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文体“破圈”,消费提质 南充文旅这样接“流量”
Si Chuan Ri Bao· 2025-09-25 07:42
Core Points - The recent concert in Nanchong, featuring popular artists, is the largest cultural event in the city in nearly a decade, attracting over 46,000 attendees and generating more than 170 million yuan in surrounding consumption [5][6] - The concert serves as a significant city marketing opportunity, with a notable portion of attendees coming from outside Nanchong, indicating a successful draw for tourism [6] - The upcoming 14th China Shengzhong Lake International Fishing Competition is expected to attract 1,200 athletes from over 20 countries, with a focus on enhancing participant experience through optimized scheduling and diverse fishing methods [7][8] Economic Impact - The concert's economic impact includes a total area of 120 meters for the main stage and over 12,000 square meters for the event, setting a record for outdoor performances in China [5] - The local government is implementing promotional strategies linked to concert ticket stubs, offering discounts on dining and accommodation to boost local consumption [9] Tourism and Cultural Development - Nanchong aims to revitalize its cultural tourism image through events like the concert and fishing competition, with plans to integrate more high-quality performances and local特色 projects [6][7] - The city is enhancing its service infrastructure, including upgrading hotels and local businesses to accommodate the influx of visitors during these events [9][10]
服务供给增加 双节前夕房山商业迎新
Bei Jing Shang Bao· 2025-09-25 05:49
Group 1 - The upcoming holidays are prompting an increase in commercial service supply in Beijing, with new store openings in Fangshan District [1] - Wumart Supermarket's "Fat Transformation Store" in Fangshan is the first of its kind in the district, featuring a product structure similar to that of the popular brand Pang Donglai, with significant expansions in bakery and ready-to-eat food sections [1] - The new IKEA store in Fangshan is a complete upgrade of a local home goods market, filling a gap in the mid-to-high-end home goods market and utilizing smart operational capabilities to reshape the home consumption landscape in southwest Beijing [1] Group 2 - The newly opened Rui Lai Plaza is the ninth commercial complex in Fangshan, featuring diverse business formats including indoor sports experiences and cultural markets, enhancing regional vitality [1] - The plaza includes a hotel with nearly 10,000 square meters of space, a large badminton court, and various dining and convenience options, contributing to the area's commercial ecosystem [1] - Fangshan District aims to boost consumption by focusing on discount economy, self-indulgence economy, and ticket-root economy, promoting quality upgrades in consumption and the integration of commerce, culture, and sports [2]
2025北京人艺国际戏剧邀请展下月启幕
Core Perspective - The "2025 Beijing International Drama Invitation Exhibition" will take place from October 11 to November 26, featuring over 50 performances across four venues, emphasizing the theme of "Gathering" to enhance Beijing's cultural reputation as a major theater destination [1] Group 1: Event Overview - The exhibition will include opening and closing ceremonies, two main performance units, and four supporting activity sections [1] - It aims to showcase a diverse range of theatrical works, including international productions from Italy, Germany, France, and other countries [7][8] Group 2: Featured Productions - Notable performances include the Italian classic "One Man, Two Guvnors," the German "Threepenny Opera," and the French absurdist play "The Screens" [7] - The exhibition will also introduce a new "Small Theater Program" featuring six international works, including puppet and solo performances [8] Group 3: Supporting Activities - The event will host workshops, film screenings, lectures, and discussions to promote international artistic exchange and provide diverse theatrical experiences [10] - Workshops will be conducted by artists from Germany, France, and Taiwan, focusing on various aspects of theater creation [10] Group 4: Economic and Cultural Impact - The exhibition will collaborate with the Beijing branch of the Industrial and Commercial Bank of China to enhance the "ticket root economy," offering discounts and a cultural consumption ecosystem [11] - The initiative aims to boost cultural tourism and enhance the overall experience for both local and international audiences [11]
1200余场演出、展览活动将亮相第二十四届中国上海国际艺术节
Zhong Guo Xin Wen Wang· 2025-09-24 07:05
1200余场演出、展览活动将亮相第二十四届中国上海国际艺术节 中新网上海9月24日电 (高志苗 王笈)记者24日从第二十四届中国上海国际艺术节新闻发布会上获悉,本 届艺术节将于10月17日至11月27日举行。秉持"艺术的盛会、人民大众的节日"办节宗旨,本届艺术节将 通过八大板块活动,举办各类演出展览活动500余项,共计1200余场。上海首演、上海驻演、上海汇 演,让中国上海国际艺术节跻身世界一流节展梯队。 第二十四届中国上海国际艺术节新闻发布会现场。高志苗 摄 本届艺术节进一步链接全球优质演艺资源。55台129场主板演出中,境外项目占比约六成,在沪首演率 超九成。开闭幕演出将延续"一中一外"模式,上演昆剧《太和正音——故宫昆曲萃集》(第一季)和丹尼 尔·哈丁与圣切契利亚管弦乐团音乐会。维也纳爱乐乐团、德累斯顿国家管弦乐团、柏林剧团等国际名 团都将齐聚上海,"全集系列""上海独家"等精彩策划轮番上阵,展现了亚洲演艺之都源源不断的核心竞 争力。 打造国际机构交流的合作"新生态"方面,国际演艺大会将举办7场演出推介会和5场城市探访活动,国际 对话将举办10场专业对话,期间还将召开第五届丝绸之路国际艺术节联盟年会,预 ...
WTT中国大满贯2025筹备工作基本就绪
Zhong Guo Xin Wen Wang· 2025-09-23 14:20
中新网北京9月23日电 (记者 陈杭)记者23日从北京市石景山区获悉,WTT中国大满贯2025将于9月25日 至10月5日在石景山区首钢园开启。目前,随着赛事临近,比赛各项筹备工作已基本就绪,部分参赛球 员已开始在场内进行紧张的赛前训练。 9月23日, 首次增设青少年赛事环节 为了给广大乒乓球爱好者奉献一场完美精彩的巅峰对决,WTT中国大满贯2025在赛事组织、体育展 示、观众服务、配套活动等方面全面升级。 其中,赛事主场馆(八极场)在今年实现了从"三面台"到"四面台"的改造,不仅新增10%的座席,更通过 巧妙的场地设计,将观众座席与球员出场通道等环节融为一体,为观众打造沉浸式的观赛体验。屏幕系 统采用吊挂与场馆大屏联动设计,通过空间层次呈现多元画面,为观众带来更震撼的观赛体验。 作为本届赛事的一大亮点,WTT中国大满贯首次增设青少年赛事环节。10月3日至5日,二号场馆将变 身青少年赛场,球桌数量由三张增至七张,并将在八极场举办U15和U19男单、女单决赛。二号场馆同 样完成扩容与设备更新,新增多项专业健身器材,助力运动员提升体能训练效果。 9月23日, 在北京首钢园大满贯公园,工作人员在安装乒乓球运动员的大 ...
明星车手齐聚CTCC 力盛体育助力赛车运动破圈
Zheng Quan Ri Bao Wang· 2025-09-23 03:41
Group 1 - The 2025 CTCC China Automobile Circuit Professional League was successfully held in Shanghai, featuring four major racing events and attracting over 40,000 spectators [1] - The event included participation from celebrity drivers, enhancing the visibility and appeal of motorsport [1] - The "ticket root economy" model was implemented, promoting tourism alongside the racing experience, allowing fans to explore local attractions [1] Group 2 - Lisheng Sports has developed various public events like the Lisheng Super Track Festival, creating a "festival for car enthusiasts" [2] - The company has a strong focus on the sports industry, particularly in motorsports, and has operated 55 sports events in the first half of the year, generating revenue of 192 million yuan, a 30.20% increase year-on-year [2] - Lisheng Sports holds exclusive operational promotion qualifications for multiple top-tier events, establishing a multi-level ecological matrix in the sports event industry [2]
2025 CTCC中国汽车场地职业联赛上海嘉定站近日举行
Zhong Zheng Wang· 2025-09-22 14:41
Core Viewpoint - The 2025 CTCC China Automobile Circuit Professional League held in Shanghai attracted over 100 top racing cars, nearly 200 elite drivers, and more than 40,000 enthusiastic spectators, showcasing the growing popularity of motorsport events in China [1] Group 1: Event Highlights - The event took place from September 20 to September 21 at the Shanghai International Circuit, organized by the China Automobile and Motorcycle Sports Association and operated by Lisheng Sports [1] - The event implemented a "ticket root economy" model and promoted a "travel with the event" theme, collaborating with Shanghai Anting Cultural Tourism to create a "watching + experience" tourism service model [1] - Attendees could enjoy not only the races but also explore various attractions around Jiading, enhancing the cultural experience alongside the sporting event [1] Group 2: Industry Impact - Since its launch in April, the CTCC series has traveled to multiple cities and regions across China, effectively converting "event traffic" into "consumption growth" [1] - Lisheng Sports has been a pioneer in the sports event market and digital upgrade of the industry, focusing on motorsport and holding exclusive operational promotion qualifications for several international and national top events [1] - The company has developed a multi-level ecological matrix, ranging from basic brand events to original local events, and up to national and international professional events [1]
“国球进商圈”活动走进四大商圈,专业运动员与小球员同台竞技
Xin Jing Bao· 2025-09-21 14:11
Group 1 - Beijing is hosting two major international events during the National Day Golden Week: the China Open Tennis and the WTT China Grand Slam, promoting a "dual event" atmosphere for sports enthusiasts [1][3] - The "National Ball into Business Circle" initiative aims to enhance the integration of culture, commerce, tourism, and sports by bringing professional table tennis players into commercial areas for interactive events [4][5] - The WTT China Grand Slam is scheduled from September 25 to October 5, 2025, with approximately 250 top athletes participating in various categories, including singles and doubles [3][4] Group 2 - The "National Ball into Business Circle" series includes events at major commercial centers, allowing youth players to interact with professional athletes, thereby promoting youth engagement in table tennis [4][5] - The "ticket root economy" is highlighted as a significant trend in Beijing's consumer market, offering discounts and promotions linked to event tickets across various sectors [8] - The city is launching over a thousand promotional activities to stimulate holiday consumption, integrating cultural and tourism offerings to meet diverse consumer needs [9]
浦江流金 梦幻盛会点亮上海 第二届上海国际光影节开幕 龚正启动
Jie Fang Ri Bao· 2025-09-20 02:37
Group 1 - The second Shanghai International Light Festival, themed "Light Up Shanghai," opened on September 19 and will run until October 18, featuring 177 themed activities including architectural projection shows and drone light performances [1][2] - The festival aims to activate urban spaces, showcase city vitality, promote urban culture, and enhance commercial prosperity confidence through light and shadow art [1] - Compared to the first festival, this year's event focuses on creating a globally influential light art IP, with upgrades in creativity, activities, and experiences [2] Group 2 - The festival includes a main venue and 16 sub-venues, with a significant upgrade in light experience installations to boost various economic sectors such as night economy and cultural tourism [2] - The IP image "Little Lingguang" was introduced to the public for the first time, enhancing the immersive experience for both domestic and international visitors [2] - A 7-minute projection show titled "Light Up Shanghai" will be showcased on the north side of the West Bund Grand Theatre's exterior [3]
跟着演出赛事“漫游”商圈景区、体验城市通兑——一张票根,激发更多消费可能
Xin Hua Wang· 2025-09-17 23:49
从演唱会到马拉松、足球赛等体育赛事,再到艺术文化展览,票根过去只是一次消费体验的出入凭 证,如今却串联起"吃、住、行、游、购、娱",成为探索城市的"邀请券"。 "一张票玩转一座城"。看似不起眼的票根,正成为城市流量的新入口。 与过去使用一次随即失效不同,城市的东道主们正赋予小小票根越来越大的价值:在上海,一张展 览票串联起南京路商圈的百亿元消费;在江苏,一场苏超比赛门票延展出一次次跨城微度假;在河南洛 阳,一张火车票即可打开古城游览的数种优惠方式……在更多城市,票根还随着一场场演唱会、马拉 松、艺术展"漫游"商圈景区,激起消费的圈圈涟漪。 一张票根,可以"乘"出多少消费可能? "看完演出的票根先别丢" 住宿可享受多家酒店客房直降优惠、打车有专属折扣、从演出场地到周边商圈有免费接驳服务、一 些商圈还推出"票根当钱花"福利……8月底,来自湖南的伍女士专门到上海看了一场演唱会,人还没 到,就从社交媒体上了解到手中这张门票可以享受的多重福利。"本来跨城看演唱会就需要安排吃住 行,用票根福利相当于享受'双重快乐'。之前演唱会是重头,现在也想好好规划一下路线,用足各种优 惠和礼遇,更加票有所值、不虚此行。"伍女士说。 — ...