the importance of converting event traffic into tourism revenue [6]. Group 3: Route Quality Improvement - Mianyang has launched three premium tourism routes that connect over 30 attractions, enhancing the overall visitor experience [7]. - Meishan is capitalizing on its geographical advantages to create popular tourist spots and themed routes that promote rural tourism and cultural integration [7]. Group 4: Experience Focus - The article emphasizes the importance of experiential tourism, noting that integrating policy announcements with real-life experiences enhances visitor engagement and memory retention [8][9]. - The shift from "check-in tourism" to "immersive experiences" is crucial in the development of the cultural and tourism sectors [9].
泸州内江乐山宜宾达州巴中眉山传达学习省委十二届七次全会精神 推进文旅产业全域全业态发展
Si Chuan Ri Bao· 2025-06-21 01:39
Core Viewpoint - The recent meetings held in various cities of Sichuan Province emphasize the importance of integrating cultural and tourism development to achieve high-quality growth, aligning with the directives from the Provincial Party Committee's 12th Plenary Session [1][2][3][4][5][6][7] Group 1: Policy Implementation - Cities are tasked with translating the Provincial Party Committee's directives into actionable measures tailored to local contexts, ensuring effective implementation [1][2][3][4][5][6][7] - The focus is on enhancing cultural tourism resources and creating a robust tourism ecosystem that meets consumer demands [2][4][5][6][7] Group 2: Cultural and Tourism Integration - Emphasis on deepening the integration of culture and tourism, with specific strategies to enhance local cultural heritage and develop unique tourism products [2][3][4][5][6][7] - Cities are encouraged to innovate in tourism offerings, including cultural events, culinary experiences, and wellness tourism [3][4][5][6][7] Group 3: Infrastructure and Service Improvement - There is a strong push for improving tourism infrastructure and services, including the development of smart tourism platforms and enhancing visitor experiences [2][4][5][6][7] - Cities are urged to create a comfortable and convenient tourism environment, focusing on quality service delivery [5][6][7] Group 4: Brand Development - The meetings highlight the need for cities to establish and promote distinctive cultural tourism brands, enhancing their visibility and appeal [2][3][4][5][6][7] - Strategies include leveraging local cultural identities and promoting regional specialties to attract tourists [2][3][4][5][6][7]
推进文旅产业全域全业态发展——二论深入学习贯彻省委十二届七次全会精神
Si Chuan Ri Bao· 2025-06-20 00:31
Core Viewpoint - The provincial government emphasizes the need for comprehensive development of the cultural and tourism industry, aiming to enhance the integration of culture and tourism, thereby strengthening the cultural tourism sector in Sichuan [1][2]. Group 1: Industry Development Strategy - The cultural and tourism industry has a long value chain and wide benefits, intersecting with agriculture, industry, commerce, sports, and education, which can drive consumption and improve livelihoods [2][3]. - The trend of "Cultural Tourism + Various Industries" is highlighted as essential for high-quality development, necessitating the promotion of all-forms integration within the cultural tourism sector [2][3]. Group 2: Key Focus Areas - The provincial meeting identified five key areas for advancing the cultural tourism industry: cultural heritage protection, red tourism enhancement, performing arts and events industry development, ecological health tourism, and deep integration of agriculture and culture [3]. - New products and experiences are to be developed, such as tourism linked to performances, events, cuisine, and film, with a focus on international competitions like the Chengdu World Universiade to stimulate the ticket economy [3]. Group 3: Implementation and Collaboration - The development of the cultural tourism industry is described as a systematic project that requires understanding industry characteristics, emphasizing planning, and enhancing resource integration [3]. - Local governments are encouraged to accurately position and strengthen their unique features, fostering a competitive and collaborative development environment to unlock the value and potential of Sichuan's cultural tourism resources [3].
加快打造“战略性支柱产业” 四川推进文旅深度融合
Mei Ri Jing Ji Xin Wen· 2025-06-18 14:13
Core Viewpoint - The Sichuan Provincial Committee aims to enhance the cultural tourism industry by establishing world-class landmarks, promoting international brand influence, and integrating cultural and tourism development to make it a strategic pillar industry by 2027 and 2030 [1][2][7]. Group 1: Goals and Measures - Sichuan plans to cultivate world-class cultural tourism landmarks such as the Ruoergai Wetland and Daocheng Yading, and support Chengdu and Leshan in becoming world culinary capitals [1][2]. - The province aims for the cultural and related industries' added value to reach 3.8 trillion yuan and total tourism expenditure to hit approximately 2 trillion yuan by 2027 [1][2]. - By 2030, the integration of culture and tourism is expected to be more robust, enhancing the influence of Bashu culture and the competitiveness of the cultural tourism industry [1][2]. Group 2: Economic Contribution - The cultural tourism industry contributes nearly 12% to the local GDP, showcasing its significance in the modern industrial system [2]. - The industry is characterized by a large scale but weak profitability, indicating a need for structural improvements [2]. Group 3: Brand Development - The initiative emphasizes the creation of the "Jinxiutianfu·Anyi Sichuan" cultural tourism brand, which aims to enhance the province's competitiveness and attractiveness [3][4]. - The brand reflects Sichuan's rich cultural heritage and aims to create a strong public image [3]. Group 4: Strategic Focus Areas - Sichuan will focus on building world-class cultural tourism landmarks and enhancing the recognition of existing attractions like Jiuzhaigou and the Giant Panda [4]. - The province will also invest in cultural and artistic projects, support the development of international tourism cities, and promote local culinary specialties [5]. Group 5: Financial and Policy Support - Sichuan plans to establish a 5 billion yuan investment fund to attract more social capital into the cultural tourism sector [6]. - The province will implement various financial policies, including tax incentives and special bonds, to support cultural tourism projects [6]. Group 6: Future Plans - The Sichuan government will issue detailed policy measures to further promote the integration of culture and tourism, including high-value support policies [7].
四川将设立50亿元投资引导基金支持文旅深度融合发展
Xin Hua Cai Jing· 2025-06-18 13:39
强化统筹方面,四川将紧扣"文旅+百业""百业+文旅",围绕打造"锦绣天府·安逸四川"文旅品牌、推进 文旅产业全域全业态发展、提升文旅服务品质和消费体验、深化文旅融合重点改革四大方向,统筹好政 策和资金,确保支持方向"重点突出、错位互补"。 新华财经成都6月18日电(记者袁波)记者18日从在成都举行的四川省委十二届七次全会新闻发布会获 悉,四川将统筹整合50亿元设立四川省文旅商贸产业投资引导基金,以市场化方式带动更多社会资本投 入文旅商贸产业。 四川省财政厅厅长黎家远在发布会上表示,四川将重点从"重统筹、转方式、减负担、增活力"四个方面 发力。 具体来看,四川将对打造世界级文旅地标和重大品牌、建设巴蜀文化旅游走廊及重点风景道、建设长征 黄河长江国家文化公园(四川段)、系统性支持"四川造"文艺精品创作、引育头部文旅企业等重大事项 和重点项目,按照"资金跟着项目走""成熟一个、启动一个"的原则予以支持。近年来,四川省级每年安 排财政资金3亿元,培育出电影《哪吒2》等精品。 创新方式上,四川将综合运用引导基金、专项债券、财金互动等多种政策手段,撬动多元投入,达 到"四两拨千斤"的效果。专项债券方面,四川将鼓励符合条件 ...