目的地方面，传统热门与新兴黑马齐头并进，形成多点开花的格局。哈尔滨凭借冰雪大世界的超强IP效 应持续领跑，其第二十七届园区面积扩大至120万平方米，总用冰用雪量达40万立方米，创历届之最， 冰雕、雪建作品数量较往年显著增加，还融入多元科技元素强化互动体验。新增的雪地温泉营地、雪地 大闯关、越野滑雪等项目，让这个"顶流"目的地未官宣开园时间，搜索及咨询热度已迎来爆发式增长。 木鸟民宿数据显示，哈尔滨蝉联冰雪游热门目的地榜首，相关订单同比增长35%。乌鲁木齐则成为今年 冰雪游市场的最大"黑马"，木鸟民宿平台显示其冰雪游民宿订单同比暴涨160%，北京是其最大省外客 源地。除哈尔滨、乌鲁木齐外，沈阳、长春、延边、阿勒泰、呼伦贝尔等北方目的地持续热门，途牛数 据显示东三省的冰雪游预订人次占比超过50%，新疆、内蒙古、河北、北京等也是用户的核心选择。值 得注意的是，南方冰雪目的地热度显著上升，丽江、成都、六盘水等凭借独特的高原雪景跻身热门榜 单，与北方冰雪形成差异化竞争，满足不同游客的审美需求。 随着冷空气席卷全国，立冬过后多地气温持续走低，2025-2026雪季冰雪旅游市场提前进入升温通道。 从国内南北对流的出游热潮到 ...

今日关注 指数涨跌情况：今日 A 股主要指数悉数收跌。截止收盘，沪指跌 0.40%，收报 3931.05点；深证成指跌0.76%，报12980.82点；科创50跌1.24%，收报1328.19 点；创业板指跌 1.12%，收报 3042.34 点。总体上，全天个股涨少跌多，Wind 数据显示，全市场 1452 只个股上涨，3846 只个股下跌，148 只个股收平。沪 深两市今日成交额合计 17082 亿元，较上个交易日缩量 177 亿元。 证券研究报告 | 策略点评 2025 年 11 月 20 日 投资要点 分析师：孟之绪 执业编号：S0300524080001 电话： 邮箱：mengzhixu@ykzq.com 投资策略研究 粤开市场日报-20251120 行业涨跌情况：今日申万一级行业涨少跌多，建筑材料、综合、银行、通信、 房地产等行业涨幅靠前，涨幅分别为 1.40%、0.87%、0.86%、0.51%、0.33%， 美容护理、煤炭、电力设备、石油石化、商贸零售、基础化工等行业领跌， 跌幅分别为 2.39%、2.10%、1.96%、1.52%、1.42%、1.22%。 概念板块涨跌情况：今日涨幅居前概念 ...

近日，携程旅行网发布"2026中国100目的地榜"，呼和浩特凭借独特的自然人文资源光荣上榜。此 外，老牛湾黄河大峡谷旅游区、内蒙古博物院、昭君博物院等知名景点，登上大众点评"2025必玩榜"。 "双榜"齐上，说明呼和浩特正以独特魅力吸引着全国游客的目光。春季踏青赏花、夏季草原避暑、 秋季喜观红叶、冬季冰雪狂欢，四季各有玩法。还有皮薄馅足的烧卖、鲜香四溢的手把肉，烟火气十足 的烤串，草原美食的粗犷与细腻交织，成为游客最深的味蕾记忆。 天气渐冷，呼和浩特冬季旅游正迎来"破圈"机遇。近年来，呼和浩特依托得天独厚的冰雪资源，持 续挖掘冰雪场景的多样性，推动冰雪旅游与民俗文化、节庆活动深度融合，让"冷资源"释放"热效应"。 马鬃山滑雪、哈素海冬捕、托克托黄河流凌、敕勒川冰雪嘉年华……"冰雪+文化"的多元产品矩阵，不 断满足游客的差异化需求。 另外值得关注的是，2026年2月6日至12日举办的第二届CBA俱乐部杯决赛已落户呼和浩特。这场 国家级体育赛事，不仅能为冰雪季注入竞技活力，更将吸引全国篮球迷汇聚青城，掀起冬季文旅新浪 潮。届时，呼和浩特将以更丰富的体验、更优质的服务，迎接八方来客，共赴一场多彩浪漫的冰雪之 约。 ...

2025至2026雪季，国内热门冰雪游目的地呈现多元化趋势，除了哈尔滨等传统热门目的地之外，新疆、 内蒙等目的地的热度显著上升，丽江、成都等南方目的地也跻身前二十名之列。 旅游ETF跟踪中证旅游主题指数，覆盖景区、民航、免税、酒店、餐饮等细分领域。展望后市，冰雪 游、境外游、免签政策以及"最长"春节假期等多重催化或提振旅游板块情绪。 （文章来源：每日经济新闻） 11月20日早盘，南京商旅、金陵饭店、全聚德等大幅下挫，拖累旅游板块表现。旅游ETF（562510）盘 中跌近1%，已连续5日回落，前一个交易日涨停的云南旅游一度跌超6%。 据同程旅行数据，11月份以来，上海、广州等主要城市飞往哈尔滨等热门冰雪游目的地的航班预订热度 快速上升。预计从今年11月中旬至2026年元旦前后，热门冰雪航线的机票价格将稳定上行。 ...

Group 1 - The search popularity for "ice and snow routes" such as "Xi'an to Lhasa," "Chengdu to Urumqi," and "Guangzhou to Harbin" has been steadily increasing since November, with "Chengdu to Urumqi" seeing a 48% year-on-year growth in search volume [2] - The top 10 destinations for ice and snow tourism include Beijing, Zhangjiakou, Urumqi, Altay, Changchun, Baishan, Tianjin, Harbin, Shenyang, and Chengdu, indicating a nationwide trend in ice and snow tourism [2] Group 2 - The search volume for "Chongli ski tickets" has surged by 275%, reflecting a high demand for skiing experiences [3] - Popular flight routes to ski destinations are being offered at low prices, with flights from Beijing to Harbin starting at 300 yuan and from Shanghai to Changchun at 280 yuan [3] - Nearly half of the visitors to Zhangjiakou are post-95s, with Beijing contributing over 20% of the total visitor flow [3] Group 3 - Short-distance ice and snow tourism is gaining traction, with train ticket bookings to Changbai Mountain increasing by 167% [4] - The opening of the Shenyang-Baishan high-speed railway has significantly reduced travel time, facilitating weekend trips for urban workers [4] - Activities at Changbai Mountain extend beyond skiing, including natural hot springs and reindeer feeding, enhancing the overall tourist experience [4] Group 4 - The overall tourism booking volume in Beijing has increased by 15% since November, with a notable rise in interest for skiing in the region [5] - The search volume for "Beijing skiing" has surged by nearly 90%, indicating strong interest from tourists in nearby cities [5] - Cross-city ice and snow consumption is showing robust vitality, particularly from visitors in Tianjin, Shijiazhuang, and Shenzhen [5]

长白山 20251118 摘要 长白山景区 7 月游客量同比增长 40%，8 月增长 13.9%，暑期客流增 长推动公司业绩。但上半年受新年假期提前结束和极端天气影响，公司 出现亏损。 沈白高铁 10 月开通，缩短沈阳至长白山时空距离至 4 小时，辽宁方向 游客提升近 20%。高铁提升游客行程灵活性，增加门票销售不确定性。 景区通过提前放票和实时调整票务策略应对突发天气，高铁支撑游客快 速抵达。11 月 5 日和 14 日游客量分别接近 7,000 和超过 1 万人。 秋假期间南方省市游客显著增长，浙江省游客占比达 16.73%，广东省 游客翻倍增长，对稳定 11 月客流起积极作用。 长白山温泉皇冠假日酒店前九个月入住率同比上升 0.31%，平均房价下 降 6.4%；但三季度入住率和平均房价均上涨，售房收入上升 10.45%。 包车业务及其他交通服务表现良好，前九个月主营业务收入同比增长 26.47%，第三季度包车业务收入同比增长 22.23%，净利润增幅 37.36%。 度假服务公司前九个月收入同比增长 44.74%，净利润增幅 22.25%， 第三季度收入增幅达 53.54%。"飞跃长白山"项目贡献显著。 ...

统筹系列省级特色冰雪主题活动、配套"1+N"亮点冰雪活动、创新冰雪旅游场景、丰富城乡便民冰 雪游乐空间……一系列促进冰雪旅游提质升级的举措，将让广大游客在辽宁畅玩冰雪、花式过冬。 东北三省一区冰雪资源丰富，今年，辽宁海洋冰雪、吉林长白山雾凇、黑龙江冰雪大世界、内蒙古 呼伦贝尔雪原等特色资源将有效整合起来，共建跨区域精品线路，串联G331国道边境风情线与沈白高 铁冰雪体验线，推出主题联游产品，共享冰雪赛事、冬捕文化、海洋冰雪节等资源，打响"东北冰雪"整 体品牌。 为促进冰雪旅游消费链条扩容升级，我省还将深度研发冰雪旅游文创产品，支持鼓励冰雪装备制 造，拓展冰雪装备消费场景，支持冰雪场馆与装备企业合作，提供"试用—租赁—购买"一站式服务。 此外，我省还将强化冰雪旅游服务保障，大力提升入境旅游便利化水平，完善旅游交通接驳服务， 打通冰雪旅游"最后一公里"。 其间，我省将推出冰雪游精品线路，如沈阳—丹东等冰雪运动激情之旅、大连—鞍山等温泉康养休 闲之旅、阜新—朝阳等历史文化探寻之旅，将玩冰戏雪同游景区、览名胜、过大年、逛灯会、观冬捕、 泡温泉、看演出、听音乐相结合，满足冰雪旅游大众化、多层次需求。 我省还将创新"冰雪 ...

Core Viewpoint - The snowmaking operations at the National Alpine Skiing Center "Xue Fei Yan" in the Yanqing Olympic Park have commenced, with a large-scale snow production plan in place to prepare for the upcoming skiing season [1] Group 1: Snowmaking Operations - The snowmaking work has started with a total of 44 fixed snow machines and 54 mobile snow machines being deployed [1] - The first phase of snow production will cover an area of 125,000 square meters [1] - The targeted areas for snowmaking include the Haidao Crossing competition section, Yunshan, Forest, and various snow trails [1] Group 2: Timeline and Expectations - The "opening board first slide" is expected to take place in mid to late November [1]

Core Points - The National Alpine Skiing Center "Snow Flying Swallow" in Beijing Yanqing Olympic Park has initiated snowmaking as temperatures drop, with plans to open 13 professional ski trails for various skill levels by the 2025-2026 snow season [1] - A total of 44 fixed snow machines and 54 mobile snow machines have been launched, covering an area of 125,000 square meters in the first phase, with the first skiing expected in mid to late November [1] - This snow season, the Yanqing Olympic Park will establish a comprehensive commercial service system that includes sports retail, dining services, and equipment rentals, along with special celebration events and cost-effective accommodation packages to enhance the overall ice and snow tourism experience [1]

Core Insights - The search popularity for "ice and snow routes" such as "Xi'an to Lhasa," "Chengdu to Urumqi," and "Guangzhou to Harbin" has been steadily increasing since November [1] - The search volume for the "Chengdu to Urumqi" route has seen a year-on-year increase of 48% [1] - Major popular "ice and snow routes" include "Shanghai to Harbin," "Shenzhen to Beijing," and "Guangzhou to Harbin" [1] Travel Trends - The top 10 destinations for ice and snow tourism include Beijing, Zhangjiakou, Urumqi, Altay region, Changchun, Baishan, Tianjin, Harbin, Shenyang, and Chengdu [1] - There is a noticeable trend of increased tourism activity across both northern and southern regions, indicating a nationwide rise in interest for ice and snow travel [1]