Core Viewpoint - Guizhou Cangjiu Wine Industry launched three strategic new products aimed at different market segments during the "Coexistence and Win-Win 2025 New Product Launch Conference" in Jinan, highlighting the evolving consumer trends in the liquor industry amidst a period of deep adjustment [1][3]. Product Overview - The three new products include: - Cangchun Wine, targeting the everyday drinking market with a mild and elegant flavor profile, priced affordably to become a staple for ordinary consumers [3]. - Cangyun Wine, designed for business banquets, emphasizing a complex and comfortable aroma to meet mid-range business needs [3]. - Cangzun Wine, focused on the high-end business sector, highlighting layered aromas and rich flavors to penetrate the premium market [3]. Industry Insights - Experts at the launch discussed new trends in liquor consumption: - Liu Yuan, Vice Chairman of the China Alcoholic Drinks Circulation Association, noted that the demand for popular sauce-flavored liquor has shifted from channel needs to genuine consumer demand, becoming a key driver for inventory reduction and bottle opening [5]. - Gan Quan, Deputy Secretary-General of the China Alcohol Industry Association, introduced the concept of the "Three Rationality Era," where consumers prioritize a rational balance of attitude, price, and choice, with quality-price ratio products expected to dominate the future market [5]. - Wang Xiaojun, General Manager of Renhuai Sauce Liquor Group, emphasized the value of regional scarcity, asserting that authentic sauce-flavored liquor cannot be produced outside of Renhuai City [5]. Channel Strategy - Guizhou Cangjiu's Chairman He Weihua announced three major cooperation models: - County-level agency implementing a "one county, one agent" strategy, defining exclusive operating areas and providing full industry chain support to ensure regional rights for agents [8]. - Online franchise leveraging the "Renhuai Sauce Liquor" trading platform, allowing zero entry barriers and no deposit requirements to attract lifelong customers [8]. - Cangjiu Tavern distribution integrating tasting, customization, and sealing services to create a "cultural experience + diversified profit" ecosystem [8]. - The company also introduced self-operated products, limited custom development, and personalized sealing as part of its recruitment strategy, supported by ten policy measures to build a shared interest community among manufacturers [8].