Core Viewpoint - The launch of the "Million Bright Kitchen" initiative by the company aims to enhance transparency in the food delivery industry by allowing customers to view real-time kitchen environments through live streaming and other formats, addressing long-standing consumer concerns about food safety and quality [1][2][3] Group 1: Company Initiatives - The "Million Bright Kitchen" plan will collaborate with 200,000 merchants to create a transparent and open standard for food safety [1] - The initiative includes support and subsidies for merchants who adopt live streaming and other methods to showcase their kitchen environments [1][3] - The company has reported that by July 2025, its user base is expected to exceed 270 million, with daily order volumes surpassing 35 million [1] Group 2: Industry Context - The food delivery industry has faced challenges due to consumer distrust stemming from the inability to see kitchen conditions, exacerbated by intense price competition [1][2] - Government regulations, such as Chongqing's "no dine-in delivery" rule and Zhejiang's innovative management of delivery zones, are being implemented to improve industry standards [2] - The "Million Bright Kitchen" initiative represents a significant shift in the traditional food delivery business model, aiming to restore consumer confidence and promote a healthier industry environment [2][4] Group 3: Market Dynamics - The introduction of the "Food Safety Diary" feature allows small merchants to easily document their kitchen conditions using mobile devices, lowering the barrier for transparency [3] - The initiative encourages merchants to focus on popular menu items based on platform data, enhancing operational efficiency and potentially lowering prices for consumers [3] - This collaborative ecosystem aims to create a win-win situation for all stakeholders in the food delivery industry, promoting sustainable growth and consumer trust [4]