近年来，"IP经济"因精准契合消费者需求，发展迅速，部分知名IP从小众兴趣圈层逐步破圈。 艾媒咨询报告显示，随着文化消费水平的提升和市场需求的扩大，全球动漫IP特色化趋势明显，并逐渐 衍生出"谷子经济"等产业。数据显示，2024年中国IP衍生品行业市场规模为1742亿元，2020年至2024年 复合年增长率达15.1%，显著高于全球平均增速。 "IP经济"火热 这个夏天，浪浪山小妖怪们的故事击中了不少观众的心。伴随着电影的火热，小猪妖、猩猩怪等IP相关 周边产品成为年轻人热衷的时尚单品。 "我们希望《中国奇谭》IP是一个平台性的IP——中国风格故事的孵化平台、优秀内容的展示平台、创 作人才的聚集平台，最终形成一个良好的内容生态。这是'奇谭宇宙'想打造的生态圈。"上影元副总经 理黄晓峰表示，IP长线价值的释放应从两个方面来考虑：一方面是运营和整体商业化运作能力；另一方 面，IP与用户之间建立的文化与情感关联至关重要。 除了《浪浪山小妖怪》，另一暑期档热门动画影片《罗小黑战记2》也是一个大热IP。这一IP的成功之 处，出品方中文在线首席运营官杨锐志表示：首先在于形象设计，不同年龄层的人都会喜欢可爱治愈的 猫的角色 ...

Core Insights - The rise of Chinese original IPs, exemplified by the "Labubu" toy, reflects a significant trend in global cultural exchange, showcasing the successful integration of traditional Chinese culture with modern aesthetics [1][2][4] - The robust growth of China's cultural consumption market, with per capita spending on education and entertainment projected to reach 3,189 yuan in 2024, underpins the expansion of Chinese IPs internationally [2] - Innovation is identified as a key driver for the global appeal of Chinese IPs, with notable success in the gaming sector, where four out of the top ten most profitable mobile games in 2024 are from China [3] Group 1 - The "Labubu" toy has gained immense popularity in overseas markets, with significant demand in Europe and the U.S., and has been recognized in Thailand as a "Magical Thailand Experience Officer" [1] - The success of Chinese original IPs is attributed to their creative transformation of traditional culture, as seen in works like "Nezha: Birth of the Demon Child" and "Black Myth: Wukong," which blend Eastern philosophy and aesthetics with modern storytelling [2] - The increasing openness of China's foreign exchange environment, including visa policies, has facilitated cultural exchanges and enhanced global understanding of Chinese culture [4] Group 2 - The strong foundation of China's cultural industry, supported by technological capabilities and a large consumer base, drives the rapid iteration of cultural products [2] - The article from The Economist highlights various innovative Chinese products across sectors, emphasizing that innovation is crucial for enhancing China's cultural influence [3] - The growing presence of foreign users on Chinese social media platforms, such as Xiaohongshu, fosters cross-cultural interactions that promote the global reach of Chinese original IPs [4]