Core Insights - The opening of the first open immersive intelligent experience center by Zhiyuan Robotics in Wuxi marks a significant step in commercializing embodied intelligence technology in the cultural and tourism sector [1][2] - The center aims to create a unique consumer experience by integrating traditional culture with future technology, located in a cultural landmark [1] Group 1: Experience Center Details - The experience center spans 1,300 square meters and is designed to engage ordinary consumers with ticket prices set at 59.9 yuan per person for entry and 128 yuan on weekdays and 148 yuan on holidays for all-access tickets [1] - The center features a robot manager named "Liang Yuan" and showcases various humanoid robots performing complex tasks and providing services, including serving coffee and participating in immersive performances [1] Group 2: Strategic Goals and Future Plans - The Liangxi Cultural Tourism Development Group emphasizes the need for innovative business models to activate quality cultural tourism resources and plans to support the experience center with local cultural resources [2] - Zhiyuan Robotics aims to iterate on robot skills and experience content based on operational feedback, exploring a replicable and scalable model for commercializing embodied intelligence in cultural tourism [2]

Group 1 - The National Cultural and Tourism Consumption Month has been officially launched in Sichuan, featuring over 29,000 cultural and tourism activities and a strong investment of 480 million yuan in consumption subsidies [1] - Various provinces are implementing substantial financial incentives to stimulate market activity during the dual holiday season of National Day and Mid-Autumn Festival, creating a "national coordination + local characteristics" benefit matrix [1] - Jiangsu province is introducing over 150 supportive measures, including 8 million yuan in online consumption subsidies and free public transport for tourists [1] Group 2 - Financial institutions like Agricultural Bank of China and Bank of China are offering cultural and tourism consumption financial benefits and convenient measures for inbound consumption, effectively stimulating consumer potential [2] - The tourism supply side is evolving beyond traditional resource reliance, utilizing IP creation, business integration, and technological empowerment to build a diverse development ecosystem [2] - Harbin Ice and Snow World is set to launch new technological products, enhancing visitor experiences with VR and themed ice displays for the holiday season [2] Group 3 - Jiangsu will host 464 commercial performances during the holiday period, with an expected audience of over 600,000, indicating a trend of combining travel with live performances [3]

Group 1: Cultural Tourism Development - The AnYue Digital Exhibition Center integrates digital technology with cultural heritage, providing an immersive experience of over 100,000 rock carvings, filling a gap in Sichuan's cultural tourism offerings [1][2] - Since its trial operation began on May 1, the center has attracted over 158,000 visitors and achieved a cumulative exposure of over 17 million, becoming a new hotspot for cultural tourism consumption in Sichuan [2] - The Sichuan government emphasizes the principle of "culture as the soul, tourism as the body, technology as empowerment, and protection as a priority" to enhance the cultural tourism industry [2][3] Group 2: Technological Integration in Tourism - The Sichuan Provincial Cultural and Tourism Department is implementing a "micro-renovation, fine enhancement" strategy for tourism sites, promoting digital construction and smart management platforms [3] - The introduction of exoskeleton climbing assist robots in Emei Mountain has quickly gained popularity among tourists, enhancing their experience and making climbing more accessible [3] - The integration of technology in cultural tourism not only optimizes consumer experiences but also fosters a new industrial value chain, contributing to high-quality regional economic development [3] Group 3: Digital Creative Industry Growth - The Tianfu Changdao Digital Cultural and Creative Park in Chengdu has attracted over 6,000 digital creative enterprises and more than 120,000 employees, with an industry scale exceeding 110 billion [4][5] - The park focuses on key sectors such as gaming, film and television, and digital music, housing notable companies like Tencent and Coco Bean Animation [4][5] - The park has become a significant source of digital cultural creative achievements and an industrial cluster in China [5]

Core Insights - The 2025 Guangdong International Tourism Industry Expo successfully attracted over 150,000 visitors over three days, showcasing the strong market appeal and new vitality of the cultural tourism industry [1] Group 1: Event Overview - The expo featured a total exhibition area of 40,000 square meters with four major themed pavilions [1] - The international pavilion expanded significantly, with participation from 28 countries and regions, including new independent booths from Iceland, Oman, Norway, and the Czech Republic [1] Group 2: Economic Impact - Guangdong's cultural and tourism department distributed consumption vouchers during the expo, leading to a consumption pull ratio of 1:5, effectively stimulating the autumn cultural tourism market [1] - Preliminary statistics indicated that sales for Guangzhitour increased by over 30% and for Kanghui Tourism by 20% during the expo, highlighting the event's positive impact on tourism consumption [1] Group 3: Technological Integration - The expo focused on "Intelligent Integration of Cultural Tourism Quality Improvement," featuring 12 technology companies and nearly 200 discussions with representatives from over 20 scenic spots, museums, and tourism groups [2] - The event showcased various innovative content areas, including intangible cultural heritage, digital content, virtual experiences, and smart interactions [2] Group 4: Industry Collaboration - The expo facilitated deep collaboration across the industry, resulting in significant partnership agreements, such as the "Demonstration Pilot Zone for Agricultural and Cultural Tourism Integration" in Jiaoling County and a joint project between Guangzhou Tower and Studio Ghibli [2]

Group 1 - The 2025 China Cultural Tourism Industry Expo concluded in Wuhan, with a total of 232.8 billion yuan in project signings [2] - The expo featured a central stage and 10 indoor exhibition areas, attracting nearly 2,000 enterprises and 225,000 visitors, with a transaction volume of 1.7 billion yuan for cultural and tourism products [4] - Five negotiation activities during the expo resulted in cooperation transactions amounting to 8.1 billion yuan [4] Group 2 - Humanoid robots emerged as a highlight of the expo, serving as effective promoters of local cultural tourism resources and enhancing the exhibition experience [5][8] - Robots performed various roles, including providing explanations, food service, and cultural performances, showcasing their potential applications in daily life [8] - Immersive experiences, such as virtual reality and multi-sensory environments, attracted significant attention, with a 14-meter diameter "multi-format cultural tourism dome" allowing visitors to experience spectacular scenes without special equipment [9][12] Group 3 - The immersive experience segment of the cultural industry has seen an annual revenue growth of approximately 10%, becoming a key driver for high-quality development in the cultural sector [15] - Immersive experiences have become a common method for showcasing local cultural tourism resources, allowing audiences to deeply engage with the rich historical and cultural heritage of various regions [15]

Core Insights - The 2025 Service Trade Fair showcases advanced technologies in the cultural and tourism sectors, enhancing visitor experiences through interactive opportunities and immersive technology [2][4][6][10][13][19] Group 1: Event Highlights - The event features AI dressing and photo-taking, wearable devices, and intelligent robots, which enrich the exhibition experience for attendees [2][4][6][10] - Visitors can engage in various interactive experiences, such as playing Go with AI robots and participating in VR projects [6][17] - The fair emphasizes the integration of technology in cultural tourism, providing a "new" experience for attendees [2][4][10][19] Group 2: Visitor Engagement - Attendees are able to interact with exhibits, such as the "Dreaming Back to the Old Summer Palace" VR project and AI sports challenges [6][10][17] - The event allows for hands-on experiences, making technology accessible and engaging for all age groups, including children [10][17] - The fair aims to create an immersive environment that showcases the potential of technology in enhancing cultural experiences [2][4][19]

Core Viewpoint - The 2025 Service Trade Fair showcases cutting-edge technologies in cultural and tourism services, enhancing visitor experiences and interactions through innovations like AI, wearable devices, and smart robots [1]. Group 1: Exhibition Highlights - Various advanced technologies are presented, including AI dressing photo booths, wearable devices, and intelligent robots, enriching the exhibition experience for attendees [1]. - Children engage with robots in activities such as playing Go and participating in VR experiences, demonstrating the interactive nature of the exhibits [3][9]. Group 2: Specific Exhibits - The Beijing Cultural Relics Bureau's booth features an immersive MR exhibition titled "See the Yin and Shang," allowing visitors to experience historical narratives [11][14]. - The Beijing Broadcasting and Television Bureau showcases virtual reality solutions for cultural and tourism services, highlighting the integration of digital technology in these sectors [15][16].

Core Insights - The 2025 China International Service Trade Fair showcased the integration of culture and tourism, highlighting innovative products and services that attracted numerous visitors [2][3]. Group 1: Technological Empowerment in Cultural Tourism - AI technologies such as the "AI Little Ant ROBOT" and "Xiao Yi" AI digital human were featured, enhancing visitor experiences by providing interactive guidance and personalized travel itineraries [3][4]. - Mixed reality experiences, like the Amazon rainforest simulation, allowed visitors to engage in immersive storytelling through advanced technology [3][4]. Group 2: Creative Integration and New Consumption Scenarios - New cultural IPs, such as "He Xi" and "Shui Yun Er," were introduced to engage younger audiences with the Grand Canal's heritage through various merchandise [5][6]. - Interactive cultural experiences, including customizable coffee printing and traditional craft workshops, showcased the blending of modern technology with historical culture [6][7]. Group 3: International Collaboration in Cultural Services - The "Colorful World" cultural exchange event featured diverse international products, enhancing cultural exchange and showcasing global goods [7][8]. - The fair emphasized China's role as a preferred destination for inbound tourism, with various exhibitors presenting comprehensive travel services and solutions [7][8].

Core Insights - The 2025 China International Service Trade Fair's cultural tourism service exhibition has opened, showcasing a convergence of ancient cultural heritage and cutting-edge digital technology [1] - The exhibition covers 11,100 square meters and features 425 well-known enterprises, including 83 Fortune 500 and industry-leading companies [1] Group 1: Industry Performance - In the first half of 2025, Beijing's cultural enterprises achieved revenue of 1.22 trillion yuan, a year-on-year increase of 13.3% [4] - Revenue from new cultural business formats reached 880.88 billion yuan, growing by 15.9% and accounting for 72.1% of the total revenue of cultural enterprises in the city [4] Group 2: Technological Integration - The exhibition emphasizes "smart creation" and "digital-physical integration," showcasing how digital capabilities are deeply embedded in real-world scenarios [4] - The use of AR/MR technology allows visitors to experience immersive tours of historical sites, such as the Yuanmingyuan, with advanced tracking technology [4][5] Group 3: Interactive Experiences - The introduction of AIGC and XR immersive experiences transforms audience roles from observers to participants, enhancing engagement with cultural heritage [6] - Interactive projects, such as AI-generated cultural heritage narratives and immersive games, highlight the application of AIGC and XR technologies in the cultural tourism sector [8] Group 4: Cultural Products and Consumption - The exhibition features a variety of immersive experience projects and cultural derivative products, emphasizing the blend of technology and culture [9] - New cultural products, including unique designs and AI-integrated toys, are showcased, reflecting the growing trend of cultural consumption [9][10]

每经记者｜刘旭强 每经编辑｜刘艳美 2025年已步入下半程，各地都铆足了劲拼经济。 不久前，四川提出文旅深度融合发展新目标——到2027年，全省文化和旅游发展格局进一步优化，文化及相关产业增加值、旅游总花费分别达 到3800亿元、2万亿元左右，文旅产业成为战略性支柱产业。 为实现这一目标，这个西部经济大省将如何发力？发展格局又将如何优化？9月1日至6日，《每日经济新闻》记者随"活力中国调研行"采访团 走进乐山、宜宾、泸州、内江，探寻各地推进文旅深度融合的新举措，助力促消费、扩内需。 宜宾高铁南片区E・PARK公园 图片来源：每经记者 刘旭强 摄 同样，"酒城"泸州不仅在升级酒文化文旅载体，下一步也将建立"云上博物馆"，链接全国白酒企业博物馆、酒类遗址等，打造中国白酒博物馆 群落，推动馆企双向赋能，助推白酒产业发展，努力向世界讲好中国白酒故事。 "此前泸州在文旅上缺乏拳头产品，目前四川中国白酒博物馆正按进度推进，未来将成为具有中国特色的文化地标。"泸州市文化广电旅游局副 局长任建宇表示。 据悉，在泸州，仅泸州老窖博物馆去年就接待游客近50万人次、销售酒类产品营收超2700万元。泸州近年还以地标博览会为契机推动高 ...