每经记者｜刘旭强 每经编辑｜刘艳美 2025年已步入下半程，各地都铆足了劲拼经济。 不久前，四川提出文旅深度融合发展新目标——到2027年，全省文化和旅游发展格局进一步优化，文化及相关产业增加值、旅游总花费分别达 到3800亿元、2万亿元左右，文旅产业成为战略性支柱产业。 为实现这一目标，这个西部经济大省将如何发力？发展格局又将如何优化？9月1日至6日，《每日经济新闻》记者随"活力中国调研行"采访团 走进乐山、宜宾、泸州、内江，探寻各地推进文旅深度融合的新举措，助力促消费、扩内需。 宜宾高铁南片区E・PARK公园 图片来源：每经记者 刘旭强 摄 同样，"酒城"泸州不仅在升级酒文化文旅载体，下一步也将建立"云上博物馆"，链接全国白酒企业博物馆、酒类遗址等，打造中国白酒博物馆 群落，推动馆企双向赋能，助推白酒产业发展，努力向世界讲好中国白酒故事。 "此前泸州在文旅上缺乏拳头产品，目前四川中国白酒博物馆正按进度推进，未来将成为具有中国特色的文化地标。"泸州市文化广电旅游局副 局长任建宇表示。 据悉，在泸州，仅泸州老窖博物馆去年就接待游客近50万人次、销售酒类产品营收超2700万元。泸州近年还以地标博览会为契机推动高 ...

Core Insights - The 2025 China International Service Trade Fair commenced on September 10, showcasing the theme "Quality Shunyi, International New City" with over 300 products across six categories, highlighting the innovative vitality of Shunyi's cultural tourism industry [1][6] Group 1: Digital Cultural Innovation - The digital cultural section featured the knowledge IP "I Am Not Eating for Free," presenting over 40 cross-border products that blend historical knowledge with leisure consumption, enhancing cultural engagement [3] - Popular anime merchandise from "Harry Potter" and "Genshin Impact" attracted a large number of young visitors, indicating a successful strategy to engage younger demographics [3] - The local intangible cultural heritage skill "Fire Painting on Gourd" allowed visitors to experience traditional craftsmanship firsthand, showcasing the unique charm of cultural heritage [3] Group 2: Culinary Highlights - The Shunyi Taste section was a major highlight, featuring brands like Yanjing Beer, Shunyi Supply and Marketing Cooperative, and Haolilai, presenting local delicacies [3] - Products from Inner Mongolia's Balinzuoqi, including beef jerky and handmade crafts, provided visitors with a taste of regional culture [3] Group 3: Technological Empowerment - The "Genesis of the Classic of Mountains and Seas: Encountering Mythical Beasts" interactive project drew significant attention, allowing visitors to engage with mythical creatures through gesture-based interactions [5] - The event implemented a "stamp collection for discount tickets" initiative and live-streaming across multiple platforms, enhancing the visibility of Shunyi's cultural tourism products [5] - Shunyi District has seen a 32.4% year-on-year revenue growth in cultural communication channels, with 192 regulated enterprises in the cultural sector as of June this year [5] Group 4: Community and Economic Development - The fair not only showcased local enterprises but also included businesses from assisted regions, promoting intangible cultural heritage and agricultural products on a global scale [6] - The event contributed to rural revitalization while demonstrating the vitality of Shunyi's industries [6]

Core Insights - The 2025 China International Service Trade Fair's cultural tourism section showcases advanced technologies like AIGC and AR/VR, enhancing visitor experiences through interactive exhibits [1][3] - The event features a total exhibition area of 111,000 square meters, with participation from 425 enterprises, including 40 international companies and 83 from the Fortune Global 500 [1] Group 1: Technological Innovations - AI technology is transforming cultural tourism services, significantly improving production efficiency, service accuracy, and user experience [3] - The 3D digital human smart customer service at the Summer Palace booth, named "Xiao Yi," can generate detailed travel itineraries in under one second, having accumulated over 100,000 words of content and 2,000 Q&A, with an annual consultation volume exceeding 340,000 [3] - The intelligent live translation system by iFLYTEK provides real-time multilingual translation, enhancing accessibility for foreign visitors at cultural sites like the Palace Museum [3] Group 2: Interactive Experiences - The XR immersive interaction area created by PICO allows visitors to engage with virtual characters in a game-like environment, enhancing the overall experience [1] - The "Dream Back to the Old Summer Palace" VR experience utilizes advanced large-space tracking technology to recreate historical sites with 1:1 accuracy, offering a realistic virtual tour [3] - The MR technology enables visitors to closely examine artifacts from the Shang Dynasty, revolutionizing the way historical items are appreciated [4] Group 3: Cultural Integration - The exhibition features a digital art space that showcases traditional architectural art through modern technology, merging historical beauty with contemporary innovation [4] - A total of 506 new cultural and creative products are displayed, with over 20 items making their debut, reflecting the integration of traditional culture into modern life [4]

Core Insights - The article highlights the development of the cultural tourism industry in Hubei, showcasing how local resources and historical heritage are leveraged to boost consumption and attract visitors [1][2]. Group 1: Cultural Tourism Development - Yunmeng County Museum has undergone renovations, adding immersive exhibition halls and facilities that enhance visitor experience, leading to a cultural revenue of over 4 million yuan from January to July [2]. - The integration of cultural elements into tourism experiences has increased visitor interest in cultural souvenirs, with 20,000 students visiting the museum for educational purposes, positively impacting local dining and accommodation sectors [2]. Group 2: Night Economy - The night economy in Hubei is thriving, with electric cruise ships like "Yangtze River Three Gorges No. 1" attracting tourists, showcasing local landmarks illuminated at night [3][4]. - The "Two Dams and One Gorge" cruise project has seen nearly 1 million visitors during the summer, marking a 30% increase year-on-year [4]. Group 3: Technological Integration - The use of modern technology, such as 3D projections and immersive experiences, is transforming traditional performances into dynamic interactions, enhancing visitor engagement [7][9]. - The "Wudang Dream" park has welcomed 600,000 visitors since its opening, generating 20 million yuan in revenue, demonstrating the financial viability of integrating technology into cultural presentations [9]. Group 4: Overall Tourism Statistics - Hubei received 547 million visitors and generated approximately 571.7 billion yuan in tourism revenue from January to July, reflecting year-on-year growth of 14.61% and 16.07% respectively [9].

Core Viewpoint - The company is actively pursuing a dual-driven strategy of "real estate + cultural tourism" to enhance its operational efficiency and financial stability, despite facing challenges in profitability and cash flow management [1][2][3]. Financial Performance - In the first half of 2025, the company reported revenue of 11.32 billion yuan and a net profit attributable to shareholders of -2.87 billion yuan, indicating ongoing losses but improved operational cash flow [1][3]. - Operating cash flow reached 2.56 billion yuan, a year-on-year increase of 190.22%, reflecting effective cash management and cost control measures [3]. - The total interest-bearing debt stood at 128.83 billion yuan, with a long-term loan ratio of 68.3% and an average financing cost of 3.5%, down 11 basis points from the beginning of the year [3]. Business Strategy - The company is focusing on enhancing its cultural tourism segment, which has grown to account for 72.15% of total revenue, up from 49.21%, indicating a strategic shift towards this core area [4]. - The tourism segment welcomed 37.71 million visitors, generating revenue of 8.165 billion yuan, with significant improvements in theme park operations and customer engagement [5]. - The company is leveraging IP and technology to enhance visitor experiences, such as introducing VR attractions and digital art rooms, which have led to increased visitor numbers and revenue [7]. Real Estate Development - The real estate market is stabilizing, with the company achieving a signed sales area of 607,000 square meters and a sales amount of 9.49 billion yuan, a year-on-year increase of 4.12% [8]. - The company is strategically acquiring land, including a new residential project in Chongqing, to bolster its land reserves and meet market demand [8][9]. - The company is committed to high-quality residential development, aligning with government initiatives to promote "good housing" standards [9]. Innovation and Technology - The company has introduced smart construction and property management systems, enhancing operational efficiency and service quality [10][11]. - The implementation of advanced IoT technologies in property services has improved connectivity and control of smart devices within residential communities [11]. Conclusion - The company is navigating through a challenging market environment by focusing on quality over quantity, enhancing its product offerings, and optimizing its financial structure, positioning itself for future growth and stability [11].

Core Viewpoint - The company reported a strong performance in the first half of 2025, with significant revenue growth and successful project launches in the cultural tourism sector [1][2] Group 1: Financial Performance - In the first half of 2025, the company achieved an operating income of 377 million yuan and a net profit attributable to shareholders of 5.92 million yuan [1] - The company is actively working on various projects, with some expected to be signed within the year [2] Group 2: Project Developments - The cultural tourism performance was highlighted by the successful launch of the project "Impression Mazu," which has become a new tourism icon for Meizhou Island [1] - The first digital cultural tourism project, "See Dinosaurs" XR Carnival, attracted over 50,000 visitors during its four-month exhibition in Shanghai and is being replicated in other cities [1] - The company is advancing multiple projects in various provinces, including Shandong, Anhui, Heilongjiang, Guizhou, and Yunnan, with over ten reserve projects under negotiation [2] Group 3: Market Trends and Strategies - The company is focusing on integrating traditional culture with cultural tourism, leading to increased market interest in its performance projects [2] - The company is leveraging advanced digital technologies such as VR/AR and holographic projection to enhance the immersive experience for tourists [1] - The real estate sector is showing signs of stability due to supportive policies, and the company is actively working on optimizing its existing properties [2]

Core Insights - The event "Tian Gong Kai Wu: Digital Art and 'Yun Ying' Digital Cultural Tourism Special Release Conference" showcased technological achievements of the "Yun Ying" digital cultural tourism service platform, highlighting innovations such as AR interaction, blockchain certification, and digital art auctions [1] - The event featured five thematic performance units that demonstrated the potential of technology in revitalizing cultural heritage, upgrading artistic expression, and reconstructing cultural tourism experiences [1] - Artist Li Heng presented his work that integrates elements of national engineering projects into traditional landscape paintings, showcasing the blend of digital technology with cultural heritage [1] - The "Cultural and Tourism Thematic Research Project" was launched, expanding the dialogue between art, engineering, culture, and travel, allowing participants to explore significant engineering sites and experience traditional crafts [2]

Group 1 - The core viewpoint highlights the significant growth of China's tourism industry in the first half of 2025, with domestic travel reaching 3.285 billion trips and total consumption amounting to 3.15 trillion yuan, both showing an increase of over 15% year-on-year, indicating a shift from "traffic competition" to "value cultivation" in the cultural tourism sector [2] - The integration of technology and traditional culture is exemplified by innovative projects such as AI calligraphy in Wuzhen, VR recreations of historical events in Yan'an, and immersive exhibitions in Nanjing, showcasing how digital mediums can enhance cultural experiences [2] - The collaboration between policies and market initiatives is reshaping the tourism ecosystem, with local governments implementing measures like open food experiences and free parking, addressing key pain points in the industry [3] Group 2 - The tourism experience is evolving from mere sightseeing to deep engagement, with international visitors increasingly seeking authentic cultural interactions, as seen in cities like Shanghai and Shenzhen, where diverse consumer scenarios are fostering cultural recognition [3] - The success of digital experiences in cultural tourism, such as the Shanxi digital experience center, emphasizes the importance of narrative-driven cultural logic over mere technological display, highlighting the need for a balance between flow and quality in visitor experiences [4] - The future of China's tourism industry is expected to belong to those who can deeply explore cultural roots while embracing technological advancements, indicating a dual approach of traditional and modern practices in cultural dissemination [4]

Core Insights - The Sichuan Provincial Cultural and Tourism Industry Chain Conference and the launch of the 2025 Summer Cultural and Tourism Consumption Season were held to promote the integration of culture and tourism and invite domestic and international tourists and enterprises to invest in the region [1] Group 1: Industry Development - The cultural and tourism industry is one of the 15 key industry chains identified in Sichuan's "Building Circles and Strengthening Chains" initiative [2] - A total of 80.8 billion yuan worth of major cooperation projects were signed, injecting new momentum into the province's cultural and tourism industry [3] - The Sichuan Provincial Government is accelerating the introduction of a package of policy measures to enhance the high-quality development of the cultural and tourism sector across multiple dimensions [2] Group 2: Investment and Projects - Ten major cooperation projects in the cultural and tourism industry were successfully signed, with a total amount of 80.8 billion yuan, including projects like the Chengdu Red Textile Cultural Park and the Zui Mei Rong Xiang Wine and Tourism Integration Project [3] - The event featured representatives from industry-leading companies, such as Tencent, who emphasized the potential for esports and cultural tourism integration in Sichuan [3] Group 3: Consumer Engagement - The 2025 Summer Cultural and Tourism Consumption Season was launched with a total of 65.65 million yuan in consumption vouchers to stimulate tourism [4] - Over 150 promotional activities and more than 50 discount policies will be implemented in key cities to enhance consumer engagement [4] - The province will host several major events, including the 12th World Games and the League of Legends Global Finals, to attract tourists [4] Group 4: Tourism Offerings - Five selected cool summer travel routes were introduced to provide diverse options for tourists, including the Shu West Snow Mountain Road and the Sichuan Cloud Pastoral Journey [5]

Group 1 - The core viewpoint emphasizes the integration of technology and culture in the development of local cultural tourism, highlighting the need for innovation that is rooted in local cultural foundations rather than superficial technological gimmicks [1][2][3] - The introduction of advanced technologies, such as AI and VR, is seen as a means to enhance the attractiveness and innovation of local cultural tourism projects, allowing them to reach a broader audience and create immersive experiences [2][3] - The importance of protecting and managing digitalized cultural heritage and resources is stressed, ensuring that they can be effectively utilized both online and offline to maximize their impact [2][3] Group 2 - The article discusses the potential for collaboration between regions and enterprises at cultural expos, which can bridge the gap between technology and culture, creating new opportunities for development [3] - It highlights the necessity for a balanced approach where technology serves to enhance rather than overshadow local cultural characteristics, ensuring that cultural tourism retains its unique identity [2][3] - The transformation of existing cultural resources into new economic opportunities is presented as a key strategy for driving regional economic growth and cultural dissemination [3]