蒙牛已经从产品到品牌再到文化，搭建起了一套相互衔接、层层递进的体系化出海战略。 作者 | 张果(北京) 在印尼，随便打开一个零售店的冰柜，大概率都放有艾雪(Aice)冰淇淋。不仅在首都雅加达，在印尼乡 村也是如此。这个由蒙牛员工创立的雪糕品牌自2015年创立，迅速在印尼市场占据首位，并扩展至菲律 宾、越南等多个东南亚国家，是隐匿的冰淇淋「出海冠军」。 艾雪的出海故事，不仅是一个品牌的出海历程，也是蒙牛「再造一个蒙牛」战略的重要组成部分。据报 道，2025年初，蒙牛及艾雪另一战略股东继续增资艾雪超亿美元，为艾雪在东南亚和其他新市场的快速 扩张，提供财务和战略支持。 作为一家从1999年起步的老牌乳业集团，蒙牛已经从内蒙古大草原走向国际市场，艾雪冰淇淋只是其国 际化过程中的一个缩影。 艾雪在印尼的年营收已突破20亿元，市场占有率稳居第一，在菲律宾、越南市场占有率均升至第二。蒙 牛还计划将冰品从东南亚卖到非洲、拉美等新兴市场。 此外，蒙牛此前收购的澳洲乳制品企业Burra Foods、贝拉米奶粉同样处在增长势头中，也是其全球版图 的重要组成部分。根据最新数据，贝拉米上半年收入同比增长超20%，加快拓展东南亚市场，尤 ...

庄园牧场相关负责人表示，未来将继续加大外贸市场开拓力度，积极搭建多维度、立体化的合作网络， 通过持续优化产品结构、强化品牌推广、深化渠道合作，不断探索乳业发展新路径，抢抓国际市场新机 遇，推动更多优质乳制品"扬帆出海"。 （编辑 张明富） 从牧场到生产线，庄园牧场构建起全链路数字化智能管控体系。依托先进的科技手段，对科学养殖、现 代化生产加工的每一个环节进行精准把控，实现从源头到终端的全流程可追溯，以精益求精的态度确保 每一滴牛奶都达到优质品质，充分满足东南亚国家消费者对高端乳制品的需求。 今年2月份，庄园牧场凭借严苛的质量管控体系，顺利通过东南亚国家食品药品监督管理部门的层层审 核，获得进入东南亚国家市场的"通行证"。随后，东南亚国家贸易合作商专程赴公司开展考察。合作商 深入牧场生产区，对厂区规划布局、智能化养殖设施设备、标准化牛舍环境、高效运行的奶厅管理等进 行全方位调研，详细了解奶牛种群结构、育种技术、优质牧草供应、科学饲料配比、养殖成本控制以及 鲜乳营养指标等关键信息。 本报讯 （记者刘欢）6月6日，记者从兰州庄园牧场股份有限公司（以下简称"庄园牧场"）获悉，近 日，庄园牧场100吨纯牛奶从天津港启航 ...

Core Viewpoint - The article highlights the significant step taken by China's high-end fresh milk brand, Junlebao, as it officially enters the Hong Kong market with its product "Yuexianhuo," marking a new phase in the internationalization of China's dairy industry [1][2][18]. Group 1: Market Entry and Strategy - Junlebao's Yuexianhuo launched its international strategy in Hong Kong, a market known for its stringent quality standards and diverse food culture, which serves as a testing ground for food products [1][14]. - The brand aims to leverage Hong Kong's market influence to expand into other countries, with plans to become a leading international dairy brand [12][19]. Group 2: Product Quality and Innovation - Yuexianhuo utilizes innovative technologies such as the INF0.09-second ultra-instant sterilization and low-temperature aseptic filling, which help retain more active nutrients in milk and expand its market reach [5][15]. - The brand has achieved a 37.3% market share in the high-end fresh milk segment and a 49% share in high-end bottled fresh milk, indicating strong consumer acceptance [5][18]. Group 3: Brand Endorsement and Consumer Reception - Olympic champion Guo Jingjing serves as the global brand ambassador for Yuexianhuo, emphasizing the product's quality and her personal endorsement based on her experience with the brand [7][18]. - The product has received positive feedback from local consumers, with notable figures in Hong Kong expressing their appreciation for its taste and quality [3][10]. Group 4: Industry Context and Future Outlook - China's dairy industry has historically been a major importer, but recent trends show a decline in imports and a rise in exports, with a 40.6% increase in export growth over five years [18][19]. - The successful entry of Yuexianhuo into the Hong Kong market symbolizes a broader shift in the Chinese dairy sector, showcasing its capability to compete in high-value markets against international brands [19][20].