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【深度分析】2025年8月份全国乘用车市场深度分析报告
乘联分会· 2025-09-19 08:34
Overall Market - The report provides an in-depth analysis of the passenger car market in China, focusing on production and sales data for narrow and broad passenger vehicles as of August 2025 [4][6][10]. - In August 2025, the production of narrow passenger vehicles reached 2,454,123 units, with wholesale and retail figures at 2,481,169 and 2,018,476 units respectively [6][10]. - The overall market for broad passenger vehicles in August 2025 showed a total production of 2,491,942 units, with wholesale and retail figures at 2,513,227 and 2,041,184 units respectively [10]. Model Category Segmentation - The report highlights the market share changes among different vehicle categories, including sedans, MPVs, and SUVs, with SUVs showing a significant growth trend [4][17]. - In August 2025, SUVs accounted for 50.8% of the total market share, while sedans and MPVs held 45.9% and 4.7% respectively [14][17]. - The cumulative retail sales for SUVs from January to August 2025 reached 7,296,005 units, reflecting a year-on-year growth of 10.6% [14][29]. Country Segmentation - The report details market share changes by country, with domestic brands showing strong performance compared to foreign brands [20][24]. - In August 2025, domestic brands captured 47.3% of the market share, while German brands held 20.5% and Japanese brands accounted for 20.0% [21][24]. - The cumulative retail sales for domestic brands from January to August 2025 reached 9,511,739 units, marking a year-on-year increase of 21.6% [21][24]. Brand Positioning Segmentation - The analysis indicates a shift in market dynamics among different brand categories, with luxury brands experiencing a decline in sales [26][29]. - In August 2025, luxury brands accounted for 11.5% of the total market share, while mainstream joint ventures and domestic brands held 39.5% and 47.3% respectively [26][29]. - Cumulative retail sales for luxury brands from January to August 2025 were 1,544,552 units, reflecting a year-on-year decrease of 12.2% [26][29]. Price Positioning Segmentation - The report categorizes the market based on price segments, with vehicles priced below 300,000 yuan dominating the market [31][32]. - In August 2025, vehicles priced below 300,000 yuan accounted for 88.9% of total retail sales, while those priced at or above 300,000 yuan represented 11.1% [31][32]. - Cumulative retail sales for vehicles priced below 300,000 yuan reached 12,975,347 units, showing a year-on-year growth of 12.0% [31][32].
崔东树:8月乘用车零售增5% 轿车零售与SUV零售均较低
智通财经网· 2025-09-14 06:16
Core Insights - The retail growth of passenger cars in August 2025 is projected to be 5%, significantly lower than the 15% growth in wholesale [1] - The retail decline in August is attributed to high interest rates, limited rebates, and the suspension of subsidies [1] - C-class SUVs emerged as the main retail force in August, with strong performance in the high-end SUV segment [1] Passenger Car Market Overview - The overall wholesale volume for passenger cars in August 2025 reached 246,000 units, reflecting a 15% year-on-year increase [2] - The cumulative wholesale volume for the first eight months of 2025 is 1.799 million units, showing a 13% increase compared to the previous year [2] - Retail sales in August 2025 totaled 200,000 units, a 5% increase year-on-year, with a cumulative retail volume of 1.474 million units, up 9% [2] A00 Segment Performance - A00-class cars had a wholesale volume of 117,300 units in August 2025, with a year-on-year increase of 22% but a month-on-month decrease of 5% [5] - Retail sales for A00-class cars decreased by 14% year-on-year but increased by 8% month-on-month [5] - The cumulative wholesale volume for A00-class cars from January to August 2025 is 1.0575 million units, with a 69% year-on-year increase [5] A0 Segment Performance - A0-class cars achieved a wholesale volume of 140,000 units in August 2025, marking an 87% year-on-year increase and a 6% month-on-month increase [8] - Retail sales for A0-class cars increased by 44% year-on-year and by 5% month-on-month [8] - The cumulative wholesale volume for A0-class cars from January to August 2025 is 972,500 units, reflecting a 76% year-on-year increase [8] A-Class Segment Performance - A-class cars had a wholesale volume of 358,700 units in August 2025, with no year-on-year growth but a 6% month-on-month increase [13] - Retail sales for A-class cars decreased by 9% year-on-year but increased by 4% month-on-month [13] - The cumulative wholesale volume for A-class cars from January to August 2025 is 2.6134 million units, showing a 5% year-on-year decline [13] B-Class Segment Performance - B-class cars had a wholesale volume of 345,900 units in August 2025, reflecting a 14% year-on-year increase and an 18% month-on-month increase [19] - Retail sales for B-class cars increased by 12% year-on-year and by 10% month-on-month [19] - The cumulative wholesale volume for B-class cars from January to August 2025 is 2.5364 million units, with a 6% year-on-year increase [19] MPV Market Trends - B-class MPVs had a wholesale volume of 52,700 units in August 2025, a 7% year-on-year decline but a 4% month-on-month increase [23] - Retail sales for B-class MPVs decreased by 9% year-on-year and by 1% month-on-month [23] - C-class MPVs saw a wholesale volume of 21,200 units in August 2025, with a 48% year-on-year increase but a 25% month-on-month decline [23]
【深度分析】2025年6月份全国乘用车市场深度分析报告
乘联分会· 2025-07-17 09:07
Overall Market - The narrow passenger car production and sales situation for June 2025 shows a total production of 2,400,137 units and wholesale of 2,490,237 units, with retail sales reaching 2,085,119 units [6][10] - Year-on-year growth for narrow passenger cars is 12.4% in production, 15.1% in wholesale, and 18.2% in retail [10][12] - The broad passenger car market also reflects similar trends, with total production of 2,422,641 units and retail sales of 2,110,404 units in June 2025 [10][12] Model Category Segmentation - The market share changes among different vehicle categories indicate that sedans, MPVs, and SUVs are experiencing varying growth rates, with SUVs showing a retail growth of 18.5% [6][14] - The total market for narrow passenger cars in the first half of 2025 shows a significant increase in sales across all categories, particularly in SUVs and MPVs [19][32] Country Segmentation - The market share changes by country indicate that domestic brands are gaining traction, with a notable increase in sales for SUVs and sedans [22][23] - The cumulative retail sales for June 2025 show a year-on-year growth of 10.8% for the overall market, with domestic brands leading in several categories [22][30] Brand Positioning Segmentation - The market share for various brands shows that mainstream joint ventures and domestic brands are performing well, with a year-on-year growth of 18.2% in total retail sales [27][30] - Luxury brands, including BMW and Audi, are also experiencing fluctuations in market share, with some brands showing a decline in sales [27][30] Price Positioning Segmentation - The market segmentation by price indicates that vehicles priced below 300,000 yuan dominate the market, accounting for 87% of total sales, while high-end vehicles (≥300,000 yuan) represent 13% [35][36] - The retail sales for high-end vehicles show a year-on-year growth of 10.3%, indicating a growing interest in premium offerings [35][36]
【深度分析】2025年4月份全国乘用车市场深度分析报告
乘联分会· 2025-05-19 08:34
Overall Market - The report provides an in-depth analysis of the passenger car market in China, focusing on production and sales data for April 2025, highlighting a total production of 2,229,665 units for narrow passenger vehicles, with wholesale and retail figures of 2,190,326 and 1,754,874 units respectively [11][14]. - Year-on-year growth rates for various vehicle categories show a mixed performance, with sedans experiencing a 15.32% increase in production, while MPVs and SUVs saw declines of 25.8% and 11.6% respectively [11][12]. Vehicle Category Segmentation - The report details the performance of different vehicle categories, indicating that sedans accounted for 821,392 units in retail sales, marking a 13.3% increase year-on-year, while SUVs reached 847,013 units with a 16.4% growth [18][19]. - The overall market share for sedans, SUVs, and MPVs is analyzed, showing that sedans hold a significant portion of the market, with SUVs also gaining traction [18][19]. Country-Specific Market Analysis - The report includes a breakdown of market shares by country, indicating that domestic brands have a strong presence, with a retail sales figure of 1,150,025 units, representing a 30.6% share [23][29]. - The performance of foreign brands varies, with German brands experiencing a decline in sales, while Japanese brands maintain a stable market presence [23][29]. Brand Positioning - The analysis highlights the market positioning of various brands, with luxury brands like Mercedes-Benz and BMW facing challenges, while domestic brands continue to grow [28][30]. - The report notes that mainstream joint ventures are also experiencing a decline in sales, indicating a shift in consumer preferences towards domestic brands [28][30].