经济观察网二次元开放都市赛道或将产生新的头部爆款。今年，完美世界（002624）的《异环》、网易 的《无限大》、诗悦网络的《望月》将该赛道的竞争推向白热化，米哈游又携《Varsapura》强势入局。 不过，其中只有《异环》已完成二测，确认进入最后的研发冲刺阶段。 11月27日，《异环》官方正式启动共研体验会的玩家招募，计划于12月27日至28日在苏州举办一场小而 精的线下封闭试玩。这场活动不仅入场需签署保密协议，内容也指向全新试玩版本，研发团队也会直面 玩家交流，共同促进产品深度打磨。 ...

今天（11月12日）据36氪游戏报道，米哈游《原神》市场负责人兼原神动画长期项目制片人谢其良（麦扣）从米哈游离职。 对此游戏那点事也向米哈游方面求证，官方表示：麦扣因个人原因及职业发展规划已提出离职，公司非常感谢麦扣过去6年的付出，也祝福未来发展一切 顺利。 据公开信息显示，谢其良于2013年7月加入网易，曾任网易第五人格营销总监，也曾负责过魔法禁书目录，乖离性百万亚瑟王，实况俱乐部等游戏项目。 2020年，谢其良加入米哈游，任职国内市场总监兼制片人，负责市场宣发。 另外在营销方面，由谢其良带领的《原神》市场团队也曾给玩家带来了著名的"异世相遇，尽享美味"KFC联动，以及跟其他知名品牌，如必胜客、罗森、 潮玩星球、凯迪拉克展开合作。 但正所谓"久则思变"，随着二次元开放世界品类的竞争愈发激烈，《原神》通过"空月之歌"版本的自我革新迈向一个崭新的运营阶段，玩家随即也开始期 待更多新鲜的内容。因此在经历这一轮变化之后，谢其良的离职，或许也意味项目未来的营销逻辑即将发生某种改变，促使《原神》给大世界品类带来更 多有趣好玩的内容。 本文来自微信公众号"手游那点事"（ID：sykong_com），作者：willow、史 ...

Summary of the Conference Call on "Yi Huan" by Perfect World Company and Industry - The conference call discusses "Yi Huan," a game developed by Perfect World, which is currently in the testing phase. The game is positioned within the urban fantasy genre and incorporates elements of open-world gameplay. Core Points and Arguments - **Game Engine and Graphics**: "Yi Huan" utilizes the UE5.5 engine, offering high-quality graphics and a blend of Chinese and Japanese design elements. However, there are concerns about frame drops and high memory usage that need optimization in future updates [2][5][4]. - **Gameplay Mechanics**: The game features a variety of gameplay mechanics, including open-world exploration, character development, gacha mechanics, and combat systems. The aim is to provide a rich and engaging gaming experience [3][7]. - **Storytelling Approach**: Unlike traditional games, "Yi Huan" focuses on daily interactions rather than a grand narrative. The episodic structure resembles a series of short stories, enhancing player immersion through cinematic techniques [6][7]. - **Vehicle System**: The game includes a detailed vehicle system allowing players to purchase, modify, and race vehicles. Future updates will introduce more customization options [8][9]. - **Economic Gameplay**: Players can engage in economic activities such as currency management, real estate, and shop ownership. The current system is simple but will be expanded in future tests to increase complexity without overwhelming players [9][10]. - **World Exploration**: The game aims to enhance immersion through urban exploration, although it currently lacks depth in internal interactions. Future updates will add more interactive elements [10][11]. - **Combat System**: Significant improvements have been made to the combat system, including strategic depth and character switching mechanics. However, the complexity may pose challenges for new players, necessitating better onboarding [12][18]. - **Character Development**: The game implements various optimization measures to reduce the burden of character development, making it more accessible and enjoyable for players [13][14]. - **Gacha System Innovations**: "Yi Huan" features a unique gacha system with both permanent and limited pools, enhancing player engagement through a fun and transparent experience [15][16]. - **Market Potential**: The game shows promise in competing within the top tier of the anime game market, thanks to its strong graphics, deep combat system, and innovative gameplay mechanics [17][19]. Other Important but Possibly Overlooked Content - **Future Development Concerns**: Despite its strengths, "Yi Huan" faces challenges such as maintaining story quality, enhancing world exploration depth, balancing economic gameplay complexity, and addressing the steep learning curve for combat mechanics [18][19]. - **Player Experience Focus**: The design philosophy emphasizes reducing player burden and enhancing user experience, which is crucial for retaining player interest and satisfaction [13][14]. This summary encapsulates the key aspects of the conference call regarding "Yi Huan," highlighting its innovative features, potential challenges, and overall market outlook.