非遗文化
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线下签约 跨越山海的“双向奔赴”持续升温
Mei Ri Shang Bao· 2025-10-14 05:29
Core Insights - The collaboration between the "Xibomama" brand and the "Huazang" digital copyright trading platform marks a significant step in leveraging digital technology to enhance the value of intangible cultural heritage and promote rural revitalization [1][2][5] Group 1: Digital Empowerment and Market Expansion - The "Xibomama" handmade cultural products sold out 5,000 units in just 3 minutes on the "Huazang" platform, showcasing the rapid market acceptance and demand for these products [2][3] - This partnership opens new revenue streams for the "Xibomama" brand, enhancing its market presence and brand effect [2][4] - The efficiency of the collaboration, from initial contact to product launch in under a month, highlights the potential for rapid digital transformation in traditional industries [2][5] Group 2: Cultural Heritage and Community Impact - The "Xibomama" brand incorporates elements of local culture, such as the "Batang Xuanzi" and traditional Tibetan motifs, into its products, aiming to promote and preserve Tibetan cultural heritage [3][6] - The initiative empowers local women, referred to as "Xibomama," to engage in flexible employment, thereby improving their economic conditions and providing them with a stable market for their handmade products [4][5] - The project aims to expand the reach of Batang culture beyond local markets to a national audience, enhancing cultural exchange and economic opportunities [5][6] Group 3: Future Developments and Innovations - Future product developments will include customized items that blend elements from both Jiangnan and Batang cultures, such as incense and wedding gifts, to further enhance market appeal [6] - The "Huazang" platform plans to introduce mechanisms for copyright sharing and traceability, transforming data into tangible economic benefits for local artisans [6]
非遗婺剧《挂画》成功上演获好评
Ren Min Wang· 2025-10-13 08:13
Core Viewpoint - The Wuju opera "Hanging Painting" is being performed with great success, showcasing the cultural significance and artistic value of this traditional Chinese art form [2][4][6]. Group 1 - The performance of Wuju opera "Hanging Painting" has received positive feedback from audiences, highlighting its engaging storytelling and artistic presentation [6][7]. - The cast of the Wuju opera has been praised for their exceptional talent and dedication, contributing to the overall success of the performance [6][10]. - Various segments of the Wuju opera have been performed, demonstrating the versatility and richness of the art form [9][12].
“食在广州 品味全运”狂欢夜 “寻找省点计划”启动
Guang Zhou Ri Bao· 2025-10-11 01:55
Core Points - The event "Taste of the National Games" was held at the Guangzhou Tower, marking 30 days countdown to the 15th National Games, integrating interactive experiences, intangible cultural heritage cuisine, and cultural activities [1][2] Group 1: Event Overview - The countdown event featured a spectacular light show at the Guangzhou Tower, attended by Olympic champions, which heightened the excitement for the upcoming games [2] - The event aims to promote local cuisine, specifically dim sum, as a representation of Lingnan culinary culture, launching the "Finding Provincial Dim Sum Plan" [2][4] Group 2: Culinary Initiatives - Over 30 representative dim sum dishes have been selected and categorized into four "Provincial Dim Sum Teams" to engage consumers in voting for their favorites [4] - The top three "Champion Dim Sum" will receive official recognition and financial subsidies, with notable figures like Li Xiaopeng endorsing specific dishes [4] Group 3: Cultural Experience - The event included immersive experiences combining intangible cultural heritage and technology, allowing guests to engage with the city's cultural pulse [5] - Various interactive zones were set up, including a cultural wall and sports interaction area, enhancing the overall experience for attendees [5][6] Group 4: Promotion and Future Plans - A themed menu reflecting the spirit of the National Games was launched, which will be promoted across dining establishments in the city [8]
国潮民俗齐发力!镇江京口区双节促消费活动激活市场,客流量消费额均增长
Yang Zi Wan Bao Wang· 2025-10-10 06:23
Group 1 - The core theme of the consumption activities during the Mid-Autumn Festival and National Day in Zhenjiang's Jingkou District is "Jingxi Dashi Kou · Enjoy Golden Autumn" which aimed to create a vibrant consumption atmosphere [1] - Various commercial entities in the district launched diverse promotional activities to stimulate consumer spending, resulting in a lively regional consumption market [1] Group 2 - The "Hua Yun Life Festival" at Suning Plaza combined traditional and modern elements, leading to a sales increase of 13% year-on-year, with total sales reaching 24.75 million yuan and a footfall of 550,000 during the eight-day holiday [2] - The event featured activities such as a Hanfu garden party and a moon worship ceremony, enhancing the festive atmosphere and driving overall sales [2] Group 3 - The "Fan Qi Dong Fang" theme at the Ba Bai Ban shopping center attracted significant foot traffic with a sales increase of 15% year-on-year, totaling 44.8 million yuan and 360,000 visitors during the holiday [3] - The shopping center hosted a mountain and folk market, along with various cultural activities, effectively merging cultural charm with commercial value [3] Group 4 - Phoenix Plaza focused on community and family-oriented activities, resulting in a 16.5% increase in foot traffic, reaching 92,000 visitors during the holiday [4] - Activities included singing parties, DIY workshops, and cultural performances, which enhanced customer engagement and frequency of visits [4] Group 5 - The "Oriental Tone, National Trend" event at Hongdou Wanhua City utilized cultural heritage to stimulate consumer interest, achieving a footfall of 112,000, a 3% increase year-on-year [5] - The event featured traditional cultural experiences and promotional measures that encouraged consumer participation and conveyed a sense of warmth during the holidays [5] Group 6 - Suning Yigou's targeted group purchasing initiatives for home appliances were well-received, with sales exceeding 15 million yuan during the holiday, and a footfall of 10,000 [6] - The promotion included exclusive discounts and DIY mooncake activities, highlighting the appeal of smart kitchen appliances [6] Group 7 - The overall consumption activities in Jingkou District showcased resilience and vitality, with a focus on optimizing the consumption environment and innovating shopping experiences to drive economic growth [6]
小梅沙海洋世界焕新一周年:见证海洋焕新 开启双节狂欢
Zhong Guo Zhi Liang Xin Wen Wang· 2025-10-09 03:35
Core Insights - Shenzhen Xiaomeisha Ocean World celebrated its one-year anniversary, attracting over 100,000 visitors during its trial operation last year and achieving multiple accolades, including being named a top marine attraction by Meituan and Ctrip for 2025 [1][9] Group 1: Visitor Experience and Attractions - The park has introduced new marine animal exhibits, including the "Snow Country Four Treasures" and various other marine species, expanding its collection to 150,000 marine animals [1][3] - New performances have been launched, such as "Meisha's Eye" featuring belugas, and "Ocean Sports Games" showcasing sea lions and walruses, enhancing the entertainment offerings [3][9] - The park has upgraded its interactive technology experiences, including the "Polar Flight" cinema and new amusement rides, appealing to a wide range of visitors [5][7] Group 2: Special Events and Promotions - To celebrate its anniversary, Xiaomeisha Ocean World is hosting the "Xiaomeisha Sea and Fire Carnival" during the National Day and Mid-Autumn Festival, featuring immersive activities and themed events [9][10] - The park has introduced a new ticketing system allowing visitors to access both the ocean world and the beach, enhancing the overall experience [7][9] - Special promotions include discounted tickets for the holiday season, with significant price reductions for early bird and family packages [15]
非遗展演添彩三亚景区
Hai Nan Ri Bao· 2025-10-08 00:58
Core Viewpoint - The recent performances of traditional cultural events in Sanya, including the Chaozhou folk songs and Li ethnic dance, have attracted significant attention from both locals and tourists, showcasing the rich cultural heritage of the region and enhancing public engagement with intangible cultural heritage [2][4]. Group 1: Event Highlights - The "Moon Full Chaozhou: Song and Dance Celebration" featured a variety of performances, including over ten classic and newly created Chaozhou folk songs, presented through solo, duet, and choral formats, creating a vibrant cultural spectacle [2][3]. - The event commenced with a children's choir from Baogang Primary School performing "Clear Wind and Bright Moon Entering the Home," which captivated the audience with its pure and serene melodies [2]. - The Chaozhou folk music ensemble performed pieces like "Singing Chaozhou Songs" and "Spring Fills Chaozhou," highlighting the region's vitality through melodious tunes [2]. Group 2: Cultural Significance - The performances not only provided entertainment but also played a crucial role in preserving and promoting intangible cultural heritage, as noted by attendees who expressed a deeper understanding of Sanya's culture through these events [3]. - The Li ethnic dance performance at Tianya Haijiao attracted many tourists, who engaged in hands-on experiences with traditional crafts and customs, further immersing themselves in the local culture [3][4]. - The Sanya Cultural Center has introduced various public cultural products during the National Day and Mid-Autumn Festival, including stand-up comedy and other artistic performances, to enhance community cultural life and promote local heritage [4]. Group 3: Heritage Protection Efforts - Seven new projects, including "Chaozhou Military Ballads" and "Li Bamboo and Wood Instrumental Music," have been added to Sanya's sixth batch of intangible cultural heritage representative project lists, reflecting the city's commitment to cultural preservation [4]. - Sanya has been actively working on the systematic protection and transmission of intangible cultural heritage, expanding its resource database and promoting the integration of heritage with tourism [4].
一城山色半城湖 在大明湖畔千年街区触摸历史痕迹
Yang Shi Xin Wen· 2025-10-04 09:13
七十二泉新水流,垂杨影里百花洲。北宋时,唐宋八大家之一的曾巩到任齐州知州后,进行大规模水利建设,修筑堤堰,清淤疏浚。之后修筑了"百花堤", 后有了"百花台",最后成为"百花洲"。大明湖畔,一泓清泉,滋养了这片历史文化街区,也把2000多年老街区的历史风貌,送到了今天的时空中。 曲水流觞处,看一城山色,听泉水叮咚,闻满城书香。读到"兴尽晚回舟,误入藕花深处",来一碗藕花甜枝饮料;读到"雁字回时,月满西楼",点一壶清照 泉水泡茶,与古人共品书中滋味,是百花洲泉水书房独有的浪漫。 济南皮影戏对《西游记》《八仙过海》等经典剧目的灵动演绎。紧锣密鼓,方寸传神。皮影融合相声、快书的语言特色,配音是上扬的腔调,"化妆了的济 南话"就像是济南皮影戏的"彩蛋"。 根据济南著名词人辛弃疾、李清照改编的英文皮影戏《二安影韵》,已经成为济南皮影戏创新的代表剧目之一。 百花洲畔,老祖宗传下来的非遗,正顺着年轻人的喜好长出新模样。千年泉水激发了颜色的活性,板蓝根、艾草、栀子花等的颜色在棉、麻、丝、毛上氤氲 开来,鹭鸶飞翔、千荷摇曳、户户垂杨的泉城文化元素,浸润其中。 这片街区,既有"树影山光逐水流"的自然美景,也有"池畔弦歌漾酒旗"的市 ...
歙县:非遗引客市集旺 “双节”消费掀热潮
Sou Hu Cai Jing· 2025-10-03 10:23
Core Insights - The article highlights the successful integration of cultural heritage performances and night markets in the ancient town of Huizhou, which has become a popular destination during the National Day and Mid-Autumn Festival holidays [1][3]. Group 1: Cultural and Economic Impact - The ancient town of Huizhou has activated its night economy by creating a new cultural tourism model centered around "intangible cultural heritage performances + night markets" [1]. - The combination of folk performances and market activities has effectively attracted tourists, leading to increased consumer engagement and spending [3][7]. Group 2: Visitor Experience - Tourists are drawn to the vibrant atmosphere created by the fish lantern performances and the bustling night market, enhancing their overall experience [3][5]. - The market features a variety of products inspired by Huizhou's intangible cultural heritage, which appeals to visitors looking for unique and culturally significant items [7]. Group 3: Engagement and Interaction - The presence of artisans demonstrating traditional crafts, such as ink and fish lantern making, not only promotes cultural heritage but also boosts sales of handmade products [7]. - Visitors express appreciation for the cultural depth and aesthetic appeal of the products available, indicating a strong connection between the experience and the items purchased [5][7].
提振消费进行时 | 全国首个“海丝文化+非遗+月饼”文旅街区开街
Guang Xi Ri Bao· 2025-10-03 02:51
Core Points - The first "Maritime Silk Road Culture + Intangible Heritage + Mooncake" themed immersive cultural tourism district officially opened in Hepu County on October 1, showcasing a blend of traditional and modern cultural elements [1] - Hepu is recognized as an important starting port of the ancient Maritime Silk Road and is known for its rich cultural heritage, including being the hometown of the South Pearl and the Great Mooncake [1] Group 1 - The Hepu Mooncake Town Intangible Heritage District aims to provide a platform for the display, active inheritance, and innovative development of intangible cultural heritage projects [1] - Visitors can engage with various cultural activities, including traditional performances and interactive experiences, enhancing the appeal of cultural transmission [1][2] - The opening ceremony featured a combination of traditional Chinese medicine and intangible heritage opera, highlighting the fusion of different cultural elements [1] Group 2 - The establishment of the Oukaiming Art Studio by a renowned Cantonese opera artist aims to contribute to the preservation and promotion of traditional arts in Hepu [2] - The Guangdong Provincial Famous Traditional Chinese Medicine Professor Wu Wei's studio offers visitors the opportunity to experience the integration of medicine and food culture [2] - During the National Day and Mid-Autumn Festival holiday, the intangible heritage district will host various free activities and exhibitions to attract more tourists and boost local consumption [2]
东方举办非遗宣传展示活动
Hai Nan Ri Bao· 2025-10-03 01:12
Group 1 - The event "Integrating Modern Life: Intangible Cultural Heritage and the Times" was held in Dongfang City to celebrate the Mid-Autumn Festival and National Day, showcasing traditional crafts and cultural experiences [1] - Activities included a live demonstration of Li brocade weaving, pottery making, and immersive experiences for visitors to engage with traditional culture [1] - The event attracted a large number of participants, with over a hundred Li ethnic weavers demonstrating their craft, and many citizens enjoying hands-on pottery experiences [1]