Group 1: Cultural Development Achievements - Sichuan has made significant progress in cultural prosperity during the "14th Five-Year Plan" period, focusing on Xi Jinping's cultural thoughts and implementing central and provincial government policies [1] - The province has created over 200 unique propaganda brands, enhancing the dissemination of the Party's innovative theories through various channels, including grassroots events [2] - Sichuan has achieved a remarkable increase in the number of national civilized cities, reaching 20, which is four times the number at the end of the "13th Five-Year Plan" [3] Group 2: Cultural Heritage and Archaeology - Sichuan is recognized for its rich cultural heritage, with major archaeological discoveries including five new significant sites, contributing to the province's cultural influence [4][5] - The province has implemented over 20 local regulations for cultural heritage protection and allocated 1 billion yuan annually for key projects, enhancing public awareness of heritage preservation [5] Group 3: Cultural and Tourism Industry Growth - The cultural and related industries in Sichuan are projected to grow from 203.7 billion yuan in 2020 to over 280 billion yuan by 2024, with an average annual growth rate exceeding 8% [6] - Domestic tourist numbers and spending are expected to rise significantly, from 636 million visitors and 705.9 billion yuan in 2022 to 1.119 billion visitors and 1.76 trillion yuan by 2024 [6] Group 4: Events and Economic Impact - Sichuan has hosted over 230 events during the "14th Five-Year Plan," significantly boosting tourism and generating direct economic benefits of 330 million yuan [7] - The Chengdu Universiade attracted over 220,000 attendees, leading to consumption of 2.363 billion yuan, showcasing the strong economic impact of sporting events [7]

Core Viewpoint - The release of "Zootopia 2" has reignited global enthusiasm among fans, with box office earnings in China exceeding 3.5 billion yuan, driving consumption of merchandise and boosting tourism experiences, creating a closed-loop ecosystem of "content-product-experience" [1] Group 1: Cultural IP Operation - The essence of cultural and tourism integration lies in the monetization of cultural values through emotional resonance, with "Zootopia 2" transforming the cultural concept of an "animal utopia" into tangible emotional assets for tourism [2] - A compelling narrative is the core driver of cultural dissemination, with "Zootopia 2" employing a dual structure of "meta-narrative + layered narrative" to convey universal values and meet diverse audience emotional needs [3] - The sustainability of cultural tourism integration depends on the continuous accumulation and updating of IP value, with Disney's long-term strategy allowing the "Zootopia" IP to remain relevant and evolve alongside its audience [4] Group 2: Practical Pathways for Cultural Tourism Integration - Disney's theme parks serve as the central scene for cultural and tourism integration, transforming virtual narratives into real experiences, with the Shanghai Disney "Zootopia" area opening in December 2023 featuring immersive attractions [5] - Through collaborative branding, Disney extends the cultural symbols of "Zootopia 2" into everyday life, integrating them into various consumer products that enhance the overall experience [6] - Localization has become a crucial direction for Disney's narrative adjustments, incorporating diverse cultural elements to enhance local audience engagement and cultural identity [7]

活动现场还设置了非遗互动区及美食体验区，展示藏文书法、唐卡等非遗作品及风干牦牛肉、糌粑等特 色美食，让参会者全方位感受藏地风情。 据介绍，本次活动由西藏自治区文化和旅游厅主办，吸引来自英国、法国、德国、瑞士等13个国家的近 百名入境旅行商参加。主办方希望通过精准的资源对接和务实的合作洽谈，将展会曝光转化为"迎客入 藏"的实际成效，成为西藏拓展全球客源市场的重要实践。未来，西藏将持续深化"文旅+百业"融合，推 动"中国西藏·扎西德勒"品牌走向更广阔的全球舞台。 本报讯（见习记者 柯佳其）12月20日，2025年"中国西藏·扎西德勒"西藏文化旅游推广活动在海口举 办。活动依托2025中国国际旅游交易会的国际平台优势，通过"展示+体验+推介"的模式，集中呈现西 藏文旅资源与产业成果，搭建起跨区域、跨国界的文旅交流合作桥梁。 活动在具有西藏特色的舞蹈中拉开帷幕，以"中国西藏·扎西德勒"之名向全球宾朋发出携手共拓文旅市 场的邀请。随后，主办方通过视频与表演相结合的沉浸式推介方式，向与会嘉宾全方位展现了西藏全域 旅游资源。 （来源：中国旅游报） 转自：中国旅游报 ...

Investment Rating - The report indicates a positive outlook for the tourism industry, highlighting a strong recovery and growth potential [51][52]. Core Insights - The tourism market is experiencing a robust rebound, with domestic tourist visits and revenue projected to reach 5.62 billion visits and 5.75 trillion RMB in 2024, reflecting year-on-year growth of 14.8% and 17.11% respectively [51][52]. - In Shaanxi province, the integration of cultural tourism is yielding significant results, with 2024 domestic tourist visits expected to reach 0.31 billion and revenue at 376 billion RMB, marking increases of 16.5% and 12.3% year-on-year [51][52]. - The company is focusing on its core business in cultural tourism, enhancing its performance and cableway transport offerings, and aims to create new growth poles through strategic investments totaling 1.86 billion RMB [53][52]. Summary by Sections 1. Tourism Industry Recovery - Nationally, the tourism market is recovering strongly, with significant increases in both visitor numbers and revenue, particularly during holiday periods [6][10]. - In Shaanxi, the tourism sector is showing resilience, with notable growth in visitor numbers and revenue, especially in key cities like Xi'an [10][13]. 2. Diverse Business Model - The company's revenue is primarily derived from tourism performance, cableway operations, and dining services, with tourism performance contributing over 50% of total revenue [18][22]. - The governance structure is robust, supported by state-owned capital, ensuring compliance and risk management [19][22]. 3. Financial Performance - The company has turned profitable, with revenue reaching 1.26 billion RMB and net profit at 0.51 billion RMB in 2024, reflecting year-on-year growth [52][33]. - The gross profit margin has stabilized around 70%, indicating improved profitability and operational efficiency [34][33]. 4. Investment Projects - The company plans to invest in several key projects, including the Taishan Show City and various cableway services, to enhance capacity and service quality [46][53]. - A total investment of 1.86 billion RMB is planned, with 1.56 billion RMB to be raised through fundraising efforts [53][46].

Core Viewpoint - The article emphasizes the robust expansion and strategic transformation of the Agod Hotel Group as it celebrates its 20th anniversary, highlighting its adaptation to the evolving tourism market and the integration of cultural and experiential elements into its offerings [1][8]. Group 1: Expansion and Transformation - The Agod Hotel Group has recently rebranded the former Austel Select Hotel to the Shaoguan Yunmen 5 Seasons Agod Resort Hotel, marking a significant addition to its high-end resort portfolio in China [2]. - This transformation reflects a deep understanding of the trend towards immersive travel experiences, moving away from superficial sightseeing to deeper cultural engagement [3]. - The year 2025 is projected to be pivotal for the Agod Hotel Group, with a focus on high-end, diversified, and strategically positioned projects that align with national tourism integration goals [4]. Group 2: Industry Challenges and Opportunities - The Chinese hotel industry is at a critical juncture, transitioning from rapid growth to a focus on quality and value enhancement, with local state-owned assets playing a crucial role in this transformation [9]. - Many local state-owned hotels face challenges in converting their abundant resources into value, often due to a lack of market-oriented operational experience [10][11]. - Agod's collaboration with local state-owned enterprises aims to bridge the gap between resource availability and effective value realization, leveraging prime locations and cultural assets [12]. Group 3: Operational Strategies - Agod's approach involves a three-dimensional restructuring to enhance the value of state-owned tourism assets, focusing on asset recognition, operational logic, and trust in partnerships [19][31]. - The company redefines hotels as regional cultural and tourism hubs, emphasizing the importance of connecting guests with local resources and experiences [21][23]. - Agod employs a light-asset cooperation model, providing brand output and management empowerment to enhance the operational capabilities of state-owned hotels [26]. Group 4: Professional Engine and Value Creation - Agod's "professional engine" encompasses strategic positioning, digital infrastructure, cultural empowerment, and traffic operation, driving continuous value enhancement [33]. - The company differentiates itself by aligning high-end offerings with local cultural elements, avoiding the pitfalls of homogenization in the hotel industry [37]. - Agod's digital transformation focuses on improving operational efficiency and guest experience through a comprehensive digital operating system [39]. Group 5: Global Expansion Strategy - Agod is expanding internationally by focusing on emerging markets along the Belt and Road Initiative, avoiding direct competition with established international brands [46]. - The company targets regions with high potential for tourism and insufficient high-end accommodation, such as Kenya and Fiji, capitalizing on the growing demand from Chinese outbound tourists [47]. - Agod's localized operational framework ensures successful integration into foreign markets, providing a model for other Chinese hotel brands looking to expand internationally [53].

（央视财经《天下财经》）在江苏南京，各大商圈以"沉浸式体验"为核心，通过举办各类主题活动促进文 旅融合，让城市消费活力持续迸发。 在江苏南京秦淮区的门东历史文化街区，记者看到，为了迎接即将到来的新年，工作人员正在紧锣密鼓地 搭建新场景，包括摆放花灯、打造演出舞台等。巡游队伍也更换了服饰，编排了新的表演内容。 编辑：王昕宇 江苏南京某商业综合体推广经理 张澄洁：在年末这个消费热潮的节点，我们为大家提供了餐饮、零售、 体验等全方位的优惠活动，还为大家准备了6小时免费停车、免费抽奖等优惠活动，预计能够为超10万人 次的消费者提供高性价比的体验。 据了解，从现在开始到元旦假期结束，南京多家商业综合体都将适时采取延时营业等举措。跨年夜当晚， 南京全市预计开展60余场商圈与文旅主题活动。 转载请注明央视财经 与此同时，南京一些大型商业综合体，也在发力年末消费市场。在一家商场，记者看到，这里打造了多处 沉浸式互动场景与游乐空间，吸引更多亲子客流。 这几天，在门东历史文化街区，平均每天来这里的游客，都有五六万人次，相比往常增加约10%。在一家 销售特色糕点伴手礼店铺，记者看到，商家推出了不少新品礼盒。 ...

据悉，2026年，大连将继续着力打造独具魅力的滨海度假首选地、活力悦引的时尚运动聚集地和闻名中 外的国际旅游集散地3个超级IP和"跟着历史文化游大连""跟着邮轮游大连""跟着演唱会游大连""跟着赛 事游大连""跟着美食游大连"5个文体旅融合品牌，将以更优质丰富的文旅产品、更便捷暖心的精细服 务、更广阔多元的全球市场，向国际游客发出"遇见大连，心动无限"的诚挚邀请，推动入境旅游市场实 现更高质量发展。(完) 来源：中国新闻网 编辑：董文博 辽宁大连入境游数量创40年新高 中新网大连12月22日电 (记者 杨毅)大连市文化和旅游局22日发布消息称，2025年，大连入境旅游市场 持续稳步增长，年度接待游客创40年新高。 今年以来，随着出入境便利政策持续优化，众多外籍旅客来中国旅游，大连跨境游市场愈发火热。为推 动入境游消费增长，大连市以"Sea(海)、Sports(运动)、Seasons(四季)、Seafood(海鲜)、Service(服务)"5S 核心优势为基石，打造全方位沉浸式文旅融合体验，聚焦国际游客需求，整合非遗、康养、海洋、赛事 等文旅资源，有效延长境外游客停留时长。 统计数据显示，截至11月，大连市累计 ...

接下来，昌平区还将举办草莓收益权拍卖会，联动草莓博览园、金六环农业园、辛庄草莓产业园三大园 区，让竞拍者轻松实现"草莓自由"。权益拍得者不仅拥有棚内全部草莓果实，还可享受草莓绿色种植养 护（技术指导、管理、农资等）、采摘篮、包装快递、24小时远程巡视等一系列贴心服务。 今年冬季，北京日报客户端还联合昌平区5大优质草莓采摘园，为广大市民安排了草莓采摘福利。市民 在北京日报客户端《"中国芯"甜到心，昌平头茬草莓新鲜上市！来领读者专享福利》一文点赞并转发朋 友圈，凭手机转发页面到5家草莓园其中任何一家采摘，可享受价格八折优惠。活动将一直持续至明年3 月31日。 本报讯（记者孙云柯）上周末，昌平兴寿乡村旅游推介大会暨第二届西新城草莓节热闹举行。首次试运 营的辛庄-西新城旅游小火车深受游客喜爱，成为串联乡村美景与草莓节核心区的"移动风景线"。 本届草莓节以"乡村振兴、文旅融合、民俗传承"为核心，升级推出民俗展演、草莓市集、趣味打卡、小 火车漫游等多元活动，为市民打造一站式冬季乡村旅游目的地。作为"百千工程"示范村的年度文旅重头 戏，本次活动以双泉寺唐、辽、元三朝历史文化为基底，串联非遗传承、亲子互动、美食畅享等多重体 ...

Core Insights - The article discusses how Linfen, a city in Shanxi, is transforming its rich historical and cultural resources into a vibrant cultural tourism industry, embracing new trends and innovative practices in the sector [1][2]. Group 1: Industry Development - Linfen has positioned the cultural tourism industry as a "patient industry," focusing on nurturing it to unlock consumer potential and convert tourism flow into economic growth [2]. - The city has seen a significant increase in tourism, with A-level scenic spots receiving 1.5114 million visitors during the 2025 National Day and Mid-Autumn Festival holidays, marking a 9.16% year-on-year increase, and generating operating income of 92.4483 million yuan, up 15.15% [3]. Group 2: Innovative Practices - Linfen is integrating technology and cultural elements, with museums employing scene design and tech enhancements to create immersive experiences that connect visitors with history [3]. - The concept of "Museum City" is being promoted, where urban areas are designed to reflect cultural narratives, turning neighborhoods into attractions and enhancing visitor engagement [3]. Group 3: Service Enhancement - Linfen is addressing common tourist challenges such as long queues and poor experiences by mobilizing local officials as volunteers to improve service quality [6]. - The city has developed a "Welcome Home" service brand, creating a warm atmosphere for visitors, which is seen as a key factor in enhancing the overall tourist experience [8].

据悉，本届活动旨在以五彩视觉为线索，以"留住乡亲，护住乡土，记住乡愁"为方向，推动传统村 落从"单一保护"向"全域赋能"迈进，激发传统村落的新生命力，进一步扩大"这么近，那么美，周末到 河北"品牌影响力。 中国经济网邢台12月22日讯 20日，第四届"文化旅游看河北——探美五彩传统村落"媒体行活动在 河北省邢台市信都区前南峪村启动。 本次活动由河北省住房和城乡建设厅、河北省文化和旅游厅、中国新闻社河北分社主办，中共邢台 市信都区委、邢台市信都区人民政府、中新社(北京)国际传播集团有限公司河北分公司承办。 河北历史悠久，文化底蕴深厚，传统村落资源丰富。近年来，河北省坚持"保护为先、利用为基、 传承为本"原则，全力推进传统村落保护利用工作，推动文化赋能乡村振兴。目前，河北省共有中国传 统村落276个，位于全国第12位、北方地区第2位。 "文化旅游看河北"系列活动自创办以来，相继在衡水、保定、石家庄、邢台等地举行，以特色小镇 和传统村落为主题进行一系列宣传及活动推广，持续搭建文化遗产保护与文旅融合的传播平台。活动从 最初的资源挖掘与理念倡导，到如今逐步形成品牌影响力，在宣传推广、资源对接、国际传播等方面取 得扎实成 ...