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丰富消费场景 提高消费热度丨焦作丰富文旅产品供给 以清凉“宠客” 一票游三日
He Nan Ri Bao· 2025-07-08 23:29
Group 1 - The core viewpoint of the articles highlights the efforts of Jiaozuo City to enhance tourism through innovative initiatives and activities during the summer season, aiming to attract more visitors and improve the overall travel experience [1][2][3] - Jiaozuo City is offering financial incentives to travel agencies that organize tours to the city, with rewards ranging from 20,000 to 30,000 yuan per train, 10,000 yuan per plane, and 5,000 to 10,000 yuan for overseas market promotions [1] - The "One Ticket for Three Days" initiative allows visitors to use a single ticket for multiple attractions, enhancing the value proposition for tourists [1] Group 2 - Various themed activities are planned from July to September, including the 12th China Jiaozuo International Tai Chi Competition and the 2025 Yuntai Mountain Tourism Festival, focusing on cultural integration and diverse experiences [1][2] - The Yuntai Mountain Scenic Area is introducing interactive water-themed activities and projects that combine natural scenery with cultural exploration, aiming to provide a cool retreat for families [2] - Jiaozuo is promoting a "ticket + accommodation + dining" package to encourage visitors to engage with local businesses, fostering a positive cycle of tourism consumption [3]
乐言商业|“苏超”迈向顶流,“黄牛”和赛事统一运作如何破?
Di Yi Cai Jing· 2025-06-28 15:18
Core Insights - The "Su Super" league has significant economic and traffic effects, benefiting local businesses such as hotels, restaurants, and transportation services [1][3] - The league's popularity is driven by the unique cultural and historical backgrounds of the thirteen cities in Jiangsu Province, as well as their economic comparability and infrastructure [3] - The emergence of ticket scalping issues highlights the need for stricter ticket management and regulation to ensure the league's sustainable development [3][4][5] Economic Impact - The area within a 3-kilometer radius of the event venue has seen a 25% increase in hotel bookings, while Suzhou's hotel bookings increased by 19% from the previous week [1] - Jiangsu Sports Industry Group predicts that the entire season will generate over 300 million yuan in comprehensive economic benefits [1] Ticketing and Scalping Issues - The presence of scalpers has led to exorbitant ticket prices, with tickets originally priced at 19.9 yuan being sold for 280 yuan by scalpers [3] - Jiangsu authorities are actively cracking down on scalping, with 105 scalpers apprehended during the fourth round of the league [4][5] Management and Regulation - For the long-term success of "Su Super," a unified planning and professional sports event management company is essential for ticketing, marketing, and event management [1][5][6] - The current ticket sales system is fragmented, with various local channels for purchasing tickets, indicating a need for a more centralized approach to streamline the process and combat scalping [5] Commercialization and Professional Management - The recent controversy involving the Suqian football team highlights the necessity for standardized and professional management in sports events to avoid disputes and ensure compliance [6] - Proper commercialization of events can provide legitimate revenue streams for teams and athletes, but it requires professional oversight and unified operations [6]
“苏超”跑出区域经济新赛道,长三角催生体育消费新场景
Group 1: Core Insights - The "Su Chao" league has gained significant popularity, with discussions about it occurring across various demographics, including young adults and middle-aged individuals [1][2] - The league's success is attributed to the competitive spirit among the 13 cities in Jiangsu, which has led to a nationwide interest in the event [1][4] - The rise of "Su Chao" reflects a broader trend of increasing public engagement in sports events across the Yangtze River Delta region, indicating a critical period for sports consumption [1][4] Group 2: Economic Impact - The "Su Chao" league has stimulated local tourism, with Jiangsu's travel orders on Meituan increasing by 50% week-on-week, making it the top province for travel orders [4][5] - Food consumption has also surged, with dining orders from non-local consumers increasing by over 49% during the league's matches [5] - The league's affordable ticket prices and engaging atmosphere have unlocked previously suppressed consumer spending in sports [5][6] Group 3: Future Development - Experts suggest that the integration of sports events with urban commercial activities can create new business opportunities and enhance local economies [6][7] - The Yangtze River Delta region is exploring new models for mass sports events, with cities like Hangzhou initiating their own "Super League" to promote community engagement [8][10] - The development of sports health centers and community fitness initiatives indicates a growing recognition of the importance of health and wellness in conjunction with sports [14][16]
当赛事遇上高原 体旅融合亮点多
Si Chuan Ri Bao· 2025-06-18 06:12
Core Viewpoint - Ganzi Prefecture is actively exploring the integration of sports and tourism, leveraging local resources and hosting various sports events to boost tourism and community engagement [6][7][8]. Group 1: Sports Events - The second "Gongga Cup" Youth Football Invitation Tournament is scheduled for June 21, 2025, in Kangding, reigniting interest in football within Ganzi Prefecture [6]. - The first "Gongga Cup" held in July 2023 attracted over 190 athletes from multiple provinces, with daily live viewership exceeding 1 million and a total topic engagement of 170 million on Douyin [6][9]. - Traditional horse racing events in Litang County have been held for 60 years, attracting participants from various regions and significantly boosting local tourism, with 374,800 visitors during the last National Day holiday [10]. Group 2: Integration of Sports and Tourism - Ganzi Prefecture is adopting a strategy of "using events to promote cities" and "using sports to boost tourism," focusing on local characteristics to create unique sporting events [7][9]. - The "KOM Cycling Climb" event at the foot of Gongga Mountain featured a challenging 32.3 km route with an elevation gain of 1,522 meters, complemented by cultural activities like a Tibetan bonfire party [12]. - The integration of sports and tourism is not just about event organization but also involves structural and systemic collaboration among various stakeholders, including education, tourism, and outdoor sports companies [11][13]. Group 3: Future Developments - Dege County plans to develop "Que'er Mountain" into an international outdoor sports destination, introducing experienced outdoor management companies to create diverse offerings such as trekking and ecological research [14].
龙舟大赛在怀柔科学城举办 丰富“科学+城”内涵
Zhong Guo Xin Wen Wang· 2025-05-28 05:45
Group 1 - The third "Science City Cup" Dragon Boat Race and the first Dragon Boat Tug-of-War competition were held at Yanqi Lake, Huairou, showcasing 16 dragon boat teams and 7 tug-of-war teams from various research institutions and universities [1][2] - The event featured a mixed-gender 12-person 200-meter straight race format, emphasizing teamwork and collaboration among participants, which was well-received by the audience [1][2] - The event has become an important brand activity during the Dragon Boat Festival in Huairou, enhancing communication between scientific institutions and local enterprises, and promoting the integration of sports and tourism [3] Group 2 - The Naton Dragon Boat Team won the championship, with the Aerospace Engineering University Dragon Boat Team and Yanqi Lake Dragon Boat Team taking second and third places respectively [2] - The first Dragon Boat Tug-of-War competition was also a highlight, with the Huairou Science City Company Dragon Boat Team emerging as the champion [2] - The event included a cultural market featuring 16 unique booths, allowing visitors to engage in traditional activities and purchase local handicrafts, thereby enriching the cultural atmosphere of the dragon boat race [2][3] Group 3 - Huairou District plans to continue developing the "Sports+" integration model, aiming to create more regional brand events like the Huairou Great Wall Marathon and Beijing Huairou Hiking Festival [3] - The district aims to enhance the impact of brand events through improved services and participant experiences, contributing to the development of the Huairou Science City and promoting public fitness initiatives [3]
“兰马+文旅”,好玩好吃又好跑
Xin Hua Wang· 2025-05-26 01:12
Core Insights - The 2025 Lanzhou Marathon has attracted over 310,000 registrations, setting a historical record, with 40,000 participants on the race day [5] - The marathon integrates local tourism, allowing participants to experience Lanzhou's culture and cuisine, enhancing the event's appeal [2][5] - The event serves as a "mobile billboard" for local tourism, promoting Lanzhou's cultural heritage and boosting the city's tourism industry [5][8] Group 1: Event Overview - The Lanzhou Marathon, established in 2011, is recognized as a gold label event by World Athletics, contributing to the transformation of marathon enthusiasts' engagement with Lanzhou's culture [8] - The race route features iconic landmarks such as the Yellow River Tower and Zhongshan Bridge, creating a unique experience for runners [5][9] Group 2: Economic Impact - During the recent "May Day" holiday, Lanzhou received 6.6954 million tourists, a year-on-year increase of 12.52%, generating tourism revenue of 4.363 billion yuan, up 14.77% [8] - The integration of sports events with local tourism is seen as a catalyst for economic and social development, enhancing the depth and breadth of Lanzhou's sports and tourism fusion [9]
北京昌平2024-2025“利百文台尼”独牙传奇中式九球国际巡回赛全球总决赛盛大启幕!冠军500万
Sou Hu Wang· 2025-05-23 04:20
Core Points - The "Li Bai Wen Tai Ni" Duyah Legend Chinese Nine-Ball International Tour Finals commenced on May 22, 2024, in Changping, Beijing, featuring 587 athletes from 62 countries competing for a prize pool of 5 million [1][2] - The event is supported by various organizations including the World Pool-Billiard Association and the General Administration of Sport of China, highlighting the importance of promoting Chinese billiards globally [2][3] - The tournament aims to enhance cultural exchange and showcase the charm of Chinese sports, with a focus on integrating sports with tourism and technology in Changping [5][6] Event Highlights - The finals follow three preliminary rounds held in Zhejiang and Henan, marking the event as one of the highest-profile in the Chinese nine-ball sector [2][3] - Notable matches during the domestic selection round generated significant excitement, showcasing the competitive spirit and talent of the players [3][4] - The event is expected to boost the local economy and promote Changping as a "Billiards City," enhancing its cultural and tourism appeal [5][6] Cultural Significance - The "Thorn Crown" trophy symbolizes the challenges faced by athletes, embodying the spirit of perseverance and resilience [7] - The event features performances that blend traditional Chinese culture with modern elements, promoting a sense of national pride and cultural confidence [7][8] - The tournament is positioned as a platform for Chinese nine-ball to gain international recognition, aiming to establish it as a leading global sports IP [4][8] Future Prospects - The event serves as a precursor to the promotion of the nine-ball event at the 2025 World Games in Chengdu, with plans to utilize the tournament's infrastructure for future competitions [6][8] - The ongoing finals will conclude on May 31, 2024, determining the new champion and the recipient of the substantial prize [8]
解密贵州兴义“体旅融合”进阶密码
Xin Hua Wang· 2025-05-18 01:12
Core Insights - The integration of sports and tourism in Xingyi City, Guizhou Province, is exemplified by the Wan Feng Lin Marathon, which connects various scenic spots and promotes a unique "sports + ecology + cultural tourism" model [1][2] Group 1: Tourism Growth - In 2024, Xingyi City is expected to receive 23.43 million tourists, a year-on-year increase of 9.84%, with total tourism revenue reaching 24.87 billion yuan, up 10.96% [2] - The appeal of Xingyi is reflected in the real estate market, where 1,608 properties were purchased by non-local residents, accounting for 23.72% of total sales [2] Group 2: Industry Integration - Xingyi is actively exploring new paths for "tourism + various industries" integration, focusing on health tourism projects that leverage local climate and traditional Chinese medicine resources [2] - The city is enhancing the visitor experience by upgrading local food, accommodation, and entertainment services, thereby promoting a more integrated tourism experience [2] Group 3: Cultural Engagement - Local cultural heritage is being leveraged to attract tourists, with traditional activities and local cuisine like "Xing Pai Qian Cai" being promoted [3] - Recent events, such as the "Yuntun Starry Sky Camping Music Festival," have successfully combined traditional culture with modern elements, boosting local economic activity [3] - During the recent "May Day" holiday, tourist numbers increased by 12.17% year-on-year, with total tourism revenue rising by 12.53% [3]
浙江江山:赛城融合激活动能 县域发展形成特色
Ren Min Ri Bao· 2025-05-16 13:45
Core Viewpoint - The 2025 Asian Weightlifting Championships successfully concluded in Jiangshan, Zhejiang Province, marking the first time this prestigious continental event was held in a county-level city in China, attracting athletes, judges, and guests from 26 Asian countries and regions [2] Sports and Community Engagement - Jiangshan has promoted sports as a new custom among its citizens, with over 150 villages organizing "village sports meetings" during the Spring Festival, featuring various events tailored to local characteristics [3] - The city has developed two large sports venues accommodating over ten types of sports and established multiple outdoor swimming bases, contributing to a sports industry that has generated over one million in consumer income [3] Economic Development through Sports - Jiangshan is leveraging sports events to drive investment and develop a "health economy," with the Tiger Mountain Sports Park attracting over ten sports equipment companies, expected to grow to more than 20 in the next three years, creating a complete industry chain from venue operation to equipment manufacturing [3][4] Infrastructure and Geographic Advantages - Jiangshan's strategic location at the intersection of three provinces and its convenient transportation infrastructure, including the Shanghai-Kunming high-speed railway, facilitate the hosting of international events [4] - The unique topography of Jiangshan, characterized by hilly terrain, provides natural advantages for outdoor sports events, making it a popular destination for outdoor enthusiasts [4] Event Hosting and Recognition - Since 2016, Jiangshan has hosted the National New Year Climbing Fitness Conference for ten consecutive years and has become a key venue for national youth badminton competitions, holding 27 national and provincial sports events in 2024 [5] Integration of Sports and Tourism - Jiangshan promotes the integration of sports events with urban development, enhancing economic growth and city visibility through initiatives like "Follow the Event to Tour Jiangshan," which combines tourism with sports activities [6] - The city experienced a significant increase in tourist numbers during the May Day holiday, with a 25.48% rise in total visitors and a 27.37% increase in overnight stays compared to the previous year [6]
“旅游+”激发消费新活力(文旅新象)
Core Insights - The tourism industry in China is undergoing rapid transformation driven by innovation and integration, as highlighted in the recent 2025 China Tourism Industry High-Quality Development event held in Nanchang [6] Group 1: Tourism Performance and Innovations - The tourism performance is significantly enhanced by immersive experiences, with examples like the large-scale historical dance drama "Long Hate Song" in Shaanxi, which has performed over 6,000 shows and attracted more than 13 million visitors, generating ticket revenue of 3.3 billion yuan [7] - The "Long March First Crossing" performance in Jiangxi has also gained traction, with 460 shows since its premiere in March 2023, attracting over 240,000 viewers and boosting local red tourism [7][10] - The integration of traditional culture and modern entertainment is evident in places like Kaifeng's Wansui Mountain Martial Arts City, which offers nearly 1,000 performances daily, enhancing visitor engagement through interactive shows [9] Group 2: Educational Tourism - Huangshan has emerged as a top destination for educational tourism, developing a comprehensive network that includes natural science, cultural experiences, and red education, catering to a diverse audience beyond just students [10] - The Nanchang August 1st Uprising Memorial Museum has innovated its educational offerings, attracting over 2.6 million visitors in 2024, with a focus on youth engagement through immersive learning experiences [10] - Jingdezhen, known for its ceramic culture, has established a significant educational tourism base, hosting international exchange activities and offering over 100 courses related to ceramics and culture [11] Group 3: Cultural and Commercial Integration - Guangzhou's Zhengjia Plaza exemplifies the integration of culture and commerce, attracting 50 million visitors annually and generating over 6 billion yuan in sales, featuring various themed attractions and events [12] - The Nanchang Wanshou Palace cultural district has welcomed over 74 million visitors since its opening in 2021, blending historical culture with modern tourism and commercial activities [12] - Tangshan Banquet has evolved into a cultural and tourism complex, receiving over 5 million visitors annually and becoming a key destination in the Beijing-Tianjin-Hebei region [13] Group 4: Sports and Tourism Integration - The Altay region in Xinjiang is leveraging its natural snow resources to develop a robust winter sports tourism sector, with 13 ski resorts and plans for various snow-related events and attractions [14] - Wanning in Hainan is focusing on surfing as a unique tourism offering, hosting national surfing competitions and establishing itself as a top sports tourism destination [14] - Wugong Mountain in Jiangxi is promoting outdoor sports tourism, hosting events like tent festivals and attracting over 500,000 outdoor enthusiasts annually [14]