中国的开放已抵达文化共情的新境界，不再只是政策的放开、市场的打开，更是生活方式与文化理念的 真诚敞开 "从明天开始，你要变成中国人了。"最近，华裔博主的一句趣味喊话，在海外社交平台掀起"成为中国 人"的热潮。 "成为中国人"并非更改国籍，而是对中式生活的热情探索。外国网友晒出喝热水、捧保温杯、煮养生 粥、练八段锦的日常，争相宣告自己"进入了人生中非常中国的阶段"。如同一面镜子，"成为中国人"的 爆火，映照中国对外开放的进阶、与世界互动关系的深化，也照见中华文化源远流长的生命力。 这股风潮的出圈，见证中国文化软实力的提升。 近代以来，中外文化交流曾经历"西学东渐"，我们一度在器物与制度的学习中，对自身的文化产生迷 茫。彼时的世界看中国，也多是带着猎奇的眼光，将功夫、长城、熊猫等符号化标签当作全部认知。随 着中国综合国力的提升，中外互动逐步完成由"仰视与俯视"到"平视与对话"的转变。从孔子学院架起文 化桥梁，到国产手游、网文风靡全球，再到如今外国网友主动拥抱中式生活，这种互动的方式，已从单 向文化输出转变为互相奔赴的文化共鸣。 英国品牌金融公司发布的《2026年全球软实力指数》报告显示，中国多项软实力指标排名全球 ...

这股风潮的出圈，反映对外开放从"器物互通"到"标准对接"再到"文化交融"的进阶。 上世纪八九十年代，我们打开国门，逐步融入全球产业链，彼时中外互动多停留于商品贸易、技术交流 层面。新时代以来，中国的开放迈入制度型开放新阶段，自贸区网络不断织密，"一带一路"倡议架起合 作之桥，中欧班列驰骋在亚欧大陆上，中国与世界的互动更加频繁、联系更加紧密。 "成为中国人"的热潮印证，中国的开放已抵达文化共情的新境界。过境免签政策让外国友人轻松触摸真 实中国，短视频平台让一杯热水、一套养生功法跨越山海找到拥趸，中国的开放不再只是政策的放开、 市场的打开，更是生活方式与文化理念的真诚敞开。 这股风潮的出圈，彰显中华文化亘古亘今的生命力。 "成为中国人"热潮涌动，说到底是外国网友对中式生活智慧的认同，而这份智慧根植于中华文明的沃 土。喝热水的养生习惯，源于中医"温阳散寒"的健康理念；八段锦的风靡，蕴藏着道家"天人合一"的养 生哲学；多彩的饮食文化，承载着"民以食为天"的朴素追求。这些看似不起眼的日常，是中华文化历经 岁月洗礼形成的瑰宝。从诸子百家的思想智慧，到唐宋诗词的人文情怀，再到当代中国和合共生的开放 理念，中华文化始终在守正 ...

Core Viewpoint - The trend of "becoming Chinese" reflects a new level of cultural empathy in China's openness, moving beyond mere policy and market access to a genuine embrace of lifestyle and cultural concepts [1][3]. Group 1: Cultural Exchange and Soft Power - The recent surge in interest in Chinese lifestyle practices among foreign netizens signifies an enhancement of China's cultural soft power, as evidenced by the global perception of China as a provider of warm experiences and cultural resonance [2][4]. - The "becoming Chinese" phenomenon illustrates a shift from one-way cultural output to mutual cultural resonance, showcasing the vitality of Chinese culture [1][3]. Group 2: Historical Context and Evolution - Historically, cultural exchanges between China and the West have evolved from "Western learning to the East" to a more balanced dialogue, reflecting China's growing confidence and comprehensive national strength [1][3]. - The current phase of openness includes institutional reforms and initiatives like the Belt and Road Initiative, which have strengthened ties and increased interactions between China and the world [3]. Group 3: Cultural Wisdom and Philosophy - The appreciation for Chinese lifestyle practices, such as drinking hot water and practicing Qigong, is rooted in traditional Chinese wisdom and health philosophies, highlighting the depth of Chinese civilization [4]. - The enduring nature of Chinese culture is characterized by its ability to innovate while remaining true to its roots, allowing it to resonate with global audiences without forced value exportation [4].

Group 1 - The core viewpoint is that China's global image is improving, with more people breaking stereotypes and gaining emotional resonance through positive experiences in China [1][2][3] - Recent policies such as 240-hour visa-free transit and instant tax refunds have contributed to an increase in foreign visitors, enhancing their perception of China [1][2] - The positive perception of China is also linked to its commitment to an open world economy and its role as a stabilizing force amid global challenges [2][4] Group 2 - China's assistance to other countries, such as the introduction of hybrid rice in Burkina Faso and the establishment of vocational training centers in Tajikistan, demonstrates its role in global development [3][4] - The rise in China's cultural soft power is evident through global recognition of Chinese cultural products and events, enhancing its image as a civilizational force [3][4] - The continuous improvement of China's image reflects the successful path of Chinese modernization and its commitment to being a credible, lovable, and respectable global player [4]

Investment Rating - The report indicates a positive investment outlook for Chinese consumer brands expanding overseas, particularly in Southeast Asia, with a focus on Singapore as a strategic market entry point [1][13]. Core Insights - China's cultural soft power has significantly improved, ranking second globally from 2020 to 2025, surpassing Japan, the UK, and Germany, creating favorable conditions for Chinese brands to expand internationally [1][3]. - The tourism industry is a key driver for cultural exchange, with a projected 96% year-on-year increase in inbound tourists to China in 2024, enhancing the international visibility of Chinese brands [1][3]. - Successful overseas expansion requires brands to adapt to local market demands, as demonstrated by Haidilao's localized menu offerings in Singapore [1][2][4]. - Strong supply chain management is crucial for maintaining competitive pricing and product quality, as seen with brands like Mixue Ice City and Luckin Coffee [1][5]. - Singapore's favorable business environment, including tax incentives and a high percentage of Chinese residents, positions it as a gateway to Southeast Asia and beyond [1][13]. Summary by Sections Cultural Influence - The rise of China's cultural soft power is a significant factor in the successful internationalization of consumer brands, with food and entertainment serving as effective cultural ambassadors [3][17]. - The increase in inbound tourism to China is expected to bolster the recognition and acceptance of Chinese brands abroad [3]. Market Entry Strategies - Brands must prioritize location selection and adapt their strategies based on local market analysis, including understanding transportation networks to identify key commercial areas [1][14]. - Localized product offerings and strong supply chain capabilities are essential for success in foreign markets [5][11]. Case Studies - Haidilao's success in Singapore, with 22 outlets and monthly sales exceeding 2.5 million SGD at peak times, exemplifies effective localization and service excellence [2]. - Mixue Ice City has expanded to 31 stores in Singapore, leveraging its supply chain and appealing to young consumers [2]. - Luckin Coffee's unique positioning by blending tea and coffee cultures has resonated well with the younger demographic in Singapore [2]. Strategic Considerations - Brands should view international expansion as a long-term strategy, focusing on building a global supply chain and cultivating a team with international perspectives [18]. - The potential for overseas markets to serve as blue oceans for brand growth and risk diversification is significant, as evidenced by successful cases in various sectors [17].

Group 1 - The core viewpoint of the articles highlights China's rise in global soft power, moving from 8th place in 2021 to 2nd place in 2025 according to the Global Soft Power Index [1] - The success of the toy brand "Labubu" signifies China's transformation from a "world factory" to a "global creative center," showcasing the country's growing soft power through contemporary consumer culture and precise marketing [3] - The popularity of Chinese short dramas is surging globally, with 202 overseas short drama applications generating approximately 370 million downloads and $570 million in user in-app purchase revenue by the end of 2024, marking a tenfold increase from 2023 [5] Group 2 - The short dramas, characterized by their brief duration of 1 to 2 minutes and low viewing costs, have emerged as a "dark horse" in the streaming market, capitalizing on fragmented viewing time globally [5] - Chinese cultural products, including TikTok, Chinese anime, films, and fashion, are reshaping global narratives and gaining significant international attention, reflecting the creative and narrative-changing appeal of Chinese culture [5]

Core Insights - The rise of the plush toy "Labubu" symbolizes China's transformation from a "world factory" to a "global creative center," showcasing the increasing appeal of high-quality cultural products to overseas consumers [1][2][4] - The success of Labubu reflects a broader trend of growing cultural influence from China, with platforms like Douyin and Xiaohongshu attracting Western users and reshaping global entertainment and social interactions [2][5] - China's cultural soft power is expanding through innovative design and storytelling, as evidenced by the popularity of various cultural products and the increasing interest in Chinese cuisine and digital content globally [3][5][6] Cultural Products and Trends - Labubu has become a cultural symbol in places like Brooklyn and Los Angeles, representing a new wave of "Eastern visual absurdism" in contemporary art and fashion [2] - The popularity of Chinese micro-dramas is rising in countries like Mexico and Indonesia, enhancing the global influence of Chinese digital culture [3] - Chinese cuisine is gaining attention worldwide, with significant investments by Chinese restaurant brands in Southeast Asia, leading to a more positive perception of Chinese brands among local populations [3][6] Global Perception and Soft Power - Recent data indicates an improvement in China's global image, with a rise in soft power rankings from eighth to second place, only behind the United States [6] - Surveys show a significant increase in positive perceptions of China, with 80% of respondents in 96 countries expressing favorable views [6][9] - The global interest in learning Chinese is surging, with over 180 countries offering Chinese language education, and a notable increase in American students learning the language [8][9] Digital and Social Media Influence - The proliferation of Chinese video games, films, and TV shows on digital platforms is fostering cross-cultural understanding, with international audiences increasingly engaging with Chinese narratives [8] - Social media influencers and platforms are playing a crucial role in reshaping the narrative around China, showcasing a more authentic and multifaceted image of the country [7][9] - The ease of travel and cultural exchange initiatives by the Chinese government are enhancing its soft power and global engagement [6][9]