转自：四川在线 四川在线记者 行晓艺 文/图 "我们的罗浮山菜籽油订单已销往成都、重庆、上海、北京、江苏、浙江等地，2025年销售额达2亿元。"1月10日，绵阳辉达粮油有限公司销售经理张新告诉 记者，获得首批"天府粮仓"品牌商标授权，让产品名号更响亮，销售额实现增长。"今天来参会，也想交流一些品牌建设经验，下一步能更精准发力。" 当天，第七届四川"村长"论坛暨"天府粮仓"品牌建设研讨会在西昌举行。"天府粮仓"品牌为农业发展带来了什么？有哪些短板亟待补齐？接下来如何发力？ 会上，这些问号被逐一拉直。 第七届四川"村长"论坛暨"天府粮仓"品牌建设研讨会现场。 看现状："川货"出山出圈 "天府粮仓"品牌建设破题起势 "四川雅安出口鱼子酱，还稳居全国第二""安岳柠檬出口常年领跑全国""攀枝花藏着黑松露"…… 这些极具辨识度的 "四川产"农产品，正逐步打响知名度， 被越来越多消费者知晓。 这背后，离不开 "天府粮仓" 省级区域公用品牌（以下简称"天府粮仓"品牌）的强力赋能。 时间往回倒。2023年6月，"天府粮仓"省级公用品牌正式发布。四川随即启动实施"天府粮仓"农业品牌精品培育计划，累计培育200个"天府粮仓"精品品 ...

当然，品牌的深度塑造离不开文化与市场的协同发力。多年来，雅江连续举办十二届松茸文化旅游节， 将生态资源、藏地文化与美食体验有机融合，不断赋予品牌温度与故事感。 据了解，2024年，雅江县食用菌交易量已达1530吨，综合产值突破4.5亿元，惠及8000余户农牧民，户 均增收超4万元。小松茸撑起大产业，一条从"林间"到"舌尖"、从"土产"到"品牌"的高质量发展之路， 正在雪域高原徐徐铺展。 其中，上城—雅江消费帮扶品牌"遇上雅江"扮演了关键角色。在浙江对口支援背景下，"遇上雅江"精准 聚焦食用菌特色产业，推动建成集种植指导、精深加工、质量检测、冷链仓储与智慧物流于一体的现代 化松茸产业园。杭州企业如松鲜鲜、老爸评测等纷纷携技术、标准与渠道资源入驻，不仅共建标准化原 料基地，还联合研发调味松茸、冻干即食等新品，并成功打通盒马、京东等全国高端销售渠道，让"雅 江风味"从雪域高原稳步走向都市餐桌。 如果说渠道打通解决了"卖得出去"的问题，那么科技赋能则确保了"卖得放心、卖得长久"。为此，"遇 上雅江"牵头打造全国首个"数字松茸"溯源平台——"五云一码"系统，运用物联网与区块链技术，实现 从采摘人、时间、地点，到质检、仓 ...

Group 1 - The opening ceremony of the 2025 Yajiang Matsutake mushroom harvesting season marks a transition from traditional picking to an ecological and intelligent development of the local matsutake industry [1][2] - The event featured a blend of technology and traditional Tibetan culture, including performances and a 3D visual journey showcasing the unique ecological environment that nurtures matsutake mushrooms [1][3] - The Yajiang Matsutake Industry Association released the "Matsutake Picking Standards" and announced a "Matsutake King" contest, setting a foundation for the standardized development of the industry [2] Group 2 - Yajiang County signed contracts with companies to achieve a "closed-loop" upgrade of the matsutake industry chain, enhancing the overall development platform [2] - The establishment of the Yajiang Integrated Development Management Committee, the first county-level industrial functional area themed on "matsutake industry chain integration," will focus on spatial planning, policy integration, and resource assurance [2] - The launch of the first matsutake transport drone by SF Express highlights the application of modern logistics technology in preserving and transporting matsutake mushrooms [2] Group 3 - Yajiang, known as the "Matsutake Capital of China," produces over 1,000 tons of matsutake annually, accounting for approximately 15% of the national output, and serves as a link between ecology, development, and livelihood [3] - The county has designated 2,453 hectares as core protection areas and implements a "rotation and rest" picking system to protect the growth environment and combat illegal harvesting [3] - Yajiang aims to integrate its natural gifts with rich cultural experiences, inviting visitors to explore its unique culinary and tourism offerings [4]

Core Viewpoint - The "Tianfu Grain Warehouse" brand effect has significantly increased demand for lemon orders from Anyue County, Sichuan, following the successful authorization of the brand for the first batch of agricultural products [1] Group 1: Brand Authorization and Impact - Sichuan has released a list of 49 agricultural brands and entities that have received the "Tianfu Grain Warehouse" brand trademark authorization, including 8 regional public brands, 11 enterprise brands, and 30 product brands [1][2] - The selection of these brands was based on the "Tianfu Grain Warehouse" provincial public brand identification management measures, from a pool of 200 premium brands [2] - Authorized brands must meet several criteria, such as having their main raw material sourced from within Sichuan and passing product quality inspections in the past three years [2] Group 2: Market Expansion and Brand Promotion - The "Tianfu Grain Warehouse" brand is expected to enhance market trust and support products from Sichuan in reaching broader markets [2] - Companies like Nanchong Haochong Food Technology Co., Ltd. and Chengdu Tianfu Source Brand Marketing Planning Co., Ltd. are actively promoting their products in major cities like Guangzhou, Hangzhou, Beijing, and Shanghai [2] - The Sichuan Provincial Department of Agriculture and Rural Affairs aims to establish a robust brand operation management mechanism to promote the "Tianfu Grain Warehouse" brand globally [4] Group 3: Future Development Plans - The focus will be on cultivating the "Tianfu Grain Warehouse" provincial public brand, with an emphasis on key agricultural sectors such as grains, livestock, vegetables, fruits, and aquatic products [4] - Companies are encouraged to enhance the cultural connotations of their agricultural products, leveraging historical narratives to increase market visibility [4] - Sichuan plans to strengthen brand marketing efforts by deeply exploring the agricultural culture of the "Land of Abundance" and enhancing the cultural depth of the brand [4]