乡村文化传播
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年度人气歌手诞生!她把连山山水唱响全网丨2025广东乡村歌手大赛
Nan Fang Nong Cun Bao· 2025-11-26 11:36
年度人气歌手诞 生!她把连山山 水唱响全网丨 2025广东乡村歌 手大赛_南方+_ 南方plus 激烈角逐一个月 的最佳人气歌手 奖项尘埃落定, 来自清远连山的 尹晓芸,凭借五 大社交媒体近14 万的流量,以及 广东省乡村振兴 促进会、清远日 报、清远农业农 村、连山发布等 11个官方账号的 支持,在众多选 手中综合得分最 高,当选"2025 广东乡村歌手大 赛最佳人气歌 手"。在11月28 日2025广东乡村 歌手大赛总决赛 之夜,主办方将 为她颁发这一重 磅奖项。 章",既是对家 乡的深情告白, 也是对民族文化 传承信念的铿锵 表达。 0:00 / 0:58 (《粤来清连 越来越掂》) 据了解,本届人 气歌手评选赛事 全面升级,引入 更科学、多维度 的评分体系,不 仅看重选手的唱 功与作品创意, 也强调了其对乡 村文化的传播广 度与影响力。大 赛在抖音、微 博、视频号、小 红书、B站、公 众号等平台持续 作为从大山走出 又回归大山的音 乐人,尹晓芸将 音乐梦想与乡土 情怀紧密结合, 以"音乐+自媒 体"助力家乡建 设,用新潮的语 言诠释并传播本 土文化。 本次最佳人气歌 手比赛中,尹晓 芸的参赛视频以 原 ...
数智技术加持,构建乡村文化传播新图景
Xin Hua Ri Bao· 2025-10-15 23:03
Core Viewpoint - The integration of digital technology in rural cultural dissemination is essential for preserving traditional values and promoting national development and cultural revitalization [1][9]. Group 1: Importance of Rural Culture - Rural culture embodies traditional values such as "harmony between nature and humanity," "respect for the elderly and love for the young," and "hard work leads to prosperity," which are vital to the spiritual wealth of the Chinese nation [1]. - The promotion of rural culture is not only about cultural inheritance but also has profound implications for national development and ethnic rejuvenation [1]. Group 2: Digital Technology in Cultural Dissemination - Digital technologies, represented by big data and artificial intelligence, are becoming crucial drivers for the dissemination of rural culture [1]. - The Jiangsu Provincial Government aims to establish a digital rural framework by 2030, indicating a significant push towards integrating technology with cultural promotion [1]. Group 3: Multi-Platform Approach - The development of digital and intelligent technologies has led to a more diversified, refined, and intelligent approach to rural cultural dissemination [2]. - Social media platforms like WeChat, Weibo, and Douyin are pivotal in promoting rural culture, with influencers creating engaging content that resonates with a broad audience [2]. Group 4: Quality Content and Brand Building - High-quality content is essential for effective rural cultural dissemination, necessitating the identification and promotion of unique cultural resources [3][4]. - The establishment of distinctive rural cultural brands, such as "Lianjie Lotus" in Tian'an Village, showcases the integration of local products with cultural narratives [3]. Group 5: Collaboration and Policy Support - A collaborative approach involving government, enterprises, and social organizations is necessary for effective rural cultural dissemination [3]. - Policies should encourage partnerships with e-commerce platforms and tourism enterprises to enhance the cultural appeal of rural areas [3]. Group 6: Preservation of Cultural Heritage - The protection of rural culture involves documenting historical sites and traditional crafts using advanced technologies [5]. - AI technologies can aid in the virtual restoration of damaged cultural heritage, ensuring its preservation for future generations [5]. Group 7: Enhancing Precision in Dissemination - The use of big data and smart algorithms can create personalized dissemination strategies that cater to different audience segments [6]. - Immersive experiences through technologies like virtual reality can enhance the understanding and appreciation of rural culture [6]. Group 8: Talent Development - Training programs for villagers in digital skills are crucial for democratizing cultural dissemination [8]. - Attracting young talent and fostering partnerships between educational institutions and rural areas can enhance the capacity for cultural promotion [8]. Group 9: Future Outlook - The integration of digital technology presents unprecedented opportunities and challenges for rural cultural dissemination [9]. - Continuous efforts to merge digital technology with rural culture will unlock its full potential, allowing for broader and more effective cultural outreach [9].
映欧嘉纳探索电影下乡新路径,构建影像共生型乡村文化体系
Jiang Nan Shi Bao· 2025-10-15 14:15
Core Insights - The core viewpoint of the articles is that映欧嘉纳 is expanding its influence in the Asian market through a grassroots initiative called the "Light and Shadow Project," which aims to bring cinema to rural areas, making film a part of everyday life rather than just a commercial product [1][6]. Group 1: Project Overview - The "Light and Shadow Project" has been piloted in various provinces in mainland China since 2023, with over 300 screenings conducted in rural areas, attracting more than 100,000 viewers [1][2]. - The company plans to establish at least 30 long-term operational screening points in Asia over the next three years, creating a community-driven rural film network [1][6]. Group 2: Screening Approach - Unlike urban cinemas that focus on blockbuster films, the rural screenings emphasize a "slow, steady, and precise" approach, ensuring that the content resonates with local communities [2][3]. - The project team conducts thorough research on local demographics, language, viewing preferences, and cultural sensitivities before selecting appropriate films, prioritizing themes related to family, education, and local culture [2][3]. Group 3: Community Engagement - The initiative includes a "Village Image Recording Plan," showcasing short films created by local residents, which fosters a sense of participation and connection among viewers [3][4]. -映欧嘉纳 collaborates with local schools and cultural organizations to establish "image workshops," teaching basic filmmaking skills and providing resources for local youth to create their own content [3][4]. Group 4: Sustainability and Growth - To ensure the sustainability of the project,映欧嘉纳 is developing a "community operation mechanism" that empowers local volunteers and youth to manage screening activities and content selection [5][6]. - The company aims to launch an "Asian Rural Film Festival" in 2026, promoting community narratives and non-professional films from various Southeast Asian countries [5][6]. Group 5: Cultural Impact - The project seeks to build long-term cultural relationships rather than focusing solely on short-term viewership, emphasizing the importance of respecting local realities and expressions [5][6]. -映欧嘉纳 believes that film can serve as a medium for cultural exchange and community building, highlighting the value of every village and individual story [6].
文化中国行丨“乡村博物馆”让优质文化资源直达基层
Yang Shi Xin Wen Ke Hu Duan· 2025-09-19 08:49
将乡村类博物馆建设作为高质量发展建设共同富裕示范区、深化文旅融合的重要抓手,浙江通过打造一系列小而美、小而精的乡村博物馆,有效扩大乡村特 色文化的传播力和影响力,推动优质文博资源直达乡村基层。 在位于浙江衢州九华乡妙源村的立春文化展示和体验中心,九华立春祭区级传承人吴海根带着游客在《九华春景图》数字长卷前,详细讲解立春祭流程。馆 内通过全息声画交互方式,呈现出竹林春景的动态画面,游客在这里可以沉浸式体验"九华立春祭"和中国"二十四节气"。 乡土文化馆内,九成以上的藏品由村民自主捐赠,有6400余件"传家宝"在这里安了家,成了共享的乡土记忆。从征集物件到开放展览,从守护记忆到传播文 化。一件件带着烟火气、承载着情感的老物件,不仅是老一辈人的情感记忆,更是年轻人触摸历史的鲜活载体。 以"还原绍兴农村生活变迁"为核心的绍兴市荷湖乡土文化博物馆内,藏品涵盖传统农具、节庆器物、传统服饰等。 传梭博物馆内收藏了来自29个国家的24000余把纺梭。设有"纺梭历史""织造技艺"等主题展区,系统展示了纺织文化的千年发展脉络。自开馆以来,凭借"非 遗展示+手作体验+研学教育"的模式,已累计接待游客超10万人次,同时,还通过培育织 ...
文化中国行 | 遇见“小而美、小而精”乡村博物馆 感受乡土乡风乡情
Yang Shi Wang· 2025-09-18 06:58
Core Insights - The construction of rural museums is positioned as a key initiative for high-quality development and promoting common prosperity in Zhejiang, enhancing the dissemination and influence of rural cultural heritage [1] Group 1: Cultural Heritage and Community Engagement - The Lichun Cultural Display and Experience Center in Jiuhua Village, Quzhou, features an interactive presentation of the Lichun Festival, allowing visitors to immerse themselves in the cultural experience [4] - The Shaoxing Hoh Lake Folk Culture Museum focuses on the changes in rural life, showcasing traditional farming tools, festive items, and clothing [6] - Over 90% of the exhibits in the local culture museum are donated by villagers, with more than 6,400 items representing shared rural memories, highlighting community involvement in cultural preservation [8] Group 2: Educational and Employment Opportunities - The Chuan Shuo Museum in Xikou Village, Hangzhou, transformed from an abandoned factory, allows visitors to operate traditional weaving machines, promoting intangible cultural heritage [10] - The museum houses over 24,000 spindles from 29 countries and features themed exhibition areas that trace the development of textile culture over a millennium, attracting over 100,000 visitors since its opening [12] - The museum aims to innovate local education through intangible cultural heritage transmission, changing public perceptions of museums as accessible community spaces [14]