Core Insights - The total box office revenue during the 8-day National Day and Mid-Autumn Festival holiday was only 1.8 billion yuan, marking a decline for the second consecutive year and reverting to levels seen a decade ago [1] - Moviegoing has been overshadowed by travel and family visits, leading to a significant drop in ticket sales after the first three days of the holiday, with a 20% decrease in revenue during the last five days [1] - The absence of a major blockbuster film contributed to the disappointing performance, while the non-holiday film "731" surprisingly achieved 340 million yuan in long-tail box office revenue, becoming the second highest-grossing film during this period [1]

Core Insights - The National Day holiday box office performance was significantly disappointing, with a total of only 1.678 billion yuan, slightly better than 2016 but lacking any films surpassing 500 million yuan in revenue [4][6][21]. - The film "The Volunteer Army: Blood and Peace" led the box office with 413.3 million yuan, but its total expected revenue has dropped from around 900 million yuan to approximately 600 million yuan [6][21]. - The unexpected success of "731," which grossed over 300 million yuan, highlights a disconnect between filmmakers and audience preferences, as it became the second highest-grossing film of the holiday despite being released earlier [17][20]. Box Office Performance - The total box office for the National Day holiday was 1.678 billion yuan, with 10 new films released, of which only 4 crossed the 100 million yuan mark [4][21]. - "The Volunteer Army: Blood and Peace" accounted for 24.6% of the box office, while "731" captured 19.2% [5]. - The average ticket price during this period was 36.7 yuan, with a total of 45.658 million tickets sold across 3.618 million screenings [5]. Audience Insights - The audience's lack of interest in the films released during the holiday was evident, with many expressing that there was "not a single film worth watching" [7][17]. - "731" attracted a significant audience from lower-tier cities, contributing 22.2% of its box office from these regions, indicating a shift in viewer demographics [20]. - The film "The Proof of Bi Zhengming," despite good reviews, struggled with low attendance due to limited screenings and a lack of mainstream appeal [14][21]. Film Quality and Reception - Several films, including "The Assassination of Novelists 2" and "The Proof of Bi Zhengming," received poor audience ratings, with scores around 6.4 and 6.2, which did not justify a trip to the cinema [15][21]. - "The Assassination of Novelists 2" failed to meet audience expectations, with its visual effects and script being criticized compared to previous successful films [15][21]. - "Wind, Forest, Fire, Mountain" was noted for its artistic style but ultimately did not resonate with audiences, leading to disappointing box office results [11][21]. Future Outlook - The upcoming months are expected to be more promising with the release of major films like "Zootopia 2" and "Avatar 3," which could potentially boost the annual box office to over 50 billion yuan [22]. - The total annual box office has already surpassed last year's figure, reaching 43.7 billion yuan, indicating a potential recovery in the film industry [21][22].

Core Insights - The total box office revenue for the National Day holiday in mainland China reached 1.835 billion yuan, with a total of 50.07 million viewers, and domestic films accounted for 98.93% of the box office [1][2] Group 1: Box Office Performance - The average ticket price during this year's National Day holiday was 36.6 yuan, the lowest in the past five years [1] - The top five films by box office revenue were: 1. "The Volunteer Army: Blood and Peace" - 450 million yuan 2. "731" - 344 million yuan 3. "Assassination Novelist 2" - 295 million yuan 4. "Life of the Waves" - 219 million yuan 5. "Deafening" - 175 million yuan [1] - A total of five films surpassed 100 million yuan in box office revenue during the holiday, matching the number from the past two years [1] Group 2: Film Variety and Audience Appeal - This year's National Day films featured a diverse range of genres, including historical war, fantasy action, family comedy, animation, and crime drama, catering to various audience demographics such as adults, families, and children [1] - Two IP sequels were the main box office drivers: "The Volunteer Army: Blood and Peace" achieved a total box office of 450 million yuan and was the box office champion for multiple days, marking the second time the "Volunteer Army" series topped the National Day box office [1] - "Assassination Novelist 2" generated nearly 300 million yuan, although this was significantly lower than its predecessor, it still secured the third position in the box office ranking for the holiday [1]

Core Insights - The total box office for the National Day holiday in 2025 reached 1.835 billion yuan, with 50.07 million attendees, and domestic films accounted for 98.93% of the box office [1] - The number of screenings during this year's National Day holiday was 3.647 million, the highest ever recorded, with an average ticket price of 36.6 yuan, which is 3.7 yuan lower than the same period last year, marking a new low since 2019 [3] - The top five films during the holiday were "The Volunteer Army: Bloodbath for Peace" (450 million yuan), "731" (345 million yuan), "Assassination Novelist 2" (295 million yuan), "Life of the Waves" (219 million yuan), and "Deafening" (175 million yuan) [3] Film Performance - "The Volunteer Army: Bloodbath for Peace" and "Assassination Novelist 2" are both sequels, but their box office performance significantly lagged behind their predecessors [5] - The first film in the "Assassination Novelist" series grossed 1.035 billion yuan, while the sequel has received mixed reviews, currently holding a Douban rating of 6.1 [5] - "Deafening," which focuses on the deaf community and fraud, became a surprise hit during the latter part of the holiday, with a Douban rating of 7.5, the highest among the films released during this period [5] Overall Market Trends - The film industry has surpassed last year's total box office revenue, with the annual box office reaching 42.52 billion yuan by October 2, exceeding 1 billion attendees [7] - As of now, the annual box office has surpassed 43.8 billion yuan, with upcoming films like "Daylight," "Wild Times," "Zootopia 2," and "The Nameless: Meaning Extraordinary" expected to be released in the fourth quarter [7] - The industry anticipates that the total box office for the year may reach the target of 50 billion yuan, especially with the potential release of "Avatar 3" during the New Year period [7]

Core Insights - The box office revenue for the National Day holiday in 2025 reached 1.835 billion yuan, with 50.07 million attendees and 3.1466 million screenings, marking a year-on-year growth of 12.82% [1] - The average ticket price decreased to 36.64 yuan, down by 3.75 yuan or 9.28% compared to the same period last year [1] - Domestic films accounted for 98.93% of the total box office during this period [1] Box Office Performance - The top five films during the holiday were: "The Volunteer Army: Blood and Peace" (450 million yuan), "731" (345 million yuan), "Assassination Novelist 2" (295 million yuan), "Life of Stray Dogs" (219 million yuan), and "Deafening" (175 million yuan) [1] - As of October 8, the total box office for the year reached 43.789 billion yuan, reflecting a year-on-year increase of 18.98% and exceeding the total box office of 12.87 billion yuan from 2024 [1] - The total number of moviegoers for the year was 1.035 billion, showing a year-on-year growth of 19.39%, surpassing the total attendance of 25.28 million from 2024 [1]

Core Insights - The 2025 National Day film box office reached 1.835 billion yuan, with 50.07 million viewers, and domestic films accounted for 98.93% of the box office [1] - The total box office for the year has reached 43.789 billion yuan, representing a year-on-year growth of 18.98% [1] Audience Satisfaction - The audience satisfaction score for the National Day film season was 85.4, an increase of 2.1 points year-on-year, marking the highest score in four years [6] - Among the seven films surveyed, three scored over 85 points, with the war film "The Volunteer Army: Blood and Peace" leading at 87.2 points [6] Film Diversity and Quality - The films in the National Day season included a variety of genres such as war, drama, animation, fantasy, and comedy, showcasing diverse and high-quality content [7] - The three major indices for the films (viewing pleasure, ideological depth, and dissemination) all showed significant improvement compared to the previous year, with scores ranging from 85 to 86 [7] IP Sequels and New Releases - The top three films in terms of freshness were all IP sequels, with "The Volunteer Army: Blood and Peace" and "The Assassin's Novel 2" receiving high praise for their narrative and visual effects [8] - The satisfaction ratings for three IP sequels improved compared to their predecessors, with "The Volunteer Army: Blood and Peace" achieving a score of 87.2, up 3.4 points from the first film [9] Non-Series Films Performance - Non-series films such as "Thunderous" and "The Proof of Bi Zhengming" also performed well, with "Thunderous" scoring 85.7 and "The Proof of Bi Zhengming" scoring 85.2 [10] - The overall quality of films during the National Day season was high, leading to positive audience feedback [11]

Core Insights - The Chinese film market is experiencing significant growth, with total box office revenue for 2025 expected to reach 50 billion yuan due to a strong performance during the National Day holiday [1] Box Office Performance - As of October 8, 2025, the total box office for the National Day holiday has surpassed 1.8 billion yuan, with top films including "The Volunteer Army: Blood and Peace," "731," "Assassination Novelist 2," "Life of Langlang," and "Deafening," each exceeding 100 million yuan in revenue [1] - The total box office for Chinese films in 2025 has already exceeded the total for the entire previous year, indicating a robust upward trend [1] Market Dynamics - The National Day holiday period lasted 8 days, featuring a diverse range of films and ample supply, which provided audiences with a variety of viewing options [1] - The industry anticipates that the fourth quarter will see the release of several popular films, further boosting the annual box office figures [1]

Core Insights - The total box office for the National Day holiday in 2025 is projected to exceed 1.8 billion yuan [1] - The top five films during this period include "The Volunteer Army: Blood and Peace," "731," "Assassination Novelist 2," "Life of Waves," and "Deafening," each surpassing 100 million yuan in box office revenue [1] - The 2025 National Day holiday spans 8 days, featuring a rich variety of films, providing audiences with diverse viewing options [1] - As of now, the total box office for Chinese films in 2025 has already surpassed the total for the entire previous year, with expectations for the annual total to reach 50 billion yuan due to several popular films still set to release in the fourth quarter [1]

Core Insights - The total box office for the 2025 National Day film season in China has surpassed 1.8 billion yuan, with several films exceeding 100 million yuan in box office revenue [1][2] - The diverse range of film genres this year has catered to various audience demographics, contributing to the overall box office success [2] Industry Performance - The 2025 National Day film season lasted for 8 days, featuring a rich supply of films and diverse themes, which provided audiences with a variety of viewing options [1] - The total box office for Chinese films in 2025 has already exceeded the total for the previous year, with expectations to reach 50 billion yuan by the end of the year due to several anticipated releases in the fourth quarter [1] Film Highlights - "The Volunteer Army: Blood and Peace" is the concluding film of a trilogy, maintaining strong audience engagement and leading the box office during the National Day period [1] - "731" has performed exceptionally well, particularly in lower-tier cities, with 35.9% of its box office coming from these markets [1] - "Assassination Novelist 2" and "Thunderous" are also among the top five films, with the latter showing potential as a "dark horse" in the box office rankings [1] Pricing and Accessibility - The average ticket price for this year's National Day season is 36.7 yuan, a decrease from the previous year, attributed to several new films lowering their minimum settlement prices [2] - This pricing strategy has made cinema attendance more accessible to a broader audience [2] Company Involvement - Several publicly listed companies are involved in the production of these films, including Huace Film & TV, China Film Group, and Wanda Film [2] - The involvement of these companies indicates a strong industry presence and investment in diverse film projects [2] Market Trends - The pre-sale performance of films during the National Day season has remained stable, with a focus on diversity and content depth [2] - The extended duration of the National Day season this year may lead to a favorable box office trajectory if coupled with positive audience reviews [2]

Core Insights - The 2025 National Day box office surpassed last year's total by October 2, reaching 437.6 billion yuan by October 8, with over 10.34 billion admissions, indicating a strong annual performance despite a lackluster holiday season [7][8] Box Office Performance - The National Day box office (including pre-sales) exceeded 1.8 billion yuan, but is expected to fall short of last year's 2.105 billion yuan due to an additional day of holiday this year [1] - The average ticket price decreased to 36.7 yuan from 40.4 yuan last year, making cinema attendance more affordable [1] - The top three films during the holiday period were "The Volunteer Army: Blood and Peace," "731," and "Assassination Novelist 2" [1] Film Analysis - "The Volunteer Army: Blood and Peace," directed by Chen Kaige, focuses on the Korean War and features a female protagonist, but has underperformed with a cumulative box office of 477 million yuan, with projections lowered to 602 million yuan [3] - "Assassination Novelist 2," a sequel, has also seen disappointing results, with a current box office of 290 million yuan and a projected total of 413 million yuan, significantly lower than its predecessor's 1.035 billion yuan [3] - In contrast, "731," which premiered on September 18, has shown strong performance with a cumulative box office of 1.864 billion yuan and a projection of 1.922 billion yuan [5] Audience Preferences - Audience preferences vary by region, with lower-tier cities favoring "731," while first and second-tier cities prefer "The Starry Sky of the Three Kingdoms" and "The Proof of the Unknown" [7] - Despite mixed reviews, films like "The Proof of the Unknown" have shown potential for long-term success due to positive ratings [7] Future Outlook - Anticipation builds for upcoming films, including two Hollywood blockbusters set to release on October 17, which may impact the box office landscape [8][9] - The year-end schedule includes several high-profile releases, including sequels to popular franchises, which could further influence box office performance [9]