Core Insights - The winter tourism season in Inner Mongolia is gaining momentum with multiple ski resorts opening and new ice and snow tourism projects being launched [1][2] Group 1: Industry Developments - Several ski resorts, including Meilin Valley and Mazong Mountain, have opened to welcome visitors, indicating a growing interest in winter sports [1] - The Erdos Jiucheng Palace Ski Resort is attracting ski enthusiasts with various activities such as night skiing and bonfire parties, enhancing the overall experience [1] - Hohhot is promoting a "sports + cultural tourism" model, featuring 74 events that combine ice sports and entertainment to attract tourists [1] Group 2: Government Initiatives - The Inner Mongolia Cultural and Tourism Department has introduced 48 events and 45 premium ice and snow tourism routes to create a diverse winter tourism landscape [2] - Local governments, including Hohhot and Erdos, are distributing cultural tourism vouchers to stimulate the market and encourage visitors to explore ski resorts and related services [2]

央视网消息：入冬以来，内蒙古、山东等地推出丰富多彩的冰雪文旅与民俗活动，冬季旅游热度持续攀升。 这个冬季，内蒙古集中推出了159项特色冰雪文旅活动。在根河市一景区，软萌的驯鹿惹人喜爱，游客们争相合影留念。 在呼伦贝尔市陈巴尔虎旗，"天天冰雪那达慕"活动吸引了全国各地的游客慕名而来。除了传统的骑马、射箭、摔跤，还新增了冰 壶、滑雪圈等趣味项目，满足不同年龄段游客的需求。 此外，这里还有草原特产大集，羊肉串、铜锅奶茶、奶皮子糖葫芦等美食琳琅满目，让游客享受到"一站式"游、购、娱。 同样，山东菏泽市郓城县的冬季文旅也已开始。在古城，游客可品尝特色美食、选购手工艺品，还能体验剪纸、面塑、宋代点茶等 互动项目。 夜幕降临，观灯夜游中更有英歌舞、打铁花等表演，让游客感受中国传统文化的魅力。 为确保冬季旅游景区电力正常供应，当地电力部门24小时开展设备巡检与隐患排查，保障景区冬季用电可靠。 ...

进入冬季，连云港市海州区的旅游热度并未随气温走低。森系亲子课堂、潮流陪拍漫游、山海运动露营 等多元体验玩法密集涌现，传统景区不断创新活动与设施，新兴业态持续拓展旅游场景，市民与游客在 亲近自然、记录美好、挑战自我中，解锁着海州冬季的独特魅力，让这个冬天不再单调，成为充满欢笑 与回忆的旅游季。 传统景区迭代升级，成为亲子出游的首选目的地。周六 清晨的桃花涧景区，梧桐、黄栌等彩色落叶铺 满小径，市民刘女士7岁的儿子小袁正蹲在地上，专注地用收集的十余种落叶拼贴成帽子。"最初是为了 带孩子亲近自然、保护视力，没想到每周爬山渐渐成了家庭固定仪式。"刘女士笑着展示手机里的"爬山 日记"，孔望山的摩崖造像、花果山与猴子的趣味合影等照片，生动记录着亲子出游的欢乐时光。这 种"运动+旅游"的亲子模式，正是海州区传统景区转型的生动写照。 运动与露营深度融合，解锁冬季休闲新场景。夜幕降临，刘志洲山体育公园的露营营地灯火点点，游客 们围坐在蛋卷桌前分享美食，抬头便能望见冬夜星空。"除了刘志洲山体育公园，我们还会去月牙岛、 园博园、塔塔农场露营，许多景区都会提供帐篷、烧烤套餐等配套服务，外地游客哪怕不带装备，也能 轻松体验露营乐趣。" ...

对于滑雪爱好者来说，一年一度的"开板"已成为冬季的头等大事，以东北为代表的北方滑雪胜地依旧实 力领跑，吉林松花湖滑雪场以133%的涨幅位居热度上涨最快滑雪场榜首。黑龙江亚布力滑雪场、崇礼 万龙滑雪场、阿勒泰将军山滑雪场同样名列前茅，成都的西岭雪山滑雪场以84%的热度涨幅成为南方地 区关注度最高的滑雪场。 "避寒"同样是不少游客的冬季出游刚需。马蜂窝大数据显示，西双版纳、三亚、腾冲等温暖宜人的南方 目的地占据榜单半壁江山。老少皆宜的"基诺山雨林徒步"是今冬西双版纳最受欢迎的必体验项目，近一 周热度涨幅达237%。游览版纳之余顺道探索周边的普洱、景迈山等小众目的地也成为越来越多年轻人 的目标，普洱热度环比增长145%。 北京商报讯（记者 吴其芸）12月4日，马蜂窝大数据显示，近一周"冬季旅游"热度环比上涨300%，各 地"滑雪"平均热度涨幅超过66%。从北国雪原到南国暖阳，从高山雪场到温泉小城，游客以多元的方式 拥抱冬天。 马蜂窝大数据显示，哈尔滨、西双版纳、长白山、阿勒泰、漠河、三亚、腾冲、长春、珠海、昆明位列 冬季热度上涨最快的十大目的地。随着游客对旅游体验的要求日渐提升，哈尔滨、长白山、长春等北方 冰雪目的 ...

Group 1: Winter Tourism Trends - The winter tourism trend is gaining momentum as cold weather approaches, with popular destinations including Harbin, Beijing, Changchun, and Shenyang for ice and snow tourism [1] - Southern users show a strong interest in ice and snow tourism, accounting for nearly 70% of bookings, with cities like Shanghai, Nanjing, and Guangzhou leading the demand for "northward snow chasing" [1] - The main demographic for ice and snow tourism consists of families with children from the 80s and 90s, as well as younger travelers from the 00s, who prefer activities like skiing and snow sightseeing [1] Group 2: Southern Escape Trends - There is a significant demand from northern tourists for "southward escape" from the cold, with increased bookings noted since December, particularly from cities like Beijing and Tianjin [1] - The primary demographic for southern escape tourism includes older adults aged 60 and above, who are becoming a key segment in this market [1] - Popular destinations for northern users seeking warmth include Sanya, Haikou, Guangzhou, Shenzhen, and various locations in Yunnan [1] Group 3: Holiday Travel Trends - As December progresses, there is a rise in bookings for New Year’s and winter vacation trips, with over 80% of travelers being families from the 80s and 90s, emphasizing the importance of the New Year experience [2] - Family-oriented trips to island destinations like the Maldives and Indonesia are particularly popular during the winter vacation period [2] - New visa-free policies have made destinations like Russia, Egypt, and the Caucasus region attractive for winter travel, alongside popular European routes [2] Group 4: Domestic Travel Preferences - Leading domestic travel destinations include Beijing, Guangzhou, Sanya, and Shanghai, with a strong preference for ice tourism, theme parks, and cultural experiences [2] - The winter vacation travel market is expected to gradually increase from late January 2026, with peak travel anticipated from February 12 to February 22 [2]

新浪科技讯 12月4日上午消息，近日，马蜂窝发布2025年冬季"旅行蜂向标"。数据显示，近一周"冬季 旅游"热度环比上涨300%，各地"滑雪"平均热度涨幅超过66%。从北国雪原到南国暖阳，从高山雪场到 温泉小城，游客以多元的方式拥抱冬天。值得关注的是，12月1日俄罗斯正式宣布对华免签后，马蜂窝 站内俄罗斯相关瞬时热度大涨887%，带动其一跃成为近期最受关注的境外旅行目的地。 哈尔滨、西双版纳、长白山、阿勒泰、漠河、三亚、腾冲、长春、珠海、昆明位列冬季热度上涨最快的 十大目的地。热衷"躺平"休闲的人们则愿意为一处特色温泉赴一座城，"温泉"近一周热度涨幅达到 117%。广东凭借丰富的温泉资源稳坐"泡汤"第一大省，从化、清远、惠州"温泉"相关平均热度增长超 过100%。 责任编辑：江钰涵 责任编辑：江钰涵 新浪科技讯 12月4日上午消息，近日，马蜂窝发布2025年冬季"旅行蜂向标"。数据显示，近一周"冬季 旅游"热度环比上涨300%，各地"滑雪"平均热度涨幅超过66%。从北国雪原到南国暖阳，从高山雪场到 温泉小城，游客以多元的方式拥抱冬天。值得关注的是，12月1日俄罗斯正式宣布对华免签后，马蜂窝 站内俄罗斯相关瞬时 ...

Core Viewpoint - The article highlights the appeal of Panzhihua as a winter getaway destination, emphasizing its warm climate, abundant sunshine, and beautiful floral scenery, particularly the blooming of the cotton tree and cherry blossoms, making it an attractive option for tourists seeking a sunny retreat during the colder months [6][7][22]. Group 1: Climate and Environment - Panzhihua enjoys over 2700 hours of sunshine annually, with winter temperatures averaging around 20°C, making it a perfect escape from the cold [6]. - The city is referred to as "the city without winter," attracting visitors looking for a warm climate during the winter season [7]. Group 2: Floral Attractions - The city is adorned with the cotton tree, which blooms in winter, creating a picturesque environment with pink flowers throughout the streets [11][22]. - The cherry blossoms and cannonball flowers follow the cotton tree's bloom, contributing to the city's vibrant floral display [26][31]. Group 3: Tourist Activities and Recommendations - Suggested activities include visiting the China Three-Line Construction Museum, which showcases the history and achievements of the city's development [45][54]. - The Panzhihua Zoo is highlighted as a popular attraction, featuring animals reminiscent of characters from the movie "Zootopia," providing an engaging experience for visitors [57][63]. Group 4: Culinary Delights - Panzhihua is known for its diverse food scene, including local specialties like lamb rice noodles and various barbecue options, appealing to food enthusiasts [104][111]. - The city is also recognized as a tropical fruit production base, offering seasonal fruits such as large mangoes and strawberries, enhancing its culinary appeal [102].

Core Viewpoint - Songcheng Performance (300144) emphasizes the seasonal nature of the tourism industry and highlights its strategic positioning in southern regions with milder winter climates, ensuring a positive experience for visitors through indoor theaters and air-conditioned spaces [1] Group 1 - The majority of the company's scenic spots are located in southern areas with mild winter weather [1] - All scenic spots are equipped with indoor theaters or air-conditioned activity spaces [1] - The company aims to provide a good experience for various performance activities and visitors [1]

Core Viewpoint - The article highlights the launch of the 2025-2026 Shenyang Modern Metropolitan Winter Tourism initiative, aimed at revitalizing the Northeast economy and promoting winter tourism through over 500 cultural and sports activities and 100 winter travel routes [1][9]. Group 1: Winter Activities and Events - Shenyang will host over 300 winter-themed activities under the theme "Winter Snow and Warm Sun, Meeting in Shenyang," featuring events like ice and snow carnivals, food tasting, and cultural performances [3][6]. - Various cities including Anshan, Fushun, Benxi, and others are organizing unique winter activities, such as ice sports, cultural exhibitions, and wellness tourism, to enhance winter tourism vitality [8][9]. Group 2: Cultural and Artistic Performances - The Shenyang Grand Theatre and Liaoning Grand Theatre will present a variety of performances, including comedy shows and classic ballet, enriching the cultural experience for visitors [6][8]. - Traditional festivals and markets will be organized, such as lantern festivals and folk exhibitions, to celebrate the New Year and enhance community engagement [6][8]. Group 3: Tourism Routes and Experiences - The initiative offers 100 distinctive tourism routes, allowing visitors to explore the winter charm of each city in the Shenyang metropolitan area, including options for snow sports, cultural exploration, and wellness experiences [9]. - The tourism routes are designed to cater to various interests, including family-friendly activities, culinary experiences, and historical explorations [9].

Core Points - Shenyang has launched a series of winter tourism activities for 2025-2026, focusing on themes of "snow and hot springs, drama and arts exhibitions, and traditional customs" [1] - The city is offering nearly 300 cultural, sports, and commercial activities, along with various warm services to enhance the visitor experience [1] Group 1: Events and Activities - Shenyang is integrating resources for ice and snow activities, featuring events like the third Snow Football Village Super League and ice dragon boat races, as well as high-end competitions such as the National Freestyle Skiing Obstacle Pursuit Championship [1] - The city will host nearly 100 high-level cultural performances, including exhibitions at the Liaoning Provincial Museum and the Shenyang Palace Museum, as well as ballet performances from both local and international troupes [1][2] - Various folk events will be organized, such as the Spring Lantern Festival and winter fishing festivals, allowing visitors to immerse themselves in local traditions [1] Group 2: Visitor Services - Shenyang is providing warm services, including free tickets to major attractions, with 20,000 tickets distributed daily from November to December [2] - The city has introduced ten winter tourism scenarios and ten premium events, along with ten must-visit locations and themed routes to cater to diverse visitor needs [2] - An intercity winter tourism network is being developed, linking Shenyang with nearby modern urban areas to enhance travel convenience [2] Group 3: Visitor Trends - The Shenyang Palace Museum is experiencing a surge in visitors, indicating a growing interest in cultural tourism [3]