中国文化软实力

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改变传统叙事 中国“酷”文化日益受到海外消费者青睐
Yang Shi Wang· 2025-07-09 03:21
Group 1 - The core viewpoint of the articles highlights China's rise in global soft power, moving from 8th place in 2021 to 2nd place in 2025 according to the Global Soft Power Index [1] - The success of the toy brand "Labubu" signifies China's transformation from a "world factory" to a "global creative center," showcasing the country's growing soft power through contemporary consumer culture and precise marketing [3] - The popularity of Chinese short dramas is surging globally, with 202 overseas short drama applications generating approximately 370 million downloads and $570 million in user in-app purchase revenue by the end of 2024, marking a tenfold increase from 2023 [5] Group 2 - The short dramas, characterized by their brief duration of 1 to 2 minutes and low viewing costs, have emerged as a "dark horse" in the streaming market, capitalizing on fragmented viewing time globally [5] - Chinese cultural products, including TikTok, Chinese anime, films, and fashion, are reshaping global narratives and gaining significant international attention, reflecting the creative and narrative-changing appeal of Chinese culture [5]
世界正在感知越来越酷的中国(国际论道)
Ren Min Ri Bao Hai Wai Ban· 2025-06-29 22:47
Core Insights - The rise of the plush toy "Labubu" symbolizes China's transformation from a "world factory" to a "global creative center," showcasing the increasing appeal of high-quality cultural products to overseas consumers [1][2][4] - The success of Labubu reflects a broader trend of growing cultural influence from China, with platforms like Douyin and Xiaohongshu attracting Western users and reshaping global entertainment and social interactions [2][5] - China's cultural soft power is expanding through innovative design and storytelling, as evidenced by the popularity of various cultural products and the increasing interest in Chinese cuisine and digital content globally [3][5][6] Cultural Products and Trends - Labubu has become a cultural symbol in places like Brooklyn and Los Angeles, representing a new wave of "Eastern visual absurdism" in contemporary art and fashion [2] - The popularity of Chinese micro-dramas is rising in countries like Mexico and Indonesia, enhancing the global influence of Chinese digital culture [3] - Chinese cuisine is gaining attention worldwide, with significant investments by Chinese restaurant brands in Southeast Asia, leading to a more positive perception of Chinese brands among local populations [3][6] Global Perception and Soft Power - Recent data indicates an improvement in China's global image, with a rise in soft power rankings from eighth to second place, only behind the United States [6] - Surveys show a significant increase in positive perceptions of China, with 80% of respondents in 96 countries expressing favorable views [6][9] - The global interest in learning Chinese is surging, with over 180 countries offering Chinese language education, and a notable increase in American students learning the language [8][9] Digital and Social Media Influence - The proliferation of Chinese video games, films, and TV shows on digital platforms is fostering cross-cultural understanding, with international audiences increasingly engaging with Chinese narratives [8] - Social media influencers and platforms are playing a crucial role in reshaping the narrative around China, showcasing a more authentic and multifaceted image of the country [7][9] - The ease of travel and cultural exchange initiatives by the Chinese government are enhancing its soft power and global engagement [6][9]