丙午马年，骐骥昂首。 从非遗民俗的创新展示，到数字科技的创新赋能，从南北各异的烟火美食，到文博场馆的厚重底 蕴，春节期间，在三秦大地铺陈开来的特色十足的文旅活动、红火热闹的节庆场景、科技赋能焕新的文 旅体验，不断刷新着人们对年的美好想象。 春节期间，陕西文旅市场暖意融融，惠民举措传递着诚意，消费活力释放出热度。为让游客共享新 春文旅盛宴，陕西文旅系统推出120项"暖心惠民过大年"系列措施，整合景区让利、消费补贴、业态优 惠等多种福利，覆盖吃住行游购娱全链条。各地因地制宜推出门票减免、消费券发放、酒店折扣等举 措，切实降低群众出游成本，推动惠民红利充分转化为消费动力，有效激活假日文旅消费市场。 春节期间，全省重点监测的55家旅游景区接待游客数与旅游经营收入同比分别增长19.02％和 21.76％。中华郡景区、袁家村景区、昆明池·七夕公园景区、秦始皇帝陵博物院、马嵬驿民俗文化体验 园接待游客数位居前五位。全省重点监测的11家国家级夜间文旅消费集聚区客流量与总营收同比分别增 长4.64％和6.19％。全省接待国内旅游团数和人次，同比分别增长21.2％和8.7％。 马年春节入境游火热，外国游客沉浸式体验中国年。 法国 ...

这个春节假期，从非遗贺新春到国风国潮沉浸体验，各地年俗文化活动人气火爆。在湖南常德河街，游客品擂茶、听丝弦、做刺绣、参加 古代蹴鞠比赛，在各类非遗体验活动中感受浓浓年味。在山西平遥古城，社火巡游、舞龙舞狮每天都会上演，春节假期共吸引游客超60万人 次。 央视网消息：今年春节假期，全国文化和旅游市场平稳有序，国内出游5.96亿人次，总花费8034.83亿元，均创历史新高。 依托科技赋能，一批文旅融合新场景给游客带来欢度春节新体验。在浙江绍兴，沉浸式演出《寻迹陆游》串联游园、博物馆、水上舞台等 多重体验模式，打造出可感可知的互动文旅场景。山东曲阜尼山以无人机、烟火秀，将马年生肖文化与璀璨光影融合，给游客献上兼具科技感 与文化魅力的视觉盛宴。 今年春节，入境游持续火热，越来越多的外国游客来到中国过年，感受中华文化魅力。 作为海南自贸港封关运作后的首个春节假期，这个假期海南共接待游客1232.05万人次，游客总花费183.66亿元，与去年春节假期相比，分 别增长28.9%、30.7%。中国旅游研究院院长戴斌表示，史上最长的春节假期，广大游客既体验到了绵延不绝的文化遗产，更看到了科技支撑 的生生不息的未来，我们度过了一 ...

未来，西湖景区将持续依托"15分钟品质文化生活圈"建设，将西湖文化资源转化为系列精品课程， 推动非遗"走进"社区、融入百姓生活，让传统文化在居民指尖焕发新生。 钱江管理处结合电视剧《太平年》热点，在栖霞岭社区开展了一场"跟随《太平年》打卡"的特色研 学活动，让孩子们通过互动体验，深入了解吴越文化与家乡历史。 为持续推动公共文化服务向品质化深耕、向均等化延伸，自去年起杭州西湖风景名胜区管委会创新 搭建文博场馆与"文化圈"联动服务平台，开启"15分钟品质文化生活圈"活动，让藏于馆中的优质文化资 源触手可及。 春节长假期间，花港管理处"送文化进社区"团队走进三台山社区，策划"马上有福"文化体验活动。 活动以寓教于乐的形式，将非遗技艺与春节文化深度融合，让居民在家门口感受传统手工艺的魅力。福 字拓印体验现场墨香四溢，孩子们在指导下专注创作：将模板覆于福卡上，用拓包轻蘸金墨，均匀拍打 后缓缓揭起，一枚"福"字跃然纸上；剪纸环节，老师准备了对称福字、生肖马年纹样、特色连环花卉等 不同难度的模板，孩子们耐心折叠红纸、小心控制剪刀，成功完成镂空剪纸挑战。活动不仅让青少年体 验了非遗技艺的绝妙，更深化了他们对福文化、传统吉祥纹 ...

此外，从国际女篮热身赛，到DP世界巡回赛，再到2026年全国冲浪冠军赛暨亚运会冲浪项目选拔 赛……全省各地发挥优势，推出60项体育赛事活动，既有国际引领，也注重全国联动，还突出市县特 色，为市民游客提供别样过法。 赏一出文体大"戏"，过一个热闹春节。不止体育赛事，还有五指山、保亭等各地极具地方特色 的"村晚"活动，也有万春会、换花节、冼夫人文化节等本土民俗节庆，让八方来客尽享"文体年味"，让 四海宾朋体验"文体过年"。 为契合当下"传统节日、潮流过法"的消费趋势，满足游客"不当看客、注重体验"的消费需求，今年 春节，海南在奉上文体大"戏"的同时，还热情邀请市民游客参与体验。 在海南过大年，究竟有多少种过法? 又如，让民俗"火"起来，游客"动"起来。五指山市水满新村的新春庙会现场，"抓猪抓鸡鸭""五脚 猪快跑"等特色活动， 让游客在欢声笑语中感受乡土野趣…… 答案丰富且新颖，比如，有人选择"文体过年"—— 可见，海南的春节文体大"戏"，不仅类型丰富、场面热闹，而且特色鲜明、气氛热烈。"从早玩到 晚都不重样，年味特别足!"， 这是游客对海南春节文体大"戏"的点赞。 2月19日，2026年临高县新盈镇迎春篮球邀请赛 ...

红灯笼挂满古村檐角,柴火香混着年味儿漫上山坡,春节的仪式感,藏在 京郊延庆的田园院落里。不必远行，在长城脚下、燕山深处，这些特色民 宿正以最本真的烟火气，为您打造"自然里的团圆，乡情中的年味"，这份 独属于京郊的春节体验,等您来解锁~ 原乡里三司民宿: 长城脚下的非遗年味 (全国甲级旅游民宿) f 600年古村藏着最浓年味儿! 灰砖青瓦的小院依燕羽山脉而建, 土边长城 穿村而过，妫河潺潺流淌。20间客房+ 6个独立小院，露台煮茶观夕阳, 回廊秋千享静谧。 春节限定: 小将寻边巡游、扎花灯 / 跑旱船非遗体验 怀旧杀:骑二八大杠、滚铁环,重回80年代 舌尖非遗:柏木熏肉火盆锅、现做冰糖葫芦,满口鲜香 地址:北京市延庆区井庄镇三司村2区127号 电话:13521471204 15911120752 原乡里三司特色民宿(井三路分店) (0) 北京市延庆区井庄镇井三路三司村二区127号 石光长城民宿: 石屋中的干年烟火 (全国甲级旅游民宿) 北齐长城脚下的石墙石屋,混着长城青砖的院墙刻满时光痕迹。夜幕降 临,星光与灯火交映,是藏在山间的温暖港湾。 必吃美食:传承百年的贺氏酱猪脸,香到舔盘 手工乐趣:非遗剪纸、布老虎、 ...

年味是什么？是超市里循环播放的贺岁金曲，是手机屏幕上划过的一条条祝福语，是城市楼宇间精心布置的彩灯。直到走进山西，你会发现——这里的年 味，是滚烫的、喧闹的、扑面而来的。 打开山西的年，便打开了一本活着的民俗全书。山西省文化和旅游厅以"非遗贺新春"为主线，推出"欢乐中国年 地道山西味"系列活动，全省11市推出百余 项非遗体验、690余场文旅活动。从雁门关外到黄河岸边，从太行深处到汾河谷地，三晋大地正以最热烈的方式，唤醒人们记忆深处那个热气腾腾的中国 年。 千年灯火，照亮归乡路 这束光，最先从大同古城墙上亮起。 2026年春节期间，大同"平城叙年"民俗市集以"非遗贺新春"为主题，在四合院里打造沉浸式非遗体验。在非遗体验区，木版年画拓印、糖画制作等传统技 艺轮番上演，非遗传承人现场教学，让游客亲手触摸传统文化的温度。不远处的古都灯会上，来自四川自贡的300多名非遗彩灯匠人，用40多天时间将北 魏文化、大同非遗凝于灯影之间。灯会美术总监刘磊表示："希望每位观众都能透过光影，读懂'大同年'的独特与美好。" ▲大年初一，榆次老城人潮涌动 灯影是会流动的。2月17日正月初一起，太原古县城内，抬铁棍凌空舞动，代州秧歌彩扇翻 ...

Group 1 - The parks in the city welcomed a total of 441,000 visitors during the second day of the New Year's holiday, indicating a strong interest in outdoor activities and cultural events [1] - The "Ancient Charm New Chapter" series of activities at the Ru County Ancient City Ruins Park attracted many families, enhancing the cultural experience for visitors [1] - The "Sea Huan Hou: Experience the Great Han Dynasty" exhibition saw a surge in attendance, with special discounts offered on cultural products for ticket holders [1] Group 2 - The National Botanical Garden became a popular destination for short trips and family outings, featuring early-blooming wax plums that attracted visitors for photography and enjoyment [2] - Interactive activities such as the "Flower and Leaf Hidden Blessings" intangible cultural heritage experience were introduced, engaging families in hands-on experiences [2] - The Tiaoran Pavilion Park's Ice and Snow Carnival was a major attraction, with the penguin parade becoming a highlight, drawing large crowds and creating a festive atmosphere [3]

Group 1 - The parks in Beijing welcomed a total of 441,000 visitors during the second day of the New Year holiday, indicating a strong interest in outdoor activities and cultural events [1] - The "Ancient Charm New Chapter" series of activities at the Ru County Ancient City Ruins Park aimed to immerse visitors in Han culture, attracting many families to participate in educational activities [1] - The "Sea Huan Hou: Experience the Great Han Wind" exhibition saw a surge in visitors, with special offers on cultural products for attendees, enhancing the overall visitor experience [1] Group 2 - Various service enhancements were implemented in parks, including increased security personnel and clear signage to manage visitor flow and avoid crowding during peak times [1] - The National Botanical Garden became a popular destination for short trips and family outings, featuring early-blooming flowers and interactive cultural experiences, which attracted many visitors [2] - The garden introduced activities such as traditional cultural experiences and interactive events, allowing families to engage in hands-on activities, further enriching the visitor experience [2]

Core Insights - The event organized by Dongcheng Cultural Tourism Group successfully showcased intangible cultural heritage through immersive experiences for diplomats in Beijing, enhancing cultural exchange and international relations [1][3][5] Group 1: Event Overview - The event took place in the autumn of 2025, focusing on "intangible cultural heritage experiences" to create a culturally rich experience for diplomats [1] - Dongcheng District leveraged its abundant intangible cultural heritage resources to create dynamic and interactive cultural scenes [3] Group 2: Cultural Significance - The activities allowed diplomats to engage with traditional crafts, fostering a deeper understanding of cultural diversity and emotional connections between global cultures and Chinese heritage [3] - The integration of intangible cultural heritage into cultural exchanges serves as a platform for building connections, conveying values, and enriching the spirit of international cooperation [5]

Core Insights - The tourism market in Linyi is experiencing robust growth, driven by innovative travel patterns and a strong demand for diverse experiences, particularly during the extended holiday period in 2025 when the Mid-Autumn Festival coincides with National Day [1][8] - New tourism projects are emerging as key drivers of market growth, with significant visitor numbers reported for attractions like the Mengtong Shengjing, which welcomed over 63,000 visitors on its opening day and over 270,000 in total [2][8] - The integration of traditional culture with modern tourism is proving successful, as seen in the performance of the Langya Ancient City, which attracted over 200,000 visitors in just three days, generating over 30 million yuan in revenue [2][3] Market Performance - During the National Day holiday, Linyi's tourism market showed stability, with 150 out of 152 A-level tourist attractions open, achieving a 98.7% open rate [3] - Key attractions recorded a total of 2.73 million visitors and approximately 178 million yuan in tourism revenue, indicating steady growth in both visitor numbers and income [3][8] - Traditional attractions like the Red Sister's Hometown and Zhuquan Village also saw significant increases in visitor numbers, with some locations reporting over 30% growth [3] Diversification and Innovation - The Linyi tourism market is deepening the "cultural tourism +" integration model, expanding consumption scenarios and shifting tourism experiences from mere sightseeing to diverse consumption [4] - Nighttime economy initiatives, such as light shows and themed fireworks, are enhancing the nighttime tourism experience, contributing to the overall economic vitality of the city [4] - Rural tourism is thriving, with destinations offering interactive games and cultural experiences, thereby enriching visitors' holiday experiences and supporting rural revitalization [4] Indoor Tourism Growth - Indoor tourism experiences are also gaining traction, with attractions like the Linyi Polar Ocean World and the Linyi Museum reporting significant increases in visitor numbers, with growth rates of 14.3% and 23.5% respectively [5] Service and Safety Measures - A comprehensive service guarantee system has been established to ensure smooth operations during the holiday, with over 1,300 staff deployed for inspections and emergency response [7] - The tourism system effectively addressed 497 visitor complaints, ensuring a safe and orderly environment for tourists, with no major incidents reported during the holiday [7] Media Coverage and Brand Impact - The positive performance of Linyi's tourism market has garnered significant media attention, with numerous reports highlighting the city's night economy, red tourism innovations, and cultural policies [7] - This extensive media coverage has enhanced Linyi's brand image and national influence in the tourism sector [7][8]