做活"水文章"丨 市委书记抓乡村 振兴 （2025.08.11- 08.17）_南方+_ 南方plus 8月11-17日，广 州聚焦从化、增 城区域发展，串 联沿线旅游资 源，加速农文旅 融合。汕头推进 村（社区）"两 委"换届准备， 强调为基层减负 赋能。汕尾推动 陆丰市打好城乡 风貌提升、产业 提质增效等攻坚 战。中山要求挖 掘黄圃腊味特 色，同时探索智 慧手段提升基层 治理水平。江门 鼓励农村青年求 学，发展特色产 业壮大集体经 济。湛江推动廉 江深化生态建设 打造特色城乡风 貌，压实河湖长 制。茂名将以博 贺镇为重点，发 展渔港经济与滨 海文旅，打造粤 西渔文旅示范 区。肇庆聚 焦"悦禄小双"西 江沿岸示范带建 设，打造特色景 观与多元项目。 潮州活化利用古 建筑串联旅游资 源，连片打造农 业产业区。揭阳 推进健全乡村治 理体系，选优配 强村居"两委"班 子。云浮要求优 化城乡规划与绿 化，培育特色镇 村发展农文旅。 广州市委书记郭 永航： 打造更多现代化 岭南新乡村标杆 13日，广州市委 书记郭永航到从 化区、增城区开 展专题调研，并 督导检查台 风"杨柳"防御和 蚊媒传染病疫情 防控工作。在从 化 ...

Group 1 - The core viewpoint is that Yunnan Pu'er is leveraging its unique natural scenery and status as a major coffee production area to enhance the "coffee + cultural tourism" consumption scene, attracting a large number of tourists during the summer travel peak [1][9] Group 2 - In the rainforest of Pu'er, there is a coffee plantation where visitors can interact with elephants while enjoying coffee, providing a unique experience [3] - Visitors to the coffee plantation can not only taste organic coffee but also participate in the coffee-making process under the guidance of baristas, with the plantation receiving over 200 visitors daily since summer, 60% of whom are family visitors [5] - The increase in visitor numbers has led to a significant rise in overall revenue, including dining, accommodation, and coffee sales [9] Group 3 - Coffee shop operators in Yunnan Pu'er are incorporating local seasonal flowers and fruits into their coffee, creating many unique beverages [10][14] - In the Shimao District of Yunnan Pu'er, there is a coffee shop approximately every 50 meters, with sales of beverages made from locally sourced coffee beans continuously increasing [12] Group 4 - Yunnan Pu'er has nearly 700,000 acres of coffee plantations with an annual production of 60,000 tons, and in recent years, it has developed coffee shops and plantations that allow tourists to experience the coffee-making process from seed to cup, continuously creating new business models that integrate coffee and tourism [16]

Group 1: Ecological and Tourism Development - Qingxi Village in Fujian has transformed from an area with poor ecological conditions to a thriving tourist destination through the integration of agriculture, culture, and tourism projects [1][3] - The village has developed various tourism activities, including a rafting project, attracting a peak of over 500,000 visitors this year and generating tourism revenue exceeding 1.5 million yuan [5] Group 2: Environmental Monitoring and Protection - In Yunnan, the population of Asian elephants has stabilized at over 300 due to conservation efforts, with advanced technology being utilized for real-time monitoring of their activities and habitats [10][18] - A comprehensive monitoring and early warning system has been established, which has issued over 13,000 alerts since its trial run in 2020, effectively reducing human-elephant conflict incidents [18]

Core Viewpoint - The development of the Hanzhong rattan weaving industry, particularly through the efforts of Xi'an Liangshun Craft Industry Co., Ltd., showcases the successful integration of traditional craftsmanship with modern e-commerce, leading to significant economic benefits for the local community [1][2][3] Group 1: Company Overview - Xi'an Liangshun Craft Industry Co., Ltd. has seen its e-commerce sales account for 70% of total sales, with products being sold nationwide and to regions such as Central Asia and Europe [1] - The company has established a "Master Studio" led by intangible cultural heritage representatives and collaborated with universities for product innovation, resulting in over 10 national patents [2] Group 2: Economic Impact - The rattan weaving industry in Huangguan Town has created over 6,500 jobs, with 738 relocated individuals achieving employment close to home, leading to an average income increase of over 20,000 yuan per person [3] - Three leading rattan weaving enterprises in the area have an annual output value exceeding 168 million yuan, with products exported to Europe, Southeast Asia, and other regions [3] Group 3: Cultural and Community Development - Hanzhong's efforts to protect and innovate traditional crafts have led to the inclusion of Hanzhong rattan weaving in UNESCO's Asia-Pacific Intangible Cultural Heritage International Training Center case database [2] - The local government aims to promote the deep integration of agriculture, culture, and tourism, enhancing brand development and fostering an innovative entrepreneurial environment [3]

Core Viewpoint - The 23rd South China Sea (Yangjiang) Fishing Season event highlights the significance of marine economy and tourism development in Yangjiang, showcasing the region's rich maritime culture and resources [3][5][6]. Group 1: Event Overview - The fishing season event took place from August 15 to 17, 2023, in Yangjiang's Hailing Island, featuring 13 activities focused on marine culture and tourism [4][5]. - Over 3,400 fishing boats participated in the opening ceremony, marking the highest number of vessels launched in the event's history [10][11]. Group 2: Economic Impact - Yangjiang's marine economy generated a total production value of 49.55 billion yuan in 2024, contributing 54.4% to the city's overall economic output [57][58]. - The region has been recognized with titles such as "China's Oyster Capital" and "China's South Sea Fishing Capital," reflecting its leading position in aquaculture production in Guangdong [13][14]. Group 3: Tourism Development - The fishing season is expected to attract nearly 100,000 visitors daily, generating over 200 million yuan in tourism revenue during the event [39]. - Yangjiang has established a comprehensive tourism framework, including 28 A-level scenic spots and various cultural tourism initiatives, enhancing its appeal as a tourist destination [66][68]. Group 4: Future Plans - Yangjiang aims to enhance its regional brand influence through high-standard planning, full-chain development, technological innovation, and improved business environment [18][22][23]. - The city is focusing on integrating cultural and tourism sectors, promoting a unique path of agricultural and cultural tourism development [50][51].

Core Viewpoint - The article highlights the innovative use of live streaming by university students to promote local culture and agricultural products, enhancing rural revitalization efforts through digital engagement and education [1][2][6]. Group 1: Live Streaming Initiatives - University students are leveraging live streaming to showcase traditional Chinese medicine practices and local specialties, effectively engaging audiences and promoting cultural heritage [1][6]. - The "Three Going to the Countryside" social practice teams from various universities are integrating live streaming into their community service projects, focusing on rural e-commerce and tourism [2][3]. Group 2: Impact on Local Economy - The live streaming efforts have successfully increased the visibility of local products, such as the wind-dried pepper chicken from Nanyang, leading to expanded sales channels for farmers [2]. - In Hunan, live streaming has significantly boosted local tourism, with one event resulting in over 200 tickets being claimed for a scenic area, demonstrating a direct impact on visitor numbers [3][4]. Group 3: Educational Contributions - Students are not only promoting products but also providing training for local merchants on effective live streaming techniques, addressing gaps in their digital marketing skills [2]. - The practice teams are creating promotional materials, such as hand-drawn maps and scripts, to leave behind for local communities, ensuring sustainable knowledge transfer [5]. Group 4: Cultural Engagement - The live streaming sessions have fostered a deeper appreciation for local cultural practices, such as traditional medicine, with interactive elements that engage viewers and highlight the craftsmanship involved [6][7]. - The average viewership for the non-heritage themed live streams has been stable at around 1,000 participants, indicating a growing interest in local culture beyond geographical boundaries [7].

Group 1 - The rural tourism market in China has been thriving this year, with local governments promoting the integration of agriculture, culture, and tourism to attract visitors and support rural revitalization [1] - In the first quarter of this year, rural tourism received a total of 707 million visitors and generated revenue of 412 billion yuan, indicating strong growth during holiday periods [1] - New business models and product upgrades in rural tourism are being driven by local initiatives, such as the cultural events in Guizhou and the agricultural tourism in Xinjiang [1] Group 2 - Hubei's Lichuan has developed summer tourism and health tourism, attracting over 5.4 million visitors this year and creating 100,000 jobs [2] - The variety of rural tourism products is expanding, with new brands emerging that enhance income opportunities for farmers [2] - By the end of 2024, over 30,000 towns and 500,000 villages in China are expected to have improved infrastructure, increasing the comfort and convenience of rural tourism [2]

Core Viewpoint - Lishui, a city in Zhejiang, is gaining popularity as a tourist destination, particularly the Yunhe Rice Terraces, which have been recognized for their natural beauty and cultural significance [1][2]. Group 1: Tourist Attraction - Yunhe Rice Terraces have a history of over 1,000 years, developed during the Tang Dynasty and flourishing in the Yuan and Ming Dynasties [2]. - The terraces are characterized by "three thousand" (1,000 years of history, 1,000 meters elevation drop, and 1,000 layers of terraces) and "three ten thousand" (10,000 acres of azaleas, 10,000 acres of sea of clouds, and 10,000 acres of bamboo forests) [2]. - In February 2024, Yunhe Rice Terraces were designated as a national 5A-level tourist attraction, increasing its visibility and attracting more visitors [2]. Group 2: Infrastructure and Development - Since 2018, local investments have been made to enhance the tourist experience, including the construction of a visitor center, cableway, and a world rice terrace museum [2]. - Continuous improvements in tourism-related infrastructure and cultural exploration have elevated the scenic area’s appeal and service quality [2]. Group 3: Financial Support and Consumer Engagement - Agricultural Bank of China’s Lishui branch has provided nearly 350 million yuan in loans to support the integration of agriculture, culture, and tourism in the region [3]. - In March, financial regulators encouraged banks to increase credit support for the cultural tourism sector, aligning with the goal of boosting consumer spending [3]. - The bank launched a promotional campaign offering discounts for credit card holders at the Yunhe Rice Terraces, enhancing visitor experience and encouraging spending [4].

Core Viewpoint - The article highlights the development of the mushroom industry in Yajiang County, Sichuan Province, focusing on the cultivation and commercialization of Matsutake mushrooms, and the integration of agriculture, culture, and tourism to create a sustainable economic model [1][8]. Group 1: Industry Overview - Yajiang County is known as "China's Matsutake Capital," producing 800 to 1,000 tons of Matsutake mushrooms annually, accounting for 15% of the national total [1]. - The county has established a modern "Yajiang Matsutake Industrial Park," covering 7,763 square meters, to address the challenges of a fragmented industry by creating a comprehensive platform for production, cultural display, and eco-tourism [2]. Group 2: Technological Advancements - The first drone transportation demonstration base for Matsutake has been established in Yajiang, with 120 drones deployed to facilitate rapid delivery, achieving same-day delivery to Chengdu and next-day delivery to over 200 cities nationwide [3]. - A digital platform called "Five Clouds One Code" has been created to provide each Matsutake with a unique digital ID, ensuring traceability from harvest to table [4]. Group 3: Market Expansion - Yajiang County is leveraging e-commerce to expand its market reach, with a dedicated Matsutake store on JD.com and collaborations with various online platforms to create a multi-channel sales strategy [5][6]. - The county has partnered with leading brands to produce Matsutake-flavored products, enhancing the value of its offerings and generating over 10 million yuan in sales [6]. Group 4: Cultural Promotion - Yajiang County is using cultural events and festivals to promote Matsutake as a cultural brand, with activities like the "Encounter Yajiang" Matsutake Festival, which has increased brand value to 1.667 billion yuan [7]. - The county has implemented strict quality control measures and established the first national standards for Matsutake circulation, improving resource density by 20% [7]. Group 5: Economic Impact - The mushroom industry in Yajiang County employs over 14,000 people, with a projected comprehensive output value of 450 million yuan in 2024, significantly increasing household income [8].

Group 1 - The third national soil survey, referred to as "Soil Three Survey," has been initiated to assess the health of soil in China after 43 years [4][5] - The internal testing and analysis work is a critical phase of the soil survey, with the accuracy of test results directly impacting the quality of the survey outcomes [8] - Guangdong province has launched the internal testing and analysis work in the second half of 2023, with a goal to complete the first round of sample testing by June 2024 and all 94,000 soil samples by December 2024 [12][13] Group 2 - The "Ning Ming Star Oil Tea" industry has been promoted through a collaborative effort between Guangdong and Guangxi, with a focus on market integration and product introduction to the Guangdong-Hong Kong-Macao Greater Bay Area [50][52] - A promotional event was held in Guangzhou to introduce the "Ning Ming Star Oil Tea" products, attracting attention from local residents and tourists [51]