Core Viewpoint - The company is focusing on enhancing its product offerings in the canned fruit and coconut water segments while optimizing its sales strategies and cost structures to adapt to market challenges [2][3][5]. Product Development - The company is committed to high-quality canned products, emphasizing portable, casual, and diverse ingredient small-packaged canned fruit products. Recent launches include reduced-sugar versions to cater to varying consumer preferences [2]. - Coconut water, appreciated for its natural electrolytes, is being expanded with new products like coconut fruit water and coconut water beverages to diversify the price range and meet consumer demands [2]. Sales Strategy and Cost Management - In 2025, the company plans to refine its marketing efforts by tailoring sales strategies to different market conditions and optimizing expenditure structures [3]. - The company is addressing raw material costs, with a significant decrease in peach procurement prices by over 30% due to a bountiful harvest, while orange prices have seen a rise due to lower production [3]. Channel Development - The company is enhancing its multi-channel strategy, particularly in the snack specialty channel, achieving revenue of 46.4462 million yuan in Q1 2025 and plans to introduce more personalized and higher-value products [4]. Price Adjustments - The company is adjusting the ex-factory prices of its coconut juice beverages by 1%-8% due to rising raw material costs, while also lowering prices in some regions by 1%-5% [5]. Investment and Expansion - The company plans to invest up to 3,397.56 billion Indonesian rupiah (approximately 21 million USD) in a coconut processing project in Indonesia, aimed at enhancing its supply chain and product offerings [6]. Financial Performance - In Q1 2025, the company reported a main revenue of 449 million yuan, a year-on-year decrease of 18.52%, with a net profit of 34.2533 million yuan, down 58.27% [7]. - The company has a debt ratio of 40.98% and a gross margin of 31.38% [7]. Analyst Ratings - Over the past 90 days, eight institutions have rated the stock, with four buy ratings and four hold ratings, and the average target price set at 16.45 yuan [8].

Group 1: Product Development and Strategy - The company focuses on high-quality canned fruit products, emphasizing portable, casual, and diverse ingredient small-packaged cans to meet varying consumer needs [2][3] - Recent product launches include reduced-sugar canned fruit options and diversified packaging formats, such as fruit cups [2][3] - Coconut water products are positioned to enhance the company's presence in the ready-to-drink market, with new product introductions aimed at broadening the price range [3][4] Group 2: Sales Strategy and Market Adaptation - In 2025, the company plans to refine its marketing strategies based on market conditions, optimizing expenditure and structure for targeted investments [3][4] - The company aims to innovate continuously and strengthen its product matrix to enhance consumer exposure and drive sales [3][4] Group 3: Raw Material Costs and Procurement - The company sources fruit primarily from Shandong and Hubei, with a significant price drop of over 30% for peach raw materials in 2024 due to a bountiful harvest [3][4] - Coconut raw materials are sourced from Southeast Asia, with procurement prices experiencing upward pressure due to supply-demand dynamics [3][4] Group 4: Channel Development and Revenue - In Q1 2025, the company achieved revenue of 46.4462 million yuan from snack specialty channels, indicating a commitment to diversifying sales channels [3][4] - The company plans to enhance product development for higher-value, personalized offerings in the snack specialty sector [4] Group 5: Pricing Adjustments - The company has adjusted the factory prices of certain coconut juice products by approximately 1%-8% due to rising raw material costs, while some regional prices were reduced by 1%-5% [4] Group 6: Investment in Processing Facilities - The company plans to invest up to 3.39756 trillion Indonesian rupiah (approximately 21 million USD) in a coconut processing project in Indonesia, aimed at enhancing its supply chain and product offerings [4]