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余杭携手庆元 深化“平台+产业”合作
Hang Zhou Ri Bao· 2025-08-22 02:27
日前,余杭区与庆元县携手开展"平台+产业"跨区域双向赋能活动,两地市场监管部门签署了《跨 区域"平台+产业"双向赋能合作协议》。活动中,余杭的淘天集团、遥望科技、诚信星球等平台企业, 与庆元香菇、甜桔柚、黄粿等特色产业企业深入对接,围绕消费趋势分析、订单农业建设、直播营销培 训等达成多个合作意向。 跨区域合作"版图"的持续拓展,源自余杭在区内先行先试的"平台+产业"行动所积累的扎实经验。 今年3月,余杭区市场监管部门推出专项行动方案,构建起"1+3+N"协同工作体系(即一个统筹方案、 三大"触网上行"路径、多种融合模式),明确通过平台进驻、直播运营、私域流量三大主渠道助力本地 产业升级。 在这一机制的推动下,余杭径山茶、鸬鸟蜜梨等地理标志产品加速数字化转型。其中,抹茶加工企 业浙江骆驼九宇有机食品有限公司与新锐乳品品牌"认养一头牛"跨界合作推出的"径山抹茶"鲜牛乳冰激 凌,线上线下销售额已突破1100万元,成为"平台+产业"赋能老品牌焕新的成功案例。未来,余杭将持 续深化"平台+产业"数实融合,强化政策与服务保障,助力更多合作地区将生态、资源等优势转化为强 劲的发展优势,为长三角区域协调发展提供生动样本。 " ...
杭州余杭直播电商技能大赛决赛结束
Sou Hu Cai Jing· 2025-07-31 16:49
Group 1 - The core event is the "2025 Yuhang District Live E-commerce Skills Competition" held in Yuhang District, Hangzhou, showcasing the professional skills and innovative vitality of live e-commerce practitioners [1][3] - 30 contestants competed by promoting local products such as Jing Mountain tea, Luni honey pear, and Zhongtai bamboo flute within a 12-minute live session, testing their product understanding and on-the-spot performance [3] - The competition included a practical live demonstration followed by a written exam to assess theoretical knowledge, with the final scores combining both practical and theoretical performances [3] Group 2 - Ding Jiawen from Hangzhou Yuhang Jiangyun Musical Instruments Co., Ltd. won the competition, receiving a prize of 10,000 yuan and the title of "Yuhang District Skills Champion," while the top six contestants received corresponding prizes and certificates [3] - The event aimed to stimulate consumer vitality, promote industrial upgrading, and support common prosperity through the development of live e-commerce talent [3][4] - Yuhang District is actively advancing the construction of a skilled workforce in the e-commerce sector, with over 70 member companies in the e-commerce union and training more than 500 professionals annually [4]
把特产“播”出圈 余杭电商“新播力”开秀
Hang Zhou Ri Bao· 2025-07-29 02:45
Group 1 - The core event is the "2025 Yuhang District Live E-commerce Skills Competition," showcasing local products and the talents of live streamers [1] - The competition featured 30 participants promoting over ten local specialties, including Jing Mountain tea and Luni honey pear, through engaging live streaming presentations [1] - The competition format required participants to complete a full live streaming process within 12 minutes, testing their product understanding and on-the-spot performance [1] Group 2 - Post-competition, a representative from the winning participants announced the "Compliance Live Streaming and Shared Governance" initiative, encouraging e-commerce practitioners to operate within regulations and contribute to community governance [2] - The event highlighted the role of live e-commerce in stimulating consumer activity, promoting industrial upgrades, and supporting common prosperity [2] - A signing ceremony took place to enhance the role of e-commerce in promoting Yuhang's unique agricultural products and supporting rural revitalization, with two e-commerce companies reaching cooperation agreements with local agricultural entities [2] Group 3 - Yuhang District is actively developing a skilled workforce in the e-commerce sector, focusing on knowledge-based and innovative talent [2] - The local e-commerce (live e-commerce) union has over 70 member companies, covering more than 5,000 e-commerce practitioners, and trains over 500 professionals annually [2]
余杭串联农文旅燃爆“甜蜜经济”
Hang Zhou Ri Bao· 2025-07-11 02:35
Group 1 - The "Luniao Come Wild" event in Yuhang District, focusing on the honey pear, aims to integrate agriculture, culture, and tourism, promoting a "sweet economy" during the summer [3] - New honey pear derivative products such as honey pear matcha and vinegar pear have been launched, alongside the release of a development plan for the honey pear industry chain [3] - The event includes various activities that connect different towns along the Liangzhu Cultural Corridor, enhancing the summer tourism experience [3] Group 2 - From now until July 13, visitors can experience the "Pear Enjoy Party" with limited tickets available for free through an online platform, offering various benefits [4] - Upcoming summer activities are designed to create a multi-scenario experience, aiming to establish Luniao as a preferred micro-vacation destination in the Yangtze River Delta [4] - The local government projects that honey pear cultivation will exceed 10,000 acres, generating an annual income of over 1 billion yuan from the honey pear industry cluster [4]
科技赋能:村镇文明的进阶“智”变
Hang Zhou Ri Bao· 2025-07-08 03:00
Core Insights - The article highlights the successful agricultural transformation in Luniu Town, focusing on the production of Luniu Honey Pear, which has become a key driver for rural revitalization and economic growth [1][3] Group 1: Economic Impact - Luniu Honey Pear has an annual production value of nearly 250 million yuan, benefiting over 3,000 farming households in the town [1] - The town's honey pear production reached 14,500 tons last year, with the entire industry chain generating over 290 million yuan, leading to a 15.3% increase in per capita disposable income for farmers [3] Group 2: Technological Innovation - The establishment of the first agricultural technology small courtyard in Zhejiang Province in August 2020 has facilitated direct communication between experts and farmers, addressing key industry challenges [2] - Advanced technologies such as IoT sensors, mobile internet, and big data have transformed orchard management, allowing for real-time monitoring and automated control of irrigation and fertilization [3] Group 3: Community Development - Luniu Town was awarded the title of "National Civilized Village and Town" in May, reflecting its commitment to integrating cultural and technological advancements into its development practices [1][4] - Other villages in Hangzhou are also innovating in their agricultural practices, such as the cultivation of medicinal herbs and the development of unique rice varieties, contributing to local economic growth and job creation [4]