Core Insights - The article highlights the vibrant growth of cultural and tourism consumption during the Spring Festival, symbolized by the popularity of the "fish lantern" which reflects the people's wishes for abundance and prosperity [1][3]. Group 1: Cultural Heritage and Experience - Intangible cultural heritage (ICH) and folk customs are transitioning from static displays to emotional resonance, with visitors actively participating in traditional activities, enhancing their festive experience [6][9]. - In Hubei, the integration of ICH into immersive experiences allows tourists to engage directly with cultural performances, making the celebrations more relatable and enjoyable [8][10]. Group 2: Immersive Experiences in Tourism - The shift from merely observing scenic spots to enjoying immersive experiences is becoming a new attraction in cultural tourism, as seen in events like the "Thousand Lanterns Illuminate Chang'an" theme lantern festival in Xi'an [10][13]. - Tourists are now able to participate in hands-on learning experiences, such as puppet shows, which break the traditional barriers between performers and the audience, enhancing engagement [13]. Group 3: Local Integration and Economic Impact - Cultural tourism destinations are evolving into spaces that blend tourist attractions with local daily life, creating a more integrated experience for both visitors and residents [14][18]. - Initiatives like the "one-yuan stall" in Enshi have created job opportunities for locals, with nearly 500 stalls established, directly benefiting over 1,000 individuals and fostering community engagement [17]. Group 4: Future Directions in Cultural Tourism - Experts suggest that the supply side of cultural tourism needs to adapt by deeply exploring local cultural heritage and enhancing product differentiation through storytelling and digital means [20]. - There is a call for breaking down industry barriers to promote cross-sector integration, which can extend the consumption chain and improve overall visitor experiences [20].

Group 1 - The theme lantern festival in Yinchuan, Ningxia, officially opened on December 27, featuring hundreds of intricately designed lanterns to celebrate the New Year [1] - The festival includes five themed areas and over a hundred large lantern displays, with the "Heavenly Horse Soaring" lantern standing at 13 meters tall, providing an immersive experience through digital twin technology [4] - The event will run until March 8, 2026, with special activities planned for major holidays such as New Year's Day, Spring Festival, and Lantern Festival, offering diverse cultural tourism experiences [7] Group 2 - The "Guizhou Dou Dance Festival" in Yuying County, Guizhou, showcased local intangible cultural heritage programs, including Qiangang Dance, Lantern Opera, and Tall and Short People Dance, celebrating the New Year with community participation [9] - The festival is held weekly on Saturdays, providing a platform for dance enthusiasts and fostering local cultural engagement [11] - The event featured a grand parade with dragon and lion dances, culminating in a vibrant celebration with fireworks and community dancing around a bonfire [12][14] Group 3 - In Xining, Qinghai, the North River Qing Tang City is hosting a winter festival with large frost and ice sculptures, local cuisine, and folk performances, attracting many visitors [15][16] - The 600-meter-long frost street was created using professional landscaping techniques and snow machines, allowing visitors to experience a winter wonderland in the city center [18] - The festival includes 88 large ice sculptures crafted by a professional team from Harbin, using over ten thousand cubic meters of ice material [23]

Group 1 - The tourism market is gradually warming up as the New Year holiday approaches, with northern regions showcasing ice and snow attractions while southern regions feature blooming flowers [1] - In Jilin, a large area of rime scenery has attracted many visitors to the Songhua River, creating a winter wonderland experience [3] - Inner Mongolia has opened the "Ice and Snow Glamour" theme park, featuring large ice and snow sculptures and interactive attractions for tourists [5] Group 2 - In Inner Mongolia, a themed lantern festival with 40 large light displays has been set up along the Gui River, illuminating the winter nights [7] - In Dali, Yunnan, over ten thousand winter cherry blossoms are in full bloom, drawing tourists and photography enthusiasts from across the country [8] - In Nanning, Guangxi, the purple flower bell tree is in full bloom, creating a stunning pink flower sea that attracts many visitors [8]

Core Viewpoint - Inner Mongolia is leveraging its ice and snow resources to launch various winter tourism projects, integrating ice and snow art, folklore, and culinary culture to attract visitors from different regions [1]. Group 1: Winter Tourism Projects - The "Ice and Snow Blossoms" theme park in Manzhouli City features ice sculptures shaped like musical instruments, creating an interactive light and sound experience [3]. - Attractions such as the ice yurt slide and octopus snow slide provide visitors with enjoyable ice and snow activities [3]. - Visitors can also experience traditional Mongolian culture by tasting local delicacies like grilled meat skewers and milk tea inside authentic yurts [3]. Group 2: Cultural and Culinary Events - A themed lantern festival on the Gui Liu River in the Xingan League showcases horse-shaped light displays, enhancing the winter night atmosphere [5]. - The event includes a food area, a New Year goods market, and creative interactive projects, catering to diverse visitor interests [5]. - Mobile street vendors offer local snacks, while free warming bubble houses allow guests to enjoy treats like frozen pears and candied hawthorn [5].