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机构:冰雪游搜索量上升,北京位居热门目的地榜首
Bei Jing Shang Bao· 2025-11-17 08:32
Group 1 - The core viewpoint of the articles highlights a significant increase in interest and bookings for winter tourism, particularly for "ice and snow routes" in China, with notable growth in searches and reservations for specific routes and destinations [1][2] Group 2 - The search volume for the "Chengdu to Urumqi" route has increased by 48% year-on-year, while popular routes include "Shanghai to Harbin," "Shenzhen to Beijing," and "Guangzhou to Harbin" [1] - The top 10 destinations for winter tourism include Beijing, Zhangjiakou, Urumqi, Altay, Changchun, Baishan, Tianjin, Harbin, Shenyang, and Chengdu, indicating a trend of increased interest across various regions [1] - In Beijing, the overall tourism booking volume has increased by 15% since November, with a nearly 90% surge in searches related to "Beijing skiing" [1] - Zhangjiakou has experienced a surge in visitor numbers, with a 275% increase in daily search volume for "Chongli ski tickets," and hotel and accommodation bookings have risen by 12% [2] - Nearly half of the visitors to Zhangjiakou are from the post-95 generation, with Beijing tourists contributing over 20% of the total visitor flow [2] - Some popular ski routes are currently offering low prices, with tickets from Beijing to Harbin starting at 300 yuan, Shanghai to Changchun at 280 yuan, and Sanya to Beijing at 370 yuan [2]
“中国雪乡”正式开园 邀您共赴梦幻冰雪之约
Xin Hua She· 2025-11-17 08:27
Core Viewpoint - The "China Snow Town" scenic area in Mudanjiang, Heilongjiang Province officially opened for the winter season, offering over 30 unique cultural and tourism activities to create an immersive ice and snow experience for visitors [1][2] Group 1: Scenic Area Overview - The scenic area experienced its first snowfall of the autumn on October 17, six days earlier than last year, with a snowfall period lasting up to seven months and snow depth reaching up to 2 meters [1] - The "China Snow Town" is located at the intersection of Zhangguangcai Ridge and Laoye Ridge in the Changbai Mountain range, characterized by a unique microclimate that features long winters and abundant snowfall [1] - Last winter season, the scenic area received a record 1.452 million visitors, marking a historical high for tourist attendance [1] Group 2: Visitor Experience Enhancements - To ensure a high-quality visitor experience this winter, the scenic area has strengthened safety measures, including 24-hour patrols by a security team and the presence of "Little Red Hat" volunteers for visitor assistance [2] - Free luggage transportation services are provided through "volunteer sleds" at key locations, along with "warm stations" offering free ginger tea, hot water, and charging services to enhance visitor comfort [2] - The winter activities will blend traditional Northeast folk customs with modern innovative elements, designed to provide unique enjoyment for visitors at any time [2]
美团旅行发布冰雪季出行趋势:高铁+航线齐发力,“崇礼滑雪门票”搜索量增长近三倍
Huan Qiu Wang· 2025-11-17 05:17
Core Insights - The popularity of "snow mountain viewing" flights has surged on social media, coinciding with the arrival of the snow season, leading to increased interest in "ice and snow routes" that provide access to ski resorts and unique aerial experiences [1][2] Group 1: Travel Trends - Major destinations for ice and snow tourism include Beijing, Zhangjiakou, and Urumqi, with significant increases in search volumes for routes such as "Chengdu to Urumqi" up by 48% year-on-year [1] - The top ten destinations for ice and snow tourism reflect a trend of increased activity across various regions, showcasing a north-south linkage in travel patterns [1][2] Group 2: Visitor Demographics - Nearly half of the visitors to Zhangjiakou are from the post-95 generation, indicating a younger demographic driving the tourism market [2] - The search volume for "Cui Li Ski Resort tickets" has seen a dramatic increase of 275%, highlighting the growing interest in skiing among younger tourists [2] Group 3: Booking and Pricing - Popular ski routes are currently available at low prices, with flights from Beijing to Harbin starting at 300 yuan and from Shanghai to Changchun at 280 yuan [1] - The introduction of promotional packages by Meituan Travel, such as the "18 Member Surprise Day" coupon, is aimed at enhancing customer engagement and driving bookings [1] Group 4: Regional Developments - Zhangjiakou has experienced a surge in visitor numbers, with hotel and accommodation bookings increasing by 12% as a result of heightened interest in winter sports [2] - The opening of the Shenbai High-Speed Railway has significantly reduced travel time to Changbai Mountain, facilitating weekend trips for urban workers [3] Group 5: Local Attractions - In addition to skiing, visitors to Changbai Mountain are exploring various activities such as natural hot springs and reindeer feeding, enhancing the overall appeal of winter getaways [3] - The convenience of short-distance travel options from Beijing to nearby ski resorts has made weekend ski trips a popular choice for city dwellers [4]
黑龙江启动冰雪旅游“百日行动”——向世界发出冰雪邀约
Huan Qiu Wang· 2025-11-17 02:06
Core Viewpoint - The "100-Day Action Plan for Winter Ice and Snow Tourism in Heilongjiang Province (2025-2026)" aims to establish Heilongjiang as a world-class ice and snow tourism destination, enhancing visitor experiences through various initiatives and attractions [3][4][6]. Group 1: Action Plan and Initiatives - The action plan will run from November 8, 2025, to February 28, 2026, under the brand "Ice and Snow Crown, Beautiful Longjiang" [3]. - The plan includes "Ten Enhancement Actions" to create a comprehensive ice and snow tourism experience [3][6]. - The 27th Harbin Ice and Snow World is expanding to 1.2 million square meters, with a total ice and snow volume of 400,000 cubic meters, the largest in history [4][5]. Group 2: Tourism Experience and Attractions - The province is developing a multi-layered, full-spectrum ice and snow product matrix, featuring ten themed routes that highlight various attractions across the region [6]. - Major attractions include the Sun Island Snow Sculpture Art Expo and the Songhua River Ice and Snow Carnival, offering over 60 entertainment projects [4][6]. Group 3: Cultural and Artistic Integration - The Harbin Grand Theatre will host a series of performances, including original musicals and ballet, enhancing the cultural experience for visitors [7][8]. - The integration of various cultural and entertainment offerings aims to create immersive experiences, such as "Ice and Snow + Research" and "Ice and Snow + Events" [8]. Group 4: Service Enhancements - The province is implementing a "Safe Travel" initiative, providing warm services and amenities for tourists, including "warm stations" with free hot drinks and charging stations [9][10]. - A credit rating system for travel agencies has been established, allowing tourists to select reliable service providers based on their ratings [10].
新场景、新体验、新创意点亮“冰雪+” “冷”资源乘势而上激活消费热力
Yang Shi Wang· 2025-11-16 06:03
Group 1 - Multiple ski resorts in Xinjiang have opened for the new snow season, enhancing the experience with improved night lighting for visitors [1][3] - The Baiyun Ski Resort in Urumqi officially opened on November 14, attracting snow enthusiasts from various regions [3] - Xinjiang plans to launch over 500 unique cultural and tourism activities this snow season to diversify ice and snow tourism experiences [7] Group 2 - The Alshan Ice and Snow Festival has commenced, themed "Ice and Snow Daxinganling, Fairy Tale Alshan," featuring a variety of special ice and snow activities to attract tourists [8] - The festival offers multiple ice and snow experience products, including performances and interactive projects like snowmobiles and snow dragon boats [11] - From winter 2025 to March 2026, Inner Mongolia will introduce 159 cultural tourism activities, 45 premium routes, and 48 sports events across major ski resorts and scenic spots [13]
阿尔山冰雪节启幕 中外游客感受“童话王国”
Zhong Guo Xin Wen Wang· 2025-11-15 08:34
阿尔山冰雪节启幕 中外游客感受"童话王国" 11月15日,内蒙古阿尔山,NPC(非玩家角色) 以冰雪公主的角色伴游巡街。 中新社记者 张玮 摄 启动仪式现场,数名NPC(非玩家角色)以阿尔山勇士、精灵乐手、冰雪公主等童话角色伴游巡街,与游 客互动;温泉游泳比赛、蒙医药浴、温泉煮鸡蛋等特色项目,让游客在冰天雪地里收获温暖体验。 来自俄罗斯布里亚特共和国的游客阿尔图娜一边拍照,一边激动地对记者说:"这是我第一次来阿尔 山,昨天体验了温泉,今天参加冰雪节。这里很漂亮、很舒服,我还会再带着家人和朋友来阿尔山体验 温泉疗养。" 阿尔山市文化旅游体育局数据显示,秋季以来,阿尔山吸引大量游客。2025年1月—10月,阿尔山市共 接待游客614.16万人次,同比增长19.05%。 当日,阿尔山市与蒙古国、俄罗斯、韩国旅游企业签署旅游合作协议,推出"中蒙俄韩跨境黄金旅游 线"。 阿尔山市文化旅游体育局局长许静表示,阿尔山冰雪旅游季从2025年10月中旬延续至2026年4月中旬, 其间将举办"最强巴图鲁"冰雪那达慕、打卡"泉是惊喜"天然温泉、-40℃不冻河极寒漂流挑战等多项活 动。(完) 中新社兴安盟11月15日电 (记者 张玮 ...
大雪人、大滑梯、“钻石海” 哈尔滨冰雪游“顶流”焕新回归
Zhong Guo Xin Wen Wang· 2025-11-14 14:04
Core Points - Harbin's ice and snow tourism is set to return with popular attractions like the giant snowman, ice slides, and "Diamond Sea" for the 2025-2026 winter season [1] Group 1: Attractions and Upgrades - The giant snowman at Qunli Music Park will undergo an upgrade, with new interactive projects added to the surrounding ice and snow park [2] - Central Street will connect 17 ice and snow attractions, while the Songhua River Ice and Snow Carnival will create a comprehensive entertainment and leisure experience [2] - The "Ice and Snow Sports + Automotive Sports + Technology Cultural Tourism" experience will be developed on a 1.7 million square meter area between the Internet celebrity bridge and Songpu Bridge [2] Group 2: Culinary and Cultural Experiences - The famous "Old Ice Cream" from Xiangfang District will introduce a new "Ice City Royal View" series of light milk ice creams for visitors to taste [5] - The Harbin Art Museum will launch a series of themed activities titled "Ice and Snow Fantasy" [2] - The "80s Time Ice Rink" will be created at Jingyang Street Square, featuring nostalgic ice activities like ice sledding and ice tobogganing [2] Group 3: Skiing and Accommodation - Various ski resorts will enhance visitor experiences, with Yiquan International Hunting Ground offering six graded ski trails and new facilities like magic carpets and low-altitude chairlifts [5] - New unique accommodations such as "Wusuoju Mountain," "Qingshan Inn," and "Nacheng Ice and Snow" will be added to enhance the overall tourist experience [5]
6个月“超长雪期” 兴安盟开启2025主题冰雪旅游季
Zhong Guo Xin Wen Wang· 2025-11-14 12:32
6个月"超长雪期" 兴安盟开启2025主题冰雪旅游季 中新网兴安盟11月14日电 (记者 张玮)2025兴安盟冬季旅游新闻发布会14日在内蒙古自治区兴安盟阿尔 山市召开,会上发布五大主题旅游季活动,丰富当地冬季文化旅游。 地处大兴安岭西南麓的兴安盟,冬季旅游资源得天独厚,林海雪原、百里雾凇、大河冰川,勾勒出"千 里冰封、万里雪飘"的美景。 兴安盟文化旅游体育局局长王天凤介绍,冬季旅游活动周期覆盖2025年11月至2026年4月,打造"冰雪那 达慕狂欢季""童话阿尔山疗愈季""多彩大兴安研学季""欢乐中国年民俗季""乌兰牧骑歌游季"五大主题旅 游季,最大化传递兴安盟冬季旅游独特魅力。 冰雪旅游季期间,兴安盟将开通18条航线,直连北京、上海、杭州、重庆、广州等热门客源城市;火车 已通达北京、呼和浩特、长春、沈阳、大连等重点客源城市。 王天凤向八方游客发出邀请:当银装铺满林海,暖泉氤氲缭绕,兴安盟每一条线路、每一处风景均为冰 雪季限定的名片。"诚邀大家走进兴安盟,共赴一场极致震撼的冰雪温泉盛宴。"(完) 来源:中国新闻网 编辑:张嘉怡 广告等商务合作,请点击这里 本文为转载内容,授权事宜请联系原著作权人 中新经纬版 ...
海外黑天鹅突袭!低估大消费韧性较强
Sou Hu Cai Jing· 2025-11-14 02:21
Core Viewpoint - The Federal Reserve's hawkish signals amid weakening U.S. employment data and manageable inflation have significantly reduced the probability of a rate cut in December, leading to a global stock market adjustment [1] Market Reaction - Major indices in the Asia-Pacific region, including Nikkei 225, Seoul Composite Index, Shanghai Composite Index, Shenzhen Component Index, and Hang Seng Index, experienced collective adjustments [1] - Concerns over valuation bubbles in the technology sector have emerged, while relatively undervalued sectors such as consumer goods and finance show resilience [1] Sector Performance - Concepts like winter tourism and duty-free shops have become active, with food and beverage ETFs (515170) and tourism ETFs (562510) briefly turning positive during trading [1] - According to Zhongyin International, the previously leading technology sector has entered a consolidation phase, and with the end of Q3 earnings disclosures, the market is entering an earnings vacuum period [1] Consumer Sector Outlook - The trend of CPI recovery is beginning to show, with a high correlation between essential consumer market performance and CPI year-on-year [1] - The profitability-valuation ratio comparison indicates a clear advantage for consumer styles, suggesting that under multiple catalysts, the consumer sector may experience a rotation and rebound opportunity [1]
冬季到河北来玩雪 河北在京推介冰雪运动嘉年华系列活动
Zhong Guo Xin Wen Wang· 2025-11-13 11:38
第三大玩法:"冬季到河北来玩雪,打卡特色冰雪节庆"。这个雪季,河北围绕开板、元旦、春节等重大 节点,推出20余项节庆活动。来河北,赴一场冰天雪地的开板热潮,雪地音乐会、品牌市集、燃情篝火 等活动缤纷多彩,每场开板仪式都拉满雪季专属仪式感。来河北,赴一场冰天雪地的跨年狂欢,元旦前 后,各大雪场将举办跨年冰雪派对,太舞HUAHUA跨年夜、云顶滑雪公园跨年夜、富龙跨年狂欢夜、 翠云山滑雪场十二星座雪道荧光夜滑等活动精彩不断。来河北,赴一场冰天雪地的年俗盛典。打卡木兰 围场冬捕冰钓、太舞春节季、秦皇岛老君顶新春冰雪狂欢节、衡水市"冰雪迎新春"嘉年华、西柏坡温泉 滑雪场冰雪过大年、冰雪赶大集系列活动,在滑雪之余,观非遗、赏民俗、品美食,重拾地道年味,让 传统年俗与冰雪乐趣完美融合。 第四大玩法:"冬季到河北来玩雪,尽享专属冰雪实惠"。这个雪季,河北将实施冰雪服务提升行动,推 出系列创新举措。石家庄正定国际机场密织航线网络、创新航旅产品、优化中转服务,为游客搭建起一 条高效便捷的"冰雪游空中通道"。从北京首都机场、大兴机场、北京南站至崇礼滑雪直通车11月14日正 式开通,北京各大交通枢纽至崇礼全域滑雪度假区间可实现无缝衔 ...