Core Insights - The New Year holiday in Beijing saw a surge in tourism, with 8.808 million visitors and a total tourism expenditure of 10.97 billion yuan [2] - The city hosted over 1,400 cultural and tourism activities, significantly boosting market vitality during the holiday [2] Group 1: Tourism and Visitor Statistics - Top ten tourist attractions included Wangfujing, Olympic Park, and Tiananmen Square, among others [2] - The performance of the performing arts market was strong, with 275 commercial performances and over 200,000 attendees, generating ticket sales exceeding 76 million yuan [2][3] Group 2: Cultural Events and Activities - The Beijing Cultural and Tourism Bureau launched the "Beijing Colorful New Year Concert" brand, featuring 49 performances across various genres, including symphonic and traditional music [2] - A variety of domestic and international performances, such as plays and dance shows, contributed to a rich artistic atmosphere during the holiday [3] Group 3: New Initiatives and Offerings - The launch of 52 new tourism and leisure greenways aimed to enhance recreational options for residents and visitors [3] - The city introduced themed travel routes, including winter activities and cultural experiences, to attract tourists [4] Group 4: Community Engagement and Public Culture - Public cultural institutions organized 395 community cultural events, reaching over 340,000 participants [5] - Activities included traditional performances and exhibitions, providing accessible cultural services to the public [5]

假期期间，广州推出精品演出、新派潮玩、乐游景区、文博展览等500余场活动。携程等平台数据显 示，广州位列国内游及入境游热门目的地前三，旅游人次与消费额均居全国前列。跨年夜当日，广州地 铁线网客运量达1409.3万人次，刷新全国单一城市轨道交通单日客流纪录。 免责声明：本文内容与数据由观点根据公开信息整理，不构成投资建议，使用前请核实。 观点网讯：1月3日，广州市文化广电旅游局发布数据，2026年元旦三天假期全市累计接待游客超630万 人次，实现文旅消费57亿元，同比分别增长12%和15%。 ...

扬子晚报网1月3日讯(记者王夕悦)2026年元旦假期收官，南京文旅市场喜迎全年"开门红"。1月3日，记者从南京市文旅局获悉，据南京智慧旅游大数据监 测平台显示，元旦假期(1月1—3日)，全市景区景点、文博场馆、乡村旅游、国家级夜间文旅消费集聚区等监测点累计接待游客量567.5万人次，文旅消费 金额34.8亿元，日均较去年同期分别上升20.3%和24.8%。 南京作为旅游目的地的辐射力与吸引力持续增强，此次假期期间外地游客占比达64.3%。排名前十的地区分别是安徽、上海、浙江、河南、山东、广东、 江西、北京、湖北、河北。其中，游客增幅较大的山东、浙江和福建分别增长44.2%、37.9%、33%。 头部景区引领效应明显，特色活动成为强劲引擎。游客量接待前三的景区为夫子庙-秦淮风光带、钟山风景区、玄武湖景区。值得一提的是，12月31日全 城文旅跨年夜活动多点联动，带动效应显著，园博园、水慢城、龙之谷、牛首山文化旅游区等监测点位凭借特色活动当天客流爆发式增长。丰富多彩的活 动，成功将"流量"转化为"留量"。 江苏园博园跨年夜活动 旺盛的客流直接带动住宿市场的需求。跨年夜至1月2日，全市星级饭店和部分品牌酒店平均出租率 ...

这个元旦，追逐一场烟花、守候一盏花灯、体验一次沉浸式跨年，成为驱动人们出行消费的核心情感动 力。假期前两天(2026年1月1日0时至2日24时)，美团平台江苏旅游订单人次及消费金额均居全国第二， 携程、飞猪平台江苏旅游订单人次均居全国第三，同程平台江苏旅游订单人次居全国第三，百度数据显 示江苏接待国内游客量居全国第二。 扬子晚报网1月3日讯(记者金雨希)璀璨的烟火在南京园博园夜空绽放，苏州寒山寺的新年钟声准时敲 响……2026年元旦假期，江苏全省文旅市场在众多充满仪式感的"瞬间"中迎来开门红。据江苏智慧文旅 平台监测：元旦假期三天(2025年12月31日16时至2026年1月3日16时)，全省纳入监测的781家旅游景 区、365个乡村旅游点、97家夜间文旅消费集聚区、253家文博场馆、32家旅游休闲街区和62家旅游度假 区共接待游客1943.18万人次，游客消费总额达96.13亿元，日均同比2025年元旦放假一天，分别增长 15.62%和15.27%。 纳入监测的省外游客和省内跨市游客量日均同比增长42.15%，带动全省银联商务渠道异地文旅消费 69.02亿元(2026年1月1日0时至2日24时)，日均同比增 ...

Core Insights - The domestic tourism market in China experienced a strong start in 2026, with significant increases in ticket bookings and travel demand during the New Year holiday period [1][2][3] Group 1: Domestic Travel Trends - Ctrip reported that domestic scenic spot ticket bookings increased by over 400% year-on-year during the New Year holiday [1] - The post-90s generation accounted for 33% of travelers, while the post-00s generation made up 39%, indicating a shift towards experiential travel rather than traditional sightseeing [1] - Popular domestic destinations included major cities like Beijing, Shanghai, and Guangzhou, with provinces such as Guangxi and Jiangsu seeing a doubling of travel orders [1] Group 2: Travel Product Performance - Major travel products such as flights, hotels, and homestays saw a simultaneous increase in both volume and price during the holiday [2] - The average number of purchases per consumer rose by over 20%, and the average spending increased by more than 30% compared to the previous year [2] - Car rental bookings surged by over 120% year-on-year, highlighting the growing trend of self-driving trips [2] Group 3: International and Inbound Travel - Inbound tourism showed robust growth, with ticket bookings increasing by 110% year-on-year and experience-based product bookings rising over 30 times [3][4] - Popular inbound destinations included major cities like Shanghai and Beijing, with significant interest from travelers from Hong Kong, Malaysia, and Thailand [3] - The "duty-free shopping + beach vacation" model in Hainan attracted international tourists, with Sanya seeing a 170% increase in inbound orders [4]

据统计，2026年1月1日至3日，杭州全市各景区景点（含乡村旅游）累计接待游客660.19万人次，实现 门票收入7997.78万元。基于杭州城市大脑文旅系统分析，元旦假日共接待外地来杭游客399.8万人次， 同比去年增长15.9%。灵隐飞来峰、千岛湖、运河、河坊街、植物园等景区游客流量较大，作为灵隐飞 来峰景区实施免票政策后的首个假日，景区线上预约名额节前即全部满额，市场热度空前高涨。住宿接 待放量明显，元旦假期全市住宿设施接待过夜游客103.2万人次，按可比口径同比增长7.1%；其中接待 人数排名前五的区县分别是上城、拱墅、萧山、西湖和余杭。全市平均入住率为56.8%，按可比口径同 比增长2.7%。全市各地民宿与营地推出特色跨年套餐，通过篝火、围炉煮茶、轰趴聚会等个性化场景 深受青睐，全市369家等级民宿平均入住率75.76%。 （来源：上观新闻） 1、长三角各地元旦文旅消费数据出炉 试运营期间（双休日、节假日）每日9:00至18:00提供服务，班次时刻可通过苏智出行小程序实时查 询。 专线采用"提前一日、线上预约"模式，票价10元/人/车。 本线路车辆已进行适应性改造，配备可拆卸式自行车架，目前仅支持固定 ...

中国青年报客户端讯（中青报·中青网记者 夏瑾）2026年旅游市场喜迎"开门红"，元旦假期文旅消费热 情全面释放。各大平台数据显示，居民出游意愿强劲，消费能力显著提升，多元玩法推动市场热度攀 升。 "为一场演出赴一座城"的现象在元旦期间尤为突出。哈尔滨凭借"如歌的旅程"跨年演唱会，带动机票预 订增长82%，酒店预订提升81%；浙江诸暨因演唱会及西施跨年音乐节，旅游订单增长2544%；南宁因 演唱会旅游订单增长214%；佛山因"2025-2026 葫芦果音乐节"旅游订单增长306%；沈阳工业摇滚音乐 节带动元旦当日旅游订单增长翻倍。演出活动已成为拉动地方旅游增长的重要引擎。 随着海南全岛封关落地，海南免税购物旅游热度显著攀升。同程旅行数据显示，元旦期间，海南三大机 场进出港机票预订量环比提升76%，上海、广州、北京为主要客源地。自封关启动至元旦假期，海南省 酒店预订增速持续领跑全国。值得关注的是，"先购物、后旅游"的游客比例提升近50%，显示免税政策 对旅游消费的带动效应进一步凸显。 来源：中国青年报客户端 去哪儿旅行数据显示，元旦假期热门目的地酒店预订量同比增长50%，热门目的地机票预订量同比增长 20%，其中 ...

作为海南自贸港全岛封关运作后的首个元旦假期，海南以多元文旅业态吸引各地游客，入境游与旅游消费大幅增长，迎来新年文旅"开门红"。 0:00 元旦当天凌晨2时，俄罗斯航空航班平稳降落三亚凤凰国际机场，这是2026年抵达三亚的首架国际航班。 某旅游平台数据显示，元旦当天，海口、三亚机票预订量增幅居全国首位。出入境方面，三亚入境游机票订单同比增长5倍，海口超3倍，均跻身全国前列。 为了全力激发消费潜能，三亚还面向离岛免税、商超、餐饮等多领域，发放全品类消费券。同时，三亚各大商圈、街区、商超推出满减优惠和主题展览等活 动，年货节、消费季等特色活动持续释放消费活力。 责编：黄之安、刘凌 ...

Core Insights - The domestic tourism market in China experienced a strong start in 2026, with significant increases in travel bookings and consumer spending during the New Year holiday [4][5][6]. Group 1: Domestic Tourism Trends - Ctrip reported that domestic scenic spot ticket bookings increased by over 400% year-on-year, with the post-90s generation making up 33% of travelers and the post-00s generation 39% [4]. - Popular destinations included major cities like Beijing, Shanghai, and Guangzhou, with provinces such as Guangxi and Jiangsu seeing tourism orders double [4]. - Guangxi launched over 400 cultural tourism activities, leading to a 170% increase in tourism orders [4]. Group 2: Travel Demand and Consumer Behavior - The "three-day holiday" combined with the "please take 3 days off and rest for 8" trend significantly boosted travel demand, with major products like flights and hotels seeing both volume and price increases [5]. - On January 1, hotel bookings on Fliggy surged by 280% year-on-year, while leisure product bookings increased by over 270% [5]. - Self-driving travel remained popular, with car rental bookings increasing by over 120% on New Year's Day [5]. Group 3: International Travel Insights - Outbound travel saw a notable rise, with car rental bookings increasing by over 210% and chartered tours growing by more than tenfold on New Year's Day [6]. - Popular international destinations included Hong Kong, Macau, and various tropical islands, with significant interest in winter tourism in regions like Russia and Northern Europe [6]. Group 4: Inbound Tourism Growth - The inbound tourism market showed strong growth, with ticket bookings increasing by 110% and experience-based product bookings rising over 30 times during the holiday [7]. - Key inbound destinations included major cities like Shanghai and Beijing, with significant growth in Sanya following the lifting of travel restrictions [7][8]. - Sanya's inbound orders increased by 170%, benefiting from a combination of duty-free shopping and beach vacation offerings [7].

Group 1 - Nanjing welcomed 1.961 million visitors on January 1, 2026, marking a 19.4% increase compared to the same period in 2025, with 58.4% of visitors coming from outside the province [1] - The total cultural and tourism consumption in Nanjing on New Year's Eve reached 910 million yuan, a year-on-year increase of 32%, with 530 million yuan from external tourism consumption, up 39.5% [3] - The average occupancy rate for star-rated hotels and some brand hotels in Nanjing was 89.2%, while 12 homestays achieved a 100% occupancy rate [3] Group 2 - Nanjing organized 28 key cultural and tourism activities on New Year's Eve, with 9 indoor events primarily featuring theater performances and 19 outdoor events including traditional heritage, concerts, and fireworks displays [5] - Sales in 30 monitored shopping malls and complexes in Nanjing increased by 14.6% year-on-year, with foot traffic rising by 30.2% [7] - The retail, dining, and accommodation sectors in Nanjing saw transaction amounts increase by 35.9%, 66.7%, and 121.9% respectively on December 31, 2025 [8]