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【深度分析】2025年6月份全国乘用车市场深度分析报告
乘联分会· 2025-07-17 09:07
Overall Market - The narrow passenger car production and sales situation for June 2025 shows a total production of 2,400,137 units and wholesale of 2,490,237 units, with retail sales reaching 2,085,119 units [6][10] - Year-on-year growth for narrow passenger cars is 12.4% in production, 15.1% in wholesale, and 18.2% in retail [10][12] - The broad passenger car market also reflects similar trends, with total production of 2,422,641 units and retail sales of 2,110,404 units in June 2025 [10][12] Model Category Segmentation - The market share changes among different vehicle categories indicate that sedans, MPVs, and SUVs are experiencing varying growth rates, with SUVs showing a retail growth of 18.5% [6][14] - The total market for narrow passenger cars in the first half of 2025 shows a significant increase in sales across all categories, particularly in SUVs and MPVs [19][32] Country Segmentation - The market share changes by country indicate that domestic brands are gaining traction, with a notable increase in sales for SUVs and sedans [22][23] - The cumulative retail sales for June 2025 show a year-on-year growth of 10.8% for the overall market, with domestic brands leading in several categories [22][30] Brand Positioning Segmentation - The market share for various brands shows that mainstream joint ventures and domestic brands are performing well, with a year-on-year growth of 18.2% in total retail sales [27][30] - Luxury brands, including BMW and Audi, are also experiencing fluctuations in market share, with some brands showing a decline in sales [27][30] Price Positioning Segmentation - The market segmentation by price indicates that vehicles priced below 300,000 yuan dominate the market, accounting for 87% of total sales, while high-end vehicles (≥300,000 yuan) represent 13% [35][36] - The retail sales for high-end vehicles show a year-on-year growth of 10.3%, indicating a growing interest in premium offerings [35][36]
【深度分析】2025年4月份全国乘用车市场深度分析报告
乘联分会· 2025-05-19 08:34
Overall Market - The report provides an in-depth analysis of the passenger car market in China, focusing on production and sales data for April 2025, highlighting a total production of 2,229,665 units for narrow passenger vehicles, with wholesale and retail figures of 2,190,326 and 1,754,874 units respectively [11][14]. - Year-on-year growth rates for various vehicle categories show a mixed performance, with sedans experiencing a 15.32% increase in production, while MPVs and SUVs saw declines of 25.8% and 11.6% respectively [11][12]. Vehicle Category Segmentation - The report details the performance of different vehicle categories, indicating that sedans accounted for 821,392 units in retail sales, marking a 13.3% increase year-on-year, while SUVs reached 847,013 units with a 16.4% growth [18][19]. - The overall market share for sedans, SUVs, and MPVs is analyzed, showing that sedans hold a significant portion of the market, with SUVs also gaining traction [18][19]. Country-Specific Market Analysis - The report includes a breakdown of market shares by country, indicating that domestic brands have a strong presence, with a retail sales figure of 1,150,025 units, representing a 30.6% share [23][29]. - The performance of foreign brands varies, with German brands experiencing a decline in sales, while Japanese brands maintain a stable market presence [23][29]. Brand Positioning - The analysis highlights the market positioning of various brands, with luxury brands like Mercedes-Benz and BMW facing challenges, while domestic brands continue to grow [28][30]. - The report notes that mainstream joint ventures are also experiencing a decline in sales, indicating a shift in consumer preferences towards domestic brands [28][30].