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玉米蛋挞收割流量,烘焙圈期待品质、性价比兼顾单品
Cai Jing Wang· 2025-06-06 06:40
Core Insights - The emergence of corn egg tarts has sparked significant attention due to their high price point, with some brands pricing them at 48 yuan each, leading to discussions about value for money and market positioning [1][3][4] - The market for baked goods is experiencing dynamic changes, with a high rate of new store openings and closures, indicating a competitive landscape where both premium and budget brands are vying for consumer attention [7][8] Pricing and Consumer Behavior - The pricing of corn egg tarts has become a hot topic, with some consumers finding the 48 yuan price tag excessive, while others appreciate the taste despite the cost [3][4] - Online platforms show a wide range of prices for corn egg tarts, with many stores offering them between 9 to 20 yuan, indicating a shift towards more affordable options [4][5] Market Trends and Innovations - The corn egg tart's success is attributed to its unique flavor profile and the novelty it brings to the traditional tart market, appealing to consumers' desire for new experiences [5][6] - Social media has played a crucial role in amplifying the popularity of corn egg tarts, with platforms like Douyin and Xiaohongshu driving consumer interest and engagement [5][6] Industry Growth and Future Outlook - The baking industry is projected to grow, with estimates suggesting a market size of 1,160 billion yuan by 2025, driven by increasing consumer demand for baked goods as part of emotional wellness [7][8] - The competitive landscape is characterized by a "pyramid pricing structure," where premium brands coexist with budget-friendly options, catering to diverse consumer needs [8][9] Brand Strategies and Consumer Preferences - Brands are focusing on balancing quality and price to attract consumers, with high-end brands needing to enhance their unique selling propositions while budget brands must ensure consistent quality [9][10] - Digital capabilities are identified as a common area for improvement across both high-end and budget brands, emphasizing the need for better data-driven operations and customer engagement strategies [10]
对话零跑朱江明:一个 2024 年少见的汽车公司增长故事
晚点LatePost· 2024-12-27 12:06
以下文章来源于晚点Auto ,作者晚点团队 晚点Auto . 从制造到创造,从不可能到可能。《晚点LatePost》旗下汽车品牌。 朱江明说,中大型 SUV 将来应该只卖 5 万元。 文丨司雯雯 编辑丨宋玮 2024 年中国车市竞争无比残酷,零跑却意外地挤了上来。年初月销量 1 万台左右, 11 月,它的销量超 过 4 万台,新势力里只有理想和鸿蒙智行比它多。 它的增长源于一点——在大众市场做更有性价比的车。创始人朱江明归纳为以成本定价、控制好成本、做 好产品和营销,他有一个观点——中大型 SUV 将来应该只卖 5 万元。 在汽车行业,这绝对是个非共识。 生于 1967 年的朱江明创业生涯始于 31 年前,他是安防龙头大华股份的联合创始人、CTO。凭借大型软硬 件集成的经验和对再成功一次的渴望,2015 年,他跨界进入汽车行业。 朱江明几乎不发微博,也不爱教别人做产品。创业到了第十年,他们做的产品也只有车。他擅长用最平静 的表情说出最狠的话:"我们的成本控制能力不比比亚迪差。" 一切都要充分集成:汽车尽量用同一种零部件, 零跑自研的高度集成电子电气架构 LEAP 3.0 通用率超过 80%,零部件尽量做集成, ...