灯节"主题展陈 上海南站迎来"海 当虚拟世界的"海灯节"与现实世界的新春佳节相遇，一场跨越次元的文化对话正在上演。近日，米哈游 旗下《原神》迎来上线后的第六个"海灯节"，这个脱胎于传统春节与元宵节的游戏节庆，不仅以诗经风 格的原创诗歌引发玩家"补习语文"的热潮，更通过15种语言的精准翻译与多地线下场景联动，让中华优 秀传统文化以年轻群体喜爱的方式走向全球。 从交通枢纽到文旅景区，从线上互动到线下体验，"海灯节"正逐渐突破虚拟边界，成为年轻人在现实中 感受年味、传递文化的"新年俗"。 本报记者 吴旭颖 新年俗正青春 当虚拟的霄灯"飞"出屏幕，"海灯节"的文化温度开始温暖现实。春节期间，上海南站与虹桥火车站内， 多处"海灯节"主题装置悄然亮相：巨大的兹白角色海报旁，"马踏祥云，一飞冲天"的祝福与"万家灯火 映团圆"的标语相映成趣，游戏中标志性的"马型霄灯"伫立在站内。来俄罗斯的留学生丹尼尔特意驻足 合影，他说："在游戏里过过'海灯节'，没想到在火车站也能遇见，这种感觉很奇妙。"他坦言，正是通 过这些细节，自己对中国春节的"团圆"寓意有了更深的理解。 不止于上海，杭州西湖边的"湖光入画，春来同往"主题快闪活动，也将 ...

Core Viewpoint - The article highlights the journey of Wang Yanke, a Chinese artist in New Zealand, who successfully integrates Chinese culture into the local art scene through innovative projects, including a significant cultural projection event during the Mid-Autumn Festival [3][9][10]. Group 1: Artistic Journey - Wang Yanke's passion for painting began in childhood despite family opposition, leading him to secretly pursue art education [4]. - After gaining parental support, he enrolled in the Lu Xun Academy of Fine Arts, where he thrived in an artistic environment [5]. - His move to New Zealand in 2008 was motivated by a desire for a leisurely life, but he faced survival challenges while studying [7]. Group 2: Educational Contributions - Wang Yanke established the "Brush Art School" in New Zealand, combining Chinese and Western art education methodologies [8]. - His innovative teaching approach has led students to gain admission to prestigious art institutions worldwide, including Oxford and the University of Pennsylvania [8]. - The school serves as a cultural bridge, introducing Chinese art history and traditional culture to a diverse student body [8]. Group 3: Cultural Promotion - Wang's artwork "Inviting the Moon with the Poet" was projected on Auckland's Sky Tower during the Mid-Autumn Festival, showcasing Chinese culture to a broader audience [9]. - The projection event was part of a series of cultural initiatives aimed at enhancing the understanding of Chinese art in New Zealand [9]. - The positive reception of the projection reflects a growing interest in Chinese culture among local audiences, emphasizing the importance of cultural exchange [10].

Group 1 - The event "2025 Chinese Cultural Paradise - Auckland Camp" is organized by the Chinese Language Education Development Center and involves 14 teachers from Central China Normal University and Hubei Provincial Peking Opera Theatre traveling to New Zealand for 14 days to teach Chinese culture to nearly 200 Chinese youth [1][3] - The activities include lessons in Chinese dance, ethnic dance, traditional paper-cutting, calligraphy, martial arts, Chinese music, recitation of ancient poetry, and knowledge of Chinese history and culture, as well as Peking Opera [1][3] - Since 2014, Hubei has organized five batches of teacher groups to conduct similar cultural activities in countries such as Mauritius, Australia, Canada, Chile, and Indonesia, promoting traditional Chinese culture abroad [3] Group 2 - The program aims to enhance the understanding of Chinese culture among overseas Chinese youth and is part of a broader initiative to spread excellent traditional Chinese culture [3] - Teachers are incorporating local cultural elements into their lessons, such as integrating Jingchu dance elements into the silk fan dance and using engaging methods for teaching traditional ink painting to younger participants [3] - The initiative reflects a commitment to cultural exchange and aims to create a bridge for communication through art, transcending language barriers [3]

Core Viewpoint - The collaboration between Honghualang and the documentary "Joyous Events" signifies a deep integration of brand culture narrative with national cultural projects, enhancing Honghualang's positioning as the leading brand for wedding liquor in China [1][3]. Group 1: Documentary Overview - "Joyous Events" is the first comprehensive documentary documenting the wedding customs of 56 ethnic groups in China, showcasing their languages, dances, traditional crafts, and local cuisine, thereby promoting traditional Chinese culture globally [1][3]. - The documentary has received support from various national and provincial government bodies, establishing a strong academic foundation through partnerships with top universities [3][4]. - The first season of "Joyous Events" has been well-received, with broadcasts reaching over 3 billion viewers across 139 countries during the 2025 Spring Festival [3][4]. Group 2: Brand Collaboration - The partnership between Honghualang and the "Joyous Events" documentary is characterized by a shared commitment to quality and cultural promotion, with both entities striving for excellence in their respective fields [6][8]. - Honghualang has been actively involved in cultural initiatives, collaborating with major national cultural IPs and producing content that highlights Chinese traditions, such as the microfilm "Our Spring Festival" [6][8]. - The collaboration aims to enhance consumer experiences by offering unique wedding services, such as the "Happy Wedding, Romantic Tour" initiative, which has attracted significant participation from newlyweds [8][10].

Core Viewpoint - China Southern Airlines (CSA) has launched a themed flight activity titled "Silk Road Summer: Chang'an Heat" on the CZ8061 flight from Xi'an to Almaty, aiming to promote traditional Chinese culture while providing a unique and enjoyable travel experience for passengers during the hot summer season [1][3]. Group 1: Themed Flight Activity - The flight featured immersive cultural experiences, interactive activities, and special services, showcasing the charm of traditional Chinese culture and CSA's service philosophy of "affectionate and meticulous" [1][3]. - Passengers enjoyed a tea tasting experience with Shaanxi Fuzhuan tea and a special mint green tea, symbolizing the blend of ancient Silk Road history and modern creativity [3]. Group 2: Passenger Engagement - An engaging quiz segment allowed passengers to answer questions related to the summer solstice customs and Xi'an's local features, creating a lively atmosphere and resulting in laughter and enjoyment [3]. - Passengers received CSA-branded gifts for correct answers, enhancing the overall experience and providing memorable keepsakes [3]. Group 3: Brand Image and Future Plans - The event not only brought joy and relief from the summer heat but also helped to enhance CSA's brand image by innovatively promoting traditional culture [5]. - CSA plans to continue developing themed flights that combine cultural elements with route characteristics, aiming to create more immersive flying experiences that leave lasting memories for travelers [5].