来源：环球网 摘要： 关键词：中关村论坛、小关、IP、文创产品、科技创新 案例正文： 在如今时代浪潮下，IP早已超越简单符号的范畴，化作传统文化觉醒的强劲引擎，成为了企业塑造独特 品牌形象的核心标识，亦是城市文化魅力与底蕴的生动浓缩。在虚实交融维度里，IP仿若一条灵动的纽 带，串联起往昔的厚重与今朝的鲜活、传承的坚守与创新的突破 ，绘就着属于这个时代的绚丽多姿的 文化画卷。 当人们细细探寻IP影响力的踪迹，便会发现它早已如潺潺溪流，悄无声息地渗透进社会生活的每一寸肌 理。将目光投向科技领域，中关村论坛是面向全球科技创新交流合作的国家级平台，无疑是一个极具代 表性的观察样本。提及中关村论坛，许多人脑海中浮现出那个憨态可掬的小关形象。它已然成为了论坛 年会中极具辨识度的标志性元素，引领着"科技+文化"深度融合的跨界新潮流。 小关化身多重身份，创意燃动"科技+文创"引擎 在中关村论坛年会中，一个呆萌可爱的形象——小关，牢牢吸引了众人的目光。小关的设计独具匠心， 以中关村的"关"字为灵感源泉，汇聚了万千科技创新人的初心；头部的触角和大眼睛仿佛在诉说着对未 来世界的无限憧憬与积极探索；那张开如拥抱般的双臂，则生动展现出 ...

Core Insights - "Zootopia 2" has achieved a remarkable box office performance, grossing 2 billion yuan within six days of release, surpassing the previous record of 1.54 billion yuan set by its predecessor [1] - The film is projected to reach a total box office of over 4.2 billion yuan in mainland China, indicating strong market demand and audience interest [1] Group 1: Box Office Performance - "Zootopia 2" broke the record for the highest box office for an imported animated film in China, achieving 2 billion yuan in just six days [1] - The film's pre-sale ticket sales exceeded 300 million yuan, setting a new record for animated films in China [1] - On its opening day, the film earned over 220 million yuan, capturing 66.5% of the market share and achieving a high attendance rate of 15.1% [1] Group 2: Factors Contributing to Success - The strong IP influence and established audience base from the first "Zootopia" film, which grossed 1.538 billion yuan nearly a decade ago, contributed to the sequel's success [2] - Positive word-of-mouth and marketing strategies, including extensive promotion through traditional and social media, increased audience anticipation [2] - The film's merchandise, including collaborations with brands like Pop Mart and Miniso, saw a surge in sales, indicating strong consumer engagement [2][3] Group 3: Market Environment - The recovery of global cinema attendance post-pandemic has led to increased demand for high-quality entertainment content, which "Zootopia 2" effectively meets [3] - Advanced animation technology and well-crafted storytelling have enhanced the film's quality, appealing to both returning fans and new viewers [3] - The film successfully maintains the charm of the original while introducing new elements, broadening its audience appeal [3]

Core Viewpoint - Pop Mart's performance has significantly improved, with expected revenue growth of over 200% and profit growth of over 350% for the first half of the year, driven by increased global brand recognition and rising overseas revenue share [1][4][7]. Group 1: Financial Performance - Pop Mart anticipates revenue for the first half of 2025 to exceed 137 billion yuan, with net profit surpassing 41 billion yuan, indicating that both revenue and profit have already exceeded the total for the previous year [11][12]. - The company reported a 62% year-on-year revenue increase to 45.58 billion yuan and a 93.32% increase in net profit to 9.21 billion yuan for the first half of 2024 [10]. Group 2: Market Dynamics - As a leader in the new consumption sector, Pop Mart's strong performance alleviates investor concerns regarding its high valuation, with future stock performance dependent on maintaining high growth and profit margins [2][15]. - The company's overseas revenue share is increasing, positively impacting gross and net profits, while scale effects have significantly boosted profitability [8][9]. Group 3: Analyst Insights - UBS forecasts that Pop Mart's cash flow return on investment (CFROI) will exceed 40% by 2025-2026, driven by sales doubling and EBITDA margin recovery [22][23]. - Citi has raised its profit forecasts for Pop Mart for 2025-2027 by 38% to 49%, expecting net profit growth of 124% and 40% for the next two years [16][17]. Group 4: Product and Brand Development - The popularity of Pop Mart's flagship IP, Labubu, is expanding globally, particularly in North America and Europe, with new product launches expected to act as short-term catalysts [18][19]. - The "Labubu craze" is also gaining traction in Australia, with significant sales figures reported for Labubu apparel [27]. Group 5: Stock Performance and Valuation - Pop Mart's stock price has increased by 194.68% year-to-date, closing at 263.2 HKD per share, with a market capitalization of 353.63 billion HKD [13]. - UBS's valuation model suggests three potential stock price scenarios based on growth and margin sustainability, indicating a possible 43% upside if growth continues [24].