新华社北京2月17日电（记者陈浚武、张阳、张申博）这个新春，"鱼灯"火了。 一尾鱼灯，不仅映照出人民群众"年年有余"的美好祈愿，更照见新春文旅消费市场的蓬勃生机。 2026年春节前夕，江西省上饶市婺源县婺女洲度假区内举办的鱼灯巡游。新华社发 行走在大江南北，消费活力在文化浸润中加速释放，文旅消费的深层变迁清晰可感。 2026年春节前夕，江西省上饶市婺源县婺女洲度假区内举办的非遗民俗活动。新华社发 ——从"古韵珍藏"到"年味日常"，非遗、民俗从静态展示走向情感共鸣。 在湖北恩施，土家女儿城的夜晚被璀璨灯火点亮。新春非遗秀轮番上演，层层围观的游客不时举起手机，跟着节奏轻轻摇摆。 "以前看非遗是隔着屏幕，现在跟着队伍跳摆手舞、接福绣球，真的融入了年味儿里，这份热闹暖到了心坎里。"来自武汉的游客张女士说。 2026年春节前夕，湖北省恩施女儿城步行街上游人摩肩接踵。新华社发（谭华 摄） 非遗正在从"被看见"走向"被体验"。 陕西省非物质文化遗产体验中心的小剧场里，孩子们的欢笑声此起彼伏。皮影艺人藏身戏台之后，幕布上，"狐狸"与"乌鸦"你一言我一语， 神态活灵活现；转瞬间，孙悟空与白骨精追逐打斗，刀光剑影跃然布上。 "我 ...

Group 1 - The theme lantern festival in Yinchuan, Ningxia, officially opened on December 27, featuring hundreds of intricately designed lanterns to celebrate the New Year [1] - The festival includes five themed areas and over a hundred large lantern displays, with the "Heavenly Horse Soaring" lantern standing at 13 meters tall, providing an immersive experience through digital twin technology [4] - The event will run until March 8, 2026, with special activities planned for major holidays such as New Year's Day, Spring Festival, and Lantern Festival, offering diverse cultural tourism experiences [7] Group 2 - The "Guizhou Dou Dance Festival" in Yuying County, Guizhou, showcased local intangible cultural heritage programs, including Qiangang Dance, Lantern Opera, and Tall and Short People Dance, celebrating the New Year with community participation [9] - The festival is held weekly on Saturdays, providing a platform for dance enthusiasts and fostering local cultural engagement [11] - The event featured a grand parade with dragon and lion dances, culminating in a vibrant celebration with fireworks and community dancing around a bonfire [12][14] Group 3 - In Xining, Qinghai, the North River Qing Tang City is hosting a winter festival with large frost and ice sculptures, local cuisine, and folk performances, attracting many visitors [15][16] - The 600-meter-long frost street was created using professional landscaping techniques and snow machines, allowing visitors to experience a winter wonderland in the city center [18] - The festival includes 88 large ice sculptures crafted by a professional team from Harbin, using over ten thousand cubic meters of ice material [23]

Group 1 - The tourism market is gradually warming up as the New Year holiday approaches, with northern regions showcasing ice and snow attractions while southern regions feature blooming flowers [1] - In Jilin, a large area of rime scenery has attracted many visitors to the Songhua River, creating a winter wonderland experience [3] - Inner Mongolia has opened the "Ice and Snow Glamour" theme park, featuring large ice and snow sculptures and interactive attractions for tourists [5] Group 2 - In Inner Mongolia, a themed lantern festival with 40 large light displays has been set up along the Gui River, illuminating the winter nights [7] - In Dali, Yunnan, over ten thousand winter cherry blossoms are in full bloom, drawing tourists and photography enthusiasts from across the country [8] - In Nanning, Guangxi, the purple flower bell tree is in full bloom, creating a stunning pink flower sea that attracts many visitors [8]

Core Viewpoint - Inner Mongolia is leveraging its ice and snow resources to launch various winter tourism projects, integrating ice and snow art, folklore, and culinary culture to attract visitors from different regions [1]. Group 1: Winter Tourism Projects - The "Ice and Snow Blossoms" theme park in Manzhouli City features ice sculptures shaped like musical instruments, creating an interactive light and sound experience [3]. - Attractions such as the ice yurt slide and octopus snow slide provide visitors with enjoyable ice and snow activities [3]. - Visitors can also experience traditional Mongolian culture by tasting local delicacies like grilled meat skewers and milk tea inside authentic yurts [3]. Group 2: Cultural and Culinary Events - A themed lantern festival on the Gui Liu River in the Xingan League showcases horse-shaped light displays, enhancing the winter night atmosphere [5]. - The event includes a food area, a New Year goods market, and creative interactive projects, catering to diverse visitor interests [5]. - Mobile street vendors offer local snacks, while free warming bubble houses allow guests to enjoy treats like frozen pears and candied hawthorn [5].