0:00 "十五五"规划建议指出，大力繁荣文化事业，营造良好文化生态，提升文化原创能力，推动新闻出版、广播影视、文学艺术等领域精品创作。培育形成规模 宏大、结构合理、锐意创新的高水平文化人才队伍。广泛开展群众性文化活动，繁荣互联网条件下新大众文艺。 其中"繁荣互联网条件下新大众文艺"是"十五五"规划建议中关于文化建设的一个全新的提法和目标。 中国文艺评论家协会副主席、北京师范大学艺术与传媒学院院长 胡智锋：背后的意义我认为是看到了正在勃发和兴旺发展中的新大众文艺景观，将酝酿整 个民族新的文化想象和文化创造的可能性。新大众文艺挖掘和充分调动藏在民间的具有想象力、创造力的高手，借助新时代互联网大平台和环境，释放自己 的创造力和想象力，激发全民族的创新创造活力。 专家说"繁荣互联网条件下新大众文艺"，能激发全民族的创新创造活力。它为什么能量这么大？需要先搞清楚它的含义，也就是这个"新提法""新目标"，到 底新在哪儿？ "十五五"规划建议为什么要专门强调"繁荣互联网条件下新大众文艺"，这背后又是一盘怎样的大棋？ 新大众文艺是一片巨大的蓝海经济。以在网上爆火的微短剧为例，它创造的市场价值可谓惊人，2024年其市场规模达 ...

Core Viewpoint - The "14th Five-Year Plan" emphasizes the promotion of cultural development, particularly focusing on the new public art under the internet, aiming to enhance cultural originality and create a favorable cultural ecosystem [1] Group 1: New Public Art - The term "new public art" signifies a shift from professional creators to a broader public, allowing anyone with ideas to engage in artistic creation, thus transforming art from a niche to a shared experience [5][7] - The rapid development of the internet has lowered the barriers to creation, enabling individuals to produce content using just a smartphone, and has expanded the distribution platforms beyond traditional venues [5][7] Group 2: Economic Impact - The new public art sector is a significant economic driver, with the micro-short drama market alone projected to reach 50.44 billion yuan by 2024, and expected to exceed 100 billion yuan by 2027 [7][9] - Cities are establishing specialized short drama production bases to foster new economic growth points, with examples including Zhengzhou and Dongguan, which have created efficient production processes [9][12] Group 3: Cultural Heritage and Innovation - The integration of traditional cultural elements with modern storytelling is evident in the popularity of various art forms on social media, showcasing China's rich cultural heritage to a global audience [11][19] - Young creators are increasingly using modern platforms to revive and innovate traditional crafts, making them accessible and appealing to a wider audience [14][19] Group 4: Regulatory Framework - The "14th Five-Year Plan" calls for the establishment of regulations to guide the healthy development of online literature, games, and audiovisual content, ensuring a balanced cultural ecosystem [21][23] - Local governments are implementing supportive policies for micro-short dramas, including financial incentives and prioritization in distribution, to promote quality content and positive cultural narratives [23][25]

Core Viewpoint - The rise of a new trend in popular art emphasizes inclusivity and creativity, allowing everyone to express their unique beauty rather than merely replicating elite or popular culture [1][5]. Group 1: Cultural Participation - Recent events showcase grassroots artistic expressions, such as villagers performing plays and amateur singers engaging with the public, highlighting a shift towards community involvement in the arts [1][2]. - The "14th Five-Year Plan" suggests promoting new popular art under internet conditions, aiming to meet the cultural needs of the people and encourage their participation in artistic creation [1][2]. Group 2: Quality and Authenticity - There is a growing concern over the quality of artistic content, with a call to return to authentic, life-based narratives that resonate with the public, as seen in successful works like "Mountains and Seas" and "The World" [2][3]. - The potential for popular art is significant, with examples of grassroots artists achieving both quality and popularity, indicating a new space for artistic development [2][3]. Group 3: Artistic Interaction - Recent interactions between artists and the public, such as performances in parks and community engagement, have sparked interest and appreciation for the arts, demonstrating the importance of accessibility [3][4]. - The integration of technology in art, such as VR experiences, enhances public engagement and allows for innovative expressions of traditional art forms [3][4]. Group 4: Emotional Connection - The emotional resonance of art is crucial, as it fulfills a deep-seated need for expression and connection among individuals, fostering a sense of community and shared experience [4][5]. - The new trend in popular art aims to create a vibrant cultural landscape that stimulates creativity and innovation, enhancing the overall cultural experience for the public [5].

【#我们需要更多的公园文艺队# 】#当公园变成开放剧场#近段时间，中国歌剧舞剧院青年演奏家孙楚 泊在北京市内公园演奏竹笛的视频在网上热传。尽管天寒，但现场"里十层外十层"挤满了大爷大 妈，"千人同声"的演出场面令人动容。"听她吹笛，就像自家闺女在跟前表演，亲切！""人漂亮，心更 暖，这才是艺术家该有的样子"……来自市民的真实评价，道出了孙楚泊爆红的原因。文化，远看是风 景，近看是生活，亲近大众的文艺天然地更具生命活力。在公园街角就能欣赏专业级别的演出，又能跟 演奏家即时互动，市民们当然会送上掌声。值得一提的是，西城、通州等地的相关部门有求必应，积极 为这方草根舞台保驾护航，既接住了一波"泼天的流量"，也带动了更多"孙楚泊"走向大众，让文艺 从"被观看的表演"成为市民"可触可感的生活"。我们乐见"公园里的文艺队"成为一道亮丽的北京风景， 从中也不难看到构建城市文化空间、繁荣新大众文艺的无限可能。作为文化名城，北京文化家底殷实、 艺术人才云集、市民文艺素养颇高。同时，北京拥有较为优渥的硬件条件和社会环境支持文艺大众化。 比如，截至2024年底，北京市公园总数达1100个，可谓名副其实的"千园之城"。如何更好地盘活 ...

Core Viewpoint - The "Sun Chubo phenomenon" highlights the importance of cultural empowerment in making art accessible to the public, emphasizing the need for more inclusive participation spaces and lower engagement costs to integrate art into everyday life [1] Cultural Empowerment - Cultural empowerment is essential for economic and social development, with Beijing experiencing a growing demand for cultural engagement as a core variable in its economic landscape [1] - The cultural industry in Beijing has maintained the highest comprehensive development index for nine consecutive years, with the cultural industry's value added to GDP consistently ranking first in the nation [1] Public Engagement in Arts - Recent performances by young artist Sun Chubo in public parks have attracted large crowds, demonstrating the public's desire for accessible, high-quality cultural experiences [1] - The phenomenon indicates a shift towards making art a part of daily life, with local authorities actively supporting grassroots cultural initiatives [1] Market Dynamics - The commercial performance market in Beijing is thriving, with approximately 57,000 performances scheduled for 2024, yet there remains significant potential to broaden access to serious art forms [1] - There is a noted mismatch in cultural supply and demand, particularly in catering to diverse audience preferences, including the elderly demographic [1] Future Directions - Future public cultural services should focus on both universal needs and the specific tastes of different demographic groups, ensuring a diverse cultural offering [1] - Collaboration among various departments is crucial to enhance cultural integration with other sectors, creating a multiplier effect that benefits the economy [1]

Core Insights - The "Sun Chubo phenomenon" highlights the importance of cultural empowerment being inclusive and accessible, emphasizing the need for more participation opportunities and lower engagement costs to integrate art into everyday life [2][4] Group 1: Cultural Empowerment and Accessibility - Recent viral videos of young artist Sun Chubo performing in public parks demonstrate the strong public interest in accessible cultural experiences, with large crowds gathering despite cold weather [2] - The positive public reception of Sun Chubo reflects a broader trend where art becomes a vital part of community life, enhancing its vibrancy and relevance [2][3] Group 2: Urban Cultural Development - Beijing, as a cultural hub, has a rich artistic heritage and favorable conditions for promoting public art, with a projected total of 1,100 parks by the end of 2024 [3] - The city has maintained the highest cultural industry development index in China for nine consecutive years, indicating a strong integration of culture into economic growth [3] Group 3: Challenges in Cultural Consumption - Despite the active commercial performance market in Beijing, with approximately 57,000 performances scheduled for 2024, there remains a significant gap in making serious art more accessible to the general public [4] - The demographic skew towards older audiences for certain cultural products suggests a need for more age-inclusive cultural offerings [4][5] Group 4: Future Directions for Cultural Services - Future public cultural services should focus on both universal needs and the diverse aesthetic preferences of different demographic groups, creating a more tailored cultural experience [5] - Collaboration among various departments is essential to enhance cultural offerings, with the potential for cultural events to stimulate local economies and community engagement [5]

习近平总书记指出："互联网技术和新媒体改变了文艺形态""文艺乃至社会文化面临着重大变革"。随着 互联网、人工智能以及各种新技术的兴起，人民大众更广泛地参与到各种文艺创作与活动之中，真正成 为文艺的主人而非单纯的欣赏者，这就是"新大众文艺"题中应有之义。 当每个人都能便捷地获取知识、运用工具进行创作，小众的爱好、地方的文化便得以突破圈层，找到自 己的受众。用短视频记录非遗面人的制作过程，百年技艺吸引了上百万年轻受众；传统木工技艺通过短 视频平台展现榫卯结构的精妙，小众爱好也有了大量粉丝；借助短剧的东风，未经训练的素人也能成 为"主角"……新大众文艺，正在构建一个真正"百花齐放"的文化生态。 《中共北京市委关于制定北京市国民经济和社会发展第十五个五年规划的建议》日前公布，《建议》 在"激发文化创新创造活力，推动首都文化繁荣发展"部分部署了如何"大力繁荣文化事业"，提出，优化 文艺创作生产服务、引导、组织机制，建设全国一流文艺院团，培育文艺领军人才，繁荣互联网条件下 新大众文艺。 北京作为全国文化中心和科创中心，有着繁荣"新大众文艺"的沃土。以普通人也能创作的微短剧为例， 北京抢占先机，积极破局，引领微短剧行业发展 ...

石瑞禾制图 新书发布、创作分享、名家讲座、专业研讨、国际交流、少儿阅读……一年一度的北京十月文学月如约 而至。在为期一个多月的时间里，阿来、麦家、刘亮程、陈彦、欧阳江河、范小青、范稳、石一枫等名 家荟萃，为大众带来一场场文化盛宴；"新大众文艺"作家集中亮相，抒发对文学与生活的理解；青年作 家携新作分享创作体会，彰显文坛新力量。 第十届北京十月文学月以"文学映照时代生活 十月汇聚青春力量"为主题，由北京市委宣传部、北京市 委网信办、北京市文联、北京市西城区委区政府联合主办，首都文化科技集团等单位承办，推出一系列 专业论坛和大众文学活动，旨在进一步凝聚作家力量、推动精品创作、促进全民阅读，助力"书香京 城"与全国文化中心建设。 青年写作关乎文学的未来。"王蒙青年作家支持计划"旨在扶持40岁以下的优秀青年作家，鼓励他们创作 体现时代精神的精品力作。第四届"王蒙青年作家支持计划·年度特选作家"为周宏翔、林为攀、顾拜 妮。王蒙用风趣的语言寄语各位青年作家：文学是一项回报周期或许会十分漫长的事业，要身体健康、 争取长寿。 在该计划配套主题论坛"难度与可能性：青年写作的创新问题"上，3位入选作家与10余位出版人、评论 家进 ...

Core Insights - A new wave of popular literature and arts is emerging in contemporary China, driven by digitalization and the internet, allowing everyone to create, publish, and be seen [1][2][3] Group 1: Cultural Development - The ideal of popularization of literature and arts and the dream of a strong socialist cultural nation are becoming a reality in China [1][2] - The number of internet users in China is projected to reach 1.123 billion by June 2025, with an internet penetration rate of 79.7%, maintaining the top position globally [1] - Digital technology is bridging the urban-rural digital divide, facilitating the popularization of literature and arts [1] Group 2: New Literary Era - The new era of popular literature signifies a historic leap in cultural rights for the Chinese people, with over 1.4 billion individuals having access to channels for artistic expression [2] - Internet technology and new media are transforming literary forms, injecting vitality into contemporary culture [2][3] - The rise of micro-short dramas has created a market scale comparable to that of box office films within just five years, with a user base exceeding 662 million [3] Group 3: Cultural Innovation - The rapid evolution of internet literature has led to the emergence of over 200 genres and numerous sub-genres within 20 years, showcasing an unprecedented pace of cultural evolution [5] - The new popular literature is becoming a vital force in mainstream culture, blending popular and refined cultural elements to create a dynamic cultural ecosystem [3][4] - The "new popular literature" movement is broadening the base of artistic creation, allowing for diverse talents to emerge and thrive [4]

Core Insights - The "14th Five-Year Plan" emphasizes the prosperity of new mass literature and art under the internet, aiming to stimulate cultural innovation and better meet the growing spiritual and cultural needs of the people [1] Group 1: New Mass Literature and Art - New mass literature and art highlight the active role of the public in artistic creation, contrasting with traditional forms [3] - Creators from various fields are drawing inspiration from social practices, producing diverse artistic works that cater to individual preferences [3] - The shift from "art for the public" to "the public creates and enjoys art" reflects a significant transformation in cultural production [3] Group 2: Technological Influence - New technologies and media, particularly the internet, provide crucial support for new mass literature and art, expanding genres and reshaping creation and dissemination mechanisms [3] - The rise of online literature, short videos, and micro-dramas is supported by new media platforms, becoming integral to daily cultural life [3] - The integration of generative AI and immersive experiences in artistic creation enhances cultural engagement and satisfaction [3] Group 3: User Engagement and Growth - As of now, the user base for online literature in China has reached 575 million, with projections for short video and micro-drama users to reach 1.068 billion and 626 million respectively by June 2025 [4] - The landscape of new mass literature and art is vibrant and dynamic, indicating a flourishing cultural scene [4]