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开启“甜蜜经济”新赛道,激发消费新活力,深圳打造浪漫之城
Nan Fang Du Shi Bao· 2025-05-19 05:00
Core Viewpoint - Shenzhen is launching a "Sweet Economy" initiative, integrating the wedding industry with cultural tourism, technology, and low-altitude economy to stimulate consumption and promote urban development [1][4][6]. Group 1: Sweet Economy Initiative - The "Sweet Economy" initiative aims to transform the wedding industry by creating a collaborative platform that offers various services such as wedding planning, photography, and honeymoon packages [4][5]. - The initiative includes the launch of the first "Sweet Map" and "Sweet Business Circles" to enhance the wedding registration experience, turning it into a mini-vacation [5][12]. - The event features a series of activities across 11 districts, promoting local landmarks and integrating cultural elements to enhance the wedding experience [5][6]. Group 2: Economic Impact - The wedding market in Shenzhen is experiencing growth due to rising income levels, with the city leading in marriage registrations compared to other major cities [6][10]. - The initiative is designed to shift wedding spending from a one-time event to a comprehensive economic model, benefiting various related industries [7][10]. - The event attracted over 50 wedding service providers, creating a platform for businesses to connect directly with potential clients and share resources [10][11]. Group 3: Consumer Engagement - The initiative includes the distribution of "Sweet Coupons" to encourage spending on wedding-related services, offering substantial discounts for various packages [11][20]. - The introduction of themed routes connects wedding registration locations with local attractions, providing exclusive benefits for newlyweds [12][19]. - Activities such as collective weddings and cultural sharing sessions aim to foster community engagement and promote positive marriage values [15][18]. Group 4: Cultural Integration - The initiative emphasizes the importance of traditional wedding customs while promoting modern values, aiming to create a harmonious social atmosphere [18][21]. - Events include fashion shows and interactive activities to enhance public participation and appreciation for wedding culture [16][17]. - The initiative also focuses on providing psychological and legal support to newlyweds, ensuring a well-rounded approach to marriage preparation [20][21].
深圳香蜜湖街道打造“甜蜜经济联盟”,以婚俗改革激活消费新场景
Sou Hu Cai Jing· 2025-05-18 12:37
Core Insights - The event "福甜囍市 香蜜有约" held in Shenzhen's Futian District aims to blend traditional marriage customs with modern consumer experiences, targeting the needs of young consumers [1][7] - The initiative is part of a broader strategy to establish a "Sweet Economy Alliance," which includes over 20 local businesses in wedding planning, tourism, and jewelry, promoting a one-stop shopping experience for marriage-related services [1][8] Group 1 - The event featured a collective traditional Chinese wedding for 15 couples, showcasing cultural practices and modern wedding trends [4] - The marketing efforts at the event generated over 1 million yuan in sales, with a 17% increase in sales for participating businesses [1][8] - The "Sweet Economy" concept is positioned as a key growth area for the local economy, linking various sectors to stimulate consumer spending [9][10] Group 2 - The event reflects the local government's commitment to cultural integration and grassroots governance in promoting new marriage customs [7] - The initiative is part of the Guangdong Province's marriage customs reform pilot program, aiming to enhance community happiness and economic vitality [7][10] - Future plans include further development of the "Sweet Economy" to enhance the cultural and economic landscape of the area, ensuring residents experience a sense of happiness [10]
多地结婚登记预约火爆!
第一财经· 2025-05-11 13:32
2025.05. 11 本文字数:1601,阅读时长大约3分钟 作者 | 第一财经 林靖 新修订的《婚姻登记条例》5月10日起实施,婚姻登记地域限制取消,新人领证不再需要户口本,婚 姻登记全国各地通办。 婚姻登记"全国通办"政策正式实施,为跨地域登记结婚提供便利,对于长期在非户籍地工作的人们来 说,进行婚姻登记更加方便。第七次全国人口普查中,我国流动人口达3.76亿,其中跨省流动人口达 1.25亿,省内流动人口达2.51亿人。分城市来看,北上广深以及佛山、东莞、杭州、苏州、厦门等城 市的流动人口占比都比较高。 新政策实施首日,多地结婚登记预约火爆,迎来首批异地户籍结婚登记的小高峰。5月10日,北京市 共办理婚姻登记1400余对,其中全国通办登记量占比31.9%;同一天,上海全市17个婚姻登记机关共 办理婚姻登记1673对,其中"全国通办"462对,占全市登记总量的27.6%,共惠及29个省、自治区、 直辖市的当事人;在深圳,10日全市累计办理婚姻登记业务439对,其中双方均非深圳户籍的149 对。 "以前要在户籍地登记结婚,回一趟老家,来回就至少两天。有的人为了省钱,就到过年时才回去登 记。"来自河南、在厦门 ...
多个景区开始打造“领证新地标” 领证登记游能成文旅新风口吗?
Yang Guang Wang· 2025-05-11 04:28
央广网北京5月11日消息(总台记者李杨 洪臻妍 钱成)据中央广播电视总台中国之声《新闻纵横》报道,5月10日起,新修订的《婚姻登记条例》正式 施行,婚姻登记实现全国通办。新政施行后,在外地工作、生活甚至短暂停留的居民,可以凭身份证就近办理婚姻登记,政策惠及面大幅提升。 与此同时,不少城市借着婚姻登记"全国通办"的契机,开始尝试"旅游婚登"新业务,打造"领证新地标",将婚姻登记部门迁入历史保护建筑、公园等热 门景点。旅游登记结婚能成为文旅的新风口吗? 领取首对"全国通办"结婚证的于先生和白女士(屠建桥 摄) 5月10日上午,黑龙江户籍的于先生和白女士在浙江省桐乡市婚姻登记中心领到了结婚证。这不仅是浙江省颁发的首对"全国通办"结婚证,更是新条例 实施后全国诞生的首对"全国通办"结婚证。 于先生说:"它极大地为我们提供了便利。我们只需要拿着身份证和结婚照就可以了,不需要居住证,不需要户口本,也不需要返回我们的户口所在 地。" 在上海市虹口区婚姻登记中心甜爱路分中心,有不少新人都是外地户籍。上海市虹口区婚姻(收养)登记中心副主任郁菁向记者表示,只要有一方是中 国公民,无论户籍是否在上海,都可以在上海任意一个区的婚姻登 ...
给“荔”全运,“乡”约茂名——当十五运遇见荔枝红
21世纪经济报道· 2025-05-11 04:15
Group 1 - The article highlights the upcoming 15th National Games in Maoming, Guangdong, showcasing the city's unique blend of sports and local culture, emphasizing the "Sports+" innovation model [1][16] - Maoming has successfully attracted nearly 500,000 tourists through its "520 I Love Lychee" tourism season, generating close to 100 million yuan in local consumption [4] - The city is developing the Baiqiao Lychee Park into a national 5A-level tourist attraction, enhancing its tourism infrastructure with various facilities [4] Group 2 - Maoming's Xianren Cave, known as the "Air Conditioning Village," is a national 4A-level tourist site, recognized for its excellent natural ecology and air quality, making it an ideal destination for health and wellness [8] - The "China's First Beach" in Maoming is a national 4A-level tourist attraction, hosting numerous international and national beach volleyball competitions, gaining a strong reputation [10][11] - Maoming is a leading producer of tilapia, accounting for approximately one-ninth of China's annual output and one-twelfth of the global supply, with a total industry chain value exceeding 10 billion yuan [13] Group 3 - The Maoming Sports Center, covering about 460 acres, will serve as the main venue for the 17th Provincial Games, featuring a unique design that incorporates local cultural elements [15] - The integration of sports events with Maoming's local characteristics is seen as a catalyst for urban vitality and a showcase for cultural tourism and industrial upgrades [16]
“全国通办”首日婚姻登记预约“人气足” 服务“温度”提升“甜蜜经济”热度
Yang Shi Wang· 2025-05-10 09:18
央视网消息:5月10日是新修订的《婚姻登记条例》正式施行首日,各地的婚姻登记处都就迎来了不少前来办理登记的新人。 北京:全国通办首日 登记预约火爆 10日上午,在北京市西城区婚姻登记处,谷女士和于先生成为北京首对享受"全国通办"服务的新人。他们凭居民身份证就顺利完成了登 记。 记者从北京市民政局了解到,新政策实施首日,5月10日,北京市共办理婚姻登记1400余对,其中,全国通办登记量占比31.9%。为了给 新人更好体验,北京还在大栅栏护国观音寺设立了全市首个户外登记点,围绕"甜蜜服务"主题,提供结婚登记、颁证、政策及婚育健康咨询 等"一站式"服务。 北京市民政局社会事务管理处副处长徐江称:"婚姻登记'全国通办'打破了婚姻登记当事人户籍地限制,在北京任意一个婚姻登记机关办 理婚姻登记业务,无需回到户籍所在地,真正实现了让数据多跑路、让群众少跑腿。" 10日,浙江杭州也迎来了首批异地户籍结婚登记的小高峰。一大早,来自福建福州的毛女士和朱先生就来到杭州市淳安县的婚姻登记服务 中心进行登记。在碧波浩渺的千岛湖,两人在湖光山色的见证下完成了一场别具一格的登记仪式。 浙江淳安:异地新人领证 尽享浪漫仪式 这场独特的领证体 ...
2025年甜蜜经济市集即将浪漫启幕,将设置“家门口的颁证点”
Xin Jing Bao· 2025-05-09 02:13
Core Viewpoint - The article discusses the upcoming 2025 Sweet Economy Market in Xicheng District, Beijing, which aims to create unique consumption experiences for couples, newlyweds, and tourists through various cultural and romantic activities [1]. Group 1: Event Overview - The Sweet Economy Market will take place from May 10 to May 11, 2025, featuring various "cultural +" services and products along designated "sweet routes" [1]. - The event is designed to attract couples and tourists, providing a romantic journey filled with unique experiences [1]. Group 2: Thematic Attractions - Six major thematic landscapes will be created to immerse participants in a romantic atmosphere, blending traditional and modern design elements [2]. - Key attractions include a signature photo wall at Huaxia Calligraphy and Painting Society and a wishing wall at Rongbaozhai, enhancing the romantic vibe of the market [2]. Group 3: Interactive Experiences - Three interactive areas will be set up to offer diverse experiences, including a "Couple's Pot Game" to test compatibility and various fun challenges to create sweet memories [3]. - A non-heritage experience zone will feature a couple's brush-making activity, allowing participants to engage with traditional culture [3]. Group 4: Unique Services - A mobile marriage registration point will be established at the market, providing a unique and ceremonial experience for newlyweds [4]. - The combination of professional registration services and the market's traditional atmosphere aims to enhance the significance of the marriage registration process [4]. Group 5: Diverse Offerings - The market will host 22 quality booths, including renowned wedding service brands and technology companies like Xiaomi and Huawei, catering to various consumer needs [5]. - This diverse range of products and services aims to meet the quality lifestyle demands of different demographics [5]. Group 6: Engagement Activities - A stamp collection activity will be introduced to increase engagement, where participants can purchase a booklet for 29.9 yuan, which includes discount pages and collectible features [6]. - Collecting stamps from designated locations will allow participants to redeem a couple's keychain, adding an element of fun to the event [6].
“五一”假期婚庆市场热 “甜蜜经济”升温带动婚庆用品热销
Yang Shi Wang· 2025-05-05 05:14
Group 1 - The wedding market is experiencing a peak season during the "May Day" holiday, with increasing personalization in wedding content and forms, leading to various new wedding styles [1][10] - Outdoor small weddings are gaining popularity, with couples opting for venues with historical and cultural stories for more personalized and private experiences [3][9] - The "one-stop" wedding service model, which includes planning, venue, catering, and photography, is favored by couples, with costs for elaborate setups reaching around one million yuan [5][10] Group 2 - The emergence of new wedding styles has led to the rise of new professions, particularly the demand for "wedding planners" who provide comprehensive services from preparation to execution [7][9] - The trend of outdoor weddings has also created a new profession for wedding live painters, who capture moments during the ceremony [9] - The "sweet economy" is thriving, with wedding-related products such as candies and wedding dresses seeing increased demand, especially during the holiday season [10][12] Group 3 - Wedding supply stores are bustling with activity, offering innovative candy combinations and traditional items, catering to the preferences of younger couples [12][14] - The wedding dress market is also thriving, with new styles that blend traditional elements with modern fashion gaining popularity among couples [14] - Production companies are working at full capacity to meet the rising demand for personalized wedding decorations and props, with quick turnaround times for orders [14]
“说媒顶流”开封干娘牵线,从化乡村“五一”甜度爆表
Nan Fang Nong Cun Bao· 2025-05-04 01:03
Core Insights - The article highlights the successful launch of the "Sweet Garden Adventure Season" in Conghua District, Guangzhou, which combines social interaction and family activities during the May Day holiday [2][5][43] Group 1: Event Overview - The event attracted thousands of young individuals and families, featuring a matchmaking activity hosted by the popular "Kaifeng Dry Mother" [3][12] - The event ran from May 1 to May 3, focusing on urban youth's social needs and creating diverse interactive scenarios [11][43] - Activities included script murder games, camping afternoon tea, and various interactive experiences to foster a relaxed social atmosphere [16][19] Group 2: Family Activities - The family segment emphasized "natural education + healthy living," offering immersive experiences such as organic fruit and vegetable picking [24][25] - Outdoor activities like kayaking, go-karting, and frisbee were available, along with a night cinema for families to enjoy classic films together [26][27] - The event also featured a non-heritage bamboo weaving cultural center, allowing families to create bamboo crafts and learn about cultural heritage [29][30] Group 3: Economic Impact - The event integrated a "sweet" theme with market economy and innovative scenarios to stimulate consumption, featuring nearly a hundred specialty stalls [34][37] - It not only boosted sales in dining, accommodation, and entertainment within the park but also supported local villagers in generating income [41][42] - The "Sweet Garden Adventure Season" serves as a model for integrating social, family, and cultural tourism, injecting new momentum into the overall tourism development of Conghua District [44]
“桃花节”浪漫升级 沉浸体验游“缘”会
Hang Zhou Ri Bao· 2025-03-31 02:14
Group 1: Event Overview - The third "Peach Blossom Festival" has opened at Taohua Lake Park, themed "Floating Life Peach Blossom Encounter," combining local Song culture and national style IP to provide a cultural feast for visitors [5] - This year, the festival features the immersive drama "Floating Life·Peach Blossom Fate," which presents the legendary story of the White Snake through advanced technologies like projection and 4D water curtain [5] - The event has received positive feedback from attendees, highlighting the successful integration of local culture and modern technology [5] Group 2: Market and Economic Impact - The park's southern area has been transformed into a Song-style market, offering cultural and creative products, handicrafts, and local delicacies, which enhances urban vitality and reflects the warmth of community life [6] - The market attracted a large crowd, with cosplay enthusiasts adding to the festive atmosphere, and newlyweds receiving special benefits such as free photography services [6] - The park plays a significant role in promoting the "sweet economy" by integrating marriage registration and wedding services, contributing to the city's goal of becoming the "most happy city" [6][7] Group 3: Wedding Industry Development - Taohua Lake Park is recognized as Hangzhou's largest love-themed park, hosting a one-stop wedding culture industry [7] - The park's marriage registration office serves approximately 12,000 couples annually, while over 400 couples have utilized its wedding ceremony services [7] - The city aims to enhance the "sweet economy" by creating a comprehensive platform for dating, marriage registration, wedding photography, and banquet services [7]