文旅深度融合
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新春将至山水和鸣,惠州环两山建筑艺术计划焕新大湾区文旅体验
Nan Fang Nong Cun Bao· 2026-02-03 09:03
Core Viewpoint - The "Ring Two Mountains Architectural Art Plan" in Huizhou has made significant progress, with the core project "Dongpo Leisure" featuring 16 themed stations now fully operational, aiming to enhance cultural tourism and local economic development during the upcoming Spring Festival [3][20][45]. Group 1: Project Overview - The plan integrates architectural art, Dongpo culture, and policy support to stimulate winter tourism consumption and improve urban-rural aesthetics, contributing to Huizhou's development as a "garden in the Greater Bay Area" [5][6][44]. - The project is aligned with national and provincial strategies for regional coordinated development and high-quality growth in rural areas, featuring a 218-kilometer scenic tourism road connecting key attractions [9][10][11]. Group 2: Economic Impact - The plan aims to transform Huizhou's tourism landscape from a "transit stop" to a "destination experience," enhancing the integration of accommodation, experiences, and culture [33][40]. - The initiative has attracted eight major domestic hotel brands and enabled local residents to increase income through various channels, including homestay operations and selling local products [35][39]. Group 3: Cultural and Artistic Integration - The "Dongpo Leisure" themed stations are designed to revitalize the ancient Dongpo culture, with contemporary artists and architects drawing inspiration from Su Dongpo's "Sixteen Pleasures of Life" [23][24]. - The architectural designs, such as the award-winning "Half Mountain Cloud Sea Station," create immersive experiences that connect visitors with nature and local culture [25][30]. Group 4: Marketing and Promotion - Huizhou's cultural and tourism bureau has launched a "Warm Winter Enjoy Huizhou" campaign, distributing special consumption vouchers to guide tourist spending in the area [17][20]. - The strategic marketing efforts are expected to make the "Ring Two Mountains Architectural Art Plan" a popular choice for tourists during the Spring Festival, showcasing Huizhou's innovative approach to traditional cultural tourism [45][46].
“十五五”开局前瞻:文旅深度融合塑造旅游业的中国样式
Xin Lang Cai Jing· 2026-01-31 13:20
中青报·中青网记者 夏瑾 2026年元旦假期文旅市场消费喜迎"开门红"之后,热度在春节假期有望延续。2026年是"十五五"规划的 开局之年,站在新阶段的起点,文旅产业将迎来哪些结构性变革?又将孕育哪些战略新机遇?中国旅游 协会成立四十周年交流活动上,中国旅游协会会长段强表示,中国旅游业已实现从"开放"到"产业"再 到"融合"的时代跃迁。"融合"成为当前最显著的特征,表现为文化与旅游的深度融合,以及旅游与百业 的纵横贯通,"综合性、多功能、融产业、大旅游"的生态正加速形成。 内容创新本质是文化创新,必须在坚持正确方向的前提下,以需求引导激发生产者与消费者的双边创造 力,形成供需合作的新生产与消费方式。 中国文旅正步入一个"全民创新创造"的时代。创新远不止于产品的"沉浸式"体验,更是"供需合一,双 向奔赴",以此重构生产与消费的关系。杜一力强调,正如《中共中央关于制定国民经济和社会发展第 十五个五年规划的建议》所提出的,激发全民族文化创新创造活力,文旅"向新向优"必须融入这一时代 洪流。 "近年来国潮、非遗复兴、在地文化繁荣等现象,正是全民参与下文化蓬勃生长的明证,它催生了极富 生命力的文化新形态。"杜一力说," ...
以诗为媒,赴文旅之约
Jing Ji Guan Cha Wang· 2026-01-23 07:08
经济观察网 据央视新闻客户端消息,背诵一首含"马"的诗词就能换来门票减免,湖北随州大洪山景区 最近推出的这项新规,其实早已不是个例。这两年,很多景区都在利用本地特色文化资源实行"背诗免 门票",并从最初的节假日活动变成了长期政策。如何不流于形式、不让游客失去新鲜感?如何在彰显 文化自信的同时释放出文旅消费的热力值?解锁入场券毕竟只是"文""旅"融合的开端,新年刚一开年, 各地文旅已纷纷在传统文化与旅游体验深度融合上开始发力。 当下旅游的趋势已从单纯"看风景",变成了解地方历史、欣赏艺术民俗、感受当地居民生活方式等内容 的综合体验。"背诗免门票"不一定适合所有景区,但打造景区文化体验场景、让游客与历史文化产生高 黏性互动的内核却是共通的。比如在河南开封府景区,"包大人""展昭"等角色借助全息投影、裸眼3D等 技术,时而跃入屏幕,时而现身观众席间,邀请游客互动;在浙江良渚古镇,游客戴上VR眼镜就能穿 越回五千多年前,古时先民的生活场景、文化发展的历程仿佛触手可及……许多景区在玩法上开启科技 赋能新模式,底层逻辑都是传统文化的传承,在丰富游客体验感的同时提升景区影响力,实现了经济效 益与文化效益的双赢。 文旅深度融 ...
第40届秦淮灯会隆重亮灯
Xin Lang Cai Jing· 2026-01-21 17:29
在激昂音乐和全场倒数声中,激光骏马奔腾而出,万千灯彩刹那绽放。白鹭洲公园、夫子庙核心区至整 个秦淮河风光带瞬间化为光影海洋。传统灯组构思精巧、寓意吉祥,现代光影绚丽夺目、充满科技感, 二者交相辉映,完美诠释"守正创新"与"融合发展"。 据悉,第40届秦淮灯会将延续至5月底。在此期间,除遍布夫子庙-秦淮风光带各景区、街巷的系列主题 灯组之外,白鹭洲公园内的《灯影秦淮 四秩华章》数字光影长廊与《秦淮灯会40周年特展》也将向公 众开放,通过实物、图片、文献以及多媒体手段,系统展现四十年来的技艺传承与创新成果。 当晚的白鹭洲公园,流光溢彩,人潮涌动。《灯影秦淮 四秩华章》数字光影长廊成为连接历史与当下 的"时空隧道"。通过前沿数字技术,展览勾勒出秦淮灯会四十年壮丽画卷。从"秦淮灯火甲天下"的古典 风雅,到入选国家级非物质文化遗产名录的当代荣耀,光影交错间,观众得以重温灯会从秦淮河畔走向 世界舞台的非凡足迹。四十年来,秦淮灯会已从传统节庆民俗,蝶变为驱动城市更新、赋能产业发展的 文化引擎,生动诠释了中华优秀传统文化的时代价值。 19时30分,亮灯仪式在气势磅礴的开场灯光秀中正式拉开帷幕。 随后的仪式环节,巧妙地融合了传 ...
秦淮灯会隆重亮灯
Xin Lang Cai Jing· 2026-01-21 17:29
Group 1 - The 40th Qinhuai Lantern Festival was held on January 21, featuring a lighting ceremony at the Erhu Island Water Stage in Nanjing [1] - The festival, recognized as a national intangible cultural heritage, showcased the theme "Brilliant Colors Reflecting the Nation, Happy Chinese New Year" [1] - The event highlights Nanjing's efforts in promoting the deep integration of culture and tourism, as well as the achievements in building modern Chinese civilization [1]
高光频现,看2025年四川文旅的高质量发展图景
Si Chuan Ri Bao· 2026-01-21 00:20
Core Insights - The article highlights the significant advancements in Sichuan's cultural and tourism sectors, emphasizing the successful integration of culture and tourism, which has led to increased visitor numbers and economic growth [8][9][10]. Group 1: Cultural and Tourism Development - Sichuan's cultural and tourism industry is recognized as a leading sector in China, with a focus on deep integration and high-quality development [12][25]. - The "Jinxiutianfu·Anyi Sichuan" brand has gained substantial recognition, achieving over 5 billion online impressions and becoming a source of pride for locals and a destination for tourists [10][19]. - The province has launched various initiatives, including the "2025 Sichuan Cultural and Tourism Ten Major Events," to enhance the cultural tourism landscape [8][17]. Group 2: Economic Impact and Visitor Statistics - In 2025, Sichuan's cultural enterprises generated revenues of 425.39 billion yuan, marking an 8.9% year-on-year increase [12][25]. - The province welcomed over 80.57 million tourists, reflecting a growth of over 25% compared to the previous year [11]. - Major cultural events, such as the 14th China Arts Festival, have significantly contributed to the local economy, showcasing Sichuan's rich cultural heritage [20]. Group 3: Infrastructure and Service Improvements - Sichuan is committed to enhancing both hard and soft infrastructure in tourism, including the renovation of over 300 tourist restrooms and the implementation of accessibility improvements [15]. - The province has been recognized for its exceptional service quality, with Jiuzhaigou Scenic Area being praised as a benchmark for scenic area management [15]. Group 4: Legislative and Regulatory Developments - Sichuan has introduced the first local regulation in China for the protection and utilization of ancient books, establishing a legal framework for cultural preservation [27]. - The province's government is focused on improving market order and promoting high-quality development in the cultural and tourism sectors [16].
聊城市文旅行业协会五届一次理事会成功举办
Qi Lu Wan Bao· 2026-01-20 05:37
Core Viewpoint - The meeting of the Liaocheng Cultural and Tourism Industry Association marks a new phase of standardized and high-quality development, focusing on governance, consensus building, and industry advancement [3][6]. Group 1: Meeting Overview - The first session of the fifth council of the Liaocheng Cultural and Tourism Industry Association was successfully held on January 18, with over 50 participants including leaders from various government departments and representatives from member units [1]. - The meeting adhered to the association's charter and focused on the core goals of "standardized governance, consensus building, and high-quality development" [3]. Group 2: Leadership Elections - Rong Changyuan was elected as the president of the fifth council, while Huang Xianwei was elected as the secretary-general, and 13 others were elected as vice presidents [3][4]. Group 3: Strategic Goals and Initiatives - The association aims to enhance its role as a bridge between government and enterprises, focusing on seven key areas including building a high-quality industry exchange platform and promoting collaborative development among member units [4][6]. - The guiding ideology for the association's work in 2026 emphasizes the integration of culture and tourism, aiming to create a professional service platform trusted by the government and satisfying to members [6]. Group 4: Future Directions - The successful convening of the meeting signifies the association's commitment to innovation and upgrading within the cultural and tourism industry, contributing to the high-quality development of the local economy and society [6].
寻味冬日 烟火正暖
Xin Lang Cai Jing· 2026-01-19 19:14
Core Insights - The article highlights the transformation of cold winter resources into vibrant tourism experiences in the Xinjiang Production and Construction Corps, attracting numerous visitors through immersive activities and local culinary offerings [7][9]. Group 1: Tourism and Experience - The winter tourism in the region is characterized by a blend of ice and snow activities that create a lively consumer atmosphere, showcasing the integration of cultural and tourism experiences [7]. - Visitors can engage in winter strawberry picking and other agricultural activities, enhancing their connection with nature and providing a unique aspect to their travel experience [10]. Group 2: Culinary Offerings - The article emphasizes the rich culinary traditions of the region, featuring hearty winter dishes such as slow-cooked lamb and unique local snacks that reflect the area's cultural heritage [8][9]. - Specific dishes mentioned include the alkaline noodle dish from the New Lake Farm and the slow-cooked lamb from the 223rd Regiment, which are highlighted for their warmth and nutritional value during winter [8]. Group 3: Accommodation - The article describes various unique accommodations, including the Snow Lodge and luxury eco-resorts, which offer visitors a cozy retreat amidst the winter landscape [12][13]. - The integration of wellness features, such as hot springs in some lodgings, enhances the overall experience, providing relaxation and comfort to guests [14].
周村古商城点亮冬日夜经济
Xin Lang Cai Jing· 2026-01-13 12:33
Group 1 - The core idea is that the Zhou Village Ancient Mall in Zibo, Shandong, integrates traditional national aesthetics with immersive interactive experiences, enriching visitor experiences and injecting unique cultural connotations into the winter night economy [1] Group 2 - Through cultural performances, real-life interactions, and national style night shows, Zhou Village Ancient Mall has successfully created distinctive winter cultural tourism experience scenarios, effectively extending visitor stay time and enhancing nighttime consumption vitality [3] - This initiative not only enhances visitor participation and satisfaction but also serves as a vivid practice in promoting the deep integration of cultural tourism and stimulating the vitality of traditional culture [3]
新一年,华商试水新领域拓展生意圈(侨界关注)
Ren Min Ri Bao· 2026-01-08 19:51
Group 1 - The new chapter of 2026 presents more positive factors supporting China's economy and will generate more development and investment opportunities [3] - Chinese businesses reflect on their achievements in 2025 and share their plans and expectations for 2026 [3] Group 2 - Wang Siwei, a Chinese businessman in New Zealand, successfully expanded trade between China and New Zealand in 2025, introducing a health product brand and a card game brand to the New Zealand market [4] - In 2026, Wang plans to participate in more exhibitions in China, particularly focusing on the Hainan Free Trade Port, which offers significant business opportunities due to its zero-tariff policies on medical devices [4][6] - Wang aims to leverage the advantages of Hainan's logistics and cultural familiarity to expand into Southeast Asian markets [5] Group 3 - Belgian businessman Fu Bodi is planning to establish a chocolate museum in Hangzhou, China, in celebration of the 55th anniversary of diplomatic relations between China and Belgium [7] - The chocolate museum will feature a variety of attractions, including a chocolate supermarket and a DIY workshop, integrating modern technology with traditional chocolate-making [8] - Fu Bodi's vision includes expanding the chocolate tourism industry in China, supported by the growing cultural tourism market and government initiatives [8][9] Group 4 - He Cheng, a businessman from Kazakhstan, emphasizes the importance of talent resources for enhancing Sino-Kazakh trade relations [10] - He notes the positive environment for trade between China and Central Asian countries, with a focus on sectors like non-ferrous metals and agricultural products [10][11] - In 2026, He plans to invest in both physical infrastructure and human resources to strengthen bilateral trade [11]