Core Viewpoint - Hisense Home Appliances is experiencing a slowdown in growth despite still achieving revenue and profit increases, indicating a potential shift in company strategy following recent executive changes [2][3][4]. Financial Performance - In the first half of 2025, Hisense Home Appliances reported revenue of 49.34 billion yuan, a year-on-year increase of 1.44%, and a net profit attributable to shareholders of 2.08 billion yuan, up 3.01% [3][4][5]. - The company's revenue growth has slowed compared to previous years, where 2024 saw an 8.35% increase in revenue and a 17.99% increase in net profit [5]. - The gross profit margin decreased slightly to 22.66%, down 0.01 percentage points [6]. Market Dynamics - The domestic central air conditioning market saw a significant decline of 15.9%, while the home air conditioning market retail sales increased by 24.9% [6]. - Hisense's domestic revenue experienced a slight decline of 0.06%, attributed to the downturn in the central air conditioning market [6]. Business Segments - The HVAC segment remains the largest for Hisense, with revenue growth of 4.07% to 23.69 billion yuan, accounting for 48.02% of total revenue [7]. - Internationally, Hisense's overseas revenue grew by 1.35%, with notable increases in the European market, where revenue rose by 22.7% [8]. Executive Changes - Recent executive changes include the appointment of Gao Yuling as president and the election of Yin Bitong as a representative director, indicating a potential strategic shift [2][9]. - Yin Bitong, previously a vice president at Midea Group, is recognized for his transformative leadership, which may enhance Hisense's operational capabilities [9][10]. - Fang Xueyu, with extensive experience in international markets, has been nominated as an executive director, reflecting Hisense's focus on expanding its global presence [10].

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Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company focuses on core product categories, leading to significant growth in revenue and profitability. In 2024, the company achieved a revenue of 2.983 billion yuan, a year-on-year increase of 4.53%, with a net profit of 312 million yuan, reflecting a year-on-year growth of 22.60% [2][3] - The company has seen a balanced development across five major product lines, with the rehabilitation aids category being a major growth driver, achieving a revenue of 1.104 billion yuan, up 42.77% year-on-year [2] - The company is enhancing its mid-to-high-end product matrix and multi-channel layout, which is expected to open new growth opportunities. In 2024, online business revenue reached 1.990 billion yuan, an increase of 8.94% year-on-year [2] Financial Performance Summary - In 2024, the company reported a gross profit margin of 51.86%, an increase of 8.58 percentage points year-on-year, and a net profit margin of 10.47%, up 1.61 percentage points year-on-year [2] - The company forecasts revenues of 3.538 billion yuan, 4.148 billion yuan, and 4.846 billion yuan for 2025, 2026, and 2027 respectively, with corresponding year-on-year growth rates of 18.6%, 17.2%, and 16.8% [3][4] - The projected net profit for 2025, 2026, and 2027 is 398 million yuan, 485 million yuan, and 584 million yuan, representing year-on-year growth rates of 27.7%, 21.8%, and 20.3% respectively [3][4]