Core Insights - The third Beijing Network Audio-Visual Art Conference focused on the theme "Audio-Visual Tide, Artistic Brilliance," gathering industry elites, experts, and creators to discuss innovation and development in the network audio-visual arts [5][6] - The conference released key content including the "2025 Beijing Big Audio-Visual" project list and the "2024 Beijing Micro-Short Drama Research Report," highlighting the industry's growth and creative achievements [5][7] Industry Development - The conference showcased 80 high-quality works in the "2025 Beijing Big Audio-Visual" project list, covering various formats such as web dramas, web films, micro-short dramas, and web variety shows, reflecting the industry's innovative outcomes and artistic pursuits [7][10] - The micro-short drama market in China is projected to reach 50.44 billion yuan in 2024, with a year-on-year growth of 34.9%, and Beijing accounts for approximately 33.62 billion yuan, representing two-thirds of the national total [10][11] Creative Trends - The emergence of grassroots creators, such as "delivery poets" and "field writers," signifies a new era of public participation in the arts, blending traditional and modern elements to inject vitality into the network space [12][13] - The concept of "New Public Literature" emphasizes the democratization of art, reflecting social realities and enhancing cultural exchange, with a focus on quality over mere popularity [13][14] Future Directions - Industry professionals highlighted the need for micro-short dramas to evolve from short video logic to cinematic expression, emphasizing quality and innovation to avoid homogenization [10][11] - The integration of technology, such as generative AI, is seen as a driving force for the development of new public literature, enhancing user experience and creative potential [12][14]

Core Viewpoint - E-commerce live streaming is emerging as a significant force in the development of new popular arts, reshaping cultural life and aesthetic experiences while transforming consumption patterns in the digital age [1][3]. Group 1: E-commerce Live Streaming and New Popular Arts - E-commerce live streaming serves as a bridge between traditional popular arts and modern digital technology, allowing for the revival and dissemination of traditional cultural practices [3]. - During the 2021 Double Eleven shopping festival, a single live stream attracted over 200 million viewers, illustrating the vast reach and impact of e-commerce live streaming on traditional arts [3]. - The integration of traditional arts into live streaming has led to a geometric increase in their dissemination and influence, marking a "glorious transformation" of traditional arts in the digital era [3]. Group 2: Interactivity in E-commerce Live Streaming - Interactivity is a core feature of e-commerce live streaming, allowing audiences to engage actively rather than passively consume content [4]. - Viewers can express their opinions and interact with hosts in real-time, creating a sense of community and emotional connection during live streams [4][5]. - Events like "Hand Speed Festival" enhance group participation, transforming shopping into a collective experience akin to cultural celebrations [5][6]. Group 3: Balancing Commercial and Cultural Values - E-commerce live streaming is a commercial platform that does not sacrifice cultural content for profit; instead, culture drives the platform's commercial success [7]. - The integration of cultural elements into product promotion creates a unique expression system that enhances both cultural dissemination and sales [7][8]. - Initiatives like "Bee Tea Bureau" exemplify the successful merging of commerce and culture, allowing consumers to engage with traditional tea culture while facilitating sales [8]. Group 4: Social Responsibility and Public Welfare - The company promotes a "Live Streaming for Good" initiative, focusing on cultural transmission and social responsibility through various public welfare projects [9]. - Activities include sourcing products with cultural significance and conducting educational sessions for students in specialized institutions to enhance their understanding of the industry [9]. - Collaborations with traditional brands and cultural festivals aim to bridge the gap between heritage and modern consumerism, fostering a sense of community and cultural appreciation [10]. Group 5: Future Directions of E-commerce Live Streaming - The future of e-commerce live streaming will likely incorporate advanced technologies like virtual reality (VR) and augmented reality (AR) to enhance user experience [11]. - There will be a deeper exploration of regional cultural elements in content creation, showcasing local traditions and crafts through live streaming [12]. - The industry is expected to strengthen collaborations with other art forms, such as film and music, to create innovative live streaming programs that engage audiences on multiple levels [12].

Group 1: Cultural Development and Heritage Protection - The 2025 Cultural Power Construction Summit Forum held in Shenzhen focused on deepening cultural system reforms and stimulating cultural innovation [1][2] - The forum featured a sub-forum on "Cultural Heritage Protection and Inheritance," emphasizing the importance of preserving traditional culture and heritage as a foundation for national identity [2][3] - Experts highlighted the need for a "big cultural perspective" in cultural heritage protection, advocating for collaboration between local governments and academic institutions to avoid fragmentation and commercialization [3][4] Group 2: New Trends in Literature and Art - The "New Mass Literature" emerged as a focal point, characterized by its accessibility and relevance to the public, prompting discussions on its implications for contemporary writing [6][7] - New Mass Literature is seen as a transformative movement that shifts the focus from "how to write" to "what to write" and "who is writing," reflecting the lived experiences of ordinary people [7][8] - The rise of digital technology and media convergence is reshaping literary forms, leading to new narrative paradigms and enriching the cultural landscape [7][9] Group 3: Technology and Cultural Innovation - The integration of technology and culture is creating new opportunities, with discussions on AI-generated content (AIGC) and its potential to enhance artistic creation and cultural dissemination [9][10] - Digital technologies are crucial for the preservation of cultural heritage, exemplified by the "Digital Dunhuang" initiative, which has amassed over 400TB of digital resources for global cultural exchange [10][11] - The advent of large model technologies is revolutionizing cultural content production, promoting democratization of creativity and intelligent production processes [11]

Core Viewpoint - The emergence of new popular literature is driven by technology and widespread public participation in creation, dissemination, and sharing, marking a significant cultural innovation in the new era [1][2]. Group 1: Characteristics of New Popular Literature - New popular literature is characterized by a shift in roles, where the public transitions from mere consumers to active creators [1]. - It features interactivity, allowing simultaneous creation, sharing, and feedback, moving away from linear forms of consumption [1]. - The integration of technology, particularly through the internet and new media platforms, has broken traditional media limitations and enriched the cultural ecosystem [1]. Group 2: Challenges and Responsibilities - Despite its growth, new popular literature faces challenges, particularly in a creation environment dominated by traffic and trends, necessitating artists to act as "aesthetic gatekeepers" [2]. - There is a call for a people-centered creative direction that emphasizes the innovation of traditional culture through modern technological means [2]. - The need for more participants and practitioners in popular literature is highlighted, advocating for a return of art to life and life to art, ensuring literature resonates with contemporary society [2].

Core Viewpoint - Dongguan has emerged as a vibrant hub for new popular literature and arts, attracting creators from various backgrounds and contributing to the city's cultural transformation and economic development [1][8]. Group 1: Cultural Development - Dongguan has seen over 7,000 submissions for its "New Popular Literature" initiative, indicating a strong interest in cultural expression [1]. - The city has a GDP exceeding one trillion and a population of over ten million, showcasing its economic significance [1]. - Dongguan is known for producing a significant portion of global consumer goods, including 25% of animation derivatives and 20% of mobile phones [1]. Group 2: Creator Profiles - The city is home to diverse "slash" creators, such as a "barbecue poet" who sells clothes by day and writes poetry by night, reflecting the blend of work and artistic expression [1][2]. - Non-professional creators have gained recognition, with examples like the "Sunshine Children" music group and photographers capturing the essence of Dongguan's manufacturing landscape [2]. Group 3: Literary Evolution - The evolution from labor literature to new popular literature is marked by a focus on both struggles and joys of life, as expressed by local writers [3][5]. - Dongguan's literary scene has roots in the 1990s, with a rise in labor literature that has now transitioned into broader artistic expressions [5][6]. Group 4: Cultural Infrastructure - Dongguan has established a comprehensive cultural infrastructure, including 586 community libraries and 51 shared cultural spaces, enhancing access to cultural resources [6]. - The Dongguan Literature and Art Institute, established in 2005, has played a pivotal role in fostering local talent and creativity [7]. Group 5: Impact on Society - The rise of new popular literature reflects the changing dynamics of society, where the public becomes both the subject and the creator of art [5][8]. - Dongguan's cultural initiatives are seen as a model for urban transformation and modernization in China, promoting a shared cultural identity among its diverse population [8].

Group 1 - The core characteristic of the new popular literature is mass creation and sharing, which has a natural isomorphism with folk literature [1] - The current technological transformation accelerates the diversification of communication media, leading to a surge in folk literature creation involving a wide range of participants and innovative production methods [1] - Traditional artisans are becoming popular folk artists and influencers, while highly educated individuals are emerging as new forces in folk literature [1] Group 2 - The purpose of folk literature creation is increasingly oriented towards cultural consumption needs rather than being closed off, and it is breaking through regional styles while integrating modern design concepts [1] - New organizational forms such as "inheritor + enterprise" and "enterprise + farmers" are aggregating innovative forces from different subjects [1] - The transition from oral transmission to multimedia communication has been supported by creative design companies and new media platforms, facilitating the transformation and innovation of folk literature [1] Group 3 - New popular literature allows the general public to truly become the protagonists of literature and art, representing a creative transformation and innovative development of folk literature [2] - Folk literature provides a continuous source of creative inspiration for new popular literature through its deep cultural traditions [2]

Core Viewpoint - The emergence of high-quality content in the short video and live streaming sectors reflects the democratization of cultural creation, driven by digital technology that lowers creative barriers and fosters enthusiasm for creation [1][2] Group 1: Digital Technology and Content Creation - New technologies such as artificial intelligence and virtual reality provide convenient tools for artistic creation, significantly reducing production costs for users [1] - Users are generating vast amounts of content through original works, remixes, comments, and bullet chats, showcasing a shift towards a more participatory culture [1] Group 2: Cultural Heritage and Engagement - The core of this new cultural expression remains rooted in traditional Chinese culture, as evidenced by the significant engagement with topics like "Intangible Cultural Heritage" during the Spring Festival, which garnered over 2.7 billion views on Douyin [1] - From May 2023 to May 2024, 13.79 million users shared their experiences related to intangible cultural heritage on Douyin, including contributions from both traditional inheritors and younger creators [1] Group 3: Economic Impact and Industry Development - The new cultural expressions are not only revitalizing traditional cultural forms but also creating cultural hotspots and driving the development of the cultural tourism industry [1] - During the Spring Festival, local group purchase orders related to the Chaozhou Yingge dance increased by 795% due to the influence of new cultural expressions, highlighting the economic benefits of this trend [1]

Group 1 - The new popular literature and art is a product of people's creativity, the inevitable development of the times, and the result of technological empowerment, reflecting the innovative vitality of the new era [1] - Respecting new popular literature and art essentially means respecting the cultural creativity and choice of the people, as well as the diversity of culture [1] - There are issues such as fragmentation, homogenization, and vulgarization in the development of new popular literature and art, leading to aesthetic degradation among audiences [1] Group 2 - It is necessary to establish benchmarks for new popular literature and art, rewarding outstanding works and creators who excel in content innovation, technology application, and social impact [1] - Enhancing literary criticism is crucial to improve aesthetics, guide trends, and promote the integration of mainstream values with popular expression [1] - Emphasizing the importance of reading and watching classics, as they contain rich historical and cultural connotations that can cultivate humanistic qualities and aesthetic appreciation [1] Group 3 - The goal is to achieve a balance between quality and traffic, depth and popularity, prioritizing social benefits while also considering economic benefits [2] - There is a need to bear social responsibility and convey cultural values, fostering consensus in a diverse environment [2] - The aim is to construct a new literary and artistic pattern that possesses both spiritual height and warmth of life, along with broad participation [2]