10月30日，新京报记者获悉，在"天地位育"2025赤水河论坛举办期间，由新华社中国经济信息社编制的 《中外名酒发展指数报告（2025）》正式发布。报告显示，酒业消费呈现高端化进程放缓、悦己休闲消 费增长、健康化成为核心趋势。 根据总指数评价结果，啤酒、白酒、威士忌稳居九大品类酒前三。就国内酒企而言，白酒市场高端集 中、长尾分散，啤酒市场寡头主导、区域补充，葡萄酒市场区域主导，全国龙头待显，建议从战略、市 场、产品、制度上多维破局。 推动全球酒业从"西方主导"向"多元协同"转变 "近年来，随着全球酒业的市场消费和产业形势的深刻变革，我们发现酒业的跨界融合与适应性调整已 经成为大趋势"，新华指数研究院副院长亓芳芳表示，如何探索共生、共赢的可持续发展路径，已经是 摆在全球酒业面前的一项重要的课题，这也是本次团队尝试用名酒指数来解码酒业可持续发展的内生路 径的原因之一。 中外名酒发展指数以覆盖全球主流名酒为核心定位，聚焦白酒、威士忌、白兰地、伏特加、朗姆酒、金 酒、龙舌兰、葡萄酒和啤酒九大品类，从"品类－品牌－地域"角度出发，多视角、立体化搭建指数评价 体系，旨在通过客观量化、动态监测全球主要名酒品牌、品类、区域市 ...

Core Insights - The global liquor market is experiencing significant changes, with Chinese liquor, particularly Baijiu, showing strong growth and potential for international expansion [1][15] - The inaugural "Chinese and Foreign Famous Liquor Development Index" indicates that Baijiu ranks second globally in 2024, surpassing whiskey, highlighting its historical significance and innovative capabilities [1][4] Industry Overview - The index evaluates nine major liquor categories, including Baijiu, whiskey, and beer, assessing their development levels and potential through a comprehensive framework [4][6] - Baijiu's index score has steadily increased over the past six years, particularly in the areas of driving force and development capability, supported by leading brands like Moutai and Wuliangye [6][12] Ranking and Performance - In the 2024 index, beer ranks first with a score of 95.85, followed by Baijiu at 63.80 and whiskey at 56.21, indicating Baijiu's strong market presence despite lower overall consumption compared to beer [4][9] - The report highlights that Baijiu's high-end market competitiveness is notable, with brands like Moutai becoming investment and collectible items [9][15] Cultural and Market Dynamics - The index emphasizes the cultural, social, and economic attributes of liquor, with Baijiu needing to enhance its global recognition and acceptance, as its export share is only 2.4% of the global spirits market [15][16] - The report suggests that the liquor industry's core competitiveness lies not only in the product but also in its cultural and historical value, advocating for a systematic cultural output strategy for Baijiu [15][16] Future Strategies - To enhance international competitiveness, the report recommends establishing international standards for Baijiu, promoting cultural narratives, and integrating ESG practices into business strategies [15][16] - The industry is urged to adapt to changing consumer preferences, focusing on product innovation and marketing strategies that cater to younger demographics and emerging markets [16]