Core Insights - The public fund industry is transitioning from scale-driven growth to value-driven high-quality development, influenced by global asset management adjustments and domestic capital market reforms [1] - The core competitiveness of public funds lies in their ability to balance long-term investor returns, optimize capital market resource allocation, and support national strategic implementation [1][2] - A systemic transformation is required, focusing on cognitive restructuring, capability upgrading, and ecological co-construction to address deep-seated development challenges [1][2] Cognitive Restructuring - Public funds serve as a professional bridge between capital and assets, with value creation rooted in a profound understanding of industry fundamentals [2] - Long-termism is essential for value creation, as public funds should focus on stabilizing market fluctuations and capturing long-term benefits from economic transitions [2] - The lack of investor satisfaction stems from some institutions deviating from long-termism, leading to a focus on short-term performance [2][3] Trust Rebuilding Mechanism - Establishing a symbiotic interest mechanism is crucial for rebuilding trust, emphasizing risk-sharing and profit-sharing [3] - A focus on management fees over returns erodes investor trust and hinders sustainable industry growth [3] - Professional value encompasses a comprehensive system of asset allocation, risk control, and investor education, essential for navigating market complexities [3] Capability Upgrading - Public funds must transition from scale advantages to value advantages through systematic innovations in service, mechanisms, and research [4] - Service upgrades should shift from product-centric to investor-centric approaches, focusing on empowering investors with long-term knowledge [4][5] - Mechanism reforms are necessary to align interests between managers and investors, promoting long-term assessments and market-driven fee structures [5] Long-term Development Pillars - Healthy ecosystems are vital for the high-quality development of public funds, with compliance as a baseline, culture as a core, and collaboration as a pathway [6] - Compliance ensures a balance between risk and value, necessitating transparent processes and innovative practices within regulatory frameworks [6] - A culture of long-termism and professional integrity should be cultivated to unify value consensus across the industry [6][7] Collaborative Development Path - The public fund ecosystem should foster a win-win community rather than a zero-sum competition, emphasizing value over price [7] - The future of the industry lies in enhancing value quality rather than merely expanding scale, focusing on protecting residents' wealth and stabilizing capital markets [7] - Public funds are encouraged to align with national strategies, ensuring that financial resources effectively support the core needs of the real economy [7]

Core Viewpoint - The public fund industry is transitioning from a scale-driven model to a value-driven high-quality development cycle, influenced by global asset management adjustments and domestic capital market reforms [1] Group 1: Industry Essence and Long-term Perspective - Public funds serve as a professional bridge connecting capital and assets, with value creation rooted in a deep understanding of industry essence [2] - Long-termism is fundamental for value creation, as public funds aim to smooth short-term market fluctuations and capture long-term benefits from economic transformation and industrial upgrades [2] - The current lack of investor satisfaction stems from some institutions deviating from long-termism, leading to a focus on short-term performance and increased volatility in investment styles [2] Group 2: Trust and Professional Value - A symbiotic mechanism of shared risks and rewards is essential for rebuilding trust in the public fund industry, emphasizing the need for a redefined fiduciary responsibility [3] - The core competitiveness of public funds lies in their professionalism, which encompasses asset allocation, risk control, and guiding investor cognition [3] Group 3: Capability Upgrade and Systematic Innovation - To transition from scale dividends to value dividends, public funds must innovate across service, mechanism, and research dimensions [4] - Service upgrades should shift from product-centric to investor-centric approaches, focusing on empowering investors with long-term understanding and rational expectations [4] - Mechanism reforms are necessary to align the interests of management and investors, promoting long-termism and shared benefits [5] Group 4: Long-term Development Pillars - Compliance is crucial for balancing risk and value, ensuring transparency and integrity in product design, fee structures, and information disclosure [6] - A culture of long-termism, professional integrity, and prioritizing investor interests is essential for fostering a shared value consensus within the industry [6] - Collaboration among industry players is vital for creating a win-win ecosystem, moving from price competition to value competition [7]

● 中信建投基金管理有限公司总经理 金强 专业价值是公募基金的核心竞争力。公募基金的专业性，不是单一的选股择时能力，而是覆盖资产配 置、风险控制、投资者认知引导的综合体系。在居民需求多元、市场复杂度提升的背景下，公募基金核 心的专业价值是帮助投资者跨越认知鸿沟与能力边界。普通投资者面临着缺乏对风险收益的理性认知导 致产品需求错配、难以判断市场周期与产业趋势导致错失长期机会两大困境。对于公募基金而言，专业 性既要体现在筛选优质资产的投研能力上，更要体现在帮投资者建立正确投资观的服务能力上——前者 创造收益，后者守住收益，二者共同构成行业不可替代的竞争力。 能力升级驱动行业转型 认知重构需转化为能力升级，公募基金要实现规模红利向价值红利跨越，需在服务、机制、投研三大维 度开展系统性革新。 首先是服务端，从产品销售到认知赋能的范式转变。传统重发行、轻陪伴的模式，已无法满足投资者对 长期稳健收益的需求。服务升级的核心是从以产品为中心转向以投资者为中心，将重心从卖产品升级为 赋能力，帮投资者建立长期认知、掌握科学配置方法、形成理性收益预期。这种转变本质是重新定义服 务价值，从短期话术营销转向长期认知陪伴，从单一产品推荐 ...

Group 1 - The event titled "New Era, New Fund, New Value" aims to promote high-quality development of public funds and enhance financial literacy among students at Central University of Finance and Economics [1][2] - The initiative is part of a broader effort to implement the "Action Plan for Promoting High-Quality Development of Public Funds" and involves collaboration among multiple fund companies [1][3] - The event focuses on bridging the gap between theoretical knowledge and practical application in the finance industry, utilizing case studies and industry insights to engage students [1][2] Group 2 - Lecturers provided an overview of the public fund industry's history and significant measures, particularly the impact of the recent "Action Plan" on the industry and investors [2] - Common behavioral biases in investment decisions, such as "herding behavior" and "loss aversion," were discussed, along with methods to correct these biases through rational review and investment discipline [2][3] - The importance of early retirement planning was emphasized, with a focus on the domestic three-pillar pension system and comparisons to international retirement savings models [2][3] Group 3 - The advantages of target-date and target-risk funds were highlighted, guiding students on how to select appropriate retirement investment products based on their career plans and risk tolerance [3] - The event exemplifies a collaborative approach involving regulatory guidance, association hosting, institutional participation, media support, and public benefit [3] - Future initiatives will continue to promote financial education in more universities, aiming to instill rational thinking and professional perspectives in the next generation of finance professionals [3]

作为以主动权益能力著称的资产管理机构，汇添富基金始终注重对主动选股能力的长期锤炼，铸就了 独特的"选股专家"口碑。近年来，汇添富推行了一系列改革举措，与《行动方案》的指导方向高度契 合，这进一步坚定了公司的战略定力和发展信心；同时，今年正值汇添富成立20周年，《行动方 案》的出台更为公司优化改革措施、提升投研与服务水平，开启高质量发展新篇章，提供了明确指 引。 得益于 持续对投资理念的贯彻和对投研体系的升级，过去一年，汇添富在主动权益领域，有5只基金 实现业绩翻倍，最高涨幅超过200%，有20只基金涨幅超过70%，43只基金涨幅超过50%，进一步 提升了 在主动 选股 领域 的核心竞争优势。 2025年5月，中国证监会发布《推动公募基金高质量发展行动方案》（以下简称《行动方案》），引 导公募基金坚持以投资者为本的发展理念，强化核心投研能力建设，并明确提出要 " 大力提升公募 基金权益投资规模与占比，促进行业功能发挥 " ，为行业高质量发展绘制了清晰蓝图。 站在全新的发展起点， 汇添富基金 将深刻把握政策导向，坚持以投资者利益为中心，持续完善投研 体系、加强团队建设、优化产品布局，坚定不移地发展主动权益投资，在 ...

Core Insights - The public fund industry in China is facing significant challenges, particularly for medium-sized fund companies, due to the increasing "Matthew Effect" where the top 30 companies manage 77% of assets, leaving only 17% for 40 medium-sized firms [2][3] - The recent "Action Plan for Promoting High-Quality Development of Public Funds" issued by the China Securities Regulatory Commission provides strategic opportunities for medium-sized companies to differentiate themselves and focus on capability rather than scale [4][5] Industry Challenges - Medium-sized public funds face six main challenges: product structure and innovation bottlenecks, insufficient research and talent reserves, weak bargaining power with sales channels, difficulties in accessing institutional clients, profit growth challenges due to fee reductions, and the need to balance necessary investments with financial profitability [2][3][4] - The industry has seen a decline in the proportion of equity fund holdings in the A-share market, which presents a historical opportunity for equity investment as asset allocation shifts from real estate and bank wealth management to standardized equity assets [6][7] Strategic Opportunities - The "Action Plan" encourages the development of differentiated products, guiding the industry from "scale competition" to "capability competition," and emphasizes the use of technology to enhance operational efficiency [4][5] - Medium-sized companies are advised to focus on three dimensions for product layout: increasing equity product offerings, exploring opportunities in passive investment like ETFs, and seizing strategic opportunities in alternative assets [6][7][8] Sales and Client Services - To overcome existing challenges in sales channels, medium-sized companies should establish a customer acquisition system based on "scene embedding + ecological co-construction," focusing on digital transformation of direct sales channels and deep integration with third-party platforms [8][9] - Enhancing customized service capabilities for institutional clients is crucial, as their investment goals are evolving towards ESG integration and complex decision-making processes [9] Organizational and Talent Management - Organizational reforms are essential for ensuring strategic implementation, including maintaining stable governance structures, optimizing assessment mechanisms, and binding interests through employee investment in funds [10][11] - Financial technology plays a pivotal role in transforming business models, with a focus on upgrading front-end services, smartening back-end operations, and building a shared technology ecosystem within the industry [12][13] Unique Development Paths - Medium-sized companies should pursue a "specialized development" path, which requires careful consideration of market dynamics and the potential for head institutions to replicate successful strategies quickly [14][15] - The emphasis should be on maintaining core business capabilities while strategically participating in potential growth areas, allowing for rapid resource reallocation when opportunities arise [15]

编者按：中国证监会发布的《推动公募基金高质量发展行动方案》，为行业的发展指明了发展方向，针 对行动方案，结合公募基金行业现实情状，基金公司未来的发展面临哪些机遇与挑战，对普通投资者有 何实际的意义呢？为更好地理解勾勒这一课题，我们邀请了长盛基金管理公司相关核心管理人员，围绕 着公募行业费率改革，投资者陪伴模式的创新，平台化、一体化、多策略投研体系的建设，公募考核体 系强化与投资者利益绑定，国内公募产品类型及未来产品方向，践行信义责任、建设完善合规风控体系 等核心问题，进行了系列访谈。 随着《公募基金销售费用管理规定（征求意见稿）》日前的出台，公募基金费率改革也进入收尾阶段， 在公募基金行业高质量发展的背景下，公募基金收费改革对行业带来哪些影响？公募基金行业应该如何 应对，特别是中小型基金公司未来的发展面临哪些机遇与挑战？针对相关热点问题，我们与长盛基金总 经理汤琰女士进行了访谈，详情如下—— 记者：请您谈谈费率改革对公募基金行业的影响？ 汤琰：公募基金收费改革包括费率调降、赎回费改革及差异化安排等内涵，对公募基金公司行业，对销 售机构销售与服务行为，乃至于对投资者投资行为都会产生深远的影响。 总体上来说，将推 ...

注重长期投资与投资者陪伴：公募基金的服务模式应从"重销售"转向"重陪伴"，通过投资者教育、提高 信息披露可读性等方式，提升投资者持有体验和获得感。同时，公募基金应提高服务各类中长期资金的 能力。 登录新浪财经APP 搜索【信披】查看更多考评等级 专题：北京公募基金高质量发展系列活动 新时代、新基金、新价值 近日，惠升基金开展了公募高质量发展专题内部培训会。本次会议旨在深入探讨关于《推动公募基金高 质量发展行动方案》的核心要求，公司高管及各部门负责人、员工均参与了此次研讨。 一、深度解读：何为公募基金高质量发展？ 合规风控的全面化与主动化：合规经营是高质量发展的生命线。公募基金公司应构建全覆盖、穿透式的 合规风控体系，不仅严格遵守法律法规，更要将风险意识嵌入投资决策、运营管理、创新发展等每一个 环节，实现从"被动合规"到"主动管理风险"的跃升，牢牢守住不发生系统性风险的底线。 二、凝聚共识：会议研讨与展望 公募基金高质量发展是从重规模向重投资者回报转型，主要体现在以下几个维度： 重视投资能力与产品业绩：高质量发展要求基金公司回归投资本源，摒弃规模导向与追逐热点的行为， 通过浮动管理费机制、业绩基准约束、改善绩效 ...

责任编辑：石秀珍 SF183 京东肯特瑞基金、中信建投基金有关负责人分别进行了主题分享。在互动环节学生提问踊跃，涵盖行业 趋势、投资实践与职业准备等多个维度。鹏扬基金为现场提问的同学准备了互动礼品，并由公司到场员 工发放，以鼓励大家积极提问、深入思考、增进对公募基金行业的了解。 专题：北京公募基金高质量发展系列活动 新时代、新基金、新价值 公募基金的高质量发展是一项需要长期推进的系统性工程。鹏扬基金将一如既往严格落实监管要求，与 行业同仁携手推动行业稳健前行。同时，公司高度重视金融人才的前瞻培养，未来将继续通过投资者教 育、校企合作等多元方式，陪伴青年学子从校园起步，逐步成长为有信念、有能力的金融行业专业力 量。 9月22日上午，"新时代・新基金・新价值——北京公募基金高质量发展在行动・走进校园系列"主题活 动在中国人民大学举办。本次活动由京东肯特瑞基金联合中信建投基金、华夏基金、鹏扬基金、中航基 金、益民基金、方正富邦基金、英大基金共同承办。活动旨在搭建公募基金行业与高校之间的深度对话 平台，帮助青年学子把握行业高质量发展新趋势，从而为未来学习与职业规划提供清晰指引。活动中， 京东肯特瑞基金与中信建投基金作 ...

Core Viewpoint - The release of the "Action Plan for Promoting the High-Quality Development of Public Funds" signifies a profound systemic transformation in China's public fund industry, outlining 25 measures to guide future development and emphasizing the importance of enhancing core investment research capabilities to create sustainable returns for investors [1][10]. Group 1: Investment Research Capability - Investment research capability is identified as crucial for fund companies to serve investors and generate long-term returns, with a focus on establishing a comprehensive evaluation system and promoting a collaborative team-based approach to enhance overall investment efficiency [2]. - The industry is moving away from a "lone warrior" model to a team-oriented structure, with companies like Yinhua Fund implementing an "industrialized" investment system to integrate individual expertise into scalable capabilities [2]. Group 2: Floating Fee Rate Funds - The plan advocates for the promotion of floating fee rate funds that align the interests of fund managers with those of investors, allowing management fees to be adjusted based on actual fund performance [3][4]. - This mechanism encourages long-term holding by investors and incentivizes fund managers to enhance their active management capabilities, thereby fostering a culture of rational investment [3]. Group 3: Performance Benchmarking - The establishment of regulatory guidelines for performance benchmarks aims to ensure that fund companies adhere to strict standards in setting, modifying, and disclosing benchmarks, which will help clarify product positioning and investment strategies [6]. - Yinhua Fund is committed to developing a benchmark system that reflects the investment style of fund managers, thereby enhancing investor confidence and promoting market health [6]. Group 4: Long-Term Assessment and Incentives - The plan proposes reforms to the performance assessment mechanisms of fund companies, emphasizing long-term investment returns over short-term metrics, with a requirement that long-term performance assessments account for at least 80% of evaluations [7]. - Yinhua Fund follows a long-term orientation in its performance assessments, focusing on three to five-year periods to mitigate short-termism in investment behavior [7]. Group 5: Innovation in Equity Fund Products - The industry is encouraged to innovate in equity fund products, with ETFs emerging as a key focus area, reflecting a shift in investor attitudes and reaching a scale of over 5 trillion yuan by August 2025 [8][9]. - Yinhua Fund has developed a diverse product matrix covering core indices and is actively launching new ETF products aligned with national strategic needs, enhancing its offerings in various market conditions [9].