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“服务上新+业态升级”推升“冷资源”热力 以雪为“媒”带旺周边产业激活消费新动能
Yang Shi Wang· 2026-01-22 07:04
央视网消息:随着冰雪旅游持续升温,越来越多的滑雪爱好者踏上"追雪"之旅。面对雪具体积大、携带不便的难题,多家快递企业在雪场设立 专属服务点,推出专业雪具寄递服务,为冰雪经济注入新的活力。 在呼和浩特马鬃山滑雪场的快递服务点,记者遇到了来自福建的滑雪爱好者张先生。他正在签收前一天从家中寄出的雪具包裹。 福建滑雪爱好者张伟鹏表示,快递员包装很仔细,用了气泡膜和专用纸箱,雪板检查后没有任何磕碰磨损。以前,最麻烦的就是带雪具,又大 又重。现在通过快递,当天寄第二天就到了,一点不耽误行程很方便。 近年来,冰雪旅游消费热度持续攀升,像张先生这样远道而来的滑雪爱好者已越来越常见。滑雪场负责人介绍,从2025年11月到2026年1月中 旬,滑雪场已接待游客超8万人次,预计到2026年3月整个雪季接待量将突破20万人次。 随着客流量增加,雪具寄递需求也显著上升。在滑雪场快递服务点前,不时有游客前来咨询或办理寄取业务,快递员一边核对订单,一边仔细 检查包装,现场忙碌而有序。 顺丰速运呼和浩特市第五十九营业部负责人尚靓宇介绍,进入雪季以来,雪具寄递业务量大幅增长,比往年同期提升40%以上。订单主要来自 广东、浙江、上海等南方地区, ...
从流量“爆款”到产业长红:解码山东文旅的破圈与深耕
Core Insights - In 2025, Shandong Province is expected to receive over 1 billion tourists and achieve a tourism revenue of 1.2 trillion yuan, marking a significant milestone in its economic development [2][10] - The integration of culture and tourism in Shandong has led to innovative products and experiences, enhancing the province's appeal as a travel destination [3][6] Cultural and Tourism Development - Shandong has been actively promoting cultural "two creations" and deepening the integration of culture and tourism, resulting in unique practices that leverage cultural resources for economic growth [3][4] - The province has launched various cultural tourism products, such as the "Qilu No. 1" and "Peninsula No. 1" tourism trains, which have been well-received by tourists [10][12] Economic Impact - The cultural tourism sector is positioned as a key driver of economic development in Shandong, with significant investments and projects aimed at enhancing the industry [8][9] - Over the past three years, Shandong has hosted thousands of cultural tourism promotion events, generating over 600 billion yuan in consumption [9] Service Enhancement - Shandong is focusing on improving the overall visitor experience by optimizing service details, such as adding mother-baby rooms and providing one-stop services in accommodations [13] - The shift from "check-in" tourism to "immersive experience" reflects a broader trend in the tourism industry, emphasizing quality over quantity [12][13] Future Outlook - The province aims to continue enhancing its cultural influence and tourism appeal through strategic planning and innovative initiatives in the upcoming "15th Five-Year Plan" [13]
演艺市场百花齐放!邢台市民乐享“家门口”的文化盛宴
Xin Lang Cai Jing· 2026-01-22 04:45
Core Insights - The performing arts market in Xingtai has been thriving since 2025, with various performances becoming an integral part of daily cultural life for residents [1] - Local original plays such as "Yuyang Bridge" and "Futai Tea House" have attracted thousands of viewers, showcasing local history and culture [6] Group 1: Local Performances - The original historical plays "Yuyang Bridge" and "Futai Tea House" are regularly performed at the Haonan Pass Theater, drawing significant crowds [2] - "Yuyang Bridge" tells the story of a loyal hero from the Spring and Autumn period, while "Futai Tea House" reflects local merchants' dedication to their country [4] - These performances have collectively attracted over ten thousand audience members, serving as a vibrant window into Xingtai's historical culture [6] Group 2: Classic and Professional Performances - The classic play "Thunderstorm" by the Changchun Performing Arts Group was successfully performed in Xingtai, with over 800 attendees experiencing this milestone in Chinese drama [7] - Audience members expressed deep emotional responses to the performance, highlighting its blend of classic essence and contemporary aesthetics [9] Group 3: Community and Volunteer Performances - The "Stars Shine Brightly in the Spring City" event showcased local cultural volunteers, transforming ordinary citizens into performers [10][12] - This initiative is part of the "Star Plan" by the municipal art museum, promoting cultural accessibility and engagement among the community [12] Group 4: Traditional Arts and Cultural Integration - The original Peking opera "Yuyang" was performed, attracting nearly 300 attendees who enjoyed a blend of historical narrative and traditional art [13] - The production involved extensive research into local history, ensuring fidelity to the story while innovating within the Peking opera format [15] Group 5: Market Trends and Future Outlook - Xingtai's performing arts market is evolving towards diversification, regularity, and high quality, enhancing the cultural life of its citizens [16] - The ongoing success of the performing arts is contributing to the city's cultural identity and vitality, with expectations for more high-quality performances in the future [18]
协作赋能悬崖江城:“中国最小网红县城”雅江文旅实现从“过境”到“深耕”的蝶变
Huan Qiu Wang· 2026-01-22 04:01
Core Insights - The article highlights the rapid development of tourism in Yajiang County, which received 13 million visitors and generated over 14 billion yuan in tourism revenue during the 14th Five-Year Plan period [1] - Yajiang's transformation into a cultural tourism benchmark along the G318 route is attributed to its unique natural resources and collaborative efforts with Yibin [1] Group 1: Tourism Development - Yajiang County, with a population of only 51,000, has become a significant tourist destination, showcasing its potential through impressive visitor numbers and revenue [1] - The county's tourism resources include over 100 cultural sites and unique local customs, contributing to its appeal as a travel destination [2] - The region's annual production of matsutake mushrooms accounts for over 15% of the national output, enhancing its culinary tourism offerings [2] Group 2: Infrastructure and Investment - Yibin's support has been crucial, with 332 million yuan invested in key tourism development areas over the past five years [5] - Investments have led to the creation of a 4A-level scenic area and five 3A-level scenic areas, as well as the establishment of a digital trading platform that increased the value of the "Yajiang Matsutake" brand to 1.667 billion yuan [7] - The collaboration has resulted in improved infrastructure, with over 500 million yuan allocated to enhance tourism facilities [7] Group 3: Cultural Integration - Yajiang is focusing on integrating culture with tourism, developing unique cultural products and experiences that reflect local traditions [7] - Events such as the Matsutake Cultural Festival and various cultural performances are designed to promote local heritage and attract visitors [7] - The county aims to enhance visitor experiences through upgraded accommodations and diverse culinary offerings [7] Group 4: Future Projections - Projections indicate that Yajiang will receive 2.9 million visitors and generate 3.19 billion yuan in tourism revenue in 2024, with expectations to grow to 5.1 million visitors and over 5.6 billion yuan by 2030 [9] - The strategic plan includes connecting with major tourism circles and developing key projects to further boost tourism [9] - The collaborative efforts between Yibin and Yajiang are seen as a foundation for sustainable tourism growth and cultural exchange [9]
星光映湖水 夜经济绘就仙女湖文旅新图景
Xin Hua Wang· 2026-01-22 02:16
当夕阳的余晖隐入江西仙女湖的浩渺烟波,湖畔的灯光次第亮起,一场以星光为幕、湖水为席的夜 间盛宴正拉开序幕。2025年年末,数万游客汇聚于此,在光影交错、水色天光中共迎新年,也共同见证 了这片水域夜经济的蓬勃绽放。这不仅是一场节庆活动,更是仙女湖以文旅融合为抓手,激活消费新动 能、绘就高质量发展新画卷的生动实践。 湖畔的跨年之夜,成为视觉与味觉交融的体验场。50余家美食摊位沿湖而设,从地方小吃到创意甜 品,从传统烧烤到网红轻食,香气缭绕间,游客们品味美食、欣赏湖景、聆听音乐,感受着夜间消费的 独特魅力。"在这里,跨年不再只是观看演出,而是用所有感官去体验一种生活方式。"来自南昌的游客 王女士说。这背后,正是仙女湖推动夜间经济从单一消费向复合型体验升级的缩影。 夜经济的活力,贯穿了仙女湖的四季。2025年夏季,"仙湖傣境狂欢季"率先点燃热潮,泼水狂欢、 民族舞蹈与现代电音相融合,带来沉浸式的文旅体验,相关网络话题播放量逾1440万次。随后,"金石 山旷野音乐汇"接续登场,彝族火把、山野音乐与绚丽烟花交织,延续了夜间文旅的热度。这些活动不 仅丰富了游客的夜游选择,也为当地聚集了持续的人气和市场关注。 【纠错】 【责 ...
北大音乐人边走边唱边创作,用音乐赋能文旅融合、乡村振兴
Xin Lang Cai Jing· 2026-01-22 00:44
盛典以"水流过的地方""他走过的地方""你记忆的地方""心追寻的地方"四个篇章徐徐铺展,用歌曲表演 与影像呈现"北大人的音乐行旅"。从四川盆地鲜活热烈的方言节奏,到云贵高原清亮悠远的民族诗篇, 从沿海潮声中的城市吟唱,到雪域高原上的纯粹歌谣,音乐人们创作出《在远方》《燕云渡》《石头姑 娘》《出发!去香格里拉》《南风起》《鹿鸣小镇》《海市蜃楼》《蓉城新月》《清名桥·时空结》 《黄河岸边的诉说》等一批优秀的原创音乐作品。 "北大人的音乐行旅"不仅催生了很多音乐作品,还在行旅采风地举办专场音乐会,组织与文旅融合、乡 村振兴相关的活动,以音乐为桥梁链接更多可能。该活动总策划李文胜介绍,"北大人的音乐行旅"自 2024年4月启程以来,已走过全国六万八千公里山河,今年将完成在全部省级行政区的第一轮行旅计 划。 来源:北京日报客户端 近日,第二届北大人音乐文化年度盛典在京举办,十余位曾就读于北京大学的音乐人齐聚一堂,从"60 后"知名音乐人、《梦里水乡》词作者洛兵,到"00后"的江阳、李湘伦、蒋梦烨等,纷纷登台展现他们 在"北大人的音乐行旅"过程中,在祖国各地创作的音乐作品。 音乐人邵夷贝演唱山东站歌曲《石头姑娘》 ...
非虚构·龙江故事|龙江有奇石 北国藏雅韵
Xin Lang Cai Jing· 2026-01-21 22:37
(来源:黑龙江日报) 转自:黑龙江日报 酷似人面的龙石。 村内,一条别具匠心的龙石街悄然成型。二十家由村民院落改造而成的龙石馆依次排开。这些龙石馆由奇石 收藏者们打造,外表朴实无华,推门而入却别有洞天,各有千秋。 龙石与摆件相映成趣。 貌似济公的龙石。 □文/于晓琳 许晓彤 摄/于晓琳 松花江水,奔流不息。江水不仅滋养了两岸的生灵,更在漫长的时光里,完成了一项不为人知的"雕刻"—— 将水下的石头打磨成鬼斧神工、千姿百态的"精灵",奇石收藏者们亲切地称之为龙石。 哈尔滨市道外区民主镇民富村就坐落在松花江畔。一次偶然的机会,奇石收藏者们敏锐地嗅到龙石背后的商 机,就在民富村发展起了龙石产业。经过几年的发展,该村不仅形成了寻石、收石、卖石的产业链,建起了 一家家独具特色的奇石馆,还借助电商渠道,让龙石飞出龙江,走向全国。 观石悟境:一馆一世界 隆冬时节,笔者一行踩着厚厚的积雪,走进了民富村。 在龙石砚台馆,馆长史凤彬正在热情洋溢地为顾客介绍石头。馆内,文学大家王蒙的题词格外引人注目:赏 石、读书是最好的修行。 阳光透过玻璃窗,洒在层层叠叠的架子上,形态各异的石头静静地栖身于此,仿佛诉说着岁月的故事。这些 石头大小不 ...
三角度入手放大旅游产业乘数效应
Zheng Quan Ri Bao· 2026-01-21 16:13
■李乔宇 春节长假渐行渐近,旅游市场有望迎来"量价齐升"。从出行预期来看,民航局数据显示,今年民航春运 旅客运输量有望创历史新高;另据第三方OTA平台预测,春运期间,国内、国际航班的机票均价均较去 年同期有所上涨。部分旅游产业上市公司亦预测,春节期间国内游、出境游热度将持续升温。 第三,推动旅游开发与本地发展的协同增值。 旅游发展的最终目标在于实现目的地经济价值与社会价值的共享共荣、可持续发展。因此,宜在发展旅 游产业的同时完善公共空间、激活老城街区、带动城乡就业,形成游客满意、居民幸福、商家获益的良 性循环。 一项特色体验活动能激活一整个城市的活力,一个网红城市可点燃一片区域的消费热情,旅游产业蕴藏 着强劲的乘数效应,其蓬勃发展正为经济高质量发展注入澎湃动能。 第二,完善基础设施建设,筑牢发展根基。 基础设施是承接旅游需求的核心载体,旅游活动的顺畅开展离不开交通、住宿、配套服务等基础设施的 有力支撑。当前旅游消费场景不断延伸,对基础设施的覆盖范围、适配性提出了新的要求。 笔者认为,为迎合消费者向往小众目的地的需求,一方面,旅游目的地可与航空公司等开展联运合作, 共同设计并推广包含直达航线、地面交通与特色体验 ...
广州将推2000余场文旅盛宴,烟花汇演年初一在白鹅潭上演
万物更新花枝俏,花城广州已经渐渐洋溢着喜庆的年味。 1月21日,广州召开 "广州过年花城看花"——"年味最广州"2026年春节期间文旅活动新闻发布会。 发布会上,广州市文化广电旅游局党组成员、副局长柯显东介绍,今年"广州过年花城看花"系列活动以"年味最广州"为主题, 策划6大板块2000余场文旅活动,以丰富的文旅产品供给,激发市民游客到广州过年的热情。 灯火花市展现广府风情 "本次系列活动中,最受大家期待的重磅活动春节烟花汇演,将于2月17日大年初一晚在白鹅潭震撼上演。围绕活力大湾区、魅 力新广州相关主题,高空烟花与无人机表演的精心设计,将融合展示传统年味、岭南文化和时代精神,打造45分钟视听盛宴。" 柯显东表示。 "湾区同心·华彩千秋"2026年粤港澳大湾区灯会将于2月10日至5月10日在南沙天后宫及滨海公园举办,灯会以更潮IP、更前沿科 技、更优质体验,为游客打造赏灯看海游湾区的温馨港湾。1月30日至3月8日,"粤韵千年·四海同心"2026广州新春灯会,将点亮 越秀公园、中山纪念堂等传统中轴地标,立体呈现广州山、水、城、海相融的千年文脉与开放基因。 从"名园赏灯"到"全城联动",灯会采用"一轴三环多点"布 ...
古劳水乡放大招!1月31日,这场 “粤美村晚” 藏满岭南年味
Nan Fang Nong Cun Bao· 2026-01-21 12:30
古劳水乡放大 招!1月31日, 这场 "粤美村晚" 藏满岭南年味_ 南方+_南方plus 当水乡诗意遇上 新春烟火 一场别开生面 的"村晚" 即将在古劳水乡 拉开帷幕! 1月31日,江门 古劳水乡将化身 喜庆的舞台, 以"水乡雅韵, 福满古劳"为主 社会工作部、省 文学艺术界联合 会、省志愿服务 联合会等单位指 导,江门市文学 艺术界联合会、 志愿服务联合 会,鹤山市文广 旅体局等单位主 办,古劳水乡旅 游区、鹤山市舞 蹈家协会及各文 艺协会志愿服务 队承办,汇聚多 方力量,共同打 造这场展现水乡 风采、传递新春 祝福的群众文艺 盛会。 本次"古劳水乡 粤美村晚"分为 舞台文艺演出和 民俗互动体验两 大板块。舞台文 艺演出以"水乡 韵・乡土情・时 代风"为主题, 精彩节目轮番上 演!以醒狮献瑞 开场,分为水乡 叹咏、乡土风 华、春满家园三 大篇章。 题,融合传统艺 术与本土风情, 为江门市民呈现 一场视听与文化 交融的新春盛 宴,促进文旅融 合,助力"百千 万发展工程"! 本次"粤美村 晚"由广东省委 醒狮跃动,寓意新年步步高升;采青纳福,带来一年好兆头。 铿锵锣鼓声中, 鹤山古劳狮艺馆 将带来传统醒狮 采青 ...