来源：美通社 上海2026年1月29日 /美通社/ -- 1 月 27 日至 31 日，"世界三大玩具展"之一的德国纽伦堡玩具展正式举 办。中国拼搭角色类玩具品牌布鲁可再度亮相，展出了「积木车」品类，以及「积木人」品类的「自然 集」、「绮遇记」、「星辰版」、「群星版」、「超越版」和「传奇版」等 10 多个产品系列的 240 余 款产品，覆盖变形金刚、DC、洛克人、侏罗纪世界、飞天小女警等 10 多个世界知名 IP。通过纽伦堡 玩具展这一国际舞台，布鲁可向全球展示了其满足全球玩家需求的产品矩阵，获得现场参展者的广泛关 注。 （现场人流图） 240 余款布鲁可产品集中展出，丰富产品矩阵引众多参观者驻足 本次展会上，布鲁可为了让参观者可以近距离感受布鲁可丰富的产品矩阵，展出了 10 多个产品系列的 240 余款产品。主要面向 6 至 16 岁消费群体的「星辰版」与「群星版」两大产品系列带来了多款深受 玩家欢迎的产品以及全新的产品，包括布鲁可积木人变形金刚星辰版第 5 弹「白刃破晓」、第 6 弹「战 争巨械」，DC 英雄星辰版第 1 弹「蝠影破晓」，以及变形金刚群星版第 9 弹「至暗时刻」等。 其中备受关注的是，布鲁 ...

南财智讯1月21日电，周大生在投资者关系活动中表示，公司高度重视产品研发与创新，持续加大设计 投入，结合消费者偏好与市场潮流推出多样化、个性化产品，推动高品质产品线的发展，增强产品的附 加值和市场竞争力。 ...

Core Viewpoint - The textile and apparel industry in Sichuan is a significant pillar of the province's light industry, showcasing a comprehensive supply chain and innovative product development during the recent supply-demand matching event held in Chengdu [1][3]. Industry Overview - Sichuan's textile and apparel industry ranks second in the western region and ninth nationally, with silk and satin production leading the country. The workwear market holds a one-third share of the national market, and the shoe manufacturing sector is one of the four major shoe production bases in China, primarily focusing on women's shoes and exports [1]. Product Innovation - Companies like Sichuan Liya E-commerce Co., Ltd. are expanding their product lines to include consumer-oriented items such as portable travel bags, leveraging materials like non-woven fabric. This shift allows them to better understand customer needs and drive production upgrades [3][4]. - Yixing Technology Co., Ltd. is also innovating with new products like functional shawls and knee pads, which incorporate odor removal, moisture-wicking, and antibacterial properties, reflecting a commitment to continuous improvement in the textile sector [5]. Brand Development - The integration of intangible cultural heritage elements into products, such as the "Chitu" leisure chair featuring Yi embroidery, has proven successful, with significant sales figures reported shortly after its launch. This approach enhances product value and addresses industry challenges [6]. - The establishment of the "Chuan Gong Shu Yi" public brand aims to empower high-quality development within the textile and apparel industry, showcasing the potential of cultural elements in product design [6]. Collaborative Efforts - The China Western High-end Custom Center is facilitating collaboration among over 40 registered companies and more than 100 signed designers, providing a platform for material information and design solutions [7]. - The provincial government emphasizes the importance of strengthening collaboration across the supply chain, enhancing design innovation, and leveraging local cultural assets to create high-quality textile and apparel products that meet modern consumer demands [7].

Core Insights - The article emphasizes that consumer electronics companies are becoming the backbone of the new generation of global brands, with companies like Xiaomi, OPPO, Anker, and Insta360 leading the way in innovation and market presence [1][19] - Defining product categories and achieving significant sales scale are identified as key capabilities for new consumer electronics brands going global [2][19] Group 1: Company Innovations and Market Strategies - Insta360 has redefined the categories of sports and panoramic photography through innovative product development, achieving over 1 billion in sales, marking a significant milestone for the company [1] - JisuLife, Heybike, and HOVERAir have all successfully defined their respective product categories and achieved over 100 million in revenue, demonstrating effective market strategies [2] - JisuLife transitioned from a multi-product approach to focusing solely on small fans, leading to significant technological advancements and market success [3][4] Group 2: Product Development and User Engagement - HOVERAir's innovative approach to product development focuses on creating a "flying camera" rather than just a drone, successfully adapting to local market regulations and consumer needs [5][10] - Heybike's entry into the e-bike market involved extensive user and market analysis, leading to a tailored product offering that meets diverse consumer needs in Europe [6][12] - The combination of data analysis and field research has proven effective for companies like JisuLife in understanding user needs and enhancing product development [10][11] Group 3: Brand Building and Emotional Value - Building a brand involves creating emotional value for consumers, as demonstrated by Heybike's marketing strategies that focus on storytelling and user experiences rather than just sales promotions [14][15] - Companies are encouraged to engage with consumers beyond product sales, fostering a deeper connection through community involvement and brand experiences [18][19] - The ability to define a product category and provide emotional value is seen as a critical capability for new global brands to stand out in the market [19]