集体购买演出服，演出后将带有污渍的服装退货；网购羽绒服用于旅游，退回时衣物内还留有使用 过的机票；半年内87笔手机售后订单中，退货竟占77个……现如今，"七日无理由退货"规则正被少数消 费者不当使用。 在有明确规定的前提下，部分消费者为何仍抱有侥幸心理滥用退货权？一方面，规则细化程度不 足，对于鞋类沾染灰尘是否属于"难以恢复原状"、衣服上的香水味等情况是否属于"影响二次销售"缺乏 清晰界定，导致部分消费者产生"或许能退货"的投机心理，商家则因担心差评或举报被迫接受不合理退 货；另一方面，部分平台存在监管失衡问题，对消费者购买行为的限制条件较少，却对商家采取更为严 苛的监管标准，间接纵容了不诚信退货行为。 网络购买商品"七日无理由退货"规则本是搭建起商家与消费者的信任桥梁。历经多年发展，市场环 境发生深刻变化，亟需通过细化规则、强化约束、坚守诚信，让"无理由"回归本意，既不让消费者合法 权益受损，也不让商家合理诉求被忽视。只有厘清权责边界、实现利益平衡，边界清晰、权责对等，才 能持续筑牢网络购物的信任基石，推动电子商务持续健康发展。(本文来源：经济日报 作者：孙庆坤) (责任编辑：年巍) "七日无理由退货"的初 ...

Core Viewpoint - The initiative launched in Zhenjiang aims to enhance consumer protection and create a trustworthy market environment for health food products through the implementation of a "seven-day no-reason return" policy [1][3]. Group 1: Policy Implementation - The "seven-day no-reason return" mechanism is designed to provide consumers with a "cooling-off period," thereby increasing shopping confidence and promoting rational consumption [3]. - The initiative is part of a broader three-year action plan to optimize the consumer environment, as outlined by multiple government departments in Jiangsu Province [1][3]. Group 2: Industry Participation - Over 50 representatives from health food manufacturers, large supermarkets, chain pharmacies, and community stores participated in the event, signing commitment letters to implement the "seven-day no-reason return" policy across various sales channels [5]. - A representative from a chain pharmacy emphasized the importance of public commitment to no-reason returns as a means of accountability and service improvement [8]. Group 3: Regulatory Framework - The Jiangsu Provincial Market Supervision Administration is working to establish a new governance model for food safety that includes government guidance, association advocacy, corporate commitments, and industry self-discipline [10]. - This initiative aims to regulate the health food market, enhance consumer confidence, and create new growth opportunities for the local economy [10].

Core Viewpoint - The rapid development of online consumption has raised higher demands for improving consumption models, enhancing consumption efficiency, and protecting consumer rights [2] Group 1: Online Consumption and Consumer Rights - Online shopping has become a significant way for consumers, emphasizing the need for trust and comfort in transactions [2] - The Supreme People's Court has released typical civil cases related to online consumption to address new issues and respond to public concerns [2] Group 2: Case Study on Live Streaming Marketing - A case involved a seller who misrepresented the material of a bracelet during a live stream, leading to a court ruling that the seller must honor a "fake compensation ten times" promise, resulting in a compensation of 10,000 yuan [3][4] - The ruling highlights the importance of accountability in live streaming marketing, where consumer trust is heavily influenced by the host's claims [4] Group 3: Ticket Purchase and Refund Policies - A case regarding concert ticket refunds revealed ambiguities in refund rules, where a consumer was partially refunded despite the platform's unclear terms [6][7] - The court ruled in favor of the consumer, emphasizing that ambiguous terms should be interpreted in a way that protects consumer rights [6][7] Group 4: Return Policies for Online Purchases - A case involving a handbag purchase showed that a seller's refusal to accept a return based on unclear terms was deemed invalid, leading to a full refund for the consumer [8][9] - The ruling reinforced the seven-day no-reason return policy, ensuring consumers can make purchases with confidence [9]