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【深度分析】2025年5月份全国乘用车市场深度分析报告
乘联分会· 2025-06-17 08:43
Overall Market - The narrow passenger car production and sales situation for May 2025 shows a total production of 2,279,242 units and wholesale of 2,316,347 units, with retail sales reaching 1,938,079 units [6][10] - The year-on-year growth for narrow passenger cars is 13.1% in production and 13.1% in wholesale, while retail sales have increased by 13.7% [10][12] Vehicle Category Segmentation - The market share changes among different vehicle categories indicate that sedans, MPVs, and SUVs have varying growth rates, with SUVs showing a year-on-year growth of 17.8% in wholesale [15][18] - The total market share for sedans is 50.1%, while MPVs account for 4.6% and SUVs for 45.0% [15][18] Country Segmentation - The market share changes by country show that domestic brands have a significant presence, with a total retail sales of 1,938,079 units, reflecting a year-on-year growth of 13.7% [23][24] - The German brands have seen a decline in retail sales, with a year-on-year decrease of 4.5% [23] Brand Positioning Segmentation - The market share for different brand categories shows that mainstream joint ventures hold a significant portion, while luxury brands like BMW and Audi are also notable players [28][31] - The total retail sales for luxury brands have decreased by 18.1% year-on-year, indicating a challenging market environment for high-end vehicles [28][31] Price Positioning Segmentation - The market share for vehicles priced above 300,000 yuan is 12.0%, while those below 300,000 yuan dominate with 88.0% [36][37] - The year-on-year growth for vehicles priced below 300,000 yuan is 11.5%, indicating strong demand in the lower price segment [36][37]
【深度分析】2025年4月份全国乘用车市场深度分析报告
乘联分会· 2025-05-19 08:34
Overall Market - The report provides an in-depth analysis of the passenger car market in China, focusing on production and sales data for April 2025, highlighting a total production of 2,229,665 units for narrow passenger vehicles, with wholesale and retail figures of 2,190,326 and 1,754,874 units respectively [11][14]. - Year-on-year growth rates for various vehicle categories show a mixed performance, with sedans experiencing a 15.32% increase in production, while MPVs and SUVs saw declines of 25.8% and 11.6% respectively [11][12]. Vehicle Category Segmentation - The report details the performance of different vehicle categories, indicating that sedans accounted for 821,392 units in retail sales, marking a 13.3% increase year-on-year, while SUVs reached 847,013 units with a 16.4% growth [18][19]. - The overall market share for sedans, SUVs, and MPVs is analyzed, showing that sedans hold a significant portion of the market, with SUVs also gaining traction [18][19]. Country-Specific Market Analysis - The report includes a breakdown of market shares by country, indicating that domestic brands have a strong presence, with a retail sales figure of 1,150,025 units, representing a 30.6% share [23][29]. - The performance of foreign brands varies, with German brands experiencing a decline in sales, while Japanese brands maintain a stable market presence [23][29]. Brand Positioning - The analysis highlights the market positioning of various brands, with luxury brands like Mercedes-Benz and BMW facing challenges, while domestic brands continue to grow [28][30]. - The report notes that mainstream joint ventures are also experiencing a decline in sales, indicating a shift in consumer preferences towards domestic brands [28][30].