换购只剩29克 近日，老庙黄金一口价换新套路引发争议。 据媒体报道，浙江嘉兴的麻先生买了个5.5克的金戒指，在当地一家老庙黄金门店参加以旧换新，换了一个一口价的5G工艺的黄金戒指。不过他称重后发 现，原本5.5克的黄金只剩下2克了，损失了三四千元。 而老庙黄金门店工作人员的说法是，这个5G是所谓的一种工艺，并不是5克的意思，黄金戒指是明码标价，不是按照克数卖的，并不存在误导。最终，在 当地市场监管部门和派出所的调解下，最终麻先生把5.5克的黄金拿回来了，新的5G工艺金戒指还给店里，麻先生再补偿给店里740块钱。 今日，#女子5.5克黄金戒指换新只剩下2克#登上热搜，也让老庙黄金的一口价销售模式陷入外界质疑。 一口价套路？ 类似的争议不在少数。有消费者向《BUG》栏目反馈，她使用了合计重量在50克左右的黄金龙凤镯参与老庙黄金的以旧换新，甚至还额外支付了4000多 元，但得到的一口价金镯子，称重后只有29克左右。涉事门店回应《BUG》栏目称，诉求会向总部反馈。 推行一口价销售模式背后，或许也与老庙黄金的业绩压力有关。2025年前三季度，豫园股份旗下包括老庙黄金在内的珠宝时尚业务收入下滑、门店规模明 显收缩，豫园股 ...

文 | 《BUG》栏目 张俊 今日，#女子5.5克黄金戒指换新只剩下2克#登上热搜，也让老庙黄金的一口价销售模式陷入外界质疑。 类似的争议不在少数。有消费者向《BUG》栏目反馈，她使用了合计重量在50克左右的黄金龙凤镯参 与老庙黄金的以旧换新，甚至还额外支付了4000多元，但得到的一口价金镯子，称重后只有29克左右。 涉事门店回应《BUG》栏目称，诉求会向总部反馈。 推行一口价销售模式背后，或许也与老庙黄金的业绩压力有关。2025年前三季度，豫园股份旗下包括老 庙黄金在内的珠宝时尚业务收入下滑、门店规模明显收缩，豫园股份也陷入亏损。而2025年，豫园股份 预计将亏损约48亿元，这也是其1992年上市以来首次年度亏损。 一口价套路？消费者称50克黄金换购只剩29克 近日，老庙黄金一口价换新套路引发争议。 据媒体报道，浙江嘉兴的麻先生买了个5.5克的金戒指，在当地一家老庙黄金门店参加以旧换新，换了 一个一口价的5G工艺的黄金戒指。不过他称重后发现，原本5.5克的黄金只剩下2克了，损失了三四千 元。 而老庙黄金门店工作人员的说法是，这个5G是所谓的一种工艺，并不是5克的意思，黄金戒指是明码标 价，不是按照克数卖的， ...

Core Insights - The traditional sales peak in China's automotive market, known as "Golden September and Silver October," is characterized by innovative promotional strategies beyond mere price cuts [2][3] - Automakers are leveraging government policies to enhance sales, with trade-in incentives becoming a key marketing strategy [3][4] - The introduction of new models prior to the sales peak is aimed at attracting consumers and boosting sales [7] Policy Support - The automotive industry is heavily reliant on government support due to limited profit margins, with trade-in subsidies being a significant promotional tool [3] - As of May 31, 2025, over 4.12 million applications for vehicle trade-in subsidies have been submitted, indicating strong consumer interest [3] - The Ministry of Commerce plans to introduce measures to stimulate service consumption, further supporting the automotive sector [3] Local Initiatives - Various local governments are implementing consumption policies, such as issuing vouchers to promote automotive purchases [4] - Sales personnel are actively promoting trade-in subsidies and local consumption vouchers to enhance consumer appeal [4] Inventory Management - Automakers are increasing their inventory of ready-to-sell vehicles to meet the demand during the sales peak [7] - The strategy includes preparing common configuration models to attract consumers who prefer immediate delivery [7][8] Sales Strategies - The "one-price" sales model is becoming prevalent, simplifying the purchasing process and enhancing consumer trust [10] - This model reduces price competition among dealers, shifting the focus to service quality and customer experience [10] - Many manufacturers are introducing "limited-time offers" during new car launches to stimulate sales [11]