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浙皖闽赣四省在入境游等方面达成多项合作协议
Zhong Guo Xin Wen Wang· 2025-11-15 06:51
Core Points - The four provinces of Zhejiang, Anhui, Fujian, and Jiangxi have reached multiple cooperation agreements in inbound tourism and other areas, aiming to enhance transportation connectivity, visa facilitation, and multilingual service upgrades [1][2] - The 2025 collaboration initiative aims to create a "world-class ecological and cultural tourism destination" by integrating the protection of natural resources and promoting unique cultural tourism products [1] - The "Walking Ancient Roads" initiative was launched to leverage the advantages of the world heritage clusters in the four provinces, promoting regional branding and tourism [2] Summary by Sections Cooperation Agreements - The four provinces have signed agreements to promote inbound tourism, focusing on transportation connectivity, visa facilitation, and multilingual service upgrades [1] - The collaboration involves 19 cities and 123 counties, covering a total area of 226,000 square kilometers [1] Ecological and Cultural Tourism - The collaboration zone is recognized as one of the most favorable regions for ecological protection and tourism economic development in China [1] - The "Yixian Declaration" outlines the commitment to an integrated protection mechanism for the region's ecological integrity and uniqueness [1] Regional Branding and Initiatives - The "Walking Ancient Roads" initiative aims to promote cultural tourism by utilizing the historical trade routes and heritage sites in the region [2] - The provinces plan to jointly develop distinctive cultural tourism products targeting international markets [1][2]
一票游多日 助力深度游(视线)
Ren Min Ri Bao· 2025-11-14 22:03
Core Viewpoint - The implementation of the "one ticket for multiple days" system in various scenic spots enhances visitor experience and promotes comprehensive consumption in tourism areas, benefiting local economies and cultural tourism development [5][9][11]. Ticketing Reform - The traditional single-day ticketing system has been replaced by the "one ticket for multiple days" approach, allowing visitors to explore attractions more deeply and flexibly [5][6][7]. - Scenic spots like Huangshan and Lushan have adopted this system, enabling visitors to enter multiple times within a specified period, thus catering to overnight and in-depth tourism needs [6][7][9]. Visitor Experience - Tourists report increased satisfaction with the flexibility of the new ticketing system, allowing for adjustments based on weather and personal preferences [6][9]. - The average stay of visitors has significantly increased, with some areas seeing average visit durations rise from 4 hours to 10 hours [9][10]. Economic Impact - The "one ticket for multiple days" system has led to a notable increase in overall tourism revenue, benefiting not only the scenic spots but also surrounding businesses in hospitality, dining, and entertainment [9][10]. - In Anshun, the number of domestic tourists reached over 30 million in the first half of 2025, marking a 12.2% year-on-year growth [10]. Cultural and Product Development - Scenic areas are encouraged to enhance their cultural offerings and develop themed tourism products to attract visitors and provide engaging experiences [5][11]. - Initiatives like the "lifetime free entry" policy in Zhouzhuang and the introduction of immersive cultural performances aim to enrich visitor engagement and promote repeat visits [8][11]. Infrastructure and Management - The success of the "one ticket for multiple days" system relies on the improvement of infrastructure and services, including transportation, accommodation, and visitor management [11][12]. - Local governments are advised to provide support and incentives to help scenic spots adapt to the new ticketing model and enhance their appeal [12].
河南淅川:激活全域旅游新动能
Zhong Guo Jing Ji Wang· 2025-11-14 06:13
Core Insights - The article highlights the development of tourism in Xichuan County, Henan Province, focusing on its natural and cultural resources, and the implementation of a "green development" strategy to enhance tourism [1][2] Group 1: Tourism Development Strategy - Xichuan County is leveraging its ecological advantages and cultural heritage to create a comprehensive tourism framework, emphasizing "ecological priority and green development" [1] - The county has implemented various supportive policies, allocating over 35 million yuan annually and integrating nearly 100 million yuan in project funding to improve tourism infrastructure [1] - A road network exceeding 3,000 kilometers has been established, along with multiple parks and smart tourism platforms to enhance public service capabilities [1] Group 2: Tourism Products and Experiences - Xichuan is actively developing the "Danjiang Fish Feast" brand and promoting local specialties such as Xichuan sauerkraut and the eight delicacies of Jingziguan [2] - The county has created a full-domain tourism system that includes scenic area visits, rural experiences, and educational practices, with nine established research tourism bases receiving 300,000 visitors annually [2] Group 3: Marketing and Promotion - Innovative promotional strategies are being employed, utilizing events and festivals to enhance brand visibility, including activities like "Chinese New Year · Xichuan Flavor" and "Central Plains Sea Viewing · Xichuan Tasting" [2] - The county has produced over 500 travel short videos, achieving over 10 million views, and coordinated promotional efforts among A-level scenic spots and homestays to boost tourism awareness [2] Group 4: Economic Impact - In the first three quarters of the year, Xichuan County received 7.905 million visitors, generating a total tourism revenue of 6.76 billion yuan, indicating that the cultural tourism industry is becoming a strong engine for high-quality county development [2]
今年冬天会很“热”,全国文旅市场开始预热冬季消费
Sou Hu Cai Jing· 2025-11-07 17:30
Core Insights - The Chinese cultural tourism market is experiencing a vibrant winter season with various events and activities across the country, showcasing a blend of traditional and modern cultural elements [2][4][10] Group 1: Cultural Events and Activities - The 2025 Sichuan Cuisine and Sichuan Opera Cultural Week in Deyang features performances that highlight local cultural heritage, attracting significant public participation [5][12] - Inner Mongolia's "Singing and Touring Inner Mongolia: Joyful Ice and Snow Season" includes 159 unique cultural tourism activities and 45 winter tourism routes, aiming to transform cold resources into a thriving industry [4][5] - Harbin's large-scale dance events and interactive performances are designed to engage young audiences, reflecting a shift towards more participatory cultural experiences [3][10] Group 2: Regional Highlights - Southern regions like Guangzhou are launching a "Warm Winter Consumption Season" to stimulate economic activity, integrating major events like the National Games and the Spring Festival [7][13] - Shanghai Disneyland is introducing a "Fantastical Winter Season" with exclusive events and decorations, enhancing the winter tourism experience [8][10] - The West Qingxia Ice and Snow Carnival in Beijing will feature a variety of cultural and entertainment activities, appealing to diverse visitor interests [6][9] Group 3: Market Trends and Consumer Engagement - The winter cultural tourism activities emphasize the integration of culture, sports, and local cuisine, catering to the evolving preferences of tourists for diverse and high-quality experiences [10][11] - There is a growing trend towards regional collaboration in tourism, with initiatives aimed at creating comprehensive travel experiences that extend beyond single attractions [11][12] - The promotion of interactive and immersive experiences is becoming a key strategy to enhance visitor engagement and satisfaction in cultural tourism [3][10]
解码扬州文旅消费的“破圈”之道
Xin Hua Ri Bao· 2025-10-30 21:55
Core Insights - Yangzhou is experiencing a significant cultural tourism boom, with retail sales growth leading Jiangsu province for three consecutive years and double-digit growth in retail sales for nearly 30 months [1][2] Policy Framework - Yangzhou has positioned tourism as a permanent core industry, implementing systematic policies to stimulate economic growth through cultural tourism [2] - High-level initiatives include the establishment of a comprehensive development framework and the introduction of policies to shift tourism focus from sightseeing to full-scale tourism [2] - The city has allocated over 100 million yuan annually to promote cultural tourism and consumer spending, with significant sales generated through various initiatives [2] Cultural and Tourism Development - The city's cultural heritage is leveraged to enhance tourism, with various themed events and activities throughout the year, resulting in a 13.8% increase in visitor numbers and a 13.2% increase in consumer spending in the first nine months of 2025 [3] - Integration of sports events into tourism strategies has created a new consumption trend, linking major sporting events to local hospitality and retail sectors [3] Consumer Experience Enhancement - Yangzhou is transforming its consumer landscape by creating engaging spaces and experiences, both online and offline, to attract visitors [4][5] - The city has introduced innovative digital experiences and immersive activities to revitalize historical sites and enhance visitor engagement [4] Service Quality Improvement - A focus on high-quality service is essential for the tourism industry, with initiatives aimed at improving visitor experiences through smart technology and dedicated service points [6] - Yangzhou has implemented a rapid response system for visitor inquiries and complaints, ensuring a high level of customer satisfaction [6]
杭州文旅携“三江两岸”赴沪引客
Hang Zhou Ri Bao· 2025-10-30 02:32
Core Insights - The "Three Rivers and Two Banks" promotional event in Shanghai aims to showcase the cultural and tourism offerings of Hangzhou, featuring 22 unique villages, 20 scenic spots, 60 poetic accommodations, and 20 local delicacies in an immersive experience [1][2] Group 1: Event Overview - The promotional activity is the largest cultural tourism event in Hangzhou this autumn, marking the first concentrated presentation of the "Three Rivers and Two Banks" autumn tourism products [1] - The initiative connects six districts and three counties in Hangzhou, creating a cultural and ecological corridor that enhances the city's tourism appeal beyond its famous attractions like West Lake and the Grand Canal [1] Group 2: Attractions and Experiences - Visitors can experience various local events such as the "Golden Autumn Persimmon Festival" in Huang Gongwang Village and explore historical sites like the Ming and Qing architecture in Longmen Ancient Town [2] - Unique accommodations like the "West Slope Thousand Island Lake" homestay in Jiangjia Village offer distinctive living experiences, while the "Nine Surnames Fish Feast" in Sanjiangkou Village showcases traditional culinary heritage [2] Group 3: Promotional Activities - The event features a "microcosm" of Hangzhou's beauty with eight themed exhibition areas and 42 unique booths, highlighting the region's natural landscapes and cultural richness [2] - A series of cultural performances, including the "Cultural Exchange - Entering Shanghai" and "Three Rivers Autumn Rhythm" concerts, are held to further promote the diverse charm of Hangzhou [3]
精城优镇,阿坝州推动城镇化水平、城市发展能级不断提升 把建筑轻轻放在山水之间
Si Chuan Ri Bao· 2025-10-28 03:10
Core Insights - The "精城优镇" initiative aims to enhance urban functionality and cater to tourism needs in Aba Prefecture, with a focus on integrating urban development with natural landscapes [4][8] - The initiative has already implemented 116 major projects with a total investment of 4.369 billion yuan, targeting a 44.93% urbanization rate by the end of 2024 [3][4] Planning and Design - The initiative emphasizes "精而优" for planning design, "适而用" for basic infrastructure, "特而新" for industry cultivation, and "靓而美" for environmental enhancement [3][4] - The goal is to create a harmonious relationship between urban areas and natural landscapes, promoting a beautiful integration of towns and nature [8] Implementation and Progress - As of now, 116 major projects have been launched, with over 1.5 billion yuan invested in urban renewal in the capital city of Ma'erkang [6] - Specific projects include the transformation of Er'eya Village, which retains local architectural styles while improving infrastructure [6] Future Development - The plan includes the revitalization of historical and cultural sites, such as the renovation of Songpan Ancient Town, to enhance tourism and local living conditions [9] - The initiative aims to create a series of tourism service-oriented towns that reflect local cultural characteristics and modern design [9]
北京将上线全市统一旅游预约平台
Core Insights - Beijing will launch a unified tourism reservation platform in Q4, integrating resources across transportation, accommodation, dining, attractions, and experiential scenarios [1][2] Group 1: Key Actions and Developments - The city will implement six major special actions, focusing on activating consumer potential and enhancing the tourism experience [1] - The development plan for the Olympic Center area will be introduced, including the renovation of the Olympic Tower and the creation of themed activities related to ice and snow [1][2] - New commercial complexes such as Bayli and Zhongguancun ARTPARK will commence operations, contributing to the local economy [1][2] Group 2: Enhancements in Consumer Experience - In the first three quarters, the city improved the consumer environment by enhancing service offerings at 304 cultural and tourism venues, including dining services [1] - Public libraries and museums extended their service hours during the summer, responding to consumer demands for better access [1]
突破600万人次 九寨沟景区游客接待量创历史新高
Si Chuan Ri Bao· 2025-10-25 01:17
Core Insights - The Jiuzhaigou Scenic Area has seen a record number of visitors in 2023, with a total of 602.8 million visitors as of October 24, marking a 24.13% year-on-year increase, the highest in over 40 years of operation [1] - Domestic tourists accounted for 93.81% of total visitors, with significant contributions from provinces such as Sichuan, Guangdong, Jiangsu, Shandong, Henan, and Zhejiang [1] - The inbound tourism market has diversified, with 37.30 million international visitors recorded, reflecting a 45.60% increase year-on-year, primarily from Southeast Asian countries [3] Visitor Statistics - The scenic area has experienced multiple tourism peaks this year, including the May Day holiday, summer vacation, National Day, and autumn foliage seasons, leading to 68 emergency responses due to sold-out tickets [1] - During the peak summer season from July 28 to August 20, the area hosted 98.4 million visitors, with a daily maximum of 41,000 visitors for 24 consecutive days, representing a year-on-year increase of over 320,000 visitors [1] Inbound Tourism Trends - The inbound visitor count includes 113,200 tourists from Hong Kong, Macau, and Taiwan, which is a 22.60% increase compared to the previous year [3] - The top five source countries for inbound tourists are Thailand, Malaysia, Vietnam, South Korea, and Singapore [3] Transportation Developments - The opening of the Jiuzhai-Mianyang Expressway has reduced travel time from Chengdu to Jiuzhaigou from 8 hours to 4 hours, enhancing accessibility [3] - The integration of various transportation modes, including rail and air, is expected to further boost tourism in Jiuzhaigou County [3]
四川九寨沟景区游客接待量超600万人次 创1984年以来历史新高
Xin Hua Wang· 2025-10-24 07:22
Group 1 - The core viewpoint of the news is that the Jiuzhaigou Scenic Area has achieved record-high visitor numbers in 2025, with a total of 6.028 million visitors, marking a year-on-year increase of 24.13% since its opening in 1984 [1] - During the summer peak season from July 28 to August 20, the scenic area reached its maximum daily capacity of 41,000 visitors for 24 consecutive days, receiving over 984,000 visitors, which is an increase of over 320,000 visitors year-on-year [1] - The inbound tourist market for Jiuzhaigou in 2025 is characterized by diversification and high growth, with a total of 373,000 inbound visitors, reflecting a year-on-year growth of 45.60%, including 113,200 visitors from Hong Kong, Macau, and Taiwan, which is a 22.60% increase [1] Group 2 - The opening of the Jiuzhai-Mian Highway at the end of September has reduced travel time from Jiuzhaigou to Chengdu from 8 hours to 4 hours, enhancing the overall tourism development in Jiuzhaigou County through a comprehensive transportation network [2] - The integration of various transportation modes, including rail, road, and air, is expected to further boost tourism in the Jiuzhaigou area [2]