业务变革
Search documents
“防水茅”东方雨虹15天内第2次卖房回血,这次打了4折,公司:正出售以房抵债相关资产
3 6 Ke· 2025-11-14 05:58
Core Viewpoint - The company, Oriental Yuhong, is selling part of its real estate assets to improve its financial situation and cash flow, despite incurring significant losses on these sales [1][2]. Asset Sales - Oriental Yuhong announced the sale of seven properties located in Beijing and Hangzhou for a total price of 18.49 million yuan, resulting in an asset disposal loss of 25.81 million yuan [1]. - The book value of the sold properties was 52.39 million yuan, with a net book value of 44.30 million yuan after accounting for impairment [1]. - The company has been actively selling assets, including two properties in Beijing for 23.13 million yuan, which also resulted in a loss of 23.46 million yuan [3]. Financial Situation - As of September 30, 2025, Oriental Yuhong had cash and cash equivalents of 3.764 billion yuan, while short-term borrowings amounted to 6.154 billion yuan, indicating a significant liquidity gap [2]. - The company has been restructuring its debts, with a total of 1.813 billion yuan in receivables converted into real estate assets as part of debt repayment [4]. Impairment Losses - Oriental Yuhong has been consistently recognizing impairment losses, with total provisions of 1.039 billion yuan and 1.067 billion yuan for 2023 and 2024, respectively, significantly impacting net profits [5]. - The net profit for 2024 was reported at 108 million yuan, a 95.24% decline year-on-year [5]. Business Transformation - The company is shifting its business model to reduce reliance on the real estate sector, decreasing direct sales to real estate clients from 31.59% in 2023 to 15.24% in 2024 [6][7]. - Oriental Yuhong is expanding into non-waterproof materials and has invested 1 billion yuan in a new materials park [7]. Sales Performance - In the third quarter of 2025, Oriental Yuhong reported a revenue of 7.032 billion yuan, an increase of 8.51% year-on-year, with improved sales in key product categories [8]. - Despite the revenue growth, the company's gross margin has been declining, from 30.53% in 2021 to 25.80% in 2024 [8][9]. Pricing Strategy - The company announced price increases for its products, with waterproof coatings rising by 3%-13%, but these increases have not yet translated into higher overall prices due to market conditions [9].