Core Viewpoint - Changan Automobile has officially launched its first overseas new energy vehicle factory in Thailand, marking a significant step in its global expansion strategy and aiming to penetrate larger international markets [4][5][6]. Group 1: Factory Launch and Production Capacity - The Changan factory in Rayong, Thailand, has commenced production, with an initial capacity of 100,000 vehicles per year, set to expand to 200,000 vehicles annually [4]. - The total investment for the factory is approximately 10 billion Thai Baht (around 2.16 billion RMB), with plans to produce models from Changan, Deep Blue, and Avita brands [4][6]. Group 2: Market Expansion Strategy - Changan aims to transition from merely exporting products to establishing a full industrial presence abroad, targeting markets in Southeast Asia, Central and South America, the Middle East, and Europe [5][6]. - The company has already established a sales network in the Middle East and Africa since 1994, with cumulative sales exceeding 400,000 vehicles in that region [5]. Group 3: Future Plans and Goals - Changan plans to introduce 12 new energy vehicle models to the Southeast Asian market over the next three years and establish a parts warehouse in Thailand to serve as a right-hand drive parts center [4][8]. - The company's long-term goal is to achieve global sales of over 5 million vehicles by 2030, with overseas sales targeted at 1.5 million vehicles [8].

Core Points - Changan Automobile has officially launched its Rayong factory in Thailand, marking a significant milestone with a total global production of 28.59 million vehicles [1][3] - The Rayong factory, which took just over a year to build since the groundbreaking ceremony on November 8, 2023, has an initial production capacity of 100,000 units per year, with plans to expand to 200,000 units [3][5] - This factory represents Changan's first overseas new energy vehicle manufacturing facility and is the first new energy vehicle factory established by a state-owned enterprise abroad [3][5] Investment and Production Strategy - The total investment in the Rayong factory is approximately 10 billion Thai Baht, emphasizing Changan's commitment to overseas expansion [3] - The factory incorporates advanced technologies such as photovoltaic power generation, rainwater recycling, and digital simulation to enhance manufacturing efficiency and reduce energy consumption per vehicle [3][5] - Changan plans to produce models from its three brands—Changan, Deep Blue, and Avita—at the Rayong facility [3] Market Expansion and Future Plans - Since the 1990s, Changan has been expanding internationally, with products now sold in nearly 100 countries and regions, including seven new models launched in Thailand [5] - The launch of the Rayong factory signifies a shift from merely exporting products to establishing a comprehensive industrial presence abroad [5] - Over the next three years, Changan aims to introduce 12 new energy products in Southeast Asia and establish a parts warehouse in Thailand to serve as a global right-hand drive parts center [5]

近年来，长安汽车在泰国市场已经上市推出深蓝S07、阿维塔11等7款新品。按照规划，未来长安、深 蓝、阿维塔三大品牌车型均将在罗勇工厂投产；未来三年，长安汽车还将在东南亚陆续投放12款全新新 能源产品；并将在罗勇建立泰国备件仓库，定位全球右舵备件中心；同时将通过AI赋能，升级泰国数 智服务平台，为用户提供智慧车控、智能维保、电池监控、远程诊断等功能。 据介绍，长安汽车泰国罗勇工厂于2023年11月8日举行奠基仪式，总投资约100亿泰铢，仅仅用时一年多 就正式投产，已建成产能10万辆/年，后续将逐步拓展到20万辆/年。 这一工厂秉承"绿色、智能"的设计理念，应用光伏发电、雨水回收、循环风、虚拟仿真、数字底座等先 进技术，实现单车能耗降低、制造效率提升。这座海外工厂也是央企在海外投产的首个新能源整车工 厂，成为"中国智造"迈向世界的一张崭新名片。 5月16日，伴随着一辆深蓝S05右舵版缓缓驶下生产线，长安汽车首个海外整车工厂——泰国罗勇工厂 宣告正式投产。 这也是长安汽车全球累计第2859万辆汽车下线。从上世纪90年代起，长安汽车便开始向海外发展，目前 产品已经远销近100个国家和地区。罗勇工厂的正式投产标志着长安 ...

Core Viewpoint - Changan Automobile has officially launched its first overseas new energy vehicle factory in Rayong, Thailand, marking a significant step in its global expansion strategy, with plans to increase production capacity to 200,000 units per year in the future [1][2]. Group 1: Factory and Production Capacity - The Rayong factory has an initial production capacity of 100,000 units per year, with a total investment of approximately 10 billion Thai Baht (around 2.16 billion RMB), and plans to expand to 200,000 units per year [1]. - The factory will produce vehicles for Changan, Deep Blue, and Avita brands, with 12 new energy models set to be launched in the Southeast Asian market over the next three years [1]. Group 2: Global Market Strategy - Changan aims to transition from merely exporting products to establishing a comprehensive industrial presence abroad, targeting a global market that includes Southeast Asia, Central and South America, the Middle East, and Europe [2]. - The company has previously established a sales network in the Middle East and Africa, achieving cumulative sales of over 400,000 units in that region [2]. Group 3: Local Operations and Market Adaptation - The Rayong factory is positioned as a key outpost for Southeast Asia and Australia, producing both right-hand and left-hand drive vehicles to cater to local market needs [4]. - Changan has already launched seven new models in the Thai market, with significant demand evidenced by 6,589 orders received at the 2025 Bangkok Auto Show [4]. Group 4: Future Goals - Changan's target is to achieve global sales of over 5 million vehicles by 2030, with an overseas sales goal of 1.5 million vehicles, and plans to increase its overseas workforce from thousands to tens of thousands [5].

Core Insights - Changan Automobile has officially commenced production at its first overseas new energy vehicle factory in Rayong, Thailand, marking a significant milestone with a cumulative global production of 28.59 million vehicles [1][2] - The Rayong factory has an initial production capacity of 100,000 units per year, with plans to expand to 200,000 units annually, supported by an investment of approximately 10 billion Thai Baht (around 2.16 billion RMB) [1] - The company aims to launch 12 new energy vehicle models in Southeast Asia over the next three years and establish a parts warehouse in Thailand to serve as a right-hand drive parts center for global markets [1][2] Company Expansion Strategy - Changan's entry into the Thai market represents a strategic shift from merely exporting products to establishing a full-fledged industrial presence abroad [2] - The company has previously built a sales network in the Middle East and Africa since 1994, achieving cumulative sales of over 400,000 vehicles in that region [2] - Changan's global market strategy includes targeting five key regions: Southeast Asia, Central and South America, the Middle East, non-European Eurasia, and Europe, with an estimated additional market potential of 25 million vehicles [2] Future Production and Market Goals - The Rayong factory will serve as a critical hub for Southeast Asia and Australia, producing both right-hand and left-hand drive vehicles [4] - Changan has already launched seven new models in the Thai market, including the Deep Blue S07 and Avita 11, with significant demand evidenced by 6,589 orders received at the 2025 Bangkok Auto Show [4] - The company's long-term goal is to achieve global sales of 5 million vehicles by 2030, with an overseas sales target of 1.5 million vehicles and an increase in overseas workforce from thousands to tens of thousands [4]

泰国投资委员会秘书长那里·特斯迪拉素迪（Narit Therdsteerasukdi, Secretary-General, BOI）致辞表示， 长安汽车泰国工厂投产将促进泰国电动汽车产业发展，助力泰国成为全球电动汽车生产基地愿景的实 现。 长安汽车董事长朱华荣在投产仪式上致辞表示，长安汽车泰国工厂的正式投产标志着长安汽车进一步实 现从产品出口到产业出海的跨越。长安汽车将坚持长期主义、本地主义，全力将泰国工厂打造为长安全 球海外标杆，预计未来累计提供上下游产业链就业岗位3万多个。 按照规划，未来三年长安汽车还将陆续投放12款全新新能源产品；并将在罗勇建立泰国备件仓库，定位 全球右舵备件中心；同时将通过AI赋能，升级泰国数智服务平台，为用户提供智慧车控、智能维保、 电池监控、远程诊断等功能。 （文章来源：新华财经） 新华财经泰国罗勇5月16日电（记者高博、林昊） 16日，长安汽车泰国工厂正式竣工投产，同时长安汽 车全球第2859万辆车也在泰国工厂迎来下线。 长安汽车泰国工厂位于泰国罗勇府，总投资约100亿泰铢。作为长安汽车首个海外整车工厂，该工厂秉 承"绿色、智能"的设计理念，应用光伏发电、雨水回收、循环风、虚 ...