Core Viewpoint - The integration of consumption scenarios is not merely a simple addition of functions, resources, and categories, but rather a transformative approach that enhances consumer experiences through immersive formats and multi-business integration, ultimately leading to an upgrade in consumption quality [1][2][3] Group 1: Consumption Scenario Integration - The current consumption structure in China is shifting towards a dual focus on goods and services, with consumers increasingly valuing personalized, intelligent, and multi-layered experiences [2][3] - The integration of consumption scenarios involves creating diverse experiences that combine shopping, dining, and entertainment, as seen in shopping malls that now host sports events and training camps, enhancing foot traffic and consumer engagement [2][3] - The concept of "fusion" emphasizes finding synergies between different sectors to create greater overall value, such as offering combined tickets for events and attractions that enhance the consumer's experience in a city [2][3] Group 2: Physical Space Innovation - The transformation of physical spaces is crucial for the integration of consumption scenarios, with innovative designs that incorporate various elements to create engaging environments for consumers [3][4] - Examples like the "This Has Mountains" mall in Changchun illustrate how reimagining traditional retail spaces can attract consumers by offering a unique blend of experiences, from tea houses to theaters [3] - Effective investment and strategic planning are necessary to upgrade traditional areas like shopping districts and parks, facilitating the integration of diverse consumption scenarios [3][4] Group 3: Future Directions - Many current integration efforts are still in the exploratory phase, indicating a need for innovative approaches and significant transformations to meet consumer demands effectively [4] - Companies must focus on resource integration, business model innovation, product upgrades, and brand development to achieve a win-win situation for both consumers and businesses [4]

Core Viewpoint - The "Soochow Super League + Su New Consumption" initiative is driving a surge in consumer activity in Jiangsu, leveraging the excitement of the sports event to stimulate shopping and dining experiences across the province [1][2][3][4] Group 1: Economic Impact - Sales in monitored commercial complexes and hospitality sectors during the fourth round of the "Soochow Super League" saw a 48% increase week-on-week, with foot traffic rising by 43% [1] - The "Soochow Super League" events have led to a 25% increase in retail and dining consumption around the Huai'an area, with a 10% year-on-year growth in foot traffic [3] - The 彭城广场商圈 achieved nearly 70 billion yuan in revenue from January to May, marking an 8.5% increase, with foot traffic exceeding 35 million, up 9.9% [4] Group 2: Consumer Engagement Activities - Various cities are organizing events such as "Follow the Soo Super League to Shop" and "Follow the Soo Super League to Taste Food," creating a one-stop experience for consumers [1][2] - Suzhou is distributing diverse consumer vouchers, including discounts and rebates, to stimulate shopping in key commercial areas [2] - Nighttime consumption zones have been established, allowing consumers to enjoy both the matches and local shopping experiences, creating a closed-loop consumption model [3][4] Group 3: Local Product Promotion - Cities are enhancing the visibility and competitiveness of local products through exhibitions and sales platforms, focusing on local specialties and cultural goods [1][2] - Jiangsu's local delicacies, such as the 天目湖 fish head and 常州 radish dry fried rice, are being showcased in various culinary events to attract consumers [3] - The initiative is fostering a "pet customer" model, with discounts on accommodations, dining, and free access to tourist attractions, promoting a lifestyle centered around the "Soo Super League" [4]