文旅消费
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萧山文旅市场“火”出圈
Hang Zhou Ri Bao· 2025-10-10 02:28
Core Insights - During the National Day holiday, the tourism market in Xiaoshan District experienced a peak in visitor numbers, receiving 4.483 million tourists, a year-on-year increase of 14.4%, with 46.7% of visitors coming from outside the province [1] - Key scenic spots and rural tourism projects welcomed 662,500 visitors, generating revenue of 34.9193 million yuan, with 292,400 visitors to 4A scenic spots [1] - Cultural and tourism activities were diverse, with significant participation in events such as the "Ji Gong" NPC interaction at the Oriental Culture Park, which saw a 556% increase in visitors [1] Tourism and Cultural Activities - The Xiaoshan District library was open during the holiday, attracting over 20,000 visitors and lending nearly 10,000 books, alongside hosting a National Day themed concert [1] - The Xiaoshan Museum and other local museums offered pottery workshops, drawing many families, while the non-heritage star space hosted a market event that attracted nearly 40,000 visitors [1] - Various cultural activities, including a national trend market and outdoor movies, were organized at scenic spots like Xianghu Lake, enhancing visitor engagement [1] Sports and Events - The Hangzhou Olympic Sports Center hosted two concerts, attracting 20,000 attendees and generating nearly 100 million yuan in comprehensive consumption [2] - Sports events such as karate competitions and amateur basketball tournaments were held, with major sports venues open for free, receiving over 30,000 visitors during the holiday [2] - Accommodation facilities in Xiaoshan received 354,000 overnight guests, a 15.4% increase year-on-year, with high-quality hotels reporting occupancy rates exceeding 90% [2] Collaborative Initiatives - From October 1 to the end of the year, Xiaoshan's tourism sector partnered with Didi Chuxing to launch the "Eleven Tour Xiaoshan" series, offering 10 million yuan in travel vouchers and creating a "mobile tourism window" to enhance visitor experience [2] - The "One Ticket Tour Xiaoshan" initiative was introduced, providing discounts on scenic spots, hotels, and dining services to attract more tourists [2]
文旅消费如何告别“假日依赖”?
Ren Min Wang· 2025-10-10 01:49
文旅市场的火爆,展现了我国消费市场的巨大潜力。但在热闹背后,仍需破解过度依赖节假日、业态融 合不深、可持续发展能力不足等深层次问题。如何让"一时热闹"转化为持续发展的"长久动力"?多位行 业专家接受了记者采访,为文旅产业高质量发展提供了更多思路。 街巷深处的市集灯火闪动,文博场馆的文物展台前人潮涌动,乡村古道上民俗展演次第登场......这个国 庆中秋"双节"假期,文化旅游市场展现出的蓬勃活力,为我国的消费市场注入了汩汩暖流。 数据更为直观:经文化和旅游部数据中心测算,国庆中秋假日8天,全国国内出游8.88亿人次,较2024 年国庆节假日7天增加1.23亿人次;国内出游总花费8090.06亿元,较2024年国庆节假日7天增加1081.89 亿元。 文旅消费不仅是经济活动的"晴雨表",更是促进产业融合、推动文化繁荣、改善社会民生的重要引 擎。"文旅消费能够促进产业融合创新,推动文化魅力与消费活力之间形成良性循环,同时可以提供大 量就业机会,有利于改善民生。"中国海洋大学管理学院旅游开发与规划教研室主任王新越在接受记者 采访时表示,文旅消费以广泛的拉动效应,为我国经济持续健康发展注入了强劲韧性。 为点燃假日文旅消 ...
国庆中秋假期青海接待国内游客357.74万人次 可比口径同比增长13.92%
Zheng Quan Shi Bao Wang· 2025-10-09 23:55
Core Insights - The cultural tourism market in Qinghai Province during the National Day and Mid-Autumn Festival holidays exhibited characteristics of "cultural-tourism integration, market prosperity, increased consumption, and safe order" [1] Group 1: Visitor Statistics - The province received a total of 3.5774 million domestic tourists, representing a year-on-year increase of 13.92% [1] - The tourism expenditure reached 3.439 billion yuan, with a year-on-year growth of 14.47% [1]
“最好的地方”就在这里!
Sou Hu Cai Jing· 2025-10-09 23:35
Core Insights - The "concert economy" in Shenzhen has been thriving this year, with significant events like Wang Leehom's concert becoming a major attraction during the National Day holiday [3][8] - From January to August, Shenzhen hosted 85 large concerts with over 5,000 attendees, attracting more than 1.4 million spectators [3][8] Economic Impact - The concert economy generates substantial direct revenue and a multiplier effect on consumption, becoming a new norm in cultural tourism [4][8] - During the concert period from September 30 to October 4, key commercial areas around the venue saw a total foot traffic of 1.321 million, an increase of 85.27%, and revenue exceeding 108 million yuan, up 80.94% [6][8] - The hotel industry also benefited, with an average of 318 rooms sold per day and a peak single-day revenue of 1.85 million yuan during the first three days of the National Day holiday [6] Policy Support - Shenzhen's government has introduced policies to support the development of the concert economy, aiming to establish the city as an "international performing arts capital" [9] - Recent measures include streamlining approval processes for performances and promoting the integration of concerts with tourism [9]
国内出游总花费超8000亿元
Ren Min Ri Bao· 2025-10-09 22:22
Core Insights - The cultural and tourism market in China remained stable and orderly during the National Day and Mid-Autumn Festival holidays, with a variety of cultural and tourism products, services, and activities offered [1] Group 1: Travel Statistics - During the 8-day holiday period, there were 888 million domestic trips taken nationwide, an increase of 123 million trips compared to the 2024 National Day holiday [1] - The total domestic travel expenditure reached 809 billion yuan, which is an increase of 108.19 billion yuan compared to the 2024 National Day holiday [1]
聚焦6大板块!“双节”假期,烟台推出200项文体旅主题活动
Qi Lu Wan Bao Wang· 2025-10-09 14:01
Core Insights - Yantai City organized 200 cultural and tourism activities during the 8-day National Day and Mid-Autumn Festival holiday, focusing on six major themes to create a festive atmosphere for residents and tourists [1][2] Group 1: Thematic Activities - The holiday featured a series of innovative and rich cultural activities, with a strong emphasis on red-themed events, including a flash mob at the Yantai Museum and various local cultural performances [2][3] - Local districts launched unique tourism activities, such as the 2025 Laiyang Village Song Competition, which attracted over 1.4 million online viewers, and a large chrysanthemum exhibition at Tashan Scenic Area [2][3] Group 2: Visitor Experience Enhancements - Yantai focused on enhancing visitor experiences by introducing night tours at scenic spots, immersive cultural performances, and outdoor art exhibitions, catering to diverse tourist interests [3][4] - Cultural venues became popular destinations, with extended hours and high-quality exhibitions, including a showcase of local historical documents and various art displays [4] Group 3: Consumer Incentives - The city launched initiatives under the "惠游烟台" (Enjoy Yantai) theme to stimulate tourism consumption, including promotional events at local wineries and discounts at various attractions [5][6] - Digital engagement increased significantly, with VR tours and online performances seeing a threefold rise in clicks compared to regular days, enhancing the overall visitor experience [6]
地方文旅花式宠粉:大型演出带动国庆消费
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-09 12:27
Core Insights - The "ticket economy" driven by concerts and music festivals is emerging as a new trend for travel in China, with many tourists planning trips around these events [1][4][11] Group 1: Economic Impact of Concerts and Festivals - During the recent National Day and Mid-Autumn Festival holiday, cities like Chongqing and Tianjin saw significant increases in tourist spending, with Chongqing becoming the top spending city among new first-tier cities [3][11] - The Lijiang Galaxy Left Bank Music Festival in Luzhou attracted over 100,000 music fans, leading to a 123% year-on-year increase in railway passenger volume and generating billions in surrounding consumption [3][12] - The concerts and festivals not only boost local economies but also enhance the overall tourism experience, as seen in the substantial increases in visitor numbers and spending in various cities [10][12] Group 2: Tourist Behavior and Preferences - Many tourists are traveling specifically for concerts, as evidenced by the case of a family who extended their trip to include a concert in Tianjin, resulting in a total expenditure exceeding 5,500 yuan [11] - The popularity of large-scale concerts is evident, with events like the concerts by singer Xie Tingfeng in Chongqing drawing over 82,000 attendees, significantly impacting local tourism and hospitality sectors [9][11] - The influx of external tourists for concerts has led to increased spending in local attractions, with Chongqing's core scenic spots experiencing a surge in visitor numbers during the holiday [10] Group 3: Government Support and Future Prospects - Local governments are actively incentivizing large-scale performances, with Luzhou offering up to 3 million yuan in subsidies for hosting major events, indicating a commitment to fostering a vibrant cultural economy [13] - The successful execution of events like the Galaxy Left Bank Music Festival has prompted local authorities to plan for future events, suggesting a sustainable model for cultural tourism [13] - The concert economy is creating a positive feedback loop, enhancing festival experiences and driving further tourism and spending in the region [13]
突破8090亿元的“大项目”,有你一份
Jing Ji Ri Bao· 2025-10-09 12:08
文化和旅游部 10月9日公布 2025年国庆中秋假期 文化和旅游市场情况 经测算 假日8天 全国国内出游8.88亿人次 较2024年国庆节假日7天 增加1.23亿人次 假期中 国内出游总花费8090.06亿元 较2024年国庆节假日7天 增加1081.89亿元 人们升国旗、唱红歌 赏秋景,庆团圆 传统文化焕发活力 国潮非遗出新出彩 景区"宠客"蔚然成风 文旅消费热力十足 人文经济共生共荣 10月6日,cdf海口国际免税城的过山车主题福袋市集吸引众多消费者。"双节"期间,海南各地推出丰富多彩的促消费活动,激发假日消费市场活力。苏弼 坤摄(中经视觉) 10月1日,云南省昆明斗南花卉市场人头攒动。郑益摄(中经视觉) 10月3日,湖南省吉首市矮寨大桥景区上演"56个民族风情盛会",演员与游客互动,现场十分热闹。 梁永鸿摄(中经视觉) 10月3日,在江苏省南通长江体育公园举办的2025南通文旅乐购嘉年华吸引了众多顾客。该活动汇集南通市精品文旅资源和100余家品牌商户,打造多元 素、多业态、多主题的文商旅体融合消费新场景。许丛军摄(中经视觉) 这个国庆中秋假期 你在哪里? 10月5日,内蒙古自治区鄂尔多斯市伊金霍洛旗鄂尔 ...
双节“燃”动盐城滨海:文旅消费活力满格
Yang Zi Wan Bao Wang· 2025-10-09 10:30
Core Insights - The article highlights the vibrant tourism and consumption activities in Yancheng's Binhai County during the National Day and Mid-Autumn Festival, showcasing a successful integration of cultural and commercial events to boost local economy [3][11]. Group 1: Tourism and Cultural Events - Binhai County organized a series of themed activities titled "潮玩滨城嗨购金秋" to promote tourism and consumption, featuring various events from scenic celebrations to market promotions [3]. - Major attractions like Pear Blossom Language and Moon Bay saw over 200,000 visitors during the holiday period, with family-friendly and themed tours gaining popularity among tourists from surrounding cities [6]. - Cultural performances, including classic plays and concerts, achieved a high attendance rate of 98%, drawing nearly 50,000 attendees and enhancing the cultural atmosphere [8]. Group 2: Retail and Consumption - Retail outlets in Binhai County experienced a surge in customer traffic, with major shopping centers recording nearly 1 million visitors and sales exceeding 50 million yuan during the holiday [8]. - The "消费送门票" initiative, which offered free tickets with purchases at local restaurants and shops, contributed to a more engaging shopping experience for tourists [6][10]. - The night economy thrived, particularly in Dongkan Old Street, which attracted over 20,000 visitors daily, becoming a new growth point for local commerce [10]. Group 3: Agricultural and Online Sales - The county leveraged online platforms to promote local agricultural products, with live-streaming events significantly boosting sales, exemplified by a threefold increase in orders for local sausages [10]. - The integration of online and offline sales strategies helped local farmers expand their market reach while providing fresh produce to consumers [10]. Group 4: Future Prospects - Binhai County plans to continue enhancing consumer experiences and introducing more unique activities to maintain the festive atmosphere and economic vitality [11].
新地标开门红 深圳“双节”文旅吸金89.4亿元
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-09 10:25
(原标题:新地标开门红 深圳"双节"文旅吸金89.4亿元) 21世纪经济报道记者 张晓慧 深圳报道 据深圳市文化广电旅游体育局,2025年国庆中秋假期(10月1日—10月8日),深圳全市接待总游客 920.26万人次,较2024年国庆假期7天增长12.4%;其中外国游客入境9.1万人次,增长145.2%;旅游总 收入89.4亿元,增长17.6%。 单从双节假期文旅数据来看,深圳与北京、上海、广州等老牌一线旅游城市仍有差距。 不过,今年国庆中秋假期,深圳文旅呈现出新老地标交相辉映的特点,传统文旅景点依然是热门,同 时,新的文旅地标纷纷亮相,并吸引了大量游客参观体验,为深圳文旅消费市场带来惊喜。 超过900万人次的游客,都来自哪里?去深圳哪里玩? 两大地标所在的深圳宝安区成为文旅消费"赢家",2025国庆中秋假期期间共接待游客189.63万人次,同 比增长22.23%,其中过夜游客57.26万人次;实现旅游总收入16.58亿元,同比增长22.81%。 新老地标共同发力之下,深圳对境内外游客的吸引力也在同步提升。 滴滴出行数据显示,今年国庆中秋假期,深圳为全国第一大热门租车自驾目的地城市,上海、深圳等城 市最受入境 ...