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焦点访谈|新玩法、新引擎、新体验……“双节”引燃假日消费热潮
Yang Shi Wang· 2025-10-08 13:41
Core Insights - The dual holiday period of National Day and Mid-Autumn Festival has showcased a vibrant and diverse consumption market, reflecting new trends in cultural and tourism integration [1][3][23] Group 1: Tourism and Cultural Integration - The total cross-regional movement of people during the holiday is estimated at 2.432 billion, averaging 304 million daily, marking a 6.2% year-on-year increase [3] - The holiday period has seen a rise in creative tourism experiences, with many opting for immersive cultural activities, such as visiting museums and engaging in local traditions [5][8] - Collaborative efforts among museums in cities like Luoyang have enhanced visitor experiences by offering combined tours, addressing the fragmentation of cultural resources [5] Group 2: Technological Innovations in Tourism - The integration of technology in tourism has led to innovative experiences, such as robot-themed attractions in Shenzhen and industrial technology tours in Beijing [7][8] - Technology not only revitalizes traditional tourist sites but also creates new cultural experiences and consumption scenarios [8] Group 3: Sports and Entertainment as Economic Drivers - The holiday period has transformed sports events, movies, and concerts into a multi-faceted consumption ecosystem, driving economic growth [10][12] - Events like basketball leagues and international tennis competitions have successfully merged sports with tourism, enhancing local economies through ticket-based consumption [10][13] Group 4: Consumer Experience and New Offerings - The holiday has seen a shift in consumer experiences, with new retail and dining options emerging, such as themed restaurants and cultural exhibitions [15][19] - The introduction of first-time stores and exhibitions during the holiday has attracted significant consumer interest, contributing to a lively economic atmosphere [19] Group 5: Policy Support and Economic Impact - Government policies, including personal consumption loan subsidies and consumption vouchers, have stimulated consumer spending and enhanced market vitality [21] - The combination of policy support and innovative business models is expected to foster a positive cycle in the consumption ecosystem, promoting high-quality economic development [21][23]
古韵新潮两相宜——山东济宁推进以文促旅观察
Xin Hua Wang· 2025-10-08 13:00
新华社济南10月8日电 题:古韵新潮两相宜——山东济宁推进以文促旅观察 新华社记者高天 京杭大运河碧波荡漾,映照出山东济宁这座"孔孟之乡、运河之都"的悠长文脉。国庆中秋期间,济宁以深厚的文化底蕴吸引八方来客。据统 计,10月1日至7日,济宁各景区累计接待游客近300万人次,实现营业收入1.49亿元。 晨曦初露,济宁曲阜孔庙大成殿前,身着朱红礼服的主礼官手持笏板,朗声宣礼。游客整理衣冠,肃然而立,在庄重的"祈福拜师"仪式中躬 身行礼。仪式结束后,体验区内墨香弥漫,游客轻抚拓板、蘸墨铺纸,亲手拓印《论语》篇章,在新潮体验中感受传统文化。"亲手拓印让儒家文 化变得可触可感。"来自江苏徐州的游客王女士感慨道。 在济宁曲阜孔庙景区,游客体验拓印。(受访者供图) 京台高速曲阜服务区化身"文化驿站",让过往旅客体验活字印刷、《论语》描红;尼山圣境无人机秀点亮夜空,用数字技术演绎儒家经典; 孔子博物馆箫韶乐团创新礼乐展演,让千年雅乐在互动中重焕新生……作为儒家文化发源地,济宁持续深化"跟着孔子去研学"品牌,构建体系完 备、特色鲜明、业态多元的研学旅游产业集群,创新研学课程、丰富体验项目,让传统文化焕发新生。 在济宁市梁山县水 ...
国庆中秋假期北京游客接待量、旅游总花费双增长
Xin Hua Wang· 2025-10-08 13:00
Group 1: Tourism and Visitor Statistics - During the National Day and Mid-Autumn Festival holiday, Beijing received a total of 25.094 million tourists, with a total tourism expenditure of 31.65 billion yuan, representing year-on-year increases of 3.6% and 4.7% respectively [1] - The top ten tourist attractions in Beijing during the holiday included Tiananmen Square, Wangfujing, Olympic Park, Xidan, Liangma River International Style Waterfront, Qianmen Street, Temple of Heaven, Nanluoguxiang, Shichahai Scenic Area, and Summer Palace [1] - The inbound tourism market in Beijing showed rapid growth, receiving 119,000 inbound tourists, a year-on-year increase of 48%, and generating an inbound tourism expenditure of 1.23 billion yuan, up 54.1% year-on-year [1] Group 2: Cultural and Entertainment Events - During the holiday period, Beijing hosted 2,497 commercial performances, attracting approximately 670,000 audience members and generating box office revenue of about 218 million yuan [2] - The 9th China Traditional Opera Culture Week featured nearly 400 performances and related activities, drawing over 100,000 attendees [2] - The "Great Drama in Beijing" 2025 performance season showcased classic works such as the play "Thunderstorm," Peking Opera "Locking the Silk Pouch," and the dance drama "Carmen" [2]
夜经济升腾烟火气,文旅融合点亮古都新夜景
Core Insights - The tourism market in Shaanxi is thriving during the 2025 National Day holiday, with Qujiang Cultural Tourism reporting impressive results in "night economy" activities, including an average daily foot traffic of over 390,000 at the core scenic area, Datang Night City, and nighttime consumption accounting for over 60% of total sales [2][6] - Qujiang Cultural Tourism has successfully transformed from a single sightseeing model to an immersive cultural consumption experience through three driving forces: "night tours to attract visitors, cultural innovation to break boundaries, and technology to empower" [2][9] Group 1: Night Economy Development - Datang Night City has become a vibrant hub, with tourists dressed in Hanfu and engaging with performers portraying historical figures, creating a lively atmosphere reminiscent of the prosperous Tang Dynasty [2][4] - The company has upgraded traditional scenic spots into immersive cultural experience spaces, featuring events like "Tang Poetry Meetings" and "Hanfu Parades" to encourage deeper visitor participation [4][6] Group 2: Cultural and Creative Products - Qujiang Cultural Tourism's flagship store offers popular cultural and creative products inspired by Tang poetry and historical artifacts, with items like the "Tang Poetry Light" and "Tang Girl" blind boxes gaining popularity [6][7] - Unique products such as plush toys shaped like local delicacies and 3D puzzles of ancient Chinese clothing have become bestsellers, indicating a strong demand for innovative cultural merchandise [7] Group 3: Technology Integration - The integration of technology in cultural tourism is evident through initiatives like the AR immersive performance "Yanta Liuguang," which revitalizes ancient relics, and cross-border payment services that enhance the shopping experience for international tourists [9] - The introduction of cultural markets and intangible cultural heritage workshops enriches the nighttime consumption landscape, contributing to a high-quality development path for cultural tourism [9]
文旅融合 新疆西藏旅游市场持续火热
Yang Shi Wang· 2025-10-08 12:50
央视网消息(新闻联播):今年以来,新疆、西藏深挖特色资源,多措并举推动文旅深度融合,旅游市场持续火热,游客数量创新高。 今年,新疆持续擦亮"新疆是个好地方"文旅品牌。在开发低空旅游、度假型自驾营地等消费新场景的同时,还增设旅游适老化设施设备,进一步加强市 场综合监管,旅游消费环境不断优化。今年前9个月,新疆累计接待游客超2.6亿人次,同比增长8.36%。 这个假期,雪域高原西藏游人如织,人们走进自然,共享生态之美。在山南市羊卓雍错,基础设施的日趋完善,让人们饱览高原风光,感受民族风情。 在林芝市巴松措,每天来这里观光徒步的游客达到了约6000人次,同比增长29%。 推动文旅产业高质量发展。今年,西藏出台多项政策举措,支持文旅深度融合,并举办了"西藏味道体验周""来西藏摘星星""冬游西藏"等宣传推广活 动,大力发展"康养游""文博游"等精品旅游路线。今年1—8月,西藏共接待国内外游客5700多万人次,同比增长11.3%,文化产业产值超100亿元。 金秋时节,天山南北美景如画。在伊犁州那拉提景区,一场秋日降雪与漫山遍野黄绿交织的树木相映成趣。在塔里木河畔,胡杨林迎来最佳观赏季。景 区今年新增了停车场、环湖自行车道 ...
山东国庆中秋假期成绩单:200家重点景区纳客2966.6万人次,营收15.5亿元
Qi Lu Wan Bao Wang· 2025-10-08 12:03
旅游演艺丰富,沉浸式体验备受游客喜爱 山东文旅演艺形态持续升级,以科技赋能艺术,以场景活化文化,推动旅游体验从"观看式"向"参与式"转变。各地依托自然景观、历史 场景与数字技术,打造出一批互动性强、感染力足的演艺项目,为游客营造出"人在剧中游、景在戏中走"的沉浸氛围。山东省话剧院联 合歌尔创客推出梵高数字艺术体验馆,采用虚拟现实等前沿数字技术,生动还原梵高近百幅画作中的场景与人物,让观众以第一人称视 角走入梵高的艺术画卷;济南市推出多项沉浸式游园活动,"天下第一泉"景区举办"泉颂华章"游园会,推出红歌快闪、游船赏月、古风 NPC互动、国潮市集等项目;济宁曲阜尼山圣境推出近百场互动演艺、无人机+烟火秀,水泊梁山景区上演《梦回梁山》《群英聚会》 实景演出;聊城阳谷景阳冈景区开展"穿越仙踪林醉美水浒情"、狮子楼景区举办"水浒武侠嘉年华";东营市河口生态旅游区轮番上演天 女散花、敦煌飞天舞、《白鹳颂歌》水上实景演艺等特色节目。 文博场馆上新,"场馆游"成出游新风尚 持续推动场馆服务升级,以特色展览、数字技术和互动体验丰富公共文化服务供给,吸引广大游客走进场馆感知历史、体验文化,"场馆 游"成为假期出游重要选择。山东古 ...
吕梁:双节同庆 沉浸式体验点燃消费热潮
Sou Hu Cai Jing· 2025-10-08 09:30
双节期间,宏泰广场不仅成为吕梁市民休闲娱乐的好去处,更以创新的营销模式和浓厚的节日氛围,成为吕梁市推动消费升级、促进文旅融合的典范。随着 夜幕降临,广场上的灯光与悬挂的国旗交相辉映,构成了一幅美丽的画卷,见证着吕梁人民对祖国的热爱和对美好生活的向往。(李书宣) "今年的国庆中秋双节氛围格外浓厚,尤其是宏泰广场的布置让人眼前一亮。"市民王女士在接受采访时表示,"我特意带着孩子来这里拍照,让他感受节日 的喜庆气氛。" 黄河新闻网吕梁讯 国庆中秋双节期间,吕梁宏泰广场精心打造了一场集文化体验、消费促进、沉浸式互动于一体的双节盛宴。从巨型玉兔气模到红色花海 爱心,从非遗展演到国潮市集,宏泰广场以"传统与现代交融"的创意,成为吕梁市民和游客打卡的热门目的地。 走近宏泰广场,映入眼帘的是南门外的红色花束大爱心装置,这一亮眼装扮不仅成为情侣们拍照留念的热门打卡点,更象征着对祖国的深情祝福。东厅悬挂 的巨型玉兔气模,憨态可掬的玉兔身着传统服饰,仿佛在邀请顾客共庆中秋佳节。而西厅的气球美陈更是匠心独运,用红色和金色气球拼出"CHINA"字样, 与悬挂的国旗交相辉映,营造出浓厚的爱国氛围。 ...
镜观·回响丨中华文化迸发赋能发展之力
Xin Hua Wang· 2025-10-08 08:48
Group 1 - The core idea emphasizes the importance of cultural development for national prosperity and the enhancement of cultural confidence in China [1][7] - Under the guidance of Xi Jinping's cultural thought, China is pursuing a modern path that balances material and spiritual civilization [7] - The integration of culture and tourism is creating new economic highlights and shaping new urban and rural images [8] Group 2 - Heilongjiang Province is leveraging its ice and snow resources to develop a booming "ice+" industry, contributing to high-quality economic growth [10] - Grassroots sports events in Guizhou, such as "Village Super" and "Village BA," are merging sports, ethnic culture, and tourism consumption, driving rural revitalization [11] - Xinjiang's tourism has surged following the airing of the drama "My Alashan," with visitor numbers increasing by 60.81% and tourism revenue rising by 88.25% [11] Group 3 - Jiangsu's Xuzhou County is promoting cultural tourism through various activities during the National Day and Mid-Autumn Festival, effectively stimulating holiday economic vitality [13] - The scenic area of Wangxian Valley in Jiangxi attracted 3.1 million visitors in 2024, generating 528 million yuan in tourism revenue and creating over 2,000 direct jobs [14] - The "Astronomy Town" in Guizhou is enhancing local employment and entrepreneurship through its tourism model, with significant visitor numbers and revenue reported [14] Group 4 - The traditional craft of porcelain making in Jingdezhen is being revitalized through cultural and creative industry transformations [17] - The musical instrument industry in Wuqiao County has developed into a cluster of over 150 enterprises, generating 2.38 billion yuan in revenue in 2024 [19] - Yunnan's Pu'er City is integrating coffee culture with tourism, creating diverse experiences that attract visitors [20] Group 5 - The "Digital Dunhuang" immersive exhibition utilizes VR technology to enhance visitor engagement with cultural heritage [34] - Suzhou is advancing "digital gardens" to create immersive experiences that showcase its unique garden culture [36] - The Five Streams Intangible Cultural Heritage Park in Hunan is using digital technology to promote traditional crafts and attract more visitors [37] Group 6 - The 2025 China Cultural Tourism Industry Expo in Wuhan showcased new cultural tourism products and attracted over 2,000 domestic exhibitors [39] - The rise of the Chinese trendy toy industry, exemplified by Pop Mart, has seen its market scale grow from 6.3 billion yuan in 2015 to 60 billion yuan in 2023 [30] - Chongqing's drone light shows have become a popular attraction, significantly boosting local restaurant traffic during performances [32]
观影“流量”变成消费“留量” “电影+”加出新活力
Yang Shi Wang· 2025-10-08 05:55
Group 1 - The Chinese film market has experienced continuous growth this year, marked by strong performances during major holiday periods such as the Spring Festival, summer, and National Day [2][3] - As of October 7, 2023, the National Day box office has surpassed 425.2 billion yuan with over 1 billion moviegoers, exceeding last year's total box office three months early [3] - The film "Assassination of the Novelist 2" has significantly boosted tourism in its filming location, with 5.65 million visitors and over 5.3 billion yuan spent in the first three days of the holiday [5] Group 2 - The "film + tourism" model has effectively transformed viewing traffic into consumer spending, creating a win-win situation for both industries [7] - Various regions are offering discounts on attractions and accommodations for tourists who present movie tickets, enhancing the overall consumer experience [7] - A collaboration between China UnionPay and Maoyan Entertainment has introduced a "food map" that provides dining discounts near cinemas for moviegoers [9] Group 3 - The market for animated film derivatives is thriving, with projections indicating that the market size for such products will reach 652.1 billion yuan this year [11] - The Chinese film industry is evolving from a focus solely on box office revenue to a more diversified consumption ecosystem, integrating cultural tourism and creating new consumer experiences [11]
蹦极、非遗、古村……这些景区是懂怎么“拿捏”游客的
Yang Shi Xin Wen· 2025-10-08 05:41
Group 1 - The tourism market is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by intangible cultural heritage, historical sites, and folk activities [1] - New attractions and services are being introduced at various tourist spots, enhancing consumer experiences and increasing visitor flow [1] - The Aizhai Wonder tourism area in Hunan has become particularly popular, featuring extreme sports and immersive experiences in Miao culture [1] Group 2 - In Jiangsu, Nanjing's Yangtze Road has transformed into a pedestrian street, blending traditional opera with modern art, attracting significant public interest [2] - Cultural venues across the country are seeing a rise in visitor numbers, with museums extending their hours to accommodate the influx [2] - The Shenyang Palace Museum is also experiencing a peak in visitors, highlighting the public's interest in historical architecture and artifacts [2]