Group 1 - The opening ceremony of the 2025 Yajiang Matsutake mushroom harvesting season marks a transition from traditional picking to an ecological and intelligent development of the local matsutake industry [1][2] - The event featured a blend of technology and traditional Tibetan culture, including performances and a 3D visual journey showcasing the unique ecological environment that nurtures matsutake mushrooms [1][3] - The Yajiang Matsutake Industry Association released the "Matsutake Picking Standards" and announced a "Matsutake King" contest, setting a foundation for the standardized development of the industry [2] Group 2 - Yajiang County signed contracts with companies to achieve a "closed-loop" upgrade of the matsutake industry chain, enhancing the overall development platform [2] - The establishment of the Yajiang Integrated Development Management Committee, the first county-level industrial functional area themed on "matsutake industry chain integration," will focus on spatial planning, policy integration, and resource assurance [2] - The launch of the first matsutake transport drone by SF Express highlights the application of modern logistics technology in preserving and transporting matsutake mushrooms [2] Group 3 - Yajiang, known as the "Matsutake Capital of China," produces over 1,000 tons of matsutake annually, accounting for approximately 15% of the national output, and serves as a link between ecology, development, and livelihood [3] - The county has designated 2,453 hectares as core protection areas and implements a "rotation and rest" picking system to protect the growth environment and combat illegal harvesting [3] - Yajiang aims to integrate its natural gifts with rich cultural experiences, inviting visitors to explore its unique culinary and tourism offerings [4]

Core Viewpoint - The "Tianfu Grain Warehouse" brand effect has significantly increased demand for lemon orders from Anyue County, Sichuan, following the successful authorization of the brand for the first batch of agricultural products [1] Group 1: Brand Authorization and Impact - Sichuan has released a list of 49 agricultural brands and entities that have received the "Tianfu Grain Warehouse" brand trademark authorization, including 8 regional public brands, 11 enterprise brands, and 30 product brands [1][2] - The selection of these brands was based on the "Tianfu Grain Warehouse" provincial public brand identification management measures, from a pool of 200 premium brands [2] - Authorized brands must meet several criteria, such as having their main raw material sourced from within Sichuan and passing product quality inspections in the past three years [2] Group 2: Market Expansion and Brand Promotion - The "Tianfu Grain Warehouse" brand is expected to enhance market trust and support products from Sichuan in reaching broader markets [2] - Companies like Nanchong Haochong Food Technology Co., Ltd. and Chengdu Tianfu Source Brand Marketing Planning Co., Ltd. are actively promoting their products in major cities like Guangzhou, Hangzhou, Beijing, and Shanghai [2] - The Sichuan Provincial Department of Agriculture and Rural Affairs aims to establish a robust brand operation management mechanism to promote the "Tianfu Grain Warehouse" brand globally [4] Group 3: Future Development Plans - The focus will be on cultivating the "Tianfu Grain Warehouse" provincial public brand, with an emphasis on key agricultural sectors such as grains, livestock, vegetables, fruits, and aquatic products [4] - Companies are encouraged to enhance the cultural connotations of their agricultural products, leveraging historical narratives to increase market visibility [4] - Sichuan plans to strengthen brand marketing efforts by deeply exploring the agricultural culture of the "Land of Abundance" and enhancing the cultural depth of the brand [4]